Dan Martell - I spent $1,500,000 on Business Gurus So You Don’t Have To...

00:00:00.000 I spent $1.5 million on Business Gurus,

00:00:03.220 from their cheap books

00:00:04.280 to insanely expensive invite-only masterminds.

00:00:07.440 And I'm gonna share with you everything I learned

00:00:09.500 and if it was all worth it,

00:00:11.000 so you don't have to spend any money

00:00:12.880 and still get all the value.

00:00:14.600 Let's start with the cheapest investment

00:00:16.320 and we'll work our way up to the most expensive.

00:00:18.760 My first investment was $20 and it was actually a book.

00:00:22.380 And it allowed my business to go from barely breaking even

00:00:25.360 to grossing over a million dollars in my business,

00:00:27.840 just from this one book.

00:00:30.220 So I was 23 and I'd never read a business book ever.

00:00:33.340 I was actually working as a contractor for the government.

00:00:35.740 And on my lunch break, I went to a bookstore

00:00:37.580 and I saw this book called Love is a Killer App

00:00:40.120 by a guy named Tim Sanders.

00:00:41.820 And for whatever reason, on that day, in that moment,

00:00:44.400 it's not like I hadn't walked into a bookstore before,

00:00:46.420 it spoke to me.

00:00:47.160 I think it's because I'm a software guy

00:00:48.440 and it said, killer app.

00:00:49.940 And the guy who used to work at Yahoo

00:00:51.480 and just figured maybe he knows something I should learn.

00:00:53.940 And that book changed everything.

00:00:55.180 There's three key lessons that I learned

00:00:58.120 that transformed my whole life.

00:01:00.220 The first one was to acquire knowledge for your customers,

00:01:04.060 to actually read books so that you become more valuable

00:01:06.960 to the people that you want to help, which is a crazy idea.

00:01:10.600 Like I always thought I'll read books for myself,

00:01:12.360 but to read a book for somebody else, that was a big idea.

00:01:15.700 The second idea was that your network equals your net worth.

00:01:19.700 You know, the people, the relationships, who you know,

00:01:22.280 the size of problems you can solve through conversations,

00:01:25.400 That's what creates value in your life.

00:01:28.120 So invest in those relationships,

00:01:29.980 investing, going out, and be intentional.

00:01:32.860 And the third thing was the value

00:01:34.700 of just being a good person in business.

00:01:36.940 See, I believe that all your dreams,

00:01:38.760 your vision board, your goals,

00:01:40.180 they sit on the other side of two things,

00:01:41.900 reach and reputation.

00:01:43.340 And if you're a person that has a great reputation

00:01:45.260 as somebody that's helpful and kind

00:01:48.100 and goes out of their way,

00:01:49.400 I'll tell you, people will go out of their way

00:01:51.540 to wanna do business with you.

00:01:52.960 So I did those three things.

00:01:54.360 You know, here's what I believe today.

00:01:56.160 And it's a Harry S. Truman quote that leaders are readers.

00:01:59.700 I wake up every day and I read 10 pages of a book,

00:02:02.100 no matter what, and I've been doing it

00:02:03.560 for a couple of decades now.

00:02:05.140 All the top billionaires, Charlie Munger, Elon Musk,

00:02:07.840 Oprah, Zuck, Gates, they've all attributed their success

00:02:11.600 to reading books.

00:02:12.620 Because if you already knew everything you needed to know

00:02:14.800 to be successful, guess what?

00:02:16.400 You'd be successful.

00:02:17.360 The fact that somebody spent 25 years of their life

00:02:19.680 studying and perfecting a topic,

00:02:22.080 distilling it into a six-hour read for $20,

00:02:26.220 I think is one of the coolest trades in the world.

00:02:29.180 Which brings us to the next investment,

00:02:31.280 which was around $100,

00:02:32.640 and it was a marketing course by Perry Marshall.

00:02:35.420 It was around Google Ads.

