Dan Martell - Mr. Beast spends $20K on a virtual storyboard

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00:00:00.000 Most people don't know this, Mr. B spends $20,000

00:00:03.140 with a virtual storyboard of a video

00:00:05.920 that he's about to produce.

00:00:07.260 We're talking like Pixar level simulation

00:00:09.660 and it's down to a science

00:00:11.420 and he split tests and he run experiments.

00:00:13.800 He's very thoughtful about how he produces his videos.

00:00:17.300 Go get to the place where you stop growing

00:00:19.100 and go, well, now I'm gonna hire a storyboard writer.

00:00:21.640 I'm gonna spend five grand on a thumbnail.

00:00:23.500 That's what they do at the highest level.

00:00:24.980 If it's a media company and it has to produce results,

00:00:27.940 what are the metrics I'm gonna look at?

00:00:29.300 the average view duration if i can't get at least a certain percentage of people to watch

00:00:34.100 x amount of the video it's not gonna go that's why if you watch a mr beast video every three

00:00:38.900 seconds there's an edit pan out pan in he said i've got like a 27 page sop on how to produce what we do

Dan Martell - July 18, 2023