Dan Martell - I’m an open book in all aspects

00:00:00.000 Todd runs a media company and he asked me the other day,

00:00:02.080 he's like, hey, we're doing our offsite,

00:00:03.360 what's your philosophy on sharing numbers?

00:00:05.240 And I was like, 100% open book.

00:00:07.000 The moment we hold the information to ourselves,

00:00:09.920 we don't allow people to understand

00:00:11.940 how to solve the problems.

00:00:12.960 And I said, watch this.

00:00:13.820 And I screamed across the room and I said,

00:00:15.320 hey, Lowen, how much do you think

00:00:17.440 we spend a month on media?

00:00:19.380 We know, Todd and I, but like most people don't know.

00:00:22.260 And his number was like off by like 50%.

00:00:25.220 If the people don't understand how the businesses work

00:00:27.960 and how the revenues flow,

00:00:29.320 How much did sales sell for?

00:00:30.600 What was the cash collected?

00:00:31.580 How did marketing do?

00:00:32.480 What was their cost per lead?

00:00:33.480 Then they can't bring you good ideas.

00:00:35.620 The creativity of your team is constrained

00:00:37.740 by their ability to understand what's going on

00:00:39.820 so that they can actually bring you solutions

00:00:41.920 to problems that you actually have.

00:00:43.620 Have you ever had people come to you

00:00:44.580 with good ideas all the time?

00:00:45.460 You're like, those are all good ideas,

00:00:46.660 but they're annoying because they're not the priority.

00:00:48.440 Well, they couldn't give you the idea that is the priority

00:00:50.740 because they didn't know the numbers.

Dan Martell - January 18, 2024