Dan Martell - People don’t buy from companies

33 seconds

259.63248

146

00:00:00.000 Most entrepreneurs, when I say,

00:00:01.360 where do you get most of your customers from?

00:00:03.100 Referrals.

00:00:03.600 Do those referrals look at your logo and go,

00:00:05.740 that's a nice logo?

00:00:06.640 No, nobody buys from companies.

00:00:08.980 They buy from people they know, like, and trust.

00:00:11.280 If you could go around and shake the hands

00:00:13.360 of a thousand people in your city to create business,

00:00:15.660 would you do it?

00:00:16.260 Well, I could if I would,

00:00:17.220 but where are those thousand people?

00:00:18.360 Exactly, they're online.

00:00:19.640 They would like to shake your hand.

00:00:21.000 They would like to consume your content,

00:00:22.520 but you ain't putting anything out there.

00:00:24.040 So you're waiting for this magical day

00:00:25.760 that somebody creates this magical event

00:00:27.440 where you can go shake a thousand people's hands.

00:00:29.140 and I'm telling you that event will never come

00:00:30.780 because it's for you to create it

00:00:32.220 and it's called your personal brand.

Dan Martell - August 19, 2023