Dan Martell - May 10, 2024


I spent $1,500,000 on Business Gurus So You Don’t Have To...


Episode Stats

Length

25 minutes

Words per Minute

201.07631

Word Count

5,094

Sentence Count

195

Misogynist Sentences

1


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
00:00:00.000 I spent $1.5 million on Business Gurus,
00:00:03.220 from their cheap books
00:00:04.280 to insanely expensive invite-only masterminds.
00:00:07.440 And I'm gonna share with you everything I learned
00:00:09.500 and if it was all worth it,
00:00:11.000 so you don't have to spend any money
00:00:12.880 and still get all the value.
00:00:14.600 Let's start with the cheapest investment
00:00:16.320 and we'll work our way up to the most expensive.
00:00:18.760 My first investment was $20 and it was actually a book.
00:00:22.380 And it allowed my business to go from barely breaking even
00:00:25.360 to grossing over a million dollars in my business,
00:00:27.840 just from this one book.
00:00:30.220 So I was 23 and I'd never read a business book ever.
00:00:33.340 I was actually working as a contractor for the government.
00:00:35.740 And on my lunch break, I went to a bookstore
00:00:37.580 and I saw this book called Love is a Killer App
00:00:40.120 by a guy named Tim Sanders.
00:00:41.820 And for whatever reason, on that day, in that moment,
00:00:44.400 it's not like I hadn't walked into a bookstore before,
00:00:46.420 it spoke to me.
00:00:47.160 I think it's because I'm a software guy
00:00:48.440 and it said, killer app.
00:00:49.940 And the guy who used to work at Yahoo
00:00:51.480 and just figured maybe he knows something I should learn.
00:00:53.940 And that book changed everything.
00:00:55.180 There's three key lessons that I learned
00:00:58.120 that transformed my whole life.
00:01:00.220 The first one was to acquire knowledge for your customers,
00:01:04.060 to actually read books so that you become more valuable
00:01:06.960 to the people that you want to help, which is a crazy idea.
00:01:10.600 Like I always thought I'll read books for myself,
00:01:12.360 but to read a book for somebody else, that was a big idea.
00:01:15.700 The second idea was that your network equals your net worth.
00:01:19.700 You know, the people, the relationships, who you know,
00:01:22.280 the size of problems you can solve through conversations,
00:01:25.400 That's what creates value in your life.
00:01:28.120 So invest in those relationships,
00:01:29.980 investing, going out, and be intentional.
00:01:32.860 And the third thing was the value
00:01:34.700 of just being a good person in business.
00:01:36.940 See, I believe that all your dreams,
00:01:38.760 your vision board, your goals,
00:01:40.180 they sit on the other side of two things,
00:01:41.900 reach and reputation.
00:01:43.340 And if you're a person that has a great reputation
00:01:45.260 as somebody that's helpful and kind
00:01:48.100 and goes out of their way,
00:01:49.400 I'll tell you, people will go out of their way
00:01:51.540 to wanna do business with you.
00:01:52.960 So I did those three things.
00:01:54.360 You know, here's what I believe today.
00:01:56.160 And it's a Harry S. Truman quote that leaders are readers.
00:01:59.700 I wake up every day and I read 10 pages of a book,
00:02:02.100 no matter what, and I've been doing it
00:02:03.560 for a couple of decades now.
00:02:05.140 All the top billionaires, Charlie Munger, Elon Musk,
00:02:07.840 Oprah, Zuck, Gates, they've all attributed their success
00:02:11.600 to reading books.
00:02:12.620 Because if you already knew everything you needed to know
00:02:14.800 to be successful, guess what?
00:02:16.400 You'd be successful.
00:02:17.360 The fact that somebody spent 25 years of their life
00:02:19.680 studying and perfecting a topic,
00:02:22.080 distilling it into a six-hour read for $20,
00:02:26.220 I think is one of the coolest trades in the world.
