If I Wanted to Go From $0 to $1M in 12 Months, Here’s What I’d Do
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Summary
If at any point or in this video, you think you can t do this, you might not be cut out to become a millionaire. And that's okay. But if you're a part of the select few who are willing to do the work, then this video is for you.
Transcript
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I became a cash millionaire at 27 years old, but if I had to do it again and go from broke
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to millionaire business owner in the next 12 months, this is exactly what I'd do. If at any
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point or in this video, you think I can't do this, you might not be cut out to become a millionaire
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and that's okay. But if you're a part of the select few who are willing to do the work,
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then this video is for you. So your first month of your millionaire journey is going to be all
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about learning a high income skill. So these are the five most in-demand high income skills today.
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You know, everything around video editing, graphic design,
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all the way across to execution and implementation
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until somebody sells something to another person
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and there are companies with products and inventory
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to have somebody else help sell and communicate
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I ended up getting in trouble with the law as a teenager,
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but trying to build the trust I'd lost with my parents
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and a book on Java programming sitting next to it.
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I learned that that is actually a very high paying,
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and the entrepreneurial journey that I've been on.
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When you start, you have to spend all your time learning the new skill, the high income skill.
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Even if you have a job, you might be working nine to five, start learning between five to nine.
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The whole point is to increase the value you bring to the marketplace.
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It doesn't matter how much you think people should pay you.
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So if you're doing something that is low paying, like restocking shelves,
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like don't be upset if you're not making the big bucks.
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The whole point is to figure out how can you increase the value you provide to the market.
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If you figure out what the market wants, what it finds valuable, and you learn that skill,
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Which brings us to month two, which is learn, don't earn.
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I believe that you have to be obsessed with your high income skill.
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I would do everything from build apps for my friends to share photos online,
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The first thing is I would get somebody a result
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hey, I could edit your videos or hey, I could sell for you
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or hey, I can write code for one of your businesses
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Don't ask me to pay you to show me you can do it.
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Then I can ask for one or two referrals from those people to recommend my work to somebody else that they might know that they appreciate or trust.
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And then I would continue to learn and collect feedback on how I can become better.
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If I do that right, then I'm going to increase my pace of learning, not necessarily earning, but it's going to create a flywheel to catapult me forward.
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Which brings us to month three, which is to get your first client.
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So the first thing that I ever got paid for that wasn't a family member that gave me money to help solve a problem was literally these burnt CDs that would have all the person's favorite MP3 songs on.
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I built this app where they could create their playlist and then request that CD be burnt so they could have it and put it in their cars.
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Again, you may not be aware, but there used to be physical devices that people put songs on to play in their car.
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I did the first one for free to give them a test to say, hey, here's how it works.
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And then after that, then I would charge them for ongoing CDs.
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they wanted to create something for their girlfriend or their boyfriend.
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And that to me is one of the best ways to get your first client
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And then once they're in, then ask them to pay you for follow on work.
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When you charge for your work, the whole relationship changes.
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I mean, their expectations are higher, which isn't a bad thing.
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You actually get paid so you can invest in yourself
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is that if people don't pay, they don't pay attention.
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if their emails don't get responded very quickly.
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because the client will want the result even more.
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Your goal is to get as many people as possible to know about you, what you do, and how you can help them.
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See, back in the day, it used to be about going and speaking at events or getting covered in the local newspaper, maybe getting covered by the local blog.
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Today, you want to get your reach out there to the world.
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Go on podcasts, do collaborations with other influencers, go and create webinars or joint webinars so that you can take advantage of other people's audiences.
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Top of funnel is more important than anything else.
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So ask yourself, who's got your perfect fit customers?
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as fast as possible, that is most likely to easily pay,
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ask to contribute a blog post article, do a joint webinar.
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If you do those things, you will build the top of funnel.
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So there's only four Ps to create demand in the market.
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The first P is publishing. Think social media, content. We want to use education-based marketing
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to inform our customers how they can solve the problems themselves. But if we do a good job
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showing them how to do that, they're going to go, well, this person's clearly an expert.
