Dan Martell - November 11, 2026


It took me 30 harsh years to learn what I’ll teach you in just 27 minutes

If you only watch one sales video, make it this one

Episode Stats


Length

27 minutes

Words per minute

204.96

Word count

5,588

Sentence count

247

Harmful content

Toxicity

5

sentences flagged

Hate speech

4

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 What if I told you the thing that you're chasing right now isn't what you actually want?
00:00:04.140 The job, the relationship, the number in your bank account, the body?
00:00:08.140 We all tell ourselves, I'll be happy when I get there.
00:00:11.240 Then we get there, and a week later, the feeling's gone.
00:00:14.520 It took me 30 years of deep personal development to figure out what we're actually looking for.
00:00:19.760 And almost everybody out there gets it wrong because they think it's about being happy.
00:00:23.800 So today, I want to bring you behind the scenes at one of my recent Canes Clubs,
00:00:27.300 which is a program I run for youth in my community,
00:00:29.880 which started with four kids coming to this office right here
00:00:32.660 to now having over 2000 kids on the wait list
00:00:35.660 every time we run it.
00:00:37.100 And it's all on how to build a life
00:00:38.820 that you actually feel fulfilled with
00:00:41.020 from envisioning who you wanna become
00:00:42.800 to taking action on the only three things
00:00:45.160 that will get you there.
00:00:46.040 But I also wanna add a few very tactical things
00:00:48.340 that we can do right now.
00:00:49.540 So I'll be jumping back in here from time to time.
00:00:51.820 And at the end, I'm gonna show you a trick
00:00:54.020 that makes hitting your goals almost feel inevitable.
00:00:56.740 I'm also going to reveal something that I spent the last two years designing and building,
00:01:01.460 and it's one of the most expensive things I've bought other than my jet.
00:01:04.760 My mission in life with King's Club is to help every young person not feel broken.
00:01:10.760 The reason why is I actually believe that we are here to help those people that were once like us.
00:01:17.380 I think you're actually best suited, perfectly designed.
00:01:20.840 Everything you've gone through, every worst thing you've ever been challenged with that you overcame,
00:01:24.760 actually got you ready to be the person who could help those people.
00:01:28.960 And I'm no different.
00:01:30.140 You may not be surprised to hear that when I was a kid,
00:01:32.480 I struggled with the exact same things.
00:01:34.740 Depressed, drug addict, challenged with my emotions,
00:01:38.400 used to get incredibly angry at home.
00:01:40.380 So much so that by the time I was 17, I'd found myself in jail twice
00:01:44.380 and in a rehab center for 11 months.
00:01:47.280 And what changed was the moment a guard named Brian
00:01:50.820 pulled me aside and shared his belief in who he saw not the broken child that I felt like I was
00:01:59.280 not the person that didn't feel worthy of breathing the air and it was really tough and Brian decided
00:02:05.880 when it wasn't his job he wasn't my caseworker he didn't have to say these words sat me down
00:02:10.880 looked me in the eyes and said I don't understand why you're in this place and if nobody's ever
00:02:16.500 told you this before. I believe in good. I believe in your good. I believe in what good you could do
00:02:22.740 in this world. And I'm confused. And in that moment, for the first time in my life, as a young
00:02:28.140 man, I had somebody believe in me more than I could have ever beyond belief, believed in what
00:02:33.500 was possible. And he planted a tiny little seed. I'd be lying to you if I told you that everything
00:02:40.340 changed the next day. It didn't. It was an uphill battle. What I told myself though, in that moment,
00:02:46.060 is that there must be a reason why he said this.
00:02:49.340 He sees a bunch of kids here.
00:02:50.800 If he sees it, maybe he's right.
00:02:53.100 Maybe I'm not as bad as everybody's made me feel.
00:02:55.180 Maybe I'm not as bad as I think I am.
00:02:56.920 And that one conversation from a person
00:02:59.080 who took 10 minutes out of his day
00:03:00.720 to sit down and share a belief with a young man
00:03:03.260 that needed to hear those words,
00:03:05.700 I know exactly why I'm here.
00:03:07.860 And it's a beautiful gift.
00:03:09.420 And that is why King's Club exists.
00:03:12.000 I'm working with the kids.
00:03:12.900 I always give them a little something they could take.
00:03:14.580 Okay, 15 minutes of a nugget.
00:03:16.060 And it's called the happiness equation.
00:03:18.060 And I'll tell you why.
00:03:19.380 A long time ago, people would always say like,
