Dan Martell - September 03, 2024


Millionaire CEO Explains： 8 Steps to Get Your Sh＊t Together


Episode Stats

Length

21 minutes

Words per Minute

228.47058

Word Count

4,855

Sentence Count

188


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 I'm going to share with you how you can actually get rich and even run a multi-million dollar
00:00:04.100 business with a complete normal schedule without sacrificing your health, sleep, or time with
00:00:09.400 family and friends. These are what the top 0.1% of people use to do more in a day than most people
00:00:15.440 do in a complete week. And they're what I use every single day as a multi-million dollar CEO
00:00:20.460 despite having crippling ADHD. I'm going to show you everything you should and shouldn't be spending
00:00:26.040 time on and even go over my complete calendar so you can immediately implement this process
00:00:31.400 into your life. The first time rule is spend money to save time. See, most people spend time
00:00:37.080 to save money. They mow their own lawn, they get their own groceries, they drive to Costco to save
00:00:41.180 on gas. They're offering their time to anybody, strangers, then they have no time to actually
00:00:46.040 invest in themselves. Rich people spend money to save time. Delivery services, lawn care. I mean,
00:00:51.580 I don't even put gas in my own car.
00:00:53.800 I didn't start there, but I got to that place
00:00:55.880 because what I learned a long time ago
00:00:57.040 is the difference between a broke person
00:00:58.660 and a rich person is a broke person
00:01:00.600 prioritizes things differently.
00:01:02.280 They prioritize their money over their time.
00:01:05.620 They value their money way more than they value their time,
00:01:08.700 but rich people value their time
00:01:10.940 more than they value money.
00:01:12.680 Only spend time on activities
00:01:14.260 that are gonna make you money.
00:01:16.160 Either they make you better, they teach you new skills,
00:01:19.240 they give you more time.
00:01:20.400 The key is to reinvest that time
00:01:22.480 into other money-making activities.
00:01:25.120 If you're CEO, you gotta protect your time
00:01:27.360 because if you don't, people won't value it, right?
00:01:29.880 So you literally have to say no
00:01:31.760 to the current activity sometimes
00:01:33.820 to say yes to the big dreams and goals,
00:01:36.080 but it starts with first valuing your time.
00:01:39.000 You'll never get a penny more than you think you deserve.
00:01:41.240 And some of you, the biggest opportunity
00:01:43.100 for being more productive
00:01:44.140 is just putting a dollar amount on your hour.
00:01:47.120 Call it $100, call it $500,
00:01:49.200 dollars. Just give it a dollar amount so that when you're looking at things, you can say,
00:01:53.100 is this worth it? Will I get that return? If not, you can be polite, just politely say no
00:01:58.820 to create the space to become more. The second time rule is big rocks first. Now I know you've
00:02:04.420 probably heard people talk about eat that frog or productivity hacks, but I'm going to share
00:02:08.800 something that most people get wrong about all that. When I was in my twenties, I used to just
00:02:13.000 sit there and write a list of things I want to get done. And I just kind of run through it. If I felt
00:02:17.200 like doing something i'd do it and if i didn't i wouldn't and that list just kept kind of snowballing
00:02:21.980 forward every day and it never actually get done what i changed that absolutely not only affected
00:02:27.980 my ability to get stuff done but it affected my energy affected my ability to be effective is i
00:02:34.340 started with the big rocks the challenge was i was doing it completely wrong then one of my mentors
00:02:38.800 explained the jar analogy to me see most people their day is like a jar it's a glass jar and if
00:02:44.440 you look at it and you start and you put the sand in there you know the little things that you got
00:02:48.700 those little micro hey got a second minute so slack messages those distractions and then you
00:02:53.020 put the pebbles those could be like some errands you got to run you put that in the jar then you
00:02:57.200 put the bigger rocks these could be projects you're trying to move forward and then you got
00:03:00.940 like these boulders which are kind of like the big goals for the year the vision for your life
00:03:04.740 you try to stuff those in the jar by the time you put everything else in and you stack it up
00:03:08.500 nothing fits because all this space is taken up there's a lot of white space all around it what
00:03:13.660 he shared with me he's like you take that same jar and you start with the big rocks so you put