00:02:29.180 Which brings us to the next investment,
00:02:31.280 which was around $100,
00:02:32.640 and it was a marketing course by Perry Marshall.
00:02:35.420 It was around Google Ads.
00:02:36.840 This course for $100 taught me how to bid on keywords,
00:02:41.500 how to position my company,
00:02:43.400 how to design the landing pages.
00:02:45.260 It pretty much was a crash course in marketing
00:02:48.060 that at the time, I was just trying to get leads.
00:02:50.940 I don't know if you have ever struggled with this, but you're just trying to get attention
00:02:53.860 and I didn't know what I was doing. I was in my 20s. I had two failed companies and I was trying
00:02:59.460 to give it another shot. I was just going out of my way to make sure I didn't fail.
00:03:03.460 This course taught me three main things. Number one is how to dominate in my niche,
00:03:07.580 to go narrow and then be known for something, but not be bland like everybody else.
00:03:13.120 Understanding how people searched for solutions really taught me the psychology of marketing.
00:03:19.000 The second thing I learned was the power of using language
00:03:22.220 that actually converts.
00:03:23.420 See, if you're not specific in your copy,
00:03:25.780 then it might be too broad.
00:03:27.400 So for example, you could say challenges,
00:03:29.720 which is very broad.
00:03:30.700 You could say cashflow issues,
00:03:32.340 which is a little bit more narrow,
00:03:33.580 or you can go rate two running out of money.
00:03:35.780 Each one of those kind of talk about the same problem,
00:03:38.220 but one really hits the pain point.
00:03:40.480 And the third thing is how to stand out as an expert.
00:03:43.180 Speak the language of your clients.
00:03:45.260 Be in the minds of your clients.
00:03:47.460 describe their problems better than they can this course allowed me to scale my business from a
00:03:52.200 million in revenue to two million plus by narrowing down and focusing on those three things see i
00:03:57.540 learned a long time ago that learning doesn't stop in the classroom online education is literally a
00:04:02.280 passport to the world anything you want to do with anybody it's available to you see albert
00:04:06.680 einstein has a great quote that says education is what remains after you've forgotten what you
00:04:11.400 actually learned in school, which I think is a great example of like real world education.
00:04:17.100 And Benjamin Franklin has one of my favorite quotes on this, which is an investment in
00:04:20.700 knowledge pays the best interest. You will always get an ROI investing in yourself. In buying an
00:04:27.200 online course, it could teach you a new skill, a new behavior, a new belief that will let you
00:04:32.120 move your dreams and goals forward. Which brings us to the next investment, which was around $5,000
00:04:36.600 for an event by David Allen in New York City.
00:04:39.160 David wrote the book, Getting Things Done.
00:04:41.420 It's a productivity book, it's amazing,
00:04:43.440 and I was already in New Jersey,
00:04:44.760 so I figured going to New York City is pretty close.
00:04:47.220 These are the three things that I took away from that event
00:04:49.400 that changed everything for me.
00:04:50.920 One, the idea of dumping my mind.
00:04:53.700 Before I go to bed, I dump everything into my journal.
00:04:56.540 Anytime I'm overwhelmed or stressed out,
00:04:58.500 I dump everything into pages, pieces of paper.
00:05:02.240 The whole idea is that people get overwhelmed
00:05:04.720 because they have a lot of open loops
00:05:06.400 that they haven't closed.
00:05:07.260 So you wanna take everything that's going on in your life,
00:05:09.340 put it to paper and then sort through
00:05:11.980 all that information in one spot.
00:05:14.400 Number two is the idea of a two minute hack.
00:05:16.860 If something takes less than two minutes
00:05:18.880 to move it to the next action item,
00:05:20.820 you're just better off to do it right away.
00:05:22.700 So that could be replying to an email.
00:05:24.520 It could be making a decision
00:05:25.640 about what date something should happen by.