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SEO, blog posts, those are all in the publishing realm. The second P is paid. Facebook. I love
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paid because it's fast. Paid allows you to literally create a target audience on these
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platforms to get an ad placed in front of them so that people respond that are perfect fit for your
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product. The third P is partners. These are people that have an audience, a built-in room where you
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can get in front of. Sometimes they're called affiliates, sometimes they're called strategic
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partners, sometimes they're called value-added resellers. At the end of the day, they're people
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that you partner with to get in front of their audience. The fourth is PR. This is public
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relations. This is getting interviewed on a podcast. Anytime that somebody reaches out to you
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Those four P's are the top of funnel of creating awareness
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See, back in the day when I started my first company,
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I used to spend all my time doing all the work,
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even to the point that every Sunday I would go into my office just to sort the physical mail
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that would come into the P.O. box. And I would spend hours just looking at every envelope and
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letter and sorting them between things that had to go to my lawyer, things that have to go to my
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accountant, things that got to get processed later. And I realized that I was spending all this time
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doing something that any other person could do. And I found a woman named Lisa and I just taught
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her in person how to process my mail. And all of a sudden I had hours back on a Sunday. So instead
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of processing mail, I was doing lead generation. I was doing follow-up on my sales funnel. I was
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preparing for the week. I was reviewing applications and references and job postings. I was doing
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things that were actually growing my business. So if you spend all of your time doing things
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that somebody else could do instead of working on the thing that makes you the most money,
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you're essentially working against yourself. This is the first hire in what I call the replacement
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ladder. See, most entrepreneurs end up building a business they grow to hate. So we use the ATF
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framework, which stands for audit, transfer, and fill to make sure that we look at our calendar
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for where we're spending our time. Take the things that cost very little that we hate doing. For me,
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anything financial or not very fun process oriented. And then T is transfer, transferring
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that to somebody else that literally plays at the thing you work at that you could pay little money.
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And then you take that newfound time and you fill, that's the F, learning new skills, character
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trades, belief systems, or just doing more of the work that you're getting paid to do. If you can
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follow the ATF framework and get your assistant to take over most of the stuff in your calendar
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that isn't working with clients directly, you will end up making more money as fast as possible.
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If you want my internal playbook for how I work with my assistant and see the 47 pages of my SOP
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standard operating procedure, just find me on Instagram at Dan Martel, 2Ls Martel, and message
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me YouTube EA for executive assistant. And I will send you my direct link to my Google doc,
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no gated. And you don't have to give me your email or your cell phone number. And it walks
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you through exactly how I work with my executive assistants to buy back literally 40 plus hours a
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week, which brings us to month six. And we're halfway there, which is to master sales. See,
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in the early days of building my first company that finally made money called Spheric Technologies,
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I realized that I wasn't very good at selling world-class at writing code, really good at
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hiring other engineers. But when it came to talking to normal people and trying to get them
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to buy from me, I used to get nervous. I didn't know what to say. They would ask for things. I
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would just say yes. And I would get dragged along on this long sales process of people that were
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never intending to buy in the first place. But learning the mastery of sales became my new
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passion. So learning how to code was my first high income skill. But then realizing that if I
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really wanted to grow, I had to get really good at communicating in sales. That's when I started
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investing and learning that new skillset. I learned a long time ago that a business is started,
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it's birthed only when money exchanges hands. So if you think about it, nothing really happens
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unless somebody sells something. And I think about it less about selling, trying to get somebody to
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make a decision they don't want to make and more about enrolling them into my world, my service,
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my product. I want to teach you a powerful framework called the buying pocket. See,
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what I've learned over the years is sometimes you're talking to somebody and they just don't
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even believe it's possible. You know, they have no confidence in their ability, the opportunity.
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They're just on this side of the spectrum and they're wondering like, can I even do this? I've
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heard people do it and I don't know if I can do it. The other side is, you know, people that are
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overconfident where they think that they don't need your help, that they, you know, they're
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listening to what you got to say, but they're like, yeah, these are all things I know and I can do it
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myself. The challenge is as most salespeople are never taught the questions to reframe the situation
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And they say, well, honestly, maybe 10K a month.