00:03:19.080 those big massive rocks in your vision your goals you put those in then you put the pebbles you know
00:03:23.300 the projects the meaningful things that you have to create then you can pour the sand in on top of
00:03:29.420 it and then he said let's see this glass of water this is just even more stuff and just pours the
00:03:33.340 water in it it just kind of goes into the jar when you start with the big rocks first you will get
00:03:38.020 all of it done if you start with the little things none of it will get done it's death by a thousand
00:03:42.700 paper cuts it affects your energy your emotions your ability to drive towards outcomes because
00:03:47.900 you're doing it in the wrong order so for example i've got this document called the preloaded year
00:03:52.540 and it's essentially a one-page document with each month as a line item and each day as a little
00:03:57.580 square and what i do is i use this to put all the big rocks on the calendar the vacations the
00:04:03.420 birthdays the big events the money moving activities i like schedule it into my calendar
00:04:08.940 and i look at the energy i used to make this mistake all the time where i would organize a
00:04:12.540 three-day event and then go on vacation right before it well i was not present on vacation
00:04:17.500 with my family because i knew coming back i had this massive event that probably had a lot of
00:04:21.500 loose ends i was getting pulled into while i was on vacation so this one little tweak of moving
00:04:26.140 the vacation after the event changed my whole family's experience around us going away so when
00:04:32.060 i look at my life i take all these big rocks all these boulders all these pebbles and i put them
00:04:37.580 them into the calendar. And then all the other little things, the wake surfing with friends,
00:04:42.340 then it's here, the concerts, et cetera. Those go there because then I know the big important
00:04:47.220 things are going to get done. The birthdays won't get missed. There's all these things that if you
00:04:51.700 don't make them a priority, they create emotional shrapnel. Emotional shrapnel is like reaction.
00:04:57.360 People upset at you. You got to deal with that. And you don't understand how much time that sucks
00:05:01.980 up. Going in proactively, looking at my year. And here's the coolest part about doing it this way.
00:05:07.420 is that when the year's done,
00:05:09.320 I've got this one pager document
00:05:11.480 that I can evaluate all the things I said yes to,
00:05:13.780 all the things I wanted to do and ask myself,
00:05:15.920 do I wanna do those again this year?
00:05:17.400 Do I wanna do that snowboard trip again with those guys?
00:05:19.480 Do I wanna do that mountain bike trip?
00:05:20.800 Do I wanna take that much time off with the family?
00:05:22.760 And those are real questions that you can evaluate
00:05:24.840 and pull forward into the current year.
00:05:27.420 I've been doing this process for over a decade
00:05:29.500 and every year is like a work of art.
00:05:31.500 I'm just designing, sculpting, tweaking, editing,
00:05:34.840 removing, adding stuff.
00:05:36.180 it's the most energy giving activity because it's my life and it's not by default it's by design and
00:05:42.340 right off the bat if you add more intentionality into your calendar into your time you will live
00:05:47.220 a more fulfilled life and by the way you'll get way more done the other benefit is it also makes
00:05:51.700 it easier to say no because i know what everything's going on i can just say yes or no in real
00:05:55.940 time somebody texts me like hey do you want to come keynote this event i'm like sorry already
00:05:59.460 got a commitment which brings us a time rule number three which is no white space i once was
00:06:04.260 was working with a client and he was a very successful entrepreneur. And I remember he said
00:06:07.880 to me, he goes, man, I'm like dying right now. I've got way too many meetings and I just don't
00:06:13.280 know how to get my head above water. And I said, well, just show me your calendar. And he shows me
00:06:17.420 his calendar. And did he have a lot of meetings? Yep. Was there a lot of white space all over the
00:06:22.560 place? Uh-huh. Could he take those five, 10 minute white spaces and batch a bunch of stuff together
00:06:28.980 so that he got similar meetings done in a shorter period of time? Absolutely. When I saw it, I was
00:06:33.800 like, that's a big no-no. So here's my strategy to compress your calendar. I need to recharge like
00:06:39.880 everybody else. So you schedule your breaks, you schedule your meals, you schedule your workouts.
