Dan Martell - August 21, 2024


If I Wanted to Go From $0 to $1M in 12 Months, Here’s What I’d Do

Hosted by
Dan Martell
Mentioned
Dan Martel Michael Mike Todd YouTube You Rachel Java Lisa John
What you're getting paid vs what you're worth What people get wrong after they buy back their time

Episode Stats


Length

23 minutes

Words per minute

221.96

Word count

5,145

Sentence count

262

Harmful content

Misogyny

2

sentences flagged

Hate speech

1

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

If at any point or in this video, you think you can t do this, you might not be cut out to become a millionaire. And that's okay. But if you're a part of the select few who are willing to do the work, then this video is for you.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 I became a cash millionaire at 27 years old, but if I had to do it again and go from broke
00:00:05.300 to millionaire business owner in the next 12 months, this is exactly what I'd do. If at any
00:00:09.960 point or in this video, you think I can't do this, you might not be cut out to become a millionaire
00:00:14.200 and that's okay. But if you're a part of the select few who are willing to do the work,
00:00:18.380 then this video is for you. So your first month of your millionaire journey is going to be all
00:00:24.120 about learning a high income skill. So these are the five most in-demand high income skills today.
00:00:29.500 First one is coding, software.
00:00:31.220 You're hearing it all the time.
00:00:32.400 SaaS, you know, SaaSpreneur.
00:00:34.000 The second one is content creation.
00:00:35.680 You know, everything around video editing, graphic design,
00:00:38.120 essentially helping people get their stories,
00:00:40.180 their message out to the world.
00:00:41.520 The third is copywriting.
00:00:42.980 Learning how to craft words in a structure
00:00:45.960 that gets somebody to take action
00:00:47.760 is a very high paying skill.
00:00:50.340 The fourth is project management.
00:00:51.900 Understanding how to take an idea
00:00:53.720 all the way across to execution and implementation
00:00:56.860 is very valuable.
00:00:58.360 The fifth is sales, even chat sales.
00:01:01.120 Most people don't realize that nothing happens
00:01:03.460 until somebody sells something to another person
00:01:05.760 and there are companies with products and inventory
00:01:08.460 that they would pay top dollar
00:01:10.200 to have somebody else help sell and communicate
00:01:12.040 to the market and it can pay handsomely.
00:01:14.420 So I learned my first high-income skill
00:01:16.340 of all places in rehab.
00:01:18.200 I got lucky, honestly.
00:01:19.300 I ended up getting in trouble with the law as a teenager,
00:01:21.180 got released into a rehab center
00:01:22.760 that literally saved my life
00:01:24.280 and I spent 11 months not only getting sober
00:01:26.500 but trying to build the trust I'd lost with my parents
00:01:29.260 and really just build myself back up
00:01:30.900 to being a normal person.
00:01:32.320 At the end of that program,
00:01:33.600 I was helping the maintenance guy
00:01:34.800 clean out one of these cabins.
00:01:36.360 And in one of the rooms was this old computer
00:01:38.460 and a book on Java programming sitting next to it.
00:01:41.300 I became obsessed with writing code.
00:01:43.660 Through that process,
00:01:44.380 I learned that that is actually a very high paying,
00:01:47.700 highly valuable skill.
00:01:49.520 And it was the first of several
00:01:51.620 that allowed me to build the career
00:01:54.180 and the entrepreneurial journey that I've been on.
00:01:55.740 When you start, you have to spend all your time learning the new skill, the high income skill.
00:02:01.280 Even if you have a job, you might be working nine to five, start learning between five to nine.
00:02:06.100 The whole point is to increase the value you bring to the marketplace.
00:02:09.800 It doesn't matter how much you think people should pay you.
00:02:12.440 It's the kind of value that you bring.
00:02:14.440 So if you're doing something that is low paying, like restocking shelves,
00:02:18.900 like don't be upset if you're not making the big bucks.
00:02:21.420 The whole point is to figure out how can you increase the value you provide to the market.
00:02:27.760 If you figure out what the market wants, what it finds valuable, and you learn that skill,
00:02:32.140 you will be rewarded accordingly.
00:02:33.940 Which brings us to month two, which is learn, don't earn.
00:02:37.600 I believe that you have to be obsessed with your high income skill.
00:02:41.320 You know, for me, it was writing code.
00:02:42.760 I would do everything from build apps for my friends to share photos online,
00:02:47.060 to build an application for people to download