00:05:28.280 Essentially, if it takes less than two minutes
00:05:30.100 to just figure out the next action item,
00:05:32.100 just make the decision move it on get it out of the follow-up the third thing is the power of the
00:05:37.580 mind see david made us do this exercise at the end of the event where we held a string with a
00:05:42.500 paper clip at the bottom and we actually practice with our mind focusing on that paper clip to move
00:05:47.840 it to the left to move it to the right to have it move in circles and even though hearing this you
00:05:54.180 might think that's really woo dan like i don't believe that maybe or it for me it opened me up
00:06:00.680 to the ideas. Maybe my mind was a lot more powerful. Maybe my thoughts and my focus had the
00:06:05.560 ability to create energy around me. And that was a big unlock for me at an impressionable time in
00:06:12.360 my life. I was in my mid twenties. So those three things of dumping my mind, two minute hack, and
00:06:17.640 the power of my mind really unlocked another level of productivity and effectiveness in my life that
00:06:23.660 I wouldn't otherwise got if I didn't invest in events. What brings us to the next investment,
00:06:28.120 which is around $36,000 for a three-year seminar
00:06:32.020 with T. Harv Eker.
00:06:33.800 T. Harv was the author of a book
00:06:35.300 called The Secrets of a Millionaire Mind,
00:06:37.460 which I go over in my top 10 most important books
00:06:40.480 every entrepreneur should read.
00:06:41.800 And what's cool about that book is that at the time
00:06:43.860 when you bought it,
00:06:44.480 you got tickets to his live weekend seminar.
00:06:47.760 And I went to it.
00:06:48.520 And at that event, they talked about education and mindset
00:06:52.780 and belief blockers and money beliefs
00:06:55.320 and all these things that were holding us back
00:06:57.160 from achieving more and they presented an opportunity to invest in a three-year education
00:07:02.200 and what was special about this event and why i decided to do this is they had the ability that
00:07:08.580 if you invested in one person you could bring a family member for free so i decided to do this
00:07:13.860 three-year seminar event with my brother and it ended up being one of the most coolest experiences
00:07:20.440 to invest in personal development not only myself but to do it with a family member and to do it
00:07:25.360 with one of my best friends in the world, my brother, Pierre.
00:07:28.180 So for the next three years,
00:07:29.680 we traveled around going all these different seminars
00:07:32.560 to learn from arguably some of the best in the world
00:07:35.240 at different topics, on mindset, on investments,
00:07:38.200 on business growth, on marketing.
00:07:40.240 And it was a masterclass in so many different things,
00:07:43.740 in speaking and events.
00:07:45.800 But here are the three top things
00:07:47.940 that I took away over those three years
00:07:49.860 that really shifted my perspective
00:07:51.740 that allowed me to get more out of life.
00:07:53.340 Number one was the money blueprint.
00:07:55.300 See, I didn't realize how much unconsciously
00:07:59.140 I was influenced by my parents,
00:08:02.560 the language they use, the people around me
00:08:05.640 that really capped my earning potential.
00:08:08.560 Understanding my money blueprint
00:08:10.260 and having a process for reevaluating it every year
00:08:13.880 to try to upgrade, to edit,
00:08:15.840 to try to invest in better beliefs
00:08:18.260 was a fundamental shift.
00:08:20.400 I mean, I had this weird belief at one point
00:08:21.960 that if I didn't go bankrupt, I wasn't successful.