00:02:36.840 This course for $100 taught me how to bid on keywords,

00:02:41.500 how to position my company,

00:02:43.400 how to design the landing pages.

00:02:45.260 It pretty much was a crash course in marketing

00:02:48.060 that at the time, I was just trying to get leads.

00:02:50.940 I don't know if you have ever struggled with this, but you're just trying to get attention

00:02:53.860 and I didn't know what I was doing. I was in my 20s. I had two failed companies and I was trying

00:02:59.460 to give it another shot. I was just going out of my way to make sure I didn't fail.

00:03:03.460 This course taught me three main things. Number one is how to dominate in my niche,

00:03:07.580 to go narrow and then be known for something, but not be bland like everybody else.

00:03:13.120 Understanding how people searched for solutions really taught me the psychology of marketing.

00:03:19.000 The second thing I learned was the power of using language

00:03:22.220 that actually converts.

00:03:23.420 See, if you're not specific in your copy,

00:03:25.780 then it might be too broad.

00:03:27.400 So for example, you could say challenges,

00:03:29.720 which is very broad.

00:03:30.700 You could say cashflow issues,

00:03:32.340 which is a little bit more narrow,

00:03:33.580 or you can go rate two running out of money.

00:03:35.780 Each one of those kind of talk about the same problem,

00:03:38.220 but one really hits the pain point.

00:03:40.480 And the third thing is how to stand out as an expert.

00:03:43.180 Speak the language of your clients.

00:03:45.260 Be in the minds of your clients.

00:03:47.460 describe their problems better than they can this course allowed me to scale my business from a

00:03:52.200 million in revenue to two million plus by narrowing down and focusing on those three things see i

00:03:57.540 learned a long time ago that learning doesn't stop in the classroom online education is literally a

00:04:02.280 passport to the world anything you want to do with anybody it's available to you see albert

00:04:06.680 einstein has a great quote that says education is what remains after you've forgotten what you

00:04:11.400 actually learned in school, which I think is a great example of like real world education.

00:04:17.100 And Benjamin Franklin has one of my favorite quotes on this, which is an investment in

00:04:20.700 knowledge pays the best interest. You will always get an ROI investing in yourself. In buying an

00:04:27.200 online course, it could teach you a new skill, a new behavior, a new belief that will let you

00:04:32.120 move your dreams and goals forward. Which brings us to the next investment, which was around $5,000

00:04:36.600 for an event by David Allen in New York City.

00:04:39.160 David wrote the book, Getting Things Done.

00:04:41.420 It's a productivity book, it's amazing,

00:04:43.440 and I was already in New Jersey,

00:04:44.760 so I figured going to New York City is pretty close.

00:04:47.220 These are the three things that I took away from that event

00:04:49.400 that changed everything for me.

00:04:50.920 One, the idea of dumping my mind.

00:04:53.700 Before I go to bed, I dump everything into my journal.

00:04:56.540 Anytime I'm overwhelmed or stressed out,

00:04:58.500 I dump everything into pages, pieces of paper.

00:05:02.240 The whole idea is that people get overwhelmed

00:05:04.720 because they have a lot of open loops

00:05:06.400 that they haven't closed.

00:05:07.260 So you wanna take everything that's going on in your life,

00:05:09.340 put it to paper and then sort through

00:05:11.980 all that information in one spot.

00:05:14.400 Number two is the idea of a two minute hack.

00:05:16.860 If something takes less than two minutes

00:05:18.880 to move it to the next action item,

00:05:20.820 you're just better off to do it right away.

00:05:22.700 So that could be replying to an email.

00:05:24.520 It could be making a decision

00:05:25.640 about what date something should happen by.

