Dan Martell - I’ll never invest in luxury items

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00:00:00.000 Here's why I'll never invest in luxury watches,

00:00:03.160 cars, and clothes.

00:00:04.540 It's very simple.

00:00:05.600 When I look at where I spend my time,

00:00:07.520 my mental capacity, and the things that interest me,

00:00:10.540 understanding the watch industry, the car industry,

00:00:14.100 the real estate industry,

00:00:15.440 which I get can all be income, value add.

00:00:19.380 I just don't wanna go down the rabbit hole

00:00:21.500 of having to learn all that stuff to make a good investment.

00:00:24.460 So I don't invest in things I don't know.

00:00:26.260 So while everybody else and all the influencers

00:00:28.060 or buying watches and cars and all that stuff.

00:00:31.500 I'm buying software companies

00:00:32.380 that I know how to operate, I know how to add value to.

00:00:35.080 Then I buy back my time to go create cool memories

00:00:38.240 and experiences with people I care about with my family.

Dan Martell - July 18, 2023