00:08:24.100 you know how crazy that is how much pain that would have created that got wiped out through
00:08:28.020 this process number two is just financial education in general being around other people
00:08:33.620 that were invested in their education in betterment in self-improvement it made me realize
00:08:39.620 that there was this huge gap around financial education that i just didn't have i didn't
00:08:43.220 understand how profit and loss statements were created or cash flow statements or all this other
00:08:48.980 business stuff that i needed to learn to build the muscle so that i could actually get really
00:08:53.060 good at long-term planning understanding how to make a budget figuring out what are the expenses
00:08:58.820 that are normal what are things that are variable versus fixed expenses being able to create a
00:09:02.900 forecast so that i can understand when i was going to run out of money and what level of income do i
00:09:07.540 need to generate to be able to go after growth because growth costs money to invest in a business
00:09:12.660 that financial education was invaluable because allowed me to avoid oftentimes what's expensive
00:09:18.740 is not the loss of money it's not executing or implementing opportunities where you can make a
00:09:23.940 lot of money so it's ignorance taxed by not knowing what you could have done with the resources you
00:09:29.140 had that's the biggest part of financial education i didn't understand and then the third thing is the
00:09:33.380 law of attraction the idea of focusing on what you want to achieve see most people go through life
00:09:39.460 looking for stuff they don't want and then they get surprised why they keep attracting the stuff
00:09:43.780 that they don't want whereas if you can stay in an abundance mindset to create more to become more
00:09:49.460 to get your radar focus on opportunities that are all around you to become more resourceful the law
00:09:55.780 of attraction isn't about doing nothing and just pretending like you know beautiful pictures are
00:09:59.940 going to bring great things into your life the law of attraction is the law of goya get off your ass
00:10:06.020 it's not about sitting around hoping that things are just going to magically turn around but it's
00:10:10.180 the belief that it's available to you if you do the work these three things allowed me to change
00:10:15.460 my mindset specifically around money and honestly eventually exit my first software company at 28
00:10:21.620 making me a cash millionaire which brings us to my next investment which was around 30 000 a year
00:10:27.540 and it was a group coaching program by a guy named taki more see taki is one of the coolest dudes
00:10:32.500 around he literally measures his life by the amount of days he doesn't have to wear shoes and
00:10:37.460 Then I first heard about him at an event called MMT,
00:10:40.140 Mastermind Talks, my buddy, Jason Gaynard.
00:10:42.240 He sat us together and it was almost like
00:10:44.440 brothers from another mother.
00:10:46.000 As soon as he told me what he did
00:10:47.180 and what I was struggling with, I was laughing
00:10:48.860 because I had just started coaching.
00:10:50.840 It was something I was interested in.
00:10:52.520 I really wanted to help people,
00:10:54.240 but there was just something about the business model
00:10:56.060 that I didn't like.
00:10:57.400 I didn't like the grind.
00:10:58.660 I didn't like the launch model.
00:10:59.920 There was just so many things where I almost decided
00:11:01.880 to just not do it anymore.
00:11:03.600 Just keep a couple of private clients
00:11:05.160 and get back to business building.
00:11:06.320 But Taki taught me a completely different way
00:11:09.040 to look at coaching and building a coaching company.
00:11:12.680 In his coaching, I learned three things.
00:11:15.080 The first thing I learned was the business of coaching.
00:11:17.820 See, anybody that starts in this industry,
00:11:20.120 they usually start
00:11:21.440 because they wanna be helping other people.
00:11:23.320 It's a lot of fun being paid to ask for your advice
00:11:26.120 and giving advice and seeing people get results.
00:11:28.640 The challenge is waking up to 20, 25,
00:11:31.680 30 hours of one-on-one calls in a week
00:11:34.220 to just repeat yourself,
00:11:35.800 iterating the exact same things and answers
00:11:38.060 that you're being asked.
00:11:39.180 Sure, the question might sound different,
00:11:40.480 but the answers and the strategies are all the same.
00:11:42.740 So Taki taught me the structure
00:11:44.580 of building the business in a way
00:11:46.240 that worked for my life and for my energy.
00:11:49.160 For example, if I repeated myself,
00:11:51.180 I should literally create a framework
00:11:52.940 and then just teach it.
00:11:54.340 So that way, when somebody has a problem,
00:11:56.060 I can just give them the answer
00:11:57.560 instead of having to repeat myself.
00:11:59.140 The second thing is how to chunk up my content
00:12:01.640 in digestible format.
00:12:03.260 If anybody's ever tried to sit down and create a course or write a book or teach anything,
00:12:08.560 give a talk, what most people make the mistake is they try to put everything into it, right?