00:03:22.860 I just want you to be happy, Dan.
00:03:24.540 I just want you to be happy.
00:03:27.720 And I'll tell you why I totally disagree with this premise.
00:03:30.640 I'm gonna invite you to understand the happiness equation.
00:03:33.660 It's simple and it's wildly profound.
00:03:36.760 The first thing I wanna invite you to consider
00:03:38.960 is that every person on earth, I don't care where you start,
00:03:42.640 what you've experienced, your environment,
00:03:44.600 You're here to strive, to desire,
00:03:49.200 to grow into what I call your 10.0 self.
00:03:54.420 Now this person, think about like,
00:03:57.440 you know those days where you're like super funny?
00:04:00.100 Maybe there's a moment, I don't have days,
00:04:01.400 I have like maybe once in a while I'm like,
00:04:02.980 I said something funny.
00:04:04.160 Or like you had the confidence,
00:04:06.120 or you felt like you had courage
00:04:08.220 and you stepped into your power,
00:04:09.680 or maybe you're charismatic,
00:04:10.980 or maybe you did something
00:04:12.000 that you didn't think you could do and you do it.
00:04:13.620 You know those days?
00:04:14.660 So think about your whole life of all those moments
00:04:17.000 and you put those all together into one day.
00:04:20.420 Even that isn't even coming close to your 10.0 self.
00:04:24.580 That version of you that I'm talking about,
00:04:26.720 the center here,
00:04:27.980 that person is so successful, so powerful
00:04:32.860 that it would probably freak you out
00:04:34.680 if you knew what potential you had inside of you.
00:04:36.700 Most people never decided to go on that journey.
00:04:38.480 I wanna invite you to consider
00:04:40.740 that happiness is the byproduct of the destination
00:04:44.920 of trying to become that person.
00:04:48.240 Another word to think about it is progress.
00:04:50.460 When we all went through this crazy world
00:04:53.100 where in 2020, 2021,
00:04:55.300 where we didn't know what our future looked like,
00:04:56.860 what happened is we all got our hope taken from us.
00:05:00.420 There was no future.
00:05:01.880 All you have to do is go back to
00:05:04.140 what do I wanna do with my life?
00:05:05.640 Who do I wanna become?
00:05:06.780 What is the progress I wanna make towards?
00:05:09.220 and in that moment, you can find your purpose.
00:05:12.260 You can find an energy source
00:05:14.020 that will propel you up the wildest mountains.
00:05:16.960 When you are doing stuff
00:05:18.220 that literally demands everything from you,
00:05:20.900 the only way you're gonna keep going
00:05:22.740 is that if you're on the pursuit to become that.
00:05:26.220 Most people never decide to go on that journey
00:05:28.760 because they haven't taken the time
00:05:30.480 to picture who they want to become.
00:05:32.820 So how do you define what your 10.0 self looks like?
00:05:35.680 First, there's three very important questions.
00:05:38.020 write these down. What do I want to do with my life? Who do I want to become? And what progress
00:05:43.560 do I want to make? As I mentioned, my talk, it's progress that brings happiness in our life. It's
00:05:48.440 progress that gets us out of depression. It's progress that makes us want to get out of bed
00:05:52.640 in the morning. Second is we got to get specific in four core areas of our life. The first one is
00:05:57.380 our body. How do we want to look? How do we want to feel? Second is our bank. What are the resources
00:06:01.620 we want to have available to us? Third is our calendar. How do I want to spend my time? And
00:06:06.280 the fourth who are the people i want in my life to do life with and this has to be part of the
00:06:11.720 equation we cannot use vague words if you say get healthier we have to change that to i ran a 5k in
00:06:18.760 2027 and the pro tip is write these down as if they're already true we can use past tense we can
00:06:24.520 use present tense but we can't use future tense because then we're telling ourselves it hasn't
00:06:28.520 happened for example is december 31st and i spent my mornings insert what your ideal morning looks
00:06:34.040 like you'll know you're done when you can describe and visualize your 10.0 self as clearly as you can
00:06:40.520 tell me about your life today with that now you know who you want to become but then the question
00:06:45.400 becomes how do we close the gap from who we are today to the person we want to become i'd love to
00:06:50.280 tell you that it all kind of clicked and all worked out but it didn't i went almost a decade
00:06:55.240 sideways and struggling and i just remembered one thing stay sober do not go back to jail
00:07:02.600 And my dad, he just said to me, he goes, if you could just find something you're passionate about