00:02:49.060 and create burnt CDs of all their top MP3s.
00:02:52.280 Yes, I'm dating myself.
00:02:53.380 To build websites for my dad
00:02:55.060 so that he could share his cottage.
00:02:56.760 I just used the skill as often as possible.
00:03:00.180 It was just something I offered for free
00:03:02.020 so that I could learn.
00:03:03.520 It wasn't about making money.
00:03:04.940 So if I was starting over again,
00:03:06.200 knowing what I know today,
00:03:07.100 here's exactly how I would do it.
00:03:08.920 The first thing is I would get somebody a result
00:03:11.040 as fast as possible.
00:03:12.020 Whatever skill you wanna develop,
00:03:13.900 find somebody that's got the problem
00:03:15.080 that you can provide a solution
00:03:16.180 and get them a result as fast as possible.
00:03:18.540 Do the work ahead of time.
00:03:19.600 Every day I get people messaging me,
00:03:21.140 hey, I could edit your videos or hey, I could sell for you
00:03:23.660 or hey, I can write code for one of your businesses
00:03:25.920 and I'm like, just do it.
00:03:27.720 Show me you can do the thing ahead of time.
00:03:29.800 Don't ask me to pay you to show me you can do it.
00:03:32.720 It's the folks that show up and just do it
00:03:34.220 that are gonna get the opportunity.
00:03:35.720 Then once you actually get them a result,
00:03:37.820 ask them for the testimonial.
00:03:39.440 That's how we start to build your portfolio.
00:03:41.620 Once you have two or three or four of these,
00:03:43.720 Then I can ask for one or two referrals from those people to recommend my work to somebody else that they might know that they appreciate or trust.
00:03:51.120 And then I would continue to learn and collect feedback on how I can become better.
00:03:55.420 If I do that right, then I'm going to increase my pace of learning, not necessarily earning, but it's going to create a flywheel to catapult me forward.
00:04:02.920 Which brings us to month three, which is to get your first client.
00:04:06.040 So the first thing that I ever got paid for that wasn't a family member that gave me money to help solve a problem was literally these burnt CDs that would have all the person's favorite MP3 songs on.
00:04:16.140 I built this app where they could create their playlist and then request that CD be burnt so they could have it and put it in their cars.
00:04:22.000 Again, you may not be aware, but there used to be physical devices that people put songs on to play in their car.
00:04:27.360 I did the first one for free to give them a test to say, hey, here's how it works.
00:04:31.360 And then they loved it.
00:04:32.100 And then after that, then I would charge them for ongoing CDs.
00:04:35.720 If they wanted to build a new playlist,
00:04:37.420 they wanted to create something for their girlfriend or their boyfriend.
00:04:40.220 And that to me is one of the best ways to get your first client
00:04:43.760 is demonstrate the value ahead of time.
00:04:46.680 And then once they're in, then ask them to pay you for follow on work.
00:04:50.380 Ask them to pay you to do more.
00:04:53.160 When you charge for your work, the whole relationship changes.
00:04:56.220 I mean, their expectations are higher, which isn't a bad thing.
00:04:58.640 You actually get paid so you can invest in yourself
00:05:01.020 and buy tools to make yourself even better.
00:05:03.160 The other thing you'll learn real quick
00:05:04.380 is that if people don't pay, they don't pay attention.
00:05:06.940 Meaning that if what you do as a service
00:05:08.680 requires them to give you feedback,
00:05:10.620 if they're not paying, don't be upset
00:05:12.220 if their emails don't get responded very quickly.
00:05:14.680 The more they pay, the more they pay attention
00:05:17.180 so you'll be able to do better and better work
00:05:19.440 the more you can charge somebody
00:05:20.540 because the client will want the result even more.
00:05:23.060 Which brings us to month four,
00:05:24.420 which is the Build Your Marketing Pipeline,
00:05:26.440 which are the four P's of demand generation.
00:05:29.140 Don't be the world's best kept secret.
00:05:31.020 Your goal is to get as many people as possible to know about you, what you do, and how you can help them.
00:05:37.340 See, back in the day, it used to be about going and speaking at events or getting covered in the local newspaper, maybe getting covered by the local blog.
00:05:44.120 Today, you want to get your reach out there to the world.
00:05:47.360 Go on podcasts, do collaborations with other influencers, go and create webinars or joint webinars so that you can take advantage of other people's audiences.
00:05:56.180 Top of funnel is more important than anything else.
00:05:58.340 You can't sell to an empty room.
00:06:00.300 So ask yourself, who's got your perfect fit customers?