00:12:12.700 Their talk that's supposed to be 30 minutes ends up being an hour and a half.
00:12:16.340 Their book, which should have been, you know, 30,000 words ends up being over 100,000 words.
00:12:21.200 What Taki taught me was how to take the content, break it up into its individual value pieces,
00:12:28.000 create a model, a framework around it, teach it and make it digestible
00:12:32.500 so that it worked like a building block
00:12:34.780 to get a result for somebody.
00:12:36.440 That was huge.
00:12:37.640 It made creating content easier on me
00:12:40.160 and something I enjoyed doing
00:12:41.900 because I knew every time I created a new building block,
00:12:44.420 I didn't have to ever teach it again.
00:12:45.820 The third thing was how to run world-class events.
00:12:48.040 And when I say events,
00:12:48.940 I mean everything from webinars to online events
00:12:52.240 to in-person events.
00:12:53.520 He is the master at orchestrations, choreography,
00:12:58.020 understanding how to open an event and set the frame
00:13:01.020 to how to finish it off to lock in the learnings.
00:13:05.080 Understanding how to deliver transformative content
00:13:08.960 in a live event over multiple days
00:13:11.280 was one of my favorite skills
00:13:12.560 because I run events every year,
00:13:14.640 three, four, five events a year,
00:13:16.180 and we get some of the highest ratings
00:13:18.660 in our industry for satisfaction.
00:13:20.700 And it's all because of the things I learned
00:13:22.880 in this group coaching program.
00:13:24.600 These three things helped me scale SaaS Academy,
00:13:27.500 my software CEO coaching program
00:13:29.180 to over 10 million in annual revenue within five years.
00:13:33.200 It's one of the fastest growing software
00:13:35.100 CEO coaching programs in the world.
00:13:37.520 To me, joining a group coaching program
00:13:40.240 is like distilling 25 years of experience into one year.
00:13:45.200 It is so potent.
00:13:46.900 You get to learn so much faster
00:13:48.640 and having a peer group around you of people
00:13:51.100 that are on that same journey is invaluable.
00:13:53.840 Which brings us to the next investment,
00:13:55.720 which was around 30,000 for the year.
00:13:57.800 and it was a mastermind with other incredible entrepreneurs,
00:14:01.520 which is called Mastermind Talks.
00:14:02.880 And it's where I met 90% of my current friends.
00:14:05.620 It's a big reason that I live in the city I live in.
00:14:08.420 And when I look at all the fun things
00:14:10.020 I get to do in my life,
00:14:10.980 they were incredibly inspired by the people
00:14:13.460 and entrepreneurs I met at this mastermind.
00:14:15.800 Just a few things that actually shifted everything for me
00:14:18.940 over the time I was part of this group,
00:14:20.700 which was almost a decade.
00:14:22.300 First one, which was huge,
00:14:23.820 I call it the McLaren mindset,
00:14:25.500 was allowing myself to buy a supercar.
00:14:28.620 I know this might sound crazy,
00:14:29.860 but it was people I met at the events,
00:14:32.120 like Mike Brown, another guy, John Bowen,
00:14:34.780 people that had McLarens who told me how incredible they are,
00:14:37.660 who told me I was silly for not buying one.
00:14:39.680 I could afford it a long time ago,
00:14:41.360 but I didn't want to give myself permission.
00:14:44.060 I talk about this in other videos,
00:14:45.660 but the idea of just giving myself permission
00:14:50.100 to buy a supercar, to enjoy driving, which I love.
00:14:54.840 I'm a hardcore, extreme, adrenaline junkie.
00:14:58.800 Would not have happened if I didn't meet these people
00:15:01.200 at this event, which is just a small example
00:15:04.620 of how our beliefs need to shift
00:15:07.120 if we want to unlock another level of growth.
00:15:09.720 The second one is I became a better dad to my kids.
00:15:12.600 When I think of the incredible fathers and parents
00:15:15.800 that I met at Mastermind Talk, guys like Jim Shields,
00:15:18.860 Philip McKernan, who transformed everything for me.
