In this episode, I talk about why we always default towards simple and simple, and why complex is a bad thing. Anybody who's been building companies for a while knows that simple scales, complex fails. As soon as you add a link to a page that you think is going to be valuable, you immediately start with negative value. You have added complexity, cognitive overload to the visual complexity of the screen. So that's why in the world of product development, we're always asking ourselves, what can we take out? Because if we leave it in there, it's complexity. It's something we have to maintain. We have to have a help article for it. It needs to be trained about it over time. If you don't prune, you just end up with a really big