00:06:03.120 When you think about the person
00:06:04.160 that you don't even create the most value for
00:06:05.880 as fast as possible, that is most likely to easily pay,
00:06:09.520 that is the person that you wanna talk to.
00:06:11.720 Who's got a room full of those people
00:06:13.960 that have a need to solve the problem
00:06:16.100 that you can solve for them?
00:06:17.780 Reach out to them, go on their podcast,
00:06:19.980 ask to contribute a blog post article, do a joint webinar.
00:06:23.280 If you do those things, you will build the top of funnel.
00:06:25.700 So there's only four Ps to create demand in the market.
00:06:29.160 The first P is publishing. Think social media, content. We want to use education-based marketing
00:06:34.380 to inform our customers how they can solve the problems themselves. But if we do a good job
00:06:39.300 showing them how to do that, they're going to go, well, this person's clearly an expert.
00:06:43.120 SEO, blog posts, those are all in the publishing realm. The second P is paid. Facebook. I love
00:06:49.060 paid because it's fast. Paid allows you to literally create a target audience on these
00:06:54.280 platforms to get an ad placed in front of them so that people respond that are perfect fit for your
00:06:59.800 product. The third P is partners. These are people that have an audience, a built-in room where you
00:07:04.960 can get in front of. Sometimes they're called affiliates, sometimes they're called strategic
00:07:08.460 partners, sometimes they're called value-added resellers. At the end of the day, they're people
00:07:13.200 that you partner with to get in front of their audience. The fourth is PR. This is public
00:07:17.500 relations. This is getting interviewed on a podcast. Anytime that somebody reaches out to you
00:07:22.460 and they have a platform, they interview you
00:07:24.180 around your story, how you help people,
00:07:26.420 what makes you different, that is PR.
00:07:29.180 Those four P's are the top of funnel of creating awareness 0.90
00:07:32.100 so that everybody knows about what you do
00:07:34.120 and how you do it and who you do it for
00:07:35.760 so they can refer a lot of people to you.
00:07:38.100 Which brings us to month five,
00:07:39.820 which is to hire an assistant
00:07:41.680 and the ATF framework to make it work.
00:07:45.060 See, back in the day when I started my first company,
00:07:47.460 I used to spend all my time doing all the work,
00:07:50.620 even to the point that every Sunday I would go into my office just to sort the physical mail
00:07:55.280 that would come into the P.O. box. And I would spend hours just looking at every envelope and
00:08:00.340 letter and sorting them between things that had to go to my lawyer, things that have to go to my
00:08:03.680 accountant, things that got to get processed later. And I realized that I was spending all this time
00:08:08.280 doing something that any other person could do. And I found a woman named Lisa and I just taught
00:08:13.800 her in person how to process my mail. And all of a sudden I had hours back on a Sunday. So instead
00:08:19.620 of processing mail, I was doing lead generation. I was doing follow-up on my sales funnel. I was
00:08:24.540 preparing for the week. I was reviewing applications and references and job postings. I was doing
00:08:30.660 things that were actually growing my business. So if you spend all of your time doing things
00:08:35.040 that somebody else could do instead of working on the thing that makes you the most money,
00:08:38.400 you're essentially working against yourself. This is the first hire in what I call the replacement
00:08:42.340 ladder. See, most entrepreneurs end up building a business they grow to hate. So we use the ATF
00:08:48.300 framework, which stands for audit, transfer, and fill to make sure that we look at our calendar
00:08:53.200 for where we're spending our time. Take the things that cost very little that we hate doing. For me,
00:08:58.740 anything financial or not very fun process oriented. And then T is transfer, transferring
00:09:03.960 that to somebody else that literally plays at the thing you work at that you could pay little money.
00:09:09.020 And then you take that newfound time and you fill, that's the F, learning new skills, character
00:09:14.280 trades, belief systems, or just doing more of the work that you're getting paid to do. If you can
00:09:19.720 follow the ATF framework and get your assistant to take over most of the stuff in your calendar
00:09:24.840 that isn't working with clients directly, you will end up making more money as fast as possible.
00:09:30.000 If you want my internal playbook for how I work with my assistant and see the 47 pages of my SOP
00:09:36.820 standard operating procedure, just find me on Instagram at Dan Martel, 2Ls Martel, and message