00:07:06.380 that isn't illegal, I think you'd do okay in life. That was his only plea. And I tried in the business
00:07:11.020 stuff and I tried to learn. I tried to, I built all these software companies or like tools and
00:07:15.840 apps and a hosting company with my brother and we lost 10 grand. And then I built this other site
00:07:20.040 and that didn't work out. And it wasn't until I'm doing consulting for Nav Canada in Ottawa
00:07:25.800 as a 23 year old that I decide at my lunch break to walk down to the Rideau Center. If you've ever
00:07:32.220 been to Ottawa, downtown. And on the sidewalk, I see a Borders bookstore. And I go into the
00:07:38.700 bookstore. And up until that point in my life, I had never read anything other than computer
00:07:43.660 software books. Never occurred to me as a young business person, maybe I should read a business
00:07:50.360 book. Like I said, not that smart. So I walk into the store, I go over to the business self-help,
00:07:57.240 And I see this book called Love is a Killer App.
00:08:00.060 And in software, a killer app is the spreadsheet, the browser.
00:08:04.360 So it spoke to me.
00:08:05.340 This guy, Tim Sanders, writes this book.
00:08:07.340 I never read a business book in my life.
00:08:09.320 So much so because I was diagnosed with ADHD and I have a hard time.
00:08:12.640 I don't know if you guys have ever read a page and I had to reread the page and then finish the page and wonder who read that page.
00:08:17.060 And then, okay, that's how I read books.
00:08:18.860 I didn't buy the real book.
00:08:20.000 I bought the CDs.
00:08:21.660 So I went back to my government contract job.
00:08:25.600 Hey, it worked really hard.
00:08:26.560 plugged in my headphones into the tower, put the CD in the CD-ROM tray. Okay, this is 2002, 2003.
00:08:34.360 And I just started listening to this audiobook. And here's this guy, Tim Sanders, sharing his
00:08:39.720 life philosophy. And it was so wild that this guy who had this career of 25 years would distill it
00:08:45.100 into a book that I could read and listen to in six hours. That one book set me on a completely
00:08:51.200 different path. I've read over 1600 books. I have gone to seminars. Everything I've learned from
00:08:59.000 getting 250 million views a month on my social media to investing in over 100 companies, one
00:09:04.640 recently just sold for 3.6 billion. I grew up in Moncton, New Brunswick. It started because I went
00:09:10.480 on a journey of becoming a person who grows, who educates. And I want to tell you, the best
00:09:17.320 investment you could ever make is in yourself. Don't talk to me about a stock. Don't even talk
00:09:23.860 to me about your business. I want to hear what you're investing in you because guess what? You
00:09:28.760 will take you in every situation for the rest of your life. Isn't that crazy? If you get better at
00:09:35.600 managing your energy, managing your emotions, problem solving, you will take that skill with
00:09:39.200 you to every other skill for the rest of your life. So we have to start with learn. That one
00:09:44.080 audiobook playing on a cd at my government job sent me down a completely different path and ever
00:09:50.320 since then i've been crazy intentional about what i feed my mind and how i learn but here's how you
00:09:55.280 can do it first off we have to name the one problem that's playing us in our life ask yourself
00:10:00.960 what's the one thing that's like the leading domino that if you got right in your life it
00:10:05.520 would take care of other problems maybe it's hiring a key person maybe it's getting into the
00:10:09.520 the best shape of your life. When I've had to solve these problems, that's what I do.
00:10:13.860 The second thing we want to do is find the person who's already solved it. Find the person who's
00:10:18.980 talking about, who's written the book, who speaks about this, the highest form. The person who
00:10:23.500 exemplifies that outcome at the highest level. Somebody who's already spent the last 25 years
00:10:28.780 trying to figure this out. Because if you find that person, you connect with them, I'll talk
00:10:32.580 more about this in the next section, then your life gets so much easier. The third step is don't
00:10:37.420 just read, study. There's a completely different approach and absorption of information when I'm
00:10:43.920 learning it to study it. When I read a book, that's one thing. When I study a book, I am able to now
00:10:49.820 communicate the lessons from that book. And now I remember it and I integrate it into my life.
00:10:54.640 And what I do, and so I have my phone out, I rewrite what I'm learning in my own words. So
00:11:00.040 I have a whole notes file on my phone that literally is a bunch of examples of things
