Dan Martell - October 12, 2015


Lean Learning： Just in Time vs. Just in Case


Episode Stats


Length

5 minutes

Words per minute

232.92526

Word count

1,205

Sentence count

50


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I talk about how I approach challenges without spending a lot of time on things that I'll never need to know. It's about just in time versus just in case learning. I share a story of my brother who quit his job to pursue his passion for building homes, and how he was able to create a business that he didn't even know how to build. I also talk about the 1% tweaks that get me the most out of a project, and why I don't read books.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.200 Just in time versus just in case learning.
00:00:03.280 Today I'm really excited to share with you guys a topic
00:00:05.600 that I've been thinking about for years,
00:00:07.720 about how I approach challenges
00:00:11.480 without spending a lot of time on things
00:00:13.200 that I'll never need to know.
00:00:14.400 You know, I want to share a quick story with you guys.
00:00:16.240 My brother Pierre, you know, when he,
00:00:18.200 I think he was like 25, 26 years old, he came to me.
00:00:21.280 He was a mechanic that just quit his job.
00:00:23.840 And we had a quick chat about kind of what he wanted to do
00:00:26.400 with his life and his purpose,
00:00:27.680 and he said he really loved to build homes.
00:00:29.200 He had just finished helping his friend build their house
00:00:31.440 and he thought, you know, if I could start a company
00:00:33.380 building homes for other people would just be
00:00:34.980 a really amazing thing to work on.
00:00:37.800 And I said, awesome, let's do it.
00:00:39.640 And the first thing he said was like,
00:00:40.580 I don't know how to build homes.
00:00:41.940 And that was the moment I realized, I said, good,
00:00:44.420 because no entrepreneur knows how to do anything
00:00:47.360 the first time they do it.
00:00:48.180 That's the whole point of entrepreneuring,
00:00:50.360 is creating, is becoming a creator.
00:00:52.620 But what I realized is that there's an approach
00:00:55.220 to doing it that will reduce the anxiety
00:00:57.320 and it's really about just-in-time versus just-in-case learning.
00:01:00.260 So the first thing I want to share with you,
00:01:01.600 I've got three bullets on this.
00:01:03.220 One is really about researching things quickly,
00:01:06.260 researching topics quickly,
00:01:07.620 and here's a strategy for me and how I do it.
00:01:09.460 So if I'm about to embark, let's call it Facebook ads.
00:01:12.040 It's something I've been doing for years,
00:01:13.380 but if I was just about to start doing Facebook ads,
00:01:15.920 what I would do is I would hire somebody on Odesk or Elance
00:01:19.120 or whatever site you want to choose for outsourcing
00:01:20.860 and have them go research the top material,
00:01:23.980 bring it together, put it in a format that I can digest,
00:01:26.440 And it's really having somebody else in real time,
00:01:29.940 just in time, go out to the world,
00:01:32.380 Google, research, filter, and find the best stuff,
00:01:35.480 bring it back, and then you can consume that.
00:01:37.760 So it's kind of like, what's the public information
00:01:39.980 out there on this topic, filtered through an individual,
00:01:42.860 and brought back in a format that'll allow you to scan
00:01:45.060 and really understand the conversation, the language,
00:01:48.020 the words they use, how they describe things.
00:01:50.160 What are the 1% tweaks that'll really get me the most
00:01:53.160 out of, in this case, Facebook marketing?
00:01:55.060 So that's one.
00:01:56.460 Two is consuming all the books on the topic.
00:01:59.600 Well, not all of them.
00:02:00.440 Let's call it the top three to five.
00:02:03.100 Now here's where things are different for most people,
00:02:04.980 the way they read books.
00:02:06.140 I don't read a book from beginning to end.
00:02:08.140 I actually think that that would make no sense
00:02:10.380 and a lot of this is probably predicated on my experience
00:02:13.140 going through basic education and schooling.
00:02:16.020 It's why I don't believe in just teaching me things
00:02:18.180 that I'll never know how to use,
00:02:19.760 nor reading a book from beginning to end
00:02:21.720 because it's not the way my brain works.