00:15:21.580 These people taught me how to show up better,
00:15:24.260 not only in my marriage
00:15:25.720 so that I could be a better husband to my wife,
00:15:27.840 but also communicating with my kids,
00:15:30.440 understanding what it meant to create value
00:15:33.660 so that my kids could learn how to fish themselves.
00:15:36.260 Because I mean, anybody's created wealth in their life,
00:15:38.160 the last thing they wanna do is raise entitled kids.
00:15:41.160 Being around people like that, Jim and Phillip,
00:15:44.080 taught me just a better way to live and to be a better dad.
00:15:47.700 The third is writing a best-selling book.
00:15:50.280 My book, Buy Back Your Time, would not exist
00:15:52.860 if I didn't meet the people I met at Mastermind Talks.
00:15:55.980 Guys like Joey Coleman, who's an incredible author,
00:15:59.140 Ben Greenfield, another legend
00:16:01.360 in the space of writing books.
00:16:03.380 These people not only showed me a blueprint
00:16:05.500 for doing it right,
00:16:06.860 but when I had questions and I needed help
00:16:09.120 and I was going through evaluating different agents
00:16:12.600 to work with or publishers to sign deals with,
00:16:15.200 they were available to me.
00:16:16.500 And I can't tell you how invaluable that was.
00:16:19.420 Those are just three small examples
00:16:21.600 of some of the value I got out of Mastermind Talks.
00:16:24.180 I believe that masterminds are powerful
00:16:26.580 because they allow you to surround yourself
00:16:28.600 with people who will elevate you.
00:16:31.600 Masterminds provide you with accountability, with insights.
00:16:35.280 They surround you with people that are gonna go further
00:16:37.600 and together it makes it easier.
00:16:39.620 The biggest thing is you have diversity of thought, right?
00:16:42.120 You have people that essentially
00:16:43.880 are unified around the process.
00:16:46.240 They're on the same page
00:16:48.060 and they're going the same direction,
00:16:49.180 but because they're all working on different things
00:16:51.900 at different times, when you come back together
00:16:53.820 and you can kind of share notes,
00:16:55.400 that way you can learn a lot faster.
00:16:57.460 Which brings us to the next investment,
00:16:59.140 which was a six-figure investment.
00:17:01.420 I can't disclose the price publicly,
00:17:03.240 but it was a higher-end mastermind,
00:17:04.960 which was invite-only with other entrepreneurs
00:17:07.080 called Legacy by John Maxwell.
00:17:09.500 Here's the deal.
00:17:10.360 To even be considered to be part of this group,
00:17:13.000 you have to be somebody who's obviously accomplished
00:17:16.020 some pretty meaningful things in your life.
00:17:17.520 So it was just an incredible honor
00:17:19.200 to be invited in the first place.
00:17:21.380 It's close friends of John's,
00:17:22.700 people supported his work over the years,
00:17:25.260 and it's all designed to support the charitable work
00:17:28.040 that they do as an organization,
00:17:29.560 which I think is the coolest.
00:17:31.140 Here's why this investment was so important to me.
00:17:34.260 I actually invested in the program more recently
00:17:36.140 because I was hanging out with John
00:17:37.960 at one of his events in Orlando.
00:17:39.520 He's become kind of a mentor to me.
00:17:41.960 And I had learned so much by just being around him
00:17:45.720 that when I heard there was this thing called legacy,
00:17:48.640 I didn't want to impose, but I did ask about it.
00:17:52.540 And luckily he thought I'd be a good fit.
00:17:55.480 So I ended up joining.
