Dan Martell - Spare me 12mins and I’ll Make You INSANELY Courageous

00:00:00.000 Today I've got something really special and it's around one word, one key concept that when I think

00:00:05.820 back of all the things that I do that has caused me to be successful, it's this one word and the

00:00:11.720 word is courage. Courage is the way. Courage is required. Courage is the ingredient. Courage is

00:00:18.900 the missing piece. See, nobody does something big, risky without being scared. No, no, no. I want you

00:00:26.880 to understand i am scared most of the time when i'm doing because there's all these other things

00:00:31.600 that could fall apart but regardless i take a step forward i find the courage to do it courage is

00:00:38.160 making a decision not without fear but in spite of fear this weekend i was meditating and something

00:00:44.960 came to my mind that really kind of jarred me because i talk about these concepts i'm going to

00:00:50.720 share with you all the time and i had to be honest with myself that i wasn't living or playing into

00:00:57.440 the game as big as i possibly can and i know we can make up excuses well dan if you if you go after

00:01:02.080 bigger things and it might sacrifice your family time but dan if you go after bigger things it

00:01:06.320 might sacrifice your net worth dan if you go after big things might sacrifice your your your personal

00:01:11.760 time it might not be enjoyable you might say well i build all this stuff so that i can enjoy this

00:01:16.160 quality of life but here's the thing i was just playing small isn't that wild i was like man

00:01:24.640 why do i gotta have these thoughts these ideas well i know where they come from i know what

00:01:28.720 they're meant for i know how to translate the the download the transmission into action so

00:01:35.280 i call up my business partner roddy and i said we got to talk went to the gym on saturday

00:01:39.200 and afterwards we went for coffee and we sat down and i designed the business model the

00:01:46.820 transition of where i knew we had to go and trust me when i tell you that this is going to be easy

00:01:53.440 it's not when i tell you that it's not going to have massive consequence of the current structure

00:01:58.420 of the team it it will i'd love to tell you it's going to be easy no but i'll tell you that it's

00:02:06.160 going to be required because i know and that's what i want to encourage you to consider you

00:02:11.680 know when you have courage you know when you're taking action in spite of fear you know when you

00:02:17.120 are brave in your pursuit forward and you know when you're acting out of fear fear stands for

00:02:23.360 false evidence appearing real so here's what i want to encourage you to consider the first one

00:02:27.680 is this concept called ratios of risk ratios of risk when you start a business and you think about

00:02:34.400 like how much money you would put in to make a return well would you spend or invest ten dollars

00:02:39.040 to make a thousand dollars i'm assuming so okay well if you want to make a hundred thousand dollars

00:02:44.400 are you willing to invest ten thousand dollars some people have a hard time with that they're

00:02:49.200 like i want to make 100 grand this year in profit but i'm not willing to invest ten thousand well

00:02:54.240 see i work with a lot of people that you know these kids that come to me and i want to make

00:02:57.520 a million dollars well you're willing to invest ten thousand nope are you willing like they don't

00:03:02.640 even want to invest the time to read a book but they want to be millionaires i have guys that i

00:03:07.200 coach that want to make 100 million 600 million a billion but they don't understand there's a ratio

00:03:13.040 of risk there's a ratio of how much you're willing to put on the line for the return don't tell me

00:03:20.080 you want to build a hundred million dollar business but then shy away from a

00:03:23.760 five or ten million dollar investment see the difference a lot of people see my life and they're

00:03:28.720 like holy cow dan you have like a real team and like real offices in a real building and

00:03:34.000 like dedicated full-time not a bunch of part-time people all over in the philippines i'm like no

00:03:38.560 these are like seasoned ceos i have multiple people in my life that make seven figures

00:03:42.960 a year like real real executives real boards real investments real equity like

00:03:52.240 because the ratios of risk are required the ratios of risk are required write that down

00:03:58.480 really get familiar with this concept if i want to be a millionaire am i willing to invest

00:04:02.800 if i want to make 10 million am i willing to invest i want to make 100 million i will invest

00:04:07.040 see what happens if you use absolute dollar amounts then it gets scary but if you use ratios

00:04:11.520 of your goals then it's more relative and it's honest that's the first one if you want to have

00:04:17.040 courage you got to ask yourself is the ratio of a risk relative to what i'm trying to accomplish