00:09:41.320 me YouTube EA for executive assistant. And I will send you my direct link to my Google doc,
00:09:46.640 no gated. And you don't have to give me your email or your cell phone number. And it walks
00:09:50.040 you through exactly how I work with my executive assistants to buy back literally 40 plus hours a
00:09:55.860 week, which brings us to month six. And we're halfway there, which is to master sales. See,
00:10:01.340 in the early days of building my first company that finally made money called Spheric Technologies,
00:10:05.280 I realized that I wasn't very good at selling world-class at writing code, really good at
00:10:09.780 hiring other engineers. But when it came to talking to normal people and trying to get them
00:10:14.120 to buy from me, I used to get nervous. I didn't know what to say. They would ask for things. I
00:10:18.580 would just say yes. And I would get dragged along on this long sales process of people that were
00:10:23.920 never intending to buy in the first place. But learning the mastery of sales became my new
00:10:29.940 passion. So learning how to code was my first high income skill. But then realizing that if I
00:10:34.420 really wanted to grow, I had to get really good at communicating in sales. That's when I started
00:10:39.720 investing and learning that new skillset. I learned a long time ago that a business is started,
00:10:45.080 it's birthed only when money exchanges hands. So if you think about it, nothing really happens
00:10:50.360 unless somebody sells something. And I think about it less about selling, trying to get somebody to
00:10:54.000 make a decision they don't want to make and more about enrolling them into my world, my service,
00:10:58.460 my product. I want to teach you a powerful framework called the buying pocket. See,
00:11:02.960 what I've learned over the years is sometimes you're talking to somebody and they just don't
00:11:06.340 even believe it's possible. You know, they have no confidence in their ability, the opportunity.
00:11:12.100 They're just on this side of the spectrum and they're wondering like, can I even do this? I've
00:11:16.260 heard people do it and I don't know if I can do it. The other side is, you know, people that are
00:11:20.800 overconfident where they think that they don't need your help, that they, you know, they're
00:11:24.920 listening to what you got to say, but they're like, yeah, these are all things I know and I can do it
00:11:27.960 myself. The challenge is as most salespeople are never taught the questions to reframe the situation
00:11:33.420 to get a person to buy.
00:11:34.760 So for example, if somebody's underconfident,
00:11:36.600 I might say, well, how much revenue
00:11:38.180 would you need to be making
00:11:39.240 to feel really proud of yourself?
00:11:40.660 And they say, well, honestly, maybe 10K a month.
00:11:42.840 And you're like, oh yeah, for sure.
00:11:44.240 I mean, we have 700 clients that do 10K a month
00:11:47.440 learning our strategies.
00:11:48.580 And then somebody else that might be really confident,
00:11:51.140 you might ask them, well,
00:11:51.820 how much are you currently making now?
00:11:53.120 And they're like, oh, I'm making 100,000 a year.
00:11:55.000 And you might say, oh, wow, that's it.
00:11:56.820 Depending on the conversation,
00:11:58.220 you have to bring the buyer into the pocket
00:12:00.820 where they're able to make a decision
00:12:02.580 because they're not underconfident
00:12:04.260 and they're not overconfident in their abilities.
00:12:06.460 They're right in the perfect pocket,
00:12:08.360 which brings us to month seven,
00:12:09.820 which is to hire somebody to help you deliver
00:12:12.020 your product or service to your customer.
00:12:13.960 A lot of people get busy doing the thing that they sold.
00:12:16.920 So the more they sell, the more they gotta do.
00:12:19.360 And if they have the opportunity to double,
00:12:20.880 maybe triple the business over the next few months,
00:12:22.840 it means their calendar is gonna get double or triple more.
00:12:25.940 And then when they have these opportunities,
00:12:27.520 instead of pushing on the gas, they push on the brake
00:12:29.740 because they don't wanna end up
00:12:30.820 creating all this emotional shrapnel around them from their team, their family, or their friends
00:12:36.120 that never see them anymore. So I want to teach you how to hire somebody to offload that work
00:12:41.760 and support you in delivering for the customer. So this is the second hire in my framework,
00:12:46.340 the replacement ladder. Essentially everything from customer support to customer success,
00:12:51.200 to support tickets, to product support, setting up a customer intake. After the sales conversation