00:06:44.760 You have to actually schedule the decompression time so that you have the energy to show up better,
00:06:50.800 more focused, on point. If you don't do that, then you're always playing catch up or you have this
00:06:55.460 thing called bleed time where you go for lunch with a friend and you just like, you're talking,
00:06:59.780 and you're having a blast,
00:07:00.780 and next thing you know,
00:07:01.360 a 60-minute lunch turns into a two-hour catch-up,
00:07:04.700 and then you're playing catch-up in the afternoon
00:07:06.820 trying to get all your work done.
00:07:08.140 So I'm a big fan of batching and blocking my time
00:07:11.820 so it creates a forcing function for me
00:07:14.160 to not allow bleed time.
00:07:15.780 I know a lot of people right now,
00:07:17.080 you're thinking, well, scheduling's gonna restrict me.
00:07:19.580 I don't like that.
00:07:20.480 I like the freedom.
00:07:21.480 I started a business because I want freedom.
00:07:23.540 I've heard freedom's the thing.
00:07:25.020 The truth is, is that scheduling will actually set you free
00:07:28.920 to be in the moment because I know that everything I need
00:07:32.340 for the next meeting and it's scheduled
00:07:34.200 and I've reviewed it is in the calendar,
00:07:36.480 I can be with the person I'm with.
00:07:38.100 I can literally sit here, no worries, no concern
00:07:40.640 and no open loops and I'm just present.
00:07:43.180 The value of that is immeasurable because people feel it
00:07:46.240 and people don't buy from you for what you know,
00:07:48.240 they buy from you for how they feel
00:07:49.900 when they spend time with you.
00:07:51.300 And for me, the ability to be here now
00:07:53.560 because my calendar is dedicated and committed to
00:07:56.240 is priceless.
00:07:57.620 Which brings us to time rule number four,
00:07:59.820 which is optimize for energy.
00:08:01.800 Everyone has different energy flows.
00:08:04.260 You know, I've learned a long time
00:08:05.120 with some people have morning energy.
00:08:07.500 Some people, they prefer to stay up late.
00:08:09.480 It actually doesn't matter which type of person you are.
00:08:12.360 I think when you have what I call human alarm clocks,
00:08:14.840 your life might change.
00:08:16.040 And all of a sudden those late nights
00:08:17.560 to two, three in the morning
00:08:18.580 and those sleep-ins till eight or 9 a.m.
00:08:20.520 kind of go away
00:08:21.280 because you have these little people that wake up
00:08:23.160 and they're gonna come get you.
00:08:24.160 But when you understand how your mind works
00:08:26.860 and what parts of the day you get certain types of work done
00:08:30.000 and you optimize for that,
00:08:31.660 that's where the productivity comes from.
00:08:33.380 There's no person, no high-level person
00:08:35.420 that you've ever met that doesn't understand this
00:08:37.880 and use it at the fullest degree possible.
00:08:40.360 So a few things that I believe in,
00:08:41.900 you don't manage your time, you manage your energy.
00:08:44.700 A lot of people think about time as this constant,
00:08:47.240 but the truth is, is like art class for me
00:08:49.160 felt like time was in warp speed.
00:08:51.000 Math class for me felt like time stood still.
00:08:53.380 So if you even think about the energy
00:08:55.100 of the type of work you do,
00:08:56.440 Time doesn't feel the same
00:08:58.940 because the type of work you do in that time matters.
00:09:02.400 So if you know that some of the most critical creative work
00:09:04.860 is best done in the morning,
00:09:06.300 when your mind is fresh and your ideas are ready to go,
00:09:08.700 then you have to bring those creative ideas to the morning.