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I mean, we have 700 clients that do 10K a month
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And then somebody else that might be really confident,
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And they're like, oh, I'm making 100,000 a year.
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and they're not overconfident in their abilities.
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A lot of people get busy doing the thing that they sold.
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maybe triple the business over the next few months,
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it means their calendar is gonna get double or triple more.
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instead of pushing on the gas, they push on the brake
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creating all this emotional shrapnel around them from their team, their family, or their friends
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that never see them anymore. So I want to teach you how to hire somebody to offload that work
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and support you in delivering for the customer. So this is the second hire in my framework,
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the replacement ladder. Essentially everything from customer support to customer success,
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to support tickets, to product support, setting up a customer intake. After the sales conversation
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happens and you get a credit card, the person shows up and you have them deal with every aspect
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of the customer experience, you might still be involved in doing the work, but you have this
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person help you in delivering that value. So you're not the one trying to coordinate in your
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calendar. They are. They're the ones pulling the reports together so that when you have your weekly
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meeting with your customers, you can show them how you're doing. Having somebody else that's
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responsible for everything that's involved in delivering your product or service so that you
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can buy back that time is huge leverage that you can then reinvest in either doing more work to
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make more money or increasing your skills so that you become more valuable. Which brings us to month
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eight, which is to hire somebody to help you with marketing. One time I had this friend named Rachel
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and she had a marketing agency and she would do everything she had to to get customers. She'd get
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busy marketing, posting on social media, asking for referrals. Then she would get all these clients.
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She would get busy. She'd probably do the work for three or four or five months and then she wouldn't
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do any marketing, all the revenue would go away. And one day she came to me and she said, what do
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I do to grow my business? And I go, well, you have to be consistent in marketing. If you're
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inconsistent, then you're always trying to fill up your calendar instead of adding to it. So that's
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why it's the third line in the replacement ladder is to have somebody that wakes up every day
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dedicated to generating leads for your business. So you want to have somebody else that looks at
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the campaigns, that looks at the traffic sources, that looks at the conversions to make sure that
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you're getting new leads every single day. Now, you might still be involved in the marketing,
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meaning that they're going to ask you to post on social media or shoot videos that they post on
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your YouTube or maybe even write the newsletter that you're sending out to all of your prospects,
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but they're responsible for ensuring that whole machine continues to happen every day, every week
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so that on a monthly basis, you're consistent in your ability to generate leads, which brings us
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to month nine, which is to join a coaching program. Now, I know for a lot of people, they're like,
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oh, another coach, I can't believe you're talking about this.
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The fastest way for you to get to a destination
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I remember I was 23 years old, two failed companies,
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I read a book and realize I need to hire a coach
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for two phone calls, American dollars, I'm Canadian,
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But in the next year, I went from barely making payroll,
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So my whole philosophy is if you want to learn the fastest
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and grow the fastest, then get into a coaching program
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with somebody for your specific high-income skill
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that's gonna allow you to grow as fast as possible.
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that are already making a million dollars a month
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learn their frameworks or process their strategies,
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and add your industry as a term to that search.
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It might be semi-private with small group coaching.
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It might even be an online course, but at the end of the day, having somebody who's been there
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that gives you the blueprints and the steps to get there faster, this is the fastest way for you to
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go from broke to millionaire business owner. Which brings us to month 10, which is to hire sales.