00:11:04.800 that I've studied and I've rewritten into the words the way I heard it. And that becomes like
00:11:09.980 little principles or quotes or lessons to live by. So I'm not just consuming, I'm actually
00:11:15.940 integrating. I do that because that way I'll remember it. I don't know if you've ever heard
00:11:19.980 a quote and you're like, I like the quote, but I wouldn't say it that way. Write it down the way
00:11:23.520 you would say it and start saying it. Our words program our life. And then the last thing is you
00:11:28.660 want to use it within the next 48 hours. I'm a just effing do it. If I learn something and I like
00:11:33.760 it, I try to apply it. It doesn't matter if it's like a new meal idea to help me increase my protein
00:11:37.760 intake or it's some kind of movement thing or some strategy in my marketing and my business. I want
00:11:42.140 to integrate it into my life as soon as possible. And look, if you're a fellow business owner and
00:11:46.360 your calendar is probably full of everyone else's priorities, your team, your clients, your inbox,
00:11:51.500 and learning is always the first thing to go, that's why you need my perfect week template.
00:11:55.540 It's how I put the important stuff in my calendar first, like my workouts and learning and my date
00:12:00.120 nights so it actually happens. And if you want it, just scan the QR code on the screen or click
00:12:04.540 the link in the description and I'll send it over. Now, learning will only take you so far. So once
00:12:09.660 you know what to do, how do you get there faster? Here's a question. Imagine I gave you every one
00:12:16.120 of these cars. Now you own all these cool cars, but nobody, none of your friends or family members,
00:12:21.340 anybody can hang out or drive them with you. Would you keep the cars? But I don't think people
00:12:26.460 realize they think it's about the stuff it's not about the stuff it's never been about the stuff
00:12:30.460 it's about the experiences and the moments the stuff creates period full stop people watch the
00:12:34.700 way i live my life they're like why does he always have to show his cars bro it's not about the cars
00:12:38.860 it's not about the cars do you guys see all yourselves in this room right now this is what
00:12:42.220 it's about it's about relationships one of the first books i read after reading love is a killer
00:12:49.340 app was called never eat alone i'm an introverted software person at this period of my life
00:12:55.820 and i know i gotta get good at business and to get good at business it turns out you have to
00:12:59.740 learn to talk to people anybody in business knows like business would be really easy if it wasn't
00:13:03.660 for people so i read this book and i'm going through it and i'm like reading this guy keith
00:13:08.700 perazzi and dude this guy's crazy he's a psycho i'm like reading this book and he says if you
00:13:13.740 really want to build deep relationships the way i heard him in my head if you want to build deep 0.84
00:13:17.420 relationships you should invite people to work out with you what are you are you great and he even
00:13:23.260 said that he invites his business partners to do a Billy's Boot Camp or whatever, some
00:13:28.780 kind of weird class, Bobby's Booty Boot Camp. I'm like, no. And I think to myself, that
00:13:35.120 is a wild idea. But one of the other ideas that wasn't so crazy and foreign to me was
00:13:39.240 maybe reach out to somebody that could be a mentor and invite them to a meal. Now, I
00:13:43.660 don't know if you've ever thought of doing this. You're like, oh, I'm going to reach
00:13:46.060 out to this person and ask them for advice. And your brain immediately goes, who am I
00:13:50.040 to ask, why would they want to take this meeting? What value could I add? I almost did that to
00:13:55.780 myself. I had a company I was just starting and one of our partners in New Jersey. I knew of the
00:14:01.240 owner. I had his email and I was in town. His name was Larry. And I just shot Larry an email. I said,
00:14:07.240 hey, Larry, I'm in town next week. It'd be really great to get together and maybe break bread and
00:14:11.560 have a conversation. And Larry says, yes. You got to understand, I didn't talk to people. I was
00:14:17.180 nervous for 10 days before I showed up, sweating, thinking about it. What do I say? Before the dinner
00:14:24.860 that started at 6 p.m., I showed up in the parking lot of a seafood restaurant an hour and a half
00:14:31.160 early to psych myself up, like literally get in the environment and feel comfortable so that my
00:14:37.340 heart would stop beating out of my chest. And I just sat there writing over and over and over again
