Dan Martell - My 12 year old son sold his first AI product

00:00:00.000 My 12-year-old came to me and he says,

00:00:02.060 I want to start AI automation.

00:00:04.240 I said, well, you know, my friends,

00:00:05.220 they're all business owners.

00:00:06.040 Find out what problem they're having

00:00:07.240 so that you can offer a solution

00:00:08.940 that you can use AI to solve.

00:00:10.680 And he's like, well, how do I do that?

00:00:11.720 So we'll call him.

00:00:12.280 He's like, well, give me your phone.

00:00:13.220 So little Noah started calling all my friends

00:00:15.320 and asking a simple question.

00:00:16.860 What is causing you pain in your business

00:00:19.080 that if you could automate,

00:00:20.280 it would make you money or save you time?

00:00:22.200 And one of them was like,

00:00:23.180 there's this thing I do with my podcast,

00:00:24.720 but I honestly don't wanna do it.

00:00:25.860 If you could take care of it for me,

00:00:27.440 I will pay you $12 a podcast episode.

00:00:29.880 And he's looking at me going like, should I charge?

00:00:32.260 And I say, well, you don't charge by the time.

00:00:34.580 Charge for the outcome.

00:00:35.860 Bundle it up.

00:00:36.680 How about we do six months?

00:00:38.240 Now you ask for the credit card.

00:00:39.320 Because the moment they actually give you the credit card, in their mind, they made a purchase.

00:00:42.740 In that moment, I watch him go from not a business owner to a business owner,

00:00:47.500 no customer to a customer, and getting paid.

Dan Martell - December 22, 2025