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I have had to learn the skill of selling early in my career and move on to hiring other sales
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people. But the funniest person I ever hired was this guy named Michael. When I started coaching
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other people, I wanted somebody else to help me buy back my time because my wife was like,
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yo why are you on phone calls all the time the referrals were crazy and I was like well I'm you
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don't try to talk to the people they want to work with me so I figure it's a good opportunity for me
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to see if there's a fit but she's like shouldn't you take your own advice and I'm like okay so I
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went and I hired a guy his name was Michael and he came in and I didn't know how to sell coaching
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I just said hey man you should talk to these people I've got a calendar full of people that
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want to work with me just listen to my previous calls and sell but the truth is is I didn't have
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high hopes. I mean, this person was selling swords on the internet. He would never sold coaching
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before. And all he did was listen to my calls. And within the first day, he had somebody pull
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out this credit card and buy on the call in 30 minutes. And I freaked out. I was like, dude,
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what did you say? Is this person expecting to come to my house for dinner tonight? Or that I've got
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to, you know, spend the next six weeks with them? How did you get the person to purchase in 30
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minutes? He said, I just followed your process. And I was like, what process? He's like, I listened
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to your calls. I mapped out exactly kind of what I was seeing you doing. And I just walked them
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through it. And here's the crazy part. Most people don't understand this as entrepreneurs
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is that when you actually have somebody else selling for you, it makes you look better as
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the owner because the person buying goes, Oh, well, if they have a system for this,
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it probably a system for delivering the thing I need, which means I have a higher likely of a
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guaranteed outcome. Then if I'm talking to the CEO of the business, it's also going to be doing
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the work. Like when do they have time to actually take care of the projects that they're going to
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be doing for me? This is the fourth hire in the replacement ladder is sales. And I want you to
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train this person to enroll people into your product or service. And the best way to do that
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is to record yourself doing the calls, doing the sales, even the emails, the follow-up, like
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document all of it. And then when you hire the person, give them those leads and say, just follow
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this process. The key is, is they need to own a hundred percent of the initial conversations and
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a hundred percent of the follow-ups. If you have somebody else taking the calls, the sales
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opportunities, the leads, the referrals that come into you, even if it's a best friend, it's like,
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Mike does all the initial calls with our new clients.
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Somebody to help you on the administrative stuff
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You could be sleeping and your business will still make money.
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because you're still involved in the doing of the work,
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into your product or service while you are away,
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and getting to a million dollars that nobody talks about
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that is very simple if you focus on those four hires.
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to actually run the operations of the business.
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You still might be involved in writing the copy
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and continue to run things as fast as possible.
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So for example, when I started my new media company,
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Now, Todd is somebody who's done this for decades
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so it was really easy for me to just give it to them.
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And a lot of you have some of those people in your life,
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then you'll always be a prisoner to your business.
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And if you wanna get to a million as fast as possible,
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to get projects completed where you're not involved.
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How do we make sure that the delivery of what we do
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is so world-class that every one of our customers
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so that you can get to a million in the first year.
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your vision for your life gets easier will come to life on the back end of people knowing who you
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are and how you can help them. I've been online creating content for 15 years. I have millions
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of followers across different platforms, but I started with zero. And it doesn't matter where
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you're at today, you're going to have to start at the exact same place I did. What benefit you have
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is you have folks like me and many others literally unpacking the blueprint for you to follow to build
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your audience as fast as humanly possible. And the key is, is you want to focus on channels where
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you would love to express yourself through. So if you are more of a video person, create video. If
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you like to write, go blog. If you want to teach, maybe it's joint webinars with other people's
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audiences so you can build your personal brand. And then what you do is you capture all that and
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you just slice it up and repurpose it in all these different channels. I know for me, when I was
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building out SaaS Academy, the ad costs cut in half when we started doubling down on our video
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production. The more people that could search and get results in advance because we created
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educational-based content, that helped us prove that we were a trusted advisor in our market.
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And the same thing works for you. Education-based marketing is the best way for you to build your
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personal brand and also help a lot of people. My philosophy is this. If you do it right,
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Your marketing will help more people than your product or service ever will.
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And your personal brand allows you to demonstrate who you are, your personality, as well as
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your skill set and your expertise so people can trust you before they ever buy from you.
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So it even makes the engagement of working with them way easier.
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See, most people mess this up because they try to do all platforms at once.
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If it's Instagram, if it's LinkedIn, if it's Twitter, just do something and be consistent
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And what matters more is that you show up every day adding value to the market than anybody else in their world to demonstrate that you're the kind of person that can be trusted with their project or to help them solve that problem.
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That's what I do if I wanted to go from broke to millionaire business owner.
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But if you want to learn my 17 rules of success, click the link and I'll see you.