00:09:11.340 If you know that your favorite time to have collaboration
00:09:13.860 and conversation with other people is in the afternoon,
00:09:16.360 then schedule those meetings in the afternoon.
00:09:18.660 But the problem is, is most people,
00:09:20.280 they just put it all wherever it goes.
00:09:22.280 You know, the morning has 30 minutes of creative work
00:09:24.420 and then 30 minutes of a meeting
00:09:25.620 and then 30 minutes of a sales call
00:09:27.060 and 30 minutes of a conversation with my team
00:09:28.920 and it's just all wacky on the energy side.
00:09:31.840 So for me, I'm always looking at the energy
00:09:34.100 throughout the day, the type of work I'm doing,
00:09:36.320 how it makes me feel and I'll even go as far as saying,
00:09:39.200 okay, this type of work feels best after I work out.
00:09:42.360 Let's batch that after I work out.
00:09:44.380 This type of work feels best, you know,
00:09:46.240 right before the end of the day
00:09:47.720 when everybody's kind of done
00:09:48.880 and we're doing just creative brainstorming
00:09:50.700 so they're not trying to worry about work.
00:09:52.320 Planning, best to do it on a Friday for the Monday
00:09:54.940 versus Monday morning because Monday morning people are ready to get the work done. They're
00:09:58.440 not thinking strategically and wanting to plan. That level of awareness on your energy will change
00:10:03.920 the game for you to be way more productive. Which brings us to time rule number five, which is
00:10:08.300 batch work. One of my favorite exercises to show clients when I'm working with them around
00:10:12.700 productivity is the idea of counting to one to 26 and also saying out the alphabet. So if I ask you
00:10:18.820 to count one to 26 and you do that and then I say, okay, now say out loud ABC all the way to Z and
00:10:24.820 you do that and I measured you to do those two things as fast as possible in order. Most people
00:10:30.080 could get them done in about 45 seconds to a minute. As soon as I ask you to go 1A, 2B, 3C
00:10:39.020 and onward, all of a sudden the time takes two to three times more time. Most people are context
00:10:45.080 switching all day long versus what I teach people is to dump all of the activities, all the projects,
00:10:50.840 Just dump it down on a piece of paper
00:10:52.460 and a note file on your phone
00:10:53.920 and then group similar activities together.
00:10:57.340 Then we sequence them by blocking them into your calendar.
00:11:01.180 So the best way to do this
00:11:02.500 that most people are never taught
00:11:04.020 is to dump, chunk, and sequence.
00:11:06.900 So what we do in step one
00:11:07.820 is we dump everything on our minds.
00:11:09.520 When you're feeling overwhelmed,
00:11:10.880 there's a lot of loose ends,
00:11:11.920 just get it out of your brain onto pieces of paper.
00:11:14.520 Your brain is not meant to be a storage place
00:11:16.820 for information.
00:11:17.520 Then what I wanna do is I wanna chunk
00:11:18.840 those similar activities together so that I can look at.
00:11:22.220 If it's phone calls, I'll put those together.
00:11:24.060 If it's meetings I'm gonna have with other people,
00:11:25.720 I put those together.
00:11:26.620 If it's creating content, I put that together.
00:11:28.700 If it's saying no to things,
00:11:30.180 I'll put all those phone calls together.
00:11:32.200 What I'm doing is I'm grouping them to similar type energy
00:11:34.820 and putting them together.
00:11:36.040 Now, this is where sequence comes into play,
00:11:38.320 where I take all those activities
00:11:39.980 and I block them into my calendar in a sequence
00:11:43.020 that respects my energy
00:11:44.380 and has the highest probability of being absolutely awesome.
00:11:47.800 If I'm shooting content, you're better off shooting three videos, not one today, one tomorrow,
00:11:52.680 the one the day after. If you're already in the zone for creating content, you've already ramped
00:11:56.820 up, shoot the content. Same thing for like project management. Same thing for like creative work.