00:14:42.720 the seven questions I had prepped because I didn't want to forget. I was so worried I was going to
00:14:47.040 sit there my brain was gonna go blank and Larry's gonna be like oh I gotta go I went into the
00:14:52.860 restaurant and Larry got there right after I showed up I sat down and here's a person that
00:14:58.020 from that moment on became a dear friend I realized that relationships are probably the most important
00:15:04.740 thing you've heard the maybe the saying that your net worth is your network or your network is your
00:15:09.000 net worth think of it this way because I don't think it does it justice you have never ever ever
00:15:14.980 made money if another person wasn't involved. Think about that. If you have a job, somebody
00:15:21.900 created the company, you know the person that works. You know what I mean? Everything, every
00:15:25.800 transaction, every monetary reward requires a relationship and I don't think people put enough
00:15:31.980 value and time into it. And if you want to strive to become your 10.0 self, you need an army. You
00:15:38.660 need a room of people you need to be in places like this that one email to Larry not only turned
00:15:45.340 into a dear friend he became an ally somebody that wanted to see me win that was available to
00:15:50.280 me to answer the questions when I felt stuck and what you need to do is build that army first thing
00:15:55.740 is we have to create an environment we have to pick anybody to learn from I guarantee there's
00:16:00.740 somebody in your life that's a few steps ahead of you that wouldn't mind getting together for lunch
00:16:05.240 so just message them now and just be like hey any chance you're free next tuesday for lunch i got
00:16:09.960 some questions i need your advice on and i'd love to get your thoughts don't try to go for the person
00:16:14.040 at the top go for the person that's only a couple steps ahead of you we're just trying to practice
00:16:18.280 right now so pick up the phone make that call now if you want a pro tip in case you're feeling a
00:16:23.660 little anxious about that i like to invite two or three other people have a lunch give it a theme
00:16:29.040 and say hey i'm inviting other people to break bread and talk about this industry or this category
00:16:33.800 or this market. And I thought you'd be interested in joining. Are you free next Tuesday? What's
00:16:37.660 cool about that is it takes the pressure off of you of having to host and then you just bring
00:16:41.300 some loud mouth like me to that lunch and they do all the heavy lifting. Second thing you can do is
00:16:46.560 invite people into things you're already doing. So for example, for me, I work out, I do a team
00:16:52.460 workout, I do a hike, I invite people to founders hike, I go and I run, I work out, I move, I go for
00:16:58.060 scoots. And I'm always inviting people with me to do these things because it's not adding anything
00:17:03.000 extra to my life. So it means that I can do what's called net time, no extra time, I invite the
00:17:08.540 person to do the thing I was already gonna do anyways, they get a workout in they get an
00:17:12.060 experience, I get a deeper relationship. And the third thing we can do is get in the right rooms.
00:17:17.640 I'm talking about events, community events, masterminds, business after five, they happen
00:17:23.880 all over the place in every city. Now you might say, well, the right people for me aren't going
00:17:28.160 those events let's just practice getting out of our home into these rooms if you do that those
00:17:33.360 relationships will change your life so now you know what to do and you have the people around
00:17:37.760 you to help you but what do you actually do with all of it see there's one thing to learn really
00:17:42.000 cool things to make our lives better there's another thing to surround ourselves with people
00:17:45.600 that inspire us to be better but i will tell you the moment you shift what you do from being about
00:17:52.160 you to making it about them your whole life will change 11 years ago i decide i'm gonna just share
00:18:00.400 i had a friend of mine that got diagnosed with a terminal illness and i remember the conversation
00:18:05.440 we had and i just asked him how do you deal with this having a young family and he says to me
00:18:11.920 i already shot the videos he shot the first boyfriend high school graduation
00:18:22.240 marriage like it's and at that point i was like i haven't i didn't share anything if something
00:18:27.360 happened to me the next day my young two boys would have nothing i had not stopped to think
00:18:34.080 and share anything and in that one conversation i realized maybe i should learn how to talk to a
