Dan Martell - Most important lesson in business

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00:00:00.000 What is the most important lesson that you've learned?

00:00:02.980 You can't do a bad deal with a good person and you can never do a good deal with a bad person.

00:00:08.180 There's no amount of paperwork that will ever overcome a shitty person.

00:00:13.140 So if you look at my relationships over the years in business, I just continue to upgrade them.

00:00:18.560 I'm in a position now where people will be willing to give me like a third of their company

00:00:21.440 and if I don't trust the person or I feel like there's any part of their character that's flawed,

00:00:26.560 I just move on.

Dan Martell - February 10, 2025