00:12:01.760 Look for things that are similar headspace and energy. Example would be writing, drawing,
00:12:06.640 content creation, planning, being creative, strategic work, vision work. Put those pieces
00:12:12.600 of work together so you can be in the energy and bring it to completion. Which brings us to time
00:12:17.320 rule number six, which is net time. Easily one of my favorite things. I'm like a nerd when it comes
00:12:22.560 to net time. Net time stands for no extra time. So what you do is once you've got all the stuff
00:12:28.460 laid out and your energies match into your calendar, you want to start asking yourself,
00:12:31.960 is there opportunities for me to merge these things together? For example, a lot of my phone
00:12:36.700 calls, I make them when I'm in commute in transit because I'm in the car and I can do them. So my
00:12:41.860 team has this little notes file called at calls, a little Google doc puts all the calls in there,
00:12:46.540 adds it to my calendar with a link before I start driving I open it up it's got the numbers in there
00:12:51.060 and I just with the details of why I've got a call and I just click them and I call the person
00:12:54.860 and the cool part is because I'm driving they know that I don't got 30 minutes to just catch up so
00:12:58.640 it's like almost like a trick to just do it now let the person know you're busy we just got this
00:13:03.420 really quick conversation to have and then we move on so that way I'm not taking up extra time when
00:13:07.920 I'm at my desk being creative or meetings with other people I'm doing it when I'm doing something
00:13:12.080 else other fun ways I do this to give you some inspiration a lot of my in-person meetings my
00:13:16.520 one-on-ones i do them on scooters i know it's kind of weird electric scooters i just love it
00:13:21.320 we have this great path we get on the scooters i have a list in my mind of things i need to talk
00:13:25.160 to them about we scoot around for 30 minutes we come back it's fun it's disarming and it
00:13:29.400 just makes everything better i mean i don't feel like i'm working when i'm on an electric scooter
00:13:33.880 i also use founder's hikes so i have a founder's hike i do every tuesday the whole world is invited
00:13:38.680 we meet at knox mountain park in colonna bc at 6 25 a.m in the parking lot and that way when
00:13:44.200 people message me and they're like hey dan i'd love to take you out for coffee and pick your
00:13:47.480 brain or hey dan i'd love to meet up and tell you about my idea or hey dan i'd love to get your
00:13:51.080 advice on this thing and a lot of these people are folks i do not know i've never met but they
00:13:54.840 follow me on social media i just say sure meet me at the founder site and it does a lot of cool
00:13:59.000 things it allows me to still get my workout in my cardio have great conversations with people i
00:14:03.480 otherwise wouldn't have the chance to meet and it doesn't take time away from my team or my family
00:14:08.280 another one is hot tub reading i love going in the hot tub almost daily because i feel like i'm on
00:14:12.600 vacation if i've spent time in the hot tub it turns out that reading in the hot tub is a lot
00:14:17.480 of fun so i have a waterproof kindle now they used to not be waterproof and i'd probably go
00:14:21.800 through one or two a year because i'd accidentally knock it into the water where i do most of my
00:14:25.960 reading i also like for some reason texting people podcasts i'm doing travel stuff requests i just
00:14:32.440 like to do it in the hot tub i don't know if it's because i just feel really good about life and that
00:14:36.760 energy is felt over my text messages but i know that about me so i do it ig lives while hiking
00:14:41.880 or on the treadmill i love to go live for my audience but i don't want to take away from my
00:14:46.440 family or my team so when i got to go hike with my dog blaze and go kick the ball down the hill
00:14:50.440 for him to run back or i'm on the treadmill downstairs doing zone two cardio i just go live
00:14:55.080 i pretty much have a phone mount in all the different places i spend time so i'll just put
00:14:59.000 the phone on the mount hit go live and just answer questions so i'm getting my sweat on and i'm being
00:15:04.360 helpful to other people i even do this with my iron man training because when you're doing you
00:15:07.960 you know, 15 to 25 hours of training a week,
00:15:10.860 it starts to eat things up.