00:05:28.280 Essentially, if it takes less than two minutes

00:05:30.100 to just figure out the next action item,

00:05:32.100 just make the decision move it on get it out of the follow-up the third thing is the power of the

00:05:37.580 mind see david made us do this exercise at the end of the event where we held a string with a

00:05:42.500 paper clip at the bottom and we actually practice with our mind focusing on that paper clip to move

00:05:47.840 it to the left to move it to the right to have it move in circles and even though hearing this you

00:05:54.180 might think that's really woo dan like i don't believe that maybe or it for me it opened me up

00:06:00.680 to the ideas. Maybe my mind was a lot more powerful. Maybe my thoughts and my focus had the

00:06:05.560 ability to create energy around me. And that was a big unlock for me at an impressionable time in

00:06:12.360 my life. I was in my mid twenties. So those three things of dumping my mind, two minute hack, and

00:06:17.640 the power of my mind really unlocked another level of productivity and effectiveness in my life that

00:06:23.660 I wouldn't otherwise got if I didn't invest in events. What brings us to the next investment,

00:06:28.120 which is around $36,000 for a three-year seminar

00:06:32.020 with T. Harv Eker.

00:06:33.800 T. Harv was the author of a book

00:06:35.300 called The Secrets of a Millionaire Mind,

00:06:37.460 which I go over in my top 10 most important books

00:06:40.480 every entrepreneur should read.

00:06:41.800 And what's cool about that book is that at the time

00:06:43.860 when you bought it,

00:06:44.480 you got tickets to his live weekend seminar.

00:06:47.760 And I went to it.

00:06:48.520 And at that event, they talked about education and mindset

00:06:52.780 and belief blockers and money beliefs

00:06:55.320 and all these things that were holding us back

00:06:57.160 from achieving more and they presented an opportunity to invest in a three-year education

00:07:02.200 and what was special about this event and why i decided to do this is they had the ability that

00:07:08.580 if you invested in one person you could bring a family member for free so i decided to do this

00:07:13.860 three-year seminar event with my brother and it ended up being one of the most coolest experiences

00:07:20.440 to invest in personal development not only myself but to do it with a family member and to do it

00:07:25.360 with one of my best friends in the world, my brother, Pierre.

00:07:28.180 So for the next three years,

00:07:29.680 we traveled around going all these different seminars

00:07:32.560 to learn from arguably some of the best in the world

00:07:35.240 at different topics, on mindset, on investments,

00:07:38.200 on business growth, on marketing.

00:07:40.240 And it was a masterclass in so many different things,

00:07:43.740 in speaking and events.

00:07:45.800 But here are the three top things

00:07:47.940 that I took away over those three years

00:07:49.860 that really shifted my perspective

00:07:51.740 that allowed me to get more out of life.

00:07:53.340 Number one was the money blueprint.

00:07:55.300 See, I didn't realize how much unconsciously

00:07:59.140 I was influenced by my parents,

00:08:02.560 the language they use, the people around me

00:08:05.640 that really capped my earning potential.

00:08:08.560 Understanding my money blueprint

00:08:10.260 and having a process for reevaluating it every year

00:08:13.880 to try to upgrade, to edit,

00:08:15.840 to try to invest in better beliefs

00:08:18.260 was a fundamental shift.

00:08:20.400 I mean, I had this weird belief at one point

00:08:21.960 that if I didn't go bankrupt, I wasn't successful.

00:08:24.100 you know how crazy that is how much pain that would have created that got wiped out through

00:08:28.020 this process number two is just financial education in general being around other people

00:08:33.620 that were invested in their education in betterment in self-improvement it made me realize

00:08:39.620 that there was this huge gap around financial education that i just didn't have i didn't

00:08:43.220 understand how profit and loss statements were created or cash flow statements or all this other

00:08:48.980 business stuff that i needed to learn to build the muscle so that i could actually get really

00:08:53.060 good at long-term planning understanding how to make a budget figuring out what are the expenses

00:08:58.820 that are normal what are things that are variable versus fixed expenses being able to create a

00:09:02.900 forecast so that i can understand when i was going to run out of money and what level of income do i

00:09:07.540 need to generate to be able to go after growth because growth costs money to invest in a business

00:09:12.660 that financial education was invaluable because allowed me to avoid oftentimes what's expensive