00:02:23.080 What I do instead is I'll go online,
00:02:24.820 and I'll research the top three to five books on a topic,
00:02:26.900 again, in this case, Facebook marketing,
00:02:28.740 and then I'll scan the table of contents,
00:02:30.600 and I'll dive into an area that's really fascinating.
00:02:32.960 Maybe I'll see a chapter on something I've never heard of,
00:02:35.340 like dark posts, what's a dark post?
00:02:37.180 And I'll dive into that, and then I'll look at other books,
00:02:39.360 and I'll look at the table of contents,
00:02:40.700 and I'll dive into different chapters.
00:02:42.160 Now, many times, 20, 30% of the times,
00:02:44.440 I will end up reading the whole book,
00:02:46.020 but the goal is to look at three to five
00:02:48.020 different bodies of knowledge and meaty books.
00:02:50.420 I call books kind of the organic food of education
00:02:53.820 and blogs and magazines, kind of the fast food of learning.
00:02:57.060 You want to dive into some really deep and in-depth
00:02:59.620 bodies of knowledge of content around a topic.
00:03:02.060 And then try to learn the things based on the chapters
00:03:04.360 that are interesting to you.
00:03:06.160 So you've got the research, you've got the books.
00:03:08.460 And then the third thing that you want to get right
00:03:10.340 for just in time versus just in case
00:03:13.200 is mentors and advisors, or really your peer group,
00:03:15.880 other people that have accomplished this.
00:03:17.940 So when I try to embark on a new project, a new company,
00:03:21.120 you know, I've started five companies now,
00:03:22.820 And every time I've started those companies,
00:03:24.480 what I do, day one, is I make a list of potentially
00:03:28.580 100 people that could support me in this initiative.
00:03:30.980 And I call it the Dream 100 list.
00:03:32.420 These are people that have been there, done it before,
00:03:34.660 and what I'll do is I'll get the research,
00:03:36.220 I'll read the books, and then when I circle back
00:03:38.380 to talk to these potential advisors or mentors
00:03:40.260 or even my peer group, I have a language
00:03:43.180 that they understand.
00:03:44.600 It's a common language because I did my homework,
00:03:46.760 I researched it, and we're talking weeks.
00:03:49.140 Like, I really believe you can go from not having a clue
00:03:52.320 how to build a home in my brother's case,
00:03:54.140 to becoming pretty proficient in about three to four weeks.
00:03:58.220 And the reason why is a lot of people
00:03:59.780 have 25 years of one year experience.
00:04:02.600 They don't have 25 years of compounded experience
00:04:06.040 and every year they push and they learn and they group.
00:04:08.580 And that's the difference between just in time
00:04:10.120 versus just in case.
00:04:11.120 A lot of people learn information so they're studied,
00:04:13.840 but they forget most of it, it's not relevant.
00:04:15.800 They're not thinking about it when they're working
00:04:17.240 through their day, when they're working on a project.
00:04:19.160 And to me, being able to consume the information
00:04:22.440 just for the moment that you need it
00:04:24.100 for what you're working on,
00:04:25.320 and bringing people around to verify,
00:04:27.040 to kind of look at your plan to make sure you're on point,
00:04:29.300 is how you will build a successful business
00:04:31.400 and truly a better life.
00:04:33.740 Instead of spending all your time consuming information
00:04:36.300 that you may never use,
00:04:37.860 you can quickly build a process,
00:04:39.380 like I shared with you right now,
00:04:40.980 to ramp up, learn, and educate yourself
00:04:43.900 when you need it, versus just in case.
00:04:46.400 So that's what I wanted to share with you guys.
00:04:47.780 I want to hear from you below.
00:04:49.020 I also want to ask you to like this video,
00:04:50.940 but below leave a comment, let me know
00:04:52.900 what new topic or topic are you working on now
00:04:55.300 that you've applied kind of this concept of just in time,
00:04:58.300 right, where you said, I'm gonna go do this thing,
00:05:00.420 you decided to take the action,
00:05:02.100 but now is the time to learn it.
00:05:03.440 Leave a comment below, I'd love to hear from you below.
00:05:05.520 I want to challenge you guys to live a bigger life
00:05:07.800 and a bigger business, and I'll see you next Monday.