00:15:12.200 So I would schedule all my internal meetings with my team
00:15:15.220 to be done while I was on the bike on Zoom.
00:15:17.480 I even got this cool little table
00:15:19.080 that would roll right over the bike for my indoor training.
00:15:21.520 And I would go for three, four hour bike rides
00:15:23.740 while I was doing my internal meetings with my team.
00:15:25.960 Now, is that optimal?
00:15:27.240 It actually made my brain better.
00:15:28.680 It might not have been fun to watch me,
00:15:30.340 you know, huffing and puffing,
00:15:31.280 especially if I was trying to attack a hill,
00:15:33.080 but it didn't take away from other areas of my life,
00:15:35.880 which is always key.
00:15:36.880 which brings us to time rule number seven,
00:15:39.100 which is to negotiate the needs.
00:15:41.220 I've got these three things.
00:15:42.240 Anytime I'm making a decision, I always go to.
00:15:44.260 First one is business fundamentals,
00:15:46.440 whatever I gotta do to be successful.
00:15:47.760 My success habits for me,
00:15:49.580 so that I can be the best version of me.
00:15:51.160 And the third is commitments I make to other people.
00:15:53.940 And sometimes I get myself in trouble
00:15:55.880 where I say yes to a lot of people, get overwhelmed,
00:15:58.780 and don't realize it's gonna impact the calendar
00:16:00.900 of people I love in my life.
00:16:02.460 Business partners, family members.
00:16:04.080 Many times it's my wife or my kids.
00:16:05.820 So I've just learned over the years,
00:16:07.460 before I make any big decisions about starting a company,
00:16:10.440 buying a company, or things that are gonna impact my life,
00:16:12.720 I always go through this filter.
00:16:14.120 So for example, when I was deciding to start Martell Media,
00:16:17.500 which is to create the volume of content we do here,
00:16:20.180 we're putting out hundreds of pieces of content every month,
00:16:22.840 I realized it was gonna require
00:16:24.360 a completely different calendar
00:16:26.280 for me to be able to do that.
00:16:27.680 Meaning that like 80% of my calendar
00:16:29.900 would have to be changed
00:16:31.240 so that I had the space to be able to do this.
00:16:33.220 So I remember I was hiking one day
00:16:34.900 And I started making phone calls.
00:16:36.540 I called obviously my wife to let her know
00:16:38.440 what I was making commitment to.
00:16:39.720 And she gave me her concerns and I took those.
00:16:41.840 I called my business partners at SaaS Academy
00:16:44.080 and I said, here's what I'm thinking to do.
00:16:45.800 They were crazy supportive.
00:16:47.040 I was worried.
00:16:47.720 They said, why are you not doing this now?
00:16:49.700 I called my other business partners
00:16:51.020 where I buy software companies and said,
00:16:53.340 here's what I'm thinking of doing.
00:16:54.380 It's gonna affect these things.
00:16:55.640 And they said, I think we can manage.
00:16:57.180 I called other people that I'd made commitments to,
00:17:00.000 advisory roles, business partners,
00:17:02.020 and just pretty much told them, I used to do this.
00:17:04.360 I can't do this anymore.
00:17:05.640 If that's gonna impact us, let me know.
00:17:07.740 And I just took all that feedback,
00:17:09.340 most of it positive, all the issues,
00:17:11.680 and I just resolved it.
00:17:12.760 And because I did that,
00:17:13.920 it allowed me not to have to deal
00:17:15.740 with the emotional strain of feeling guilty
00:17:18.240 for letting people down.
00:17:19.920 And I think oftentimes in life,
00:17:21.420 we just don't negotiate our needs.
00:17:23.320 We're not clear about what we want out of life.
00:17:25.960 One of my favorite things to tell people
00:17:27.820 is to express your preferences.
