Most entrepreneurs don’t build this engine in their business
Episode Stats
Words per minute
257.37817
Summary
In this episode, I sit down with the founder of TikTok and discuss the importance of hiring through the test first hiring method. We talk about how to hire the right way, how to find the right talent, and how to get the right people into your business.
Transcript
00:00:00.000
my buddy Brian one time. He's like, I just let go of my marketing person. I was like, why? He goes,
00:00:03.520
oh, they came up with a bunch of ideas for TikTok and I didn't think they were very good. And I was
00:00:07.340
like, well, didn't you do a test project? They're like, yeah, they did great for the test project.
00:00:10.480
I said, well, what was in the test project? This, this, and this. I go, why didn't you have them
00:00:14.180
write creative for the TikTok? He goes, oh, that's so obvious now that you say that. So the test first
00:00:19.920
hiring method is our process for how we hire across all my companies. Every business comes
00:00:25.460
down to two things. Do we have a repeatable, scalable way to acquire customers? And do we
00:00:31.220
And to the degree that customers and talent come together,
00:00:34.540
Most entrepreneurs never consider the talent side.
00:00:43.340
If you think of acquisition, consideration, retention,
00:00:50.340
Are you building a top of funnel for your team?
00:00:53.880
When they start, what's your onboarding system?