00:09:18.740 is not the loss of money it's not executing or implementing opportunities where you can make a

00:09:23.940 lot of money so it's ignorance taxed by not knowing what you could have done with the resources you

00:09:29.140 had that's the biggest part of financial education i didn't understand and then the third thing is the

00:09:33.380 law of attraction the idea of focusing on what you want to achieve see most people go through life

00:09:39.460 looking for stuff they don't want and then they get surprised why they keep attracting the stuff

00:09:43.780 that they don't want whereas if you can stay in an abundance mindset to create more to become more

00:09:49.460 to get your radar focus on opportunities that are all around you to become more resourceful the law

00:09:55.780 of attraction isn't about doing nothing and just pretending like you know beautiful pictures are 0.99

00:09:59.940 going to bring great things into your life the law of attraction is the law of goya get off your ass 0.96

00:10:06.020 it's not about sitting around hoping that things are just going to magically turn around but it's 0.97

00:10:10.180 the belief that it's available to you if you do the work these three things allowed me to change

00:10:15.460 my mindset specifically around money and honestly eventually exit my first software company at 28

00:10:21.620 making me a cash millionaire which brings us to my next investment which was around 30 000 a year

00:10:27.540 and it was a group coaching program by a guy named taki more see taki is one of the coolest dudes

00:10:32.500 around he literally measures his life by the amount of days he doesn't have to wear shoes and

00:10:37.460 Then I first heard about him at an event called MMT,

00:10:40.140 Mastermind Talks, my buddy, Jason Gaynard.

00:10:42.240 He sat us together and it was almost like

00:10:44.440 brothers from another mother.

00:10:46.000 As soon as he told me what he did

00:10:47.180 and what I was struggling with, I was laughing

00:10:48.860 because I had just started coaching.

00:10:50.840 It was something I was interested in.

00:10:52.520 I really wanted to help people,

00:10:54.240 but there was just something about the business model

00:10:56.060 that I didn't like.

00:10:57.400 I didn't like the grind.

00:10:58.660 I didn't like the launch model.

00:10:59.920 There was just so many things where I almost decided

00:11:01.880 to just not do it anymore.

00:11:03.600 Just keep a couple of private clients

00:11:05.160 and get back to business building.

00:11:06.320 But Taki taught me a completely different way

00:11:09.040 to look at coaching and building a coaching company.

00:11:12.680 In his coaching, I learned three things.

00:11:15.080 The first thing I learned was the business of coaching.

00:11:17.820 See, anybody that starts in this industry,

00:11:20.120 they usually start

00:11:21.440 because they wanna be helping other people.

00:11:23.320 It's a lot of fun being paid to ask for your advice

00:11:26.120 and giving advice and seeing people get results.

00:11:28.640 The challenge is waking up to 20, 25,

00:11:31.680 30 hours of one-on-one calls in a week

00:11:34.220 to just repeat yourself,

00:11:35.800 iterating the exact same things and answers

00:11:38.060 that you're being asked.

00:11:39.180 Sure, the question might sound different,

00:11:40.480 but the answers and the strategies are all the same.

00:11:42.740 So Taki taught me the structure

00:11:44.580 of building the business in a way

00:11:46.240 that worked for my life and for my energy.

00:11:49.160 For example, if I repeated myself,

00:11:51.180 I should literally create a framework

00:11:52.940 and then just teach it.

00:11:54.340 So that way, when somebody has a problem,

00:11:56.060 I can just give them the answer

00:11:57.560 instead of having to repeat myself.

00:11:59.140 The second thing is how to chunk up my content

00:12:01.640 in digestible format.

00:12:03.260 If anybody's ever tried to sit down and create a course or write a book or teach anything,

00:12:08.560 give a talk, what most people make the mistake is they try to put everything into it, right?

00:12:12.700 Their talk that's supposed to be 30 minutes ends up being an hour and a half.

00:12:16.340 Their book, which should have been, you know, 30,000 words ends up being over 100,000 words.