00:17:30.140 If you want to do more,
00:17:31.680 but it's gonna require you to say no to other people,
00:17:33.880 express that talk to them sit down review your goals have them explain to you how they think
00:17:40.360 it's going to impact them so that you can actually offer a different solution or help them overcome
00:17:45.360 that fear some of it is not even a reality yet it's just a concern look at your calendar and
00:17:50.920 ask yourself whatever your goals are does your calendar match your dreams match your desires
00:17:57.080 are they aligned see most people tell me what's important to them family their business the
00:18:01.880 community work they do.
00:18:02.820 And I just say, show me your calendar
00:18:04.060 and show me your bank account.
00:18:05.600 And unfortunately, most of the time,
00:18:07.360 the things they said are priorities to them
00:18:09.320 are not in their calendar
00:18:10.300 or their bank account doesn't reflect those investments.
00:18:13.080 So be quick to negotiate with people,
00:18:15.340 reset expectations and manage the needs
00:18:18.080 that they have to deliver on your goals.
00:18:20.320 Which brings us to time rule number eight,
00:18:22.320 which is to look for leverage.
00:18:24.160 The name of the game of being productive is leverage
00:18:27.320 because you can only do so much in an hour.
00:18:30.020 So this is the equation.
00:18:31.020 The output that you're able to create is your time multiplied by leverage equals the size of
00:18:38.020 your output. You have the same amount of hours as Elon Musk or Jeff Bezos or Richard Branson
00:18:42.880 or Mark Zuckerberg, except they have a lot more output per unit of time. Why? They have leverage,
00:18:49.260 they have teams, they have capital, they have relationships, they have experience, goodwill.
00:18:53.920 I remember when I moved to San Francisco after selling my first company, I met this guy named
00:18:57.680 Naval Ravikant, and he introduced me to this framework that I now call the four C's of leverage.
00:19:02.500 The first one is content. If you think of creating a standard operating procedure or a training video,
00:19:09.000 you create that content once, and it can be seen by a bazillion people, and it takes no more of
00:19:14.300 your time. Huge amount of leverage. Think about this video. I'd shoot it once to teach people
00:19:18.500 stuff, and everybody could watch it in the world, and it wouldn't take any more of my time than the
00:19:22.360 initial shooting. The second C is code. Code stands for like automation, tooling, software. There's a
00:19:29.020 lot of small businesses, a lot of individuals that don't have the tools for productivity. They don't
00:19:33.260 have a way to capture information. They don't use tools like a Notion or an Asana for project
00:19:37.660 management. They don't have a CRM system for their business so they can track their customers and
00:19:42.640 what they've bought and what they've said to them. Some people are still sending around faxes instead
00:19:47.000 of using slack for communication think about code is opportunities to automate or build tools to
00:19:53.640 manage workflows for moving information and projects forward the third c is capital right
00:20:00.440 as much as i think it takes resourcefulness to be successful not money certain things like inventory
00:20:06.600 requires dollar bills to pay somebody to give you that inventory to turn it into a finished good
00:20:11.640 that you can sell to a customer or for you to invest in you know a computer so that you can be
00:20:16.920 more productive or the latest iphone or the camera that you're going to need to create content so
00:20:21.560 there is capital and you want to make sure that you're always asking yourself like how do i get
00:20:25.160 more efficient with the use of capital because then i get more leverage the fourth c is collaboration
00:20:30.280 and that really comes down to people and this is where most of you guys probably have experienced
00:20:34.040 this right if i want to get more done i need somebody to help me how do i enroll that person
00:20:39.080 into helping me without it taking more of my time because i want it done right you know you hear this
00:20:43.240 all the time. I should do it myself. That's a failed strategy. To the degree that you can master
00:20:47.980 these four C's, content, code, capital, and collaboration, anything you envision could come
00:20:54.180 true. That's how we increase our leverage and our productivity and our output. If you don't
00:20:58.760 understand this, then you're just going to be working really hard, long hours, and you're not
00:21:03.560 going to get a lot done. You need a better way to create output using the four master skills of
00:21:08.320 leverage. That's how I schedule my day as a multi-million dollar CEO. But if you want to
00:21:11.880 watch this play out in real time. Click the link and I'll see you on the other side.