00:12:57.320 happens and you get a credit card, the person shows up and you have them deal with every aspect
00:13:03.400 of the customer experience, you might still be involved in doing the work, but you have this
00:13:08.380 person help you in delivering that value. So you're not the one trying to coordinate in your
00:13:13.260 calendar. They are. They're the ones pulling the reports together so that when you have your weekly
00:13:17.260 meeting with your customers, you can show them how you're doing. Having somebody else that's
00:13:21.080 responsible for everything that's involved in delivering your product or service so that you
00:13:24.700 can buy back that time is huge leverage that you can then reinvest in either doing more work to
00:13:29.880 make more money or increasing your skills so that you become more valuable. Which brings us to month
00:13:35.160 eight, which is to hire somebody to help you with marketing. One time I had this friend named Rachel
00:13:39.660 and she had a marketing agency and she would do everything she had to to get customers. She'd get 0.57
00:13:44.400 busy marketing, posting on social media, asking for referrals. Then she would get all these clients.
00:13:48.600 She would get busy. She'd probably do the work for three or four or five months and then she wouldn't
00:13:52.640 do any marketing, all the revenue would go away. And one day she came to me and she said, what do
00:13:56.340 I do to grow my business? And I go, well, you have to be consistent in marketing. If you're
00:14:00.200 inconsistent, then you're always trying to fill up your calendar instead of adding to it. So that's
00:14:05.620 why it's the third line in the replacement ladder is to have somebody that wakes up every day
00:14:09.660 dedicated to generating leads for your business. So you want to have somebody else that looks at
00:14:15.200 the campaigns, that looks at the traffic sources, that looks at the conversions to make sure that
00:14:20.820 you're getting new leads every single day. Now, you might still be involved in the marketing,
00:14:25.800 meaning that they're going to ask you to post on social media or shoot videos that they post on
00:14:29.700 your YouTube or maybe even write the newsletter that you're sending out to all of your prospects,
00:14:33.740 but they're responsible for ensuring that whole machine continues to happen every day, every week
00:14:39.340 so that on a monthly basis, you're consistent in your ability to generate leads, which brings us
00:14:44.760 to month nine, which is to join a coaching program. Now, I know for a lot of people, they're like,
00:14:49.160 oh, another coach, I can't believe you're talking about this.
00:14:51.640 Here's the deal.
00:14:52.420 The fastest way for you to get to a destination
00:14:55.280 is to ask somebody that's been there before.
00:14:58.060 And I put this off for years.
00:15:00.680 I remember I was 23 years old, two failed companies,
00:15:03.700 until finally, out of desperation,
00:15:06.180 I read a book and realize I need to hire a coach
00:15:09.240 that teaches me the frameworks
00:15:10.980 that I just read in this book.
00:15:12.400 So I hired my first coach named Bob,
00:15:14.540 and he was not cheap, 1,500 bucks a month
00:15:17.220 for two phone calls, American dollars, I'm Canadian,
00:15:20.760 that's like real money.
00:15:22.360 But in the next year, I went from barely making payroll,
00:15:25.760 not knowing what I was doing,
00:15:27.120 to making almost a million in my first year
00:15:29.520 as an entrepreneur.
00:15:30.600 So my whole philosophy is if you want to learn the fastest
00:15:34.300 and grow the fastest, then get into a coaching program
00:15:37.320 with somebody for your specific high-income skill
00:15:40.160 that's gonna allow you to grow as fast as possible.
00:15:43.280 There are people out there
00:15:44.360 that are already making a million dollars a month
00:15:46.500 in the thing you're doing,
00:15:47.880 if you pay to be in their community,
00:15:49.780 learn their frameworks or process their strategies,
00:15:52.120 you'll be able to shortcut your success
00:15:54.740 and literally compress decades into days.
00:15:57.620 Go search on YouTube the specific problems
00:16:01.460 you're having in your business
00:16:02.640 and add your industry as a term to that search.
00:16:05.740 And those videos are typically from people
00:16:08.060 that have other ways they can help.
00:16:10.020 It might be one-on-one private coaching.
00:16:11.940 It might be semi-private with small group coaching.
00:16:14.280 It might be a big group coaching.
00:16:16.140 It might even be an online course, but at the end of the day, having somebody who's been there
00:16:20.760 that gives you the blueprints and the steps to get there faster, this is the fastest way for you to