00:17:56.840 But I want to share with you the three big things
00:17:59.000 that I took away by spending two days with him in Orlando
00:18:01.980 that made me realize the value of being around somebody
00:18:05.400 who's 25, 30 years ahead of me,
00:18:08.000 where I'm going in my authorship,
00:18:10.560 in my thought leadership, in my content creation,
00:18:12.720 my speaking that is the value of just paying to be in a group of people that are literally
00:18:19.560 executing at the top of their game so this is what i learned watching john and being around
00:18:24.320 his team number one is he's got a rainmaker this is literally somebody that takes all requests
00:18:30.020 for john's time opportunities etc that they just look at what's going on what the person wants what
00:18:36.960 the opportunity looks like and they just they monetize john's personal brand it's the easiest
00:18:42.020 way to think about it is everybody wants john's time somebody else is responsible for analyzing
00:18:47.140 or viewing opportunities and deciding what makes sense and then letting the person know what the
00:18:51.460 investment is going to look like that idea of a rainmaker which i do not have in my life yet is
00:18:57.300 going to change everything because right now i'm playing the gatekeeper it'd be a lot easier for
00:19:02.180 somebody else to be accountable for it for follow-up for understanding working with my assistant
00:19:06.660 on my calendar. So that was a huge lesson learned. The second one is tying every business initiative
00:19:12.320 to a charitable cause like this legacy program. It was once I saw it, it made me realize how
00:19:19.080 silly I've been playing. Like I get groups of people together. I have massive groups. I have
00:19:25.340 tons of clients that I've worked with, have people that have invested to learn from me.
00:19:29.320 And nowhere's in that process. Have I ever tied that work with the charities I'm involved in?
00:19:34.860 and it is a meaningful part of my life working with troubled youth and i always kept them separate
00:19:40.220 and i realized i was doing a disservice to everybody involved the people that believed in
00:19:44.620 me wanted to learn from me and invest in my programs and coaching and then the organizations
00:19:48.940 that needed my support when i had access to so many more people that would support those projects
00:19:53.980 if i just brought them together so watching john do that was incredible then the third thing was
00:19:58.700 how to buy back my time when it comes to written content i watched john travel with somebody
00:20:05.980 dedicated to listening what he says pulling the nuggets out of his content and writing it down
00:20:12.860 to then go work with his writing team to produce the books he's written 90 books he's at a pace
00:20:19.500 right now where if he wanted to he could easily publish a book pretty much every six months
00:20:23.740 and it is all enabled by a key person that is a creative writer that travels with john
00:20:30.140 listens to john and pulls out all the golden nuggets the way he says it is there's writers
00:20:34.700 that speak and there's speakers that write and he says i am a speaker that writes he says dan
00:20:40.060 watching your content i think you're a speaker that writes and he's not wrong so being able to
00:20:44.700 have somebody dedicated to listening to everything i do which i already have but pulling out and
00:20:49.100 extracting those insights putting them into paper or in a digital format and then working with a
00:20:54.540 writing team to produce more books i think is just a no-brainer which brings us to the next
00:20:59.100 investment which is around 350 000 a year and is for my private coaches you know i've had multiple
00:21:04.940 people that i've invested multi-six figures to work with privately to get access to their brains
00:21:10.220 their experience their strategies right and many some of them their networks at the end of the day
00:21:15.260 I'm willing to pay for speed.
00:21:17.900 So it was around this time last year that I asked myself,
00:21:20.040 what does going pro mean for me over the next 10 years?
00:21:23.040 I'd already done a lot of stuff in business,
00:21:24.660 but it occurred to me that everything I wanted to achieve
00:21:28.020 was on the other side of my personal reputation
00:21:30.640 and reach, audience, getting my content
00:21:33.480 in front of more people.
00:21:34.760 The book was a first step,
00:21:36.300 but there was so much more that I could do.
00:21:38.840 So I hired somebody that had the experience in the history.
00:21:41.880 This is a person with a top podcast.
00:21:43.960 He's a top speaker.
00:21:45.060 He's literally one of the best of the best in media, in communication, in energy, honestly,
00:21:51.300 even in business.
00:21:52.220 And I just wanted somebody that could teach me the strategy and the sequencing of executing
00:21:57.140 on the vision of going pro.
00:21:58.980 So working with this coach taught me three really important strategies that I think could
00:22:02.480 absolutely transform your life.