00:12:21.200 What Taki taught me was how to take the content, break it up into its individual value pieces,

00:12:28.000 create a model, a framework around it, teach it and make it digestible

00:12:32.500 so that it worked like a building block

00:12:34.780 to get a result for somebody.

00:12:36.440 That was huge.

00:12:37.640 It made creating content easier on me

00:12:40.160 and something I enjoyed doing

00:12:41.900 because I knew every time I created a new building block,

00:12:44.420 I didn't have to ever teach it again.

00:12:45.820 The third thing was how to run world-class events.

00:12:48.040 And when I say events,

00:12:48.940 I mean everything from webinars to online events

00:12:52.240 to in-person events.

00:12:53.520 He is the master at orchestrations, choreography,

00:12:58.020 understanding how to open an event and set the frame

00:13:01.020 to how to finish it off to lock in the learnings.

00:13:05.080 Understanding how to deliver transformative content

00:13:08.960 in a live event over multiple days

00:13:11.280 was one of my favorite skills

00:13:12.560 because I run events every year,

00:13:14.640 three, four, five events a year,

00:13:16.180 and we get some of the highest ratings

00:13:18.660 in our industry for satisfaction.

00:13:20.700 And it's all because of the things I learned

00:13:22.880 in this group coaching program.

00:13:24.600 These three things helped me scale SaaS Academy,

00:13:27.500 my software CEO coaching program

00:13:29.180 to over 10 million in annual revenue within five years.

00:13:33.200 It's one of the fastest growing software

00:13:35.100 CEO coaching programs in the world.

00:13:37.520 To me, joining a group coaching program

00:13:40.240 is like distilling 25 years of experience into one year.

00:13:45.200 It is so potent.

00:13:46.900 You get to learn so much faster

00:13:48.640 and having a peer group around you of people

00:13:51.100 that are on that same journey is invaluable.

00:13:53.840 Which brings us to the next investment,

00:13:55.720 which was around 30,000 for the year.

00:13:57.800 and it was a mastermind with other incredible entrepreneurs,

00:14:01.520 which is called Mastermind Talks.

00:14:02.880 And it's where I met 90% of my current friends.

00:14:05.620 It's a big reason that I live in the city I live in.

00:14:08.420 And when I look at all the fun things

00:14:10.020 I get to do in my life,

00:14:10.980 they were incredibly inspired by the people

00:14:13.460 and entrepreneurs I met at this mastermind.

00:14:15.800 Just a few things that actually shifted everything for me

00:14:18.940 over the time I was part of this group,

00:14:20.700 which was almost a decade.

00:14:22.300 First one, which was huge,

00:14:23.820 I call it the McLaren mindset,

00:14:25.500 was allowing myself to buy a supercar.

00:14:28.620 I know this might sound crazy,

00:14:29.860 but it was people I met at the events,

00:14:32.120 like Mike Brown, another guy, John Bowen,

00:14:34.780 people that had McLarens who told me how incredible they are,

00:14:37.660 who told me I was silly for not buying one.

00:14:39.680 I could afford it a long time ago,

00:14:41.360 but I didn't want to give myself permission.

00:14:44.060 I talk about this in other videos,

00:14:45.660 but the idea of just giving myself permission

00:14:50.100 to buy a supercar, to enjoy driving, which I love.

00:14:54.840 I'm a hardcore, extreme, adrenaline junkie.

00:14:58.800 Would not have happened if I didn't meet these people

00:15:01.200 at this event, which is just a small example

00:15:04.620 of how our beliefs need to shift

00:15:07.120 if we want to unlock another level of growth.

00:15:09.720 The second one is I became a better dad to my kids.

00:15:12.600 When I think of the incredible fathers and parents

00:15:15.800 that I met at Mastermind Talk, guys like Jim Shields,

00:15:18.860 Philip McKernan, who transformed everything for me.