00:16:26.160 go from broke to millionaire business owner. Which brings us to month 10, which is to hire sales.
00:16:31.580 I have had to learn the skill of selling early in my career and move on to hiring other sales
00:16:37.180 people. But the funniest person I ever hired was this guy named Michael. When I started coaching
00:16:41.400 other people, I wanted somebody else to help me buy back my time because my wife was like, 1.00
00:16:45.520 yo why are you on phone calls all the time the referrals were crazy and I was like well I'm you
00:16:50.600 don't try to talk to the people they want to work with me so I figure it's a good opportunity for me
00:16:54.000 to see if there's a fit but she's like shouldn't you take your own advice and I'm like okay so I
00:16:59.460 went and I hired a guy his name was Michael and he came in and I didn't know how to sell coaching
00:17:04.420 I just said hey man you should talk to these people I've got a calendar full of people that
00:17:07.860 want to work with me just listen to my previous calls and sell but the truth is is I didn't have
00:17:12.460 high hopes. I mean, this person was selling swords on the internet. He would never sold coaching
00:17:17.620 before. And all he did was listen to my calls. And within the first day, he had somebody pull
00:17:21.880 out this credit card and buy on the call in 30 minutes. And I freaked out. I was like, dude,
00:17:26.360 what did you say? Is this person expecting to come to my house for dinner tonight? Or that I've got
00:17:30.720 to, you know, spend the next six weeks with them? How did you get the person to purchase in 30
00:17:34.780 minutes? He said, I just followed your process. And I was like, what process? He's like, I listened
00:17:38.480 to your calls. I mapped out exactly kind of what I was seeing you doing. And I just walked them
00:17:42.320 through it. And here's the crazy part. Most people don't understand this as entrepreneurs
00:17:45.520 is that when you actually have somebody else selling for you, it makes you look better as
00:17:50.640 the owner because the person buying goes, Oh, well, if they have a system for this,
00:17:54.460 it probably a system for delivering the thing I need, which means I have a higher likely of a
00:17:58.340 guaranteed outcome. Then if I'm talking to the CEO of the business, it's also going to be doing
00:18:02.720 the work. Like when do they have time to actually take care of the projects that they're going to
00:18:06.460 be doing for me? This is the fourth hire in the replacement ladder is sales. And I want you to
00:18:11.260 train this person to enroll people into your product or service. And the best way to do that
00:18:16.440 is to record yourself doing the calls, doing the sales, even the emails, the follow-up, like
00:18:22.420 document all of it. And then when you hire the person, give them those leads and say, just follow
00:18:27.360 this process. The key is, is they need to own a hundred percent of the initial conversations and
00:18:32.540 a hundred percent of the follow-ups. If you have somebody else taking the calls, the sales
00:18:36.240 opportunities, the leads, the referrals that come into you, even if it's a best friend, it's like,
00:18:40.020 hey, I've got this opportunity.
00:18:41.200 I want you to talk to my friend, John.
00:18:42.520 You say, yeah, no problem.
00:18:43.880 I'll connect him with Mike.
00:18:44.960 Mike does all the initial calls with our new clients.
00:18:47.300 He's been with me for a while.
00:18:48.380 He's incredible.
00:18:49.400 He'd love to talk with your friend.
00:18:50.820 That way you're not the bottleneck.
00:18:52.980 And here's the crazy cool part about this.
00:18:54.920 If you look at the replacement ladder
00:18:56.440 now with only four hires, okay?
00:18:59.280 Somebody to help you on the administrative stuff
00:19:01.240 to the delivery of the thing you sell,
00:19:03.700 to the marketing of what you're selling,
00:19:05.500 to the sales of what you're selling,
00:19:07.720 you can now go on vacation.
00:19:09.520 You could be sleeping and your business will still make money.
00:19:13.200 It might not continue to function without you
00:19:14.940 because you're still involved in the doing of the work,
00:19:17.400 but while you're on vacation,
00:19:18.840 somebody else is making sure your name's
00:19:20.520 getting out there in the market,
00:19:21.720 they're having the conversation
00:19:22.940 with those people interested,
00:19:24.400 and then they're onboarding those customers
00:19:26.320 into your product or service while you are away,
00:19:29.660 which is the holy grail of entrepreneurship
00:19:31.960 and getting to a million dollars that nobody talks about
00:19:34.640 that is very simple if you focus on those four hires.
00:19:37.520 Which brings us to month 11,