00:18:40.880 camera you guys can probably imagine it is weird have you ever tried to just sit there and talk to
00:18:46.720 this thing it's the dumbest thing in the world you're like this is the funny part why am i so 0.81
00:18:51.360 nervous there's nobody here and yet i go for coffee with my friend and i'm a blabbermouth 0.94
00:18:56.240 but then as soon as there's a freaking hardware device and a red dot i ah what do i say i gotta
00:19:02.160 start that over three and a half months i went into a studio with my buddy jared and practiced
00:19:11.680 because i wanted to learn how to communicate in a way that was natural and who i am and one take
00:19:18.800 one take didn't want 14 cameras and editing and all that stuff and i remember we would be
00:19:23.680 practicing and then i would do like a 15 minute video and 12 minutes into it i mess up and i go
00:19:29.440 let's start over and he's like bro come on come on come on hey hey dan that was great you're good
00:19:34.640 man just just finish it i'll just nobody will notice i go no jared i want to practice i made
00:19:40.560 a commitment to myself i want it's like if i'm going to practice this art of communication
00:19:44.720 and i didn't even have a reason when i started publishing on youtube originally i just did it
00:19:49.120 for my kids if you go look at the first 100 videos it was just me sharing life lessons how to find
00:19:54.560 your passion how to be more productive i mean and what you don't see is there was a whole set of
00:19:58.960 of videos that never made YouTube because it was in my head the whole time I was a chicken okay in
00:20:04.000 my world I call them chicken poops you know the chicken icon with the poop icon that's what it's
00:20:08.080 called being a chicken poop my invitation to you is as you learn and you build relationships you 0.71
00:20:15.260 share what you learn with other people and don't be a say it with me don't be a chicken poop chicken 0.99
00:20:22.360 poop kids in the room I didn't know any different I just started I wasn't good I practice I leave 0.99
00:20:28.640 all the old videos up so you can go get feel really good about yourselves go on youtube and
00:20:32.540 hit oldest and you can just watch the old stuff does that make sense you guys want to do that say
00:20:37.120 yes share yourself you know what's crazy i started this youtube channel to document the things that
00:20:43.500 i'd learn from my two boys and today using a tool no different than this that you all have access to
00:20:48.660 over 200 million people watch it every month that's wild that is crazy but it doesn't start
00:20:54.960 there. I just decided to wake up every day and to share, talk to my camera, write a blog post,
00:21:01.900 give of myself to the world. And anytime I sit down to do this or that, I use a simple framework
00:21:07.940 called PSL, pumpkin spice latte. I'm just kidding. It stands for point story lesson. To do it,
00:21:14.820 anytime you want to teach something, just follow this process. The first one is point. Just ask
00:21:18.640 yourself, what's the point of what I'm about to share? What do I want to teach somebody? And just
00:21:22.340 Have like a clever word for it.
00:21:23.840 The second is what's the story of how you learn that?
00:21:27.040 What inspired you to share that moment?
00:21:29.020 Maybe it's something that happened to you today.
00:21:30.440 Maybe it's something that happened to you 10 years ago,
00:21:32.200 but just share the story.
00:21:33.780 And the key is, is to tell people
00:21:35.380 how you felt in that moment.
00:21:37.260 Emotion creates motion.
00:21:38.720 So people will follow you if they feel your heart.
00:21:41.160 And the third is lesson.
00:21:42.420 What's the lesson they should take from this?
00:21:44.520 If you watch what I've been doing this whole video,
00:21:46.940 I've been essentially PSL-ing it the whole time
00:21:50.320 because it kind of works for an hour talk
00:21:52.560 or a 15-minute talk or a 60-minute reel
00:21:55.420 where you're just talking to your phone.
00:21:56.680 The same framework done multiple times
00:21:58.780 or done explaining in a long way can fill up that time.
00:22:02.620 So you follow this framework
00:22:03.580 anytime you wanna teach anything.
00:22:05.380 And those stories are what make people relate to you.
00:22:09.360 It's that unique point of view.
00:22:11.500 You might have the same thing you wanna teach
00:22:12.920 around productivity or showing up with motivation,
00:22:15.420 but it's your story around it that makes it your own.
00:22:18.520 And don't ever think
00:22:19.440 that the world already has a lot of people doing this because they don't. And the truth is, is there
00:22:23.860 needs to be more of you. Just like there's not enough rap songs or country songs, you can write
