Dan Martell - Selling the business will not break your complexity ceiling

00:00:00.000 I get this call every week, friends of mine that are like,

00:00:01.980 you know, Dan, I love what I'm doing, but it's getting crazy.

00:00:04.220 I think I'm going to sell the business.

00:00:05.560 And I say, well, if the issues you were having weren't issues,

00:00:07.820 would you want to sell?

00:00:08.480 And they go, no.

00:00:08.920 And I say, well, here's what you just discovered.

00:00:10.360 I call it your complexity ceiling.

00:00:11.780 My buddy Chad comes out with us in the winter

00:00:13.540 and we go out in the mountains and he owns a shop

00:00:15.240 and we text him at like six in the morning.

00:00:16.720 He replies, don't text me at six in the morning, I'm sleeping.

00:00:19.560 You know, you can put your phone in do not disturb.

00:00:21.780 Well, that must be nice for you.

00:00:23.100 I have to have the alarm notify me

00:00:24.900 if somebody gets into my shop.

00:00:26.280 Chad, do you think the CEO of the other retail stores

00:00:29.280 on your street have their phone tied to their alarm system or do you think maybe it goes to

00:00:34.560 the authorities? That for Chad was his complexity ceiling. See whether you do it in this business or

00:00:40.860 the next business you will figure out what your complexity ceiling is and decide to stop. And

00:00:46.160 selling to go start something new means you're just going to get to the same place you're at

00:00:49.380 right now and just experience your complexity ceiling.

Dan Martell - September 18, 2024