00:19:38.780 which is to hire leadership.
00:19:40.520 This is where you wanna start hiring people
00:19:42.720 to actually run the operations of the business.
00:19:45.720 You still might be involved in writing the copy
00:19:47.880 or doing sales for different businesses,
00:19:50.040 but you wanna hire somebody
00:19:51.460 that can look at the overall system
00:19:53.260 and continue to run things as fast as possible.
00:19:56.420 So for example, when I started my new media company,
00:19:58.580 Martell Media, one of the first hires I made
00:20:01.180 was a guy named Todd,
00:20:02.440 and Todd came in as my general manager.
00:20:04.420 And as we started to put the pieces in place
00:20:06.880 and things had to get done,
00:20:08.320 it got routed to Todd.
00:20:09.720 Now, Todd is somebody who's done this for decades
00:20:12.420 and he knows how the playbooks work,
00:20:14.860 so it was really easy for me to just give it to them.
00:20:17.000 And a lot of you have some of those people in your life,
00:20:19.020 but you're scared to let go.
00:20:20.960 The reality is if you don't learn to let go,
00:20:23.260 then you'll always be a prisoner to your business.
00:20:25.700 And if you wanna get to a million as fast as possible,
00:20:27.900 you need to learn how to work through people
00:20:30.300 to get projects completed where you're not involved.
00:20:33.540 They focus on hiring and training
00:20:35.680 and retaining your top talent
00:20:37.280 so that you get to focus on what's next.
00:20:39.700 You get to focus on your creative juices
00:20:42.000 and trying to like figure out
00:20:43.400 how do I get in front of more people?
00:20:45.120 How do we scale our sales process?
00:20:46.860 How do we make sure that the delivery of what we do
00:20:49.120 is so world-class that every one of our customers
00:20:51.720 is referring other people to our business?
00:20:53.920 That is how you build the replacement ladder
00:20:56.960 so that you can get to a million in the first year.
00:20:59.600 Which brings us to month 12,
00:21:01.160 which is to build your personal brand.
00:21:02.960 Every one of your dreams, your goals,
00:21:05.080 your vision for your life gets easier will come to life on the back end of people knowing who you
00:21:11.420 are and how you can help them. I've been online creating content for 15 years. I have millions
00:21:16.480 of followers across different platforms, but I started with zero. And it doesn't matter where
00:21:20.800 you're at today, you're going to have to start at the exact same place I did. What benefit you have
00:21:25.520 is you have folks like me and many others literally unpacking the blueprint for you to follow to build
00:21:31.560 your audience as fast as humanly possible. And the key is, is you want to focus on channels where
00:21:36.860 you would love to express yourself through. So if you are more of a video person, create video. If
00:21:41.900 you like to write, go blog. If you want to teach, maybe it's joint webinars with other people's
00:21:47.120 audiences so you can build your personal brand. And then what you do is you capture all that and
00:21:51.820 you just slice it up and repurpose it in all these different channels. I know for me, when I was
00:21:56.760 building out SaaS Academy, the ad costs cut in half when we started doubling down on our video
00:22:02.600 production. The more people that could search and get results in advance because we created
00:22:07.160 educational-based content, that helped us prove that we were a trusted advisor in our market.
00:22:12.900 And the same thing works for you. Education-based marketing is the best way for you to build your
00:22:17.720 personal brand and also help a lot of people. My philosophy is this. If you do it right,
00:22:22.340 Your marketing will help more people than your product or service ever will.
00:22:25.980 And your personal brand allows you to demonstrate who you are, your personality, as well as
00:22:30.480 your skill set and your expertise so people can trust you before they ever buy from you.
00:22:35.580 So it even makes the engagement of working with them way easier.
00:22:39.060 See, most people mess this up because they try to do all platforms at once.
00:22:43.180 Just pick one.
00:22:44.480 If it's Instagram, if it's LinkedIn, if it's Twitter, just do something and be consistent
00:22:49.340 because consistency compounds.
00:22:51.360 And what matters more is that you show up every day adding value to the market than anybody else in their world to demonstrate that you're the kind of person that can be trusted with their project or to help them solve that problem.
00:23:03.520 That's what I do if I wanted to go from broke to millionaire business owner.
00:23:07.320 But if you want to learn my 17 rules of success, click the link and I'll see you.