Dan Martell - Leaders Set Standards

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00:00:00.000 People want to be held accountable to a standard.

00:00:03.620 They don't want to be cajoled into some motivational state that's fleeing all the time.

00:00:08.700 That's where the idea of accountability comes from.

00:00:11.240 My biggest pet peeve is leaders that think they have to do these motivational talks all the time.

00:00:16.640 What they need to do is set a standard, hold people to the standard,

00:00:19.960 be the example of the standard, communicate what the standard is,

00:00:23.200 literally ask people to step up into the standard.

00:00:26.140 The motivational talks that get people motivated is because there is no fucking standard.

00:00:30.620 They don't have a process for recruiting, a process for developing people,

00:00:34.900 a process for elevating people.

00:00:36.760 A leader is somebody that's followers because the people want to follow the leader

00:00:40.640 because they develop the person.

00:00:42.240 That's what leadership is.

Dan Martell - October 14, 2025