Dan Martell - Most people's strategic planning is bulsh＊t

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00:00:00.000 Most people's strategic planning is bullshit.

00:00:02.260 Your plan has to be backed up by real numbers.

00:00:04.900 So I always tell people, number one,

00:00:06.400 pay somebody for the blueprint.

00:00:07.620 Whatever you're trying to build,

00:00:08.680 somebody's already done it before, pay for it.

00:00:10.700 The second thing is you gotta upgrade the people, man.

00:00:12.500 15% of the people on your team right now,

00:00:14.280 if you actually double, triple the business,

00:00:15.680 are gonna be there when you do.

00:00:16.780 They're just not able to grow fast enough

00:00:18.520 to be responsible for the new growth.

00:00:20.560 The third thing is you have to actually map

00:00:22.480 the strategy to the work.

00:00:24.280 You can't just say, I wanna double the business.

Dan Martell - February 02, 2025