00:22:29.500 your own version of the next idea by wrapping it up in a PSL. And the reason why I think stories
00:22:34.720 are so powerful is because when you look at your life and you think about like the most challenging
00:22:39.160 moments, the worst moments, those stories become the most powerful tool you have to help another
00:22:45.540 person that's why i said your mess becomes your message here's how i want to wrap this whole thing
00:22:51.300 up i don't believe in this word i think the right word that i would invite you guys all to start
00:22:59.140 considering especially have young people and you're helping them navigate the world it's not
00:23:02.660 about being happy it's about being all filled when i go to the gym i'm not happy about going to gym
00:23:11.620 do i feel good about it after i've gone to the gym yes fulfill when i have a day and it's really hard
00:23:17.220 but i created something great was i was there happiness no do i feel fulfilled yes i feel
00:23:22.820 useful i think the north star is fulfillment and i will tell you after going on a journey of
00:23:28.660 personal development for 30 years how many years three zero long time studied a lot been to the
00:23:36.100 seminars got the books hired the coaches etc i can distill this into two things one wake up every day
00:23:43.700 to strive to become your 10.0 self the best way i can describe it is that i want to invite you
00:23:52.020 to become the person you needed in your darkest days that's what i do every day and i'll be honest
00:23:57.300 with you because i speak to a lot of kids that are incarcerated in drug facilities and addiction
00:24:01.940 facilities i'm not there yet not even close bro i was in utah a month ago speaking to kids that
00:24:08.500 are 16 17 years old that were sentenced to life they weren't listening to dan i think if you wake
00:24:14.020 up every day to try to become the best version of yourself step one and two share yourself with the
00:24:21.060 world and that world may be your kids i would invite you to consider that world your community
00:24:26.420 your world could be your crossfit gym your world could be your church it could be your co-workers
00:24:30.100 I don't care what it is, but it's more than just you. There's no way you can sit in this room and
00:24:35.440 think that you're not here to become the best version of yourself and share yourself with the
00:24:39.820 world. It's why it feels so good when somebody asks you for advice and they go, wow, that was
00:24:44.960 really helpful. You're like, really? Me? Huh? Then you're like, oh yeah, maybe I know something.
00:24:49.920 You all know what I'm talking about. But the cool part is in the world we live in today,
00:24:55.240 you can share yourself with the whole world and you don't decide what people resonate with it's
00:25:01.220 not your power if you can wake up every day and strive to become the 10.0 version of yourself
00:25:07.360 and share yourself with the world you will change the world for two years on my phone
00:25:13.100 i carry around a photo of this goal this dream that i had and honestly i didn't know when it
00:25:19.960 was going to come true i had a vision for it i decided to go after it it was a little scary
00:25:24.440 where I made the decision and I use this event to share that goal with everybody in the crowd
00:25:30.620 because I just believe it's not about just having cool things. It's about sharing it with the rest
00:25:35.360 of the world. That's why I try to convince my rich friends all the time to share their shit. 1.00
00:25:39.780 That is my mantra. That is my vision. Now look, I told you at the beginning, I wanted to share 1.00
00:25:44.260 strategy with you that makes hitting your goal almost become inevitable. The way I do that is
00:25:49.620 everything I want big purchases in my life I put it on the backside of a goal and I will tell you
00:25:55.980 it has not disappointed and I would love to share it with you guys
00:26:01.580 the first one in canada maybe one in five in the world with this paint job this is the acid martin
00:26:21.540 valhalla it is wild clap it up it's a work of art
00:26:31.580 a lot of people see me in these cars and they don't understand why I do it and the truth is
00:26:48.620 it's because I want to be an example for other kids that were just like me when I roll up to
00:26:53.880 a detention center or crisis center or prison and I'm talking to these kids in that car I
00:26:59.100 immediately get to build trust with them. They immediately realize that maybe something I'm about
00:27:03.420 to share could be valuable to their life. Whether I like it or not, it just is. And in that moment,
00:27:09.520 I get to ask them a question, a simple question. Why not you?