00:15:21.580 These people taught me how to show up better,

00:15:24.260 not only in my marriage

00:15:25.720 so that I could be a better husband to my wife,

00:15:27.840 but also communicating with my kids,

00:15:30.440 understanding what it meant to create value

00:15:33.660 so that my kids could learn how to fish themselves.

00:15:36.260 Because I mean, anybody's created wealth in their life,

00:15:38.160 the last thing they wanna do is raise entitled kids. 1.00

00:15:41.160 Being around people like that, Jim and Phillip,

00:15:44.080 taught me just a better way to live and to be a better dad.

00:15:47.700 The third is writing a best-selling book.

00:15:50.280 My book, Buy Back Your Time, would not exist

00:15:52.860 if I didn't meet the people I met at Mastermind Talks.

00:15:55.980 Guys like Joey Coleman, who's an incredible author,

00:15:59.140 Ben Greenfield, another legend

00:16:01.360 in the space of writing books.

00:16:03.380 These people not only showed me a blueprint

00:16:05.500 for doing it right,

00:16:06.860 but when I had questions and I needed help

00:16:09.120 and I was going through evaluating different agents

00:16:12.600 to work with or publishers to sign deals with,

00:16:15.200 they were available to me.

00:16:16.500 And I can't tell you how invaluable that was.

00:16:19.420 Those are just three small examples

00:16:21.600 of some of the value I got out of Mastermind Talks.

00:16:24.180 I believe that masterminds are powerful

00:16:26.580 because they allow you to surround yourself

00:16:28.600 with people who will elevate you.

00:16:31.600 Masterminds provide you with accountability, with insights.

00:16:35.280 They surround you with people that are gonna go further

00:16:37.600 and together it makes it easier.

00:16:39.620 The biggest thing is you have diversity of thought, right?

00:16:42.120 You have people that essentially

00:16:43.880 are unified around the process.

00:16:46.240 They're on the same page

00:16:48.060 and they're going the same direction,

00:16:49.180 but because they're all working on different things

00:16:51.900 at different times, when you come back together

00:16:53.820 and you can kind of share notes,

00:16:55.400 that way you can learn a lot faster.

00:16:57.460 Which brings us to the next investment,

00:16:59.140 which was a six-figure investment.

00:17:01.420 I can't disclose the price publicly,

00:17:03.240 but it was a higher-end mastermind,

00:17:04.960 which was invite-only with other entrepreneurs

00:17:07.080 called Legacy by John Maxwell.

00:17:09.500 Here's the deal.

00:17:10.360 To even be considered to be part of this group,

00:17:13.000 you have to be somebody who's obviously accomplished

00:17:16.020 some pretty meaningful things in your life.

00:17:17.520 So it was just an incredible honor

00:17:19.200 to be invited in the first place.

00:17:21.380 It's close friends of John's,

00:17:22.700 people supported his work over the years,

00:17:25.260 and it's all designed to support the charitable work

00:17:28.040 that they do as an organization,

00:17:29.560 which I think is the coolest.

00:17:31.140 Here's why this investment was so important to me.

00:17:34.260 I actually invested in the program more recently

00:17:36.140 because I was hanging out with John

00:17:37.960 at one of his events in Orlando.

00:17:39.520 He's become kind of a mentor to me.

00:17:41.960 And I had learned so much by just being around him

00:17:45.720 that when I heard there was this thing called legacy,

00:17:48.640 I didn't want to impose, but I did ask about it.

00:17:52.540 And luckily he thought I'd be a good fit.

00:17:55.480 So I ended up joining.

