Dan Martell - @richardbranson is the billionaire every other billionaire wants to be like

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00:00:00.000 Richard Branson's a billionaire. Every other billionaire wants to be like for a reason.

00:00:03.460 He lives that life. And more than anything, I wanted to understand how does he live that's

00:00:07.780 different? While we were there, Richard's out on the patio talking to a guy. He comes in,

00:00:12.080 introduces him. He's the CEO of Virgin Atlantic. And I go, well, where do you live? He's like,

00:00:16.060 London. I was like, you flew from London, took a helicopter to Verbier, Switzerland to meet with

00:00:20.840 them for 35 minutes on the patio. I was like, there's levels to this. I said, well, how did

00:00:25.120 he recruit you? And he goes, I used to be the CEO at United. And I go, fascinating. He goes,

00:00:29.700 that's actually Richard's process. I said, what process? He goes, all the CEOs of his companies

00:00:34.040 were the COO of the number one company in the world. And I was like, that's a great way to hire.

Dan Martell - July 21, 2023