Dan Martell - February 08, 2024


Most entrepreneurs don’t build this engine in their business

Hosted by
Dan Martell
Mentioned
Brian
Lead Your Kids by Example Be THAT PERSON For Your Family

Episode Stats


Length

58 seconds

Words per minute

257.38

Word count

250

Sentence count

15


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I sit down with the founder of TikTok and discuss the importance of hiring through the test first hiring method. We talk about how to hire the right way, how to find the right talent, and how to get the right people into your business.

Transcript

Transcript generated with Whisper (turbo).
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 my buddy Brian one time. He's like, I just let go of my marketing person. I was like, why? He goes,
00:00:03.520 oh, they came up with a bunch of ideas for TikTok and I didn't think they were very good. And I was
00:00:07.340 like, well, didn't you do a test project? They're like, yeah, they did great for the test project.
00:00:10.480 I said, well, what was in the test project? This, this, and this. I go, why didn't you have them
00:00:14.180 write creative for the TikTok? He goes, oh, that's so obvious now that you say that. So the test first
00:00:19.920 hiring method is our process for how we hire across all my companies. Every business comes
00:00:25.460 down to two things. Do we have a repeatable, scalable way to acquire customers? And do we
00:00:29.400 of a repeatable scale way to acquire talent.
00:00:31.220 And to the degree that customers and talent come together,
00:00:33.580 the business grows.
00:00:34.540 Most entrepreneurs never consider the talent side.
00:00:37.500 They just keep focusing on more customers,
00:00:39.560 more sales and retention and all this stuff.
00:00:41.640 It's like those funnels are the same.
00:00:43.340 If you think of acquisition, consideration, retention,
00:00:45.920 I'm aware I have a problem, I wanna get fit,
00:00:47.720 I come to the gym and I stick around.
00:00:49.500 What about your team?
00:00:50.340 Are you building a top of funnel for your team?
00:00:52.140 How many people are applying for these jobs?
00:00:53.880 When they start, what's your onboarding system?
00:00:55.600 What's your retention?
00:00:56.440 What's your expansion?
00:00:57.280 What's your career path?