00:17:56.840 But I want to share with you the three big things

00:17:59.000 that I took away by spending two days with him in Orlando

00:18:01.980 that made me realize the value of being around somebody

00:18:05.400 who's 25, 30 years ahead of me,

00:18:08.000 where I'm going in my authorship,

00:18:10.560 in my thought leadership, in my content creation,

00:18:12.720 my speaking that is the value of just paying to be in a group of people that are literally

00:18:19.560 executing at the top of their game so this is what i learned watching john and being around

00:18:24.320 his team number one is he's got a rainmaker this is literally somebody that takes all requests

00:18:30.020 for john's time opportunities etc that they just look at what's going on what the person wants what

00:18:36.960 the opportunity looks like and they just they monetize john's personal brand it's the easiest

00:18:42.020 way to think about it is everybody wants john's time somebody else is responsible for analyzing

00:18:47.140 or viewing opportunities and deciding what makes sense and then letting the person know what the

00:18:51.460 investment is going to look like that idea of a rainmaker which i do not have in my life yet is

00:18:57.300 going to change everything because right now i'm playing the gatekeeper it'd be a lot easier for

00:19:02.180 somebody else to be accountable for it for follow-up for understanding working with my assistant

00:19:06.660 on my calendar. So that was a huge lesson learned. The second one is tying every business initiative

00:19:12.320 to a charitable cause like this legacy program. It was once I saw it, it made me realize how

00:19:19.080 silly I've been playing. Like I get groups of people together. I have massive groups. I have

00:19:25.340 tons of clients that I've worked with, have people that have invested to learn from me.

00:19:29.320 And nowhere's in that process. Have I ever tied that work with the charities I'm involved in?

00:19:34.860 and it is a meaningful part of my life working with troubled youth and i always kept them separate

00:19:40.220 and i realized i was doing a disservice to everybody involved the people that believed in

00:19:44.620 me wanted to learn from me and invest in my programs and coaching and then the organizations

00:19:48.940 that needed my support when i had access to so many more people that would support those projects

00:19:53.980 if i just brought them together so watching john do that was incredible then the third thing was

00:19:58.700 how to buy back my time when it comes to written content i watched john travel with somebody

00:20:05.980 dedicated to listening what he says pulling the nuggets out of his content and writing it down

00:20:12.860 to then go work with his writing team to produce the books he's written 90 books he's at a pace

00:20:19.500 right now where if he wanted to he could easily publish a book pretty much every six months

00:20:23.740 and it is all enabled by a key person that is a creative writer that travels with john

00:20:30.140 listens to john and pulls out all the golden nuggets the way he says it is there's writers

00:20:34.700 that speak and there's speakers that write and he says i am a speaker that writes he says dan

00:20:40.060 watching your content i think you're a speaker that writes and he's not wrong so being able to

00:20:44.700 have somebody dedicated to listening to everything i do which i already have but pulling out and

00:20:49.100 extracting those insights putting them into paper or in a digital format and then working with a

00:20:54.540 writing team to produce more books i think is just a no-brainer which brings us to the next

00:20:59.100 investment which is around 350 000 a year and is for my private coaches you know i've had multiple

00:21:04.940 people that i've invested multi-six figures to work with privately to get access to their brains

00:21:10.220 their experience their strategies right and many some of them their networks at the end of the day

00:21:15.260 I'm willing to pay for speed.

00:21:17.900 So it was around this time last year that I asked myself,

00:21:20.040 what does going pro mean for me over the next 10 years?

00:21:23.040 I'd already done a lot of stuff in business,

00:21:24.660 but it occurred to me that everything I wanted to achieve

00:21:28.020 was on the other side of my personal reputation

00:21:30.640 and reach, audience, getting my content

00:21:33.480 in front of more people.

00:21:34.760 The book was a first step,

00:21:36.300 but there was so much more that I could do.

00:21:38.840 So I hired somebody that had the experience in the history.

00:21:41.880 This is a person with a top podcast.

00:21:43.960 He's a top speaker.

00:21:45.060 He's literally one of the best of the best in media, in communication, in energy, honestly,

00:21:51.300 even in business.

00:21:52.220 And I just wanted somebody that could teach me the strategy and the sequencing of executing

00:21:57.140 on the vision of going pro.

00:21:58.980 So working with this coach taught me three really important strategies that I think could

00:22:02.480 absolutely transform your life.

00:22:04.300 The first one is the power of visualization.

