Dan Martell - I don't make major changes for a minority of people

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00:00:00.000 Easiest way to create complexity is just let everybody throw their ideas in.

00:00:03.100 Anybody that comes to me and says, I have a good idea to improve the product,

00:00:05.860 I go, who'd you talk to?

00:00:06.680 What do you mean, who'd you talk to?

00:00:07.740 Which customer would you talk to?

00:00:08.780 I haven't talked to a customer.

00:00:09.800 That's cool.

00:00:10.280 Not interested in your idea.

00:00:11.320 Nothing should change until the customer validated.

00:00:13.640 Call the 1% rule.

00:00:14.780 If customers are complaining and it's not more than 1%, do nothing.

00:00:17.720 I can't tell you the amount of freaking times people come to me and they're like,

00:00:20.160 oh, I think this is an issue, da, da, da, da.

00:00:21.960 It's like, how many customers are affected by that?

00:00:23.740 One, two out of 300, let's get back to work.

Dan Martell - August 09, 2024