Dan Martell - Most entrepreneurs don’t build this engine in their business

00:00:00.000 my buddy Brian one time. He's like, I just let go of my marketing person. I was like, why? He goes,

00:00:03.520 oh, they came up with a bunch of ideas for TikTok and I didn't think they were very good. And I was

00:00:07.340 like, well, didn't you do a test project? They're like, yeah, they did great for the test project.

00:00:10.480 I said, well, what was in the test project? This, this, and this. I go, why didn't you have them

00:00:14.180 write creative for the TikTok? He goes, oh, that's so obvious now that you say that. So the test first

00:00:19.920 hiring method is our process for how we hire across all my companies. Every business comes

00:00:25.460 down to two things. Do we have a repeatable, scalable way to acquire customers? And do we

00:00:29.400 of a repeatable scale way to acquire talent.

00:00:31.220 And to the degree that customers and talent come together,

00:00:33.580 the business grows.

00:00:34.540 Most entrepreneurs never consider the talent side.

00:00:37.500 They just keep focusing on more customers,

00:00:39.560 more sales and retention and all this stuff.

00:00:41.640 It's like those funnels are the same.

00:00:43.340 If you think of acquisition, consideration, retention,

00:00:45.920 I'm aware I have a problem, I wanna get fit,

00:00:47.720 I come to the gym and I stick around.

00:00:49.500 What about your team?

00:00:50.340 Are you building a top of funnel for your team?

00:00:52.140 How many people are applying for these jobs?

00:00:53.880 When they start, what's your onboarding system?

00:00:55.600 What's your retention?

00:00:56.440 What's your expansion?

00:00:57.280 What's your career path?

Dan Martell - February 08, 2024