00:22:04.300 The first one is the power of visualization.
00:22:06.960 Now you've heard me talk about this, vision boards, all that fun stuff.
00:22:10.180 What's unique is the way he explained it.
00:22:12.720 he shared with me that when you're visualizing most people just look through first person as if
00:22:17.920 you're driving in a car or walking into this beautiful home or you know stepping on stage in
00:22:22.880 front of 10 000 people but the real power comes from changing angles listening to it in reverse
00:22:30.480 going forward looking at the nuance behind it going from color to black and white asking yourself
00:22:36.080 what are the smells what do you hear how do you feel in those moments to really make it 4d see
00:22:42.320 See, most people are looking at it in 2D, 3D is better,
00:22:45.280 but 4D is just like the next level
00:22:47.280 where you're immersed in it.
00:22:49.140 And that visualization allows you to anchor that feeling
00:22:52.240 so it feels normal.
00:22:54.440 See, most people, the outcomes they wanna achieve,
00:22:57.520 the energy that they would feel,
00:22:59.360 it feels so foreign that it doesn't feel normal
00:23:01.680 so they can't attract it into their life.
00:23:03.700 So the idea of visualization at that level was huge.
00:23:06.560 The second one was pulling vocabulary.
00:23:09.340 In any key moment in your life,
00:23:11.320 It could be hiring somebody, it could be negotiating an exit, it could be speaking on stage.
00:23:16.120 The most important skill is to pull your vocabulary, being able to connect the story to the message,
00:23:22.580 being able to find the right word to communicate a lesson.
00:23:26.240 And working with my coach, he taught me different brain training exercises,
00:23:30.680 different states, different breathing patterns, how to get my heart coherence in place
00:23:35.880 so that when I was creating content, when I was looking for the right vocabulary,
00:23:39.760 Larry, I was anchored in the state I needed to be
00:23:42.900 to be able to pull from my mind,
00:23:45.140 pull from my experience, my stories,
00:23:46.740 to be able to share and communicate in real time,
00:23:49.680 just like I'm doing right now, which is crazy to me.
00:23:52.460 But that skillset has been so invaluable
00:23:55.980 so that I can create content without worrying
00:23:58.800 that I'm not gonna have the right information
00:24:00.360 or the right words to explain
00:24:01.780 the thing that I'm trying to create.
00:24:03.480 And the third thing is belief to go to the top.
00:24:06.060 There's nothing more powerful than having somebody else
00:24:09.240 believe in you way bigger than you believe in yourself and when you're sharing your goals and
00:24:13.640 your dreams and your aspirations with somebody and they go oh you should just call this person
00:24:17.960 oh you should just talk to this person oh you should be on this person's podcast oh you should
00:24:21.240 speak at this guy's event and these are literally the world's top stages top people top podcast and
00:24:28.600 they say it in such nonchalant matter of fact type language it makes you really wonder like
00:24:34.680 well, why can't I do that?
00:24:36.340 And that is something that I think
00:24:37.720 some of the best coaches will do for you
00:24:39.320 is they'll believe in you
00:24:40.500 more than you'll ever believe in yourself.
00:24:42.340 And honestly, that's just having great people
00:24:43.980 around you in general,
00:24:44.880 but more importantly, a coach who's been there,
00:24:47.440 done that, they've seen the playbook
00:24:48.860 and they just plug you right in
00:24:50.780 and they open up their personal networks
00:24:52.640 and just make those introductions.
00:24:54.800 That sped up my whole timeline by years,
00:24:58.420 if not a decade, by being able to move faster,
00:25:01.200 by having a coach who'd already seen it happen,
00:25:03.380 did it themselves and could introduce me to the right people to make it happen in my life
00:25:07.940 that's what i learned from spending over 1.5 million dollars on business gurus now if you
00:25:12.980 want to learn how to build a million dollar business over the next 60 days click the link
00:25:16.820 below and i'll see you on the other side