Dan Martell - Simple scales complex fails

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00:00:00.000 Anybody who's been building companies for a while,

00:00:01.960 the reason why they always default towards simple and simple and simple

00:00:05.960 is because they've learned that simple scales, complex fails.

00:00:08.640 As soon as you add a link to a page that you think is going to be valuable,

00:00:12.600 you immediately start with negative value.

00:00:14.600 You have added complexity, cognitive overload to the visual complexity of the screen.

00:00:20.100 So that's why in the world of product development,

00:00:22.360 we're always asking ourselves, what can we take out?

00:00:24.820 Because if we leave it in there, it's complexity.

00:00:26.900 It's something we have to maintain.

00:00:28.280 We have to have a help article for it.

00:00:29.740 somebody on the support team needs to be trained about it over time if you don't prune you just

00:00:34.300 end up with this really big complicated ball of complexity and that does not scale

Dan Martell - June 20, 2024