00:22:06.960 Now you've heard me talk about this, vision boards, all that fun stuff.

00:22:10.180 What's unique is the way he explained it.

00:22:12.720 he shared with me that when you're visualizing most people just look through first person as if

00:22:17.920 you're driving in a car or walking into this beautiful home or you know stepping on stage in

00:22:22.880 front of 10 000 people but the real power comes from changing angles listening to it in reverse

00:22:30.480 going forward looking at the nuance behind it going from color to black and white asking yourself

00:22:36.080 what are the smells what do you hear how do you feel in those moments to really make it 4d see

00:22:42.320 See, most people are looking at it in 2D, 3D is better,

00:22:45.280 but 4D is just like the next level

00:22:47.280 where you're immersed in it.

00:22:49.140 And that visualization allows you to anchor that feeling

00:22:52.240 so it feels normal.

00:22:54.440 See, most people, the outcomes they wanna achieve,

00:22:57.520 the energy that they would feel,

00:22:59.360 it feels so foreign that it doesn't feel normal 1.00

00:23:01.680 so they can't attract it into their life.

00:23:03.700 So the idea of visualization at that level was huge.

00:23:06.560 The second one was pulling vocabulary.

00:23:09.340 In any key moment in your life,

00:23:11.320 It could be hiring somebody, it could be negotiating an exit, it could be speaking on stage.

00:23:16.120 The most important skill is to pull your vocabulary, being able to connect the story to the message,

00:23:22.580 being able to find the right word to communicate a lesson.

00:23:26.240 And working with my coach, he taught me different brain training exercises,

00:23:30.680 different states, different breathing patterns, how to get my heart coherence in place

00:23:35.880 so that when I was creating content, when I was looking for the right vocabulary,

00:23:39.760 Larry, I was anchored in the state I needed to be

00:23:42.900 to be able to pull from my mind,

00:23:45.140 pull from my experience, my stories,

00:23:46.740 to be able to share and communicate in real time,

00:23:49.680 just like I'm doing right now, which is crazy to me.

00:23:52.460 But that skillset has been so invaluable

00:23:55.980 so that I can create content without worrying

00:23:58.800 that I'm not gonna have the right information

00:24:00.360 or the right words to explain

00:24:01.780 the thing that I'm trying to create.

00:24:03.480 And the third thing is belief to go to the top.

00:24:06.060 There's nothing more powerful than having somebody else

00:24:09.240 believe in you way bigger than you believe in yourself and when you're sharing your goals and

00:24:13.640 your dreams and your aspirations with somebody and they go oh you should just call this person

00:24:17.960 oh you should just talk to this person oh you should be on this person's podcast oh you should

00:24:21.240 speak at this guy's event and these are literally the world's top stages top people top podcast and

00:24:28.600 they say it in such nonchalant matter of fact type language it makes you really wonder like

00:24:34.680 well, why can't I do that?

00:24:36.340 And that is something that I think

00:24:37.720 some of the best coaches will do for you

00:24:39.320 is they'll believe in you

00:24:40.500 more than you'll ever believe in yourself.

00:24:42.340 And honestly, that's just having great people

00:24:43.980 around you in general,

00:24:44.880 but more importantly, a coach who's been there,

00:24:47.440 done that, they've seen the playbook

00:24:48.860 and they just plug you right in

00:24:50.780 and they open up their personal networks

00:24:52.640 and just make those introductions.

00:24:54.800 That sped up my whole timeline by years,

00:24:58.420 if not a decade, by being able to move faster,

00:25:01.200 by having a coach who'd already seen it happen,

00:25:03.380 did it themselves and could introduce me to the right people to make it happen in my life

00:25:07.940 that's what i learned from spending over 1.5 million dollars on business gurus now if you

00:25:12.980 want to learn how to build a million dollar business over the next 60 days click the link

00:25:16.820 below and i'll see you on the other side

Dan Martell - May 10, 2024

I spent $1,500,000 on Business Gurus So You Don’t Have To...

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