00:04:23.120 that's number one number two is you gotta meet the moment you gotta decide if today's the day

00:04:30.560 where the moment is for you to step into your power to become the person you want to become

00:04:35.920 to go after the dream if it's right now like i want to tell you right now in this world there's

00:04:42.080 opportunities for you to go and create something that hasn't created before in a way that hasn't

00:04:46.720 existed to create it and you can do it right now my coach a year ago about a year ago he says to me

00:04:55.280 he goes if you're not a billionaire in the next five years i'll never talk to you again

00:05:02.960 well i didn't have a desire to be a billionaire i live an incredibly high quality of life

00:05:08.480 i really enjoy the life i live but he wasn't wrong he explained to me his thinking his thoughts

00:05:16.720 why he said that crazy part is i have it all on camera i was there with sam i created director

00:05:22.160 and videographer and he captured it all and i walked away a bit tormented because i was a

00:05:30.360 little frustrated why would he say that it's not what i asked him for advice on but in the same

00:05:36.120 moment i realized that i could i sat down i drew the diagram i drew the process i drew the thing

00:05:43.860 And I had to make the decision consciously to say, I got to meet my moment.

00:05:47.380 I got to decide.

00:05:48.760 There's a moment in time right now, this world, for me, AI, Martel Ventures, AI Venture Studio,

00:05:55.840 incubating, launching, fostering, supporting companies nonstop.

00:06:00.100 I built the infrastructure.

00:06:01.420 I have the know-how.

00:06:02.180 I've got 28 years of experience.

00:06:03.480 And I was pretending like I didn't know.

00:06:05.920 I was acting as if I didn't know.

00:06:08.520 and as soon as he challenged me to meet the moment to build a billion dollar company in five years

00:06:14.960 i sat down i drew the diagram and i figured out how to do it now i'm still on the process

00:06:21.400 but so far we're on pace it's wild so when's the last time you were asked to meet the moment did

00:06:29.680 you did you step up into it did you decide enough's enough i'm sick of tired of being mediocre

00:06:35.200 I want to be great I want to be one of the greats I want to go create something that's magical in

00:06:40.180 this world I want to go create something because of who you are like when's the last time you

00:06:45.460 realize that you're allowed to want to create something for no other reason other than the

00:06:50.140 fact that you know you can create it that you were meant to create it that you're alive you're

00:06:56.080 a creator you were born to create it is a big idea to ask yourself am I willing to meet the

00:07:03.820 That's number two.

00:07:04.660 Number three, this is a big one

00:07:06.560 because a lot of people have a hard time being courageous

00:07:09.880 because they are scared of what's the downside.

00:07:13.260 What if I try to step up into my power

00:07:16.540 and I embarrass myself?

00:07:17.560 What if I offer to help somebody to be successful

00:07:20.520 and I fall short?

00:07:22.900 A lot of people are more comfortable

00:07:24.900 supporting other people

00:07:26.340 than doing the thing for themselves.

00:07:28.100 They give better advice to other people,

00:07:30.200 maybe you can resonate,

00:07:31.940 then they do taking it for themselves they'd rather step out of their way to help other people

00:07:37.300 win than do the work to see them win interesting big reason is they don't feel worthy because

00:07:44.100 i mean they're just worried to let people down but here's what i know and this is why i call

00:07:47.700 it intentions of result your confidence the bravery the the courage comes from your intentions not

00:07:55.540 your possessions not your results not your accolades not the things you've done in the

00:07:59.300 past not your history all that stuff back there is not your worth is not your ability to step into

00:08:08.100 your power your intentions are look if you start a project with somebody you admire and you tell

00:08:14.500 them at the beginning hey i want to do this for you my desire is to see you win i want to i'm

00:08:18.420 going to put all my resources behind it there's a chance it may not work but i want you to know

00:08:21.860 my intentions are pure and i want to see you win if somebody said that to me and we were working

00:08:26.260 on something and it fell short i'd be like that's cool we tried see a lot of people don't even try

00:08:32.660 out of the fear of potentially hurting somebody or failing somebody or whatever but the truth is

00:08:37.620 is that if your intentions are good then the person won't be mad at you unless they're not

00:08:44.580 a nice person you probably don't want them in your life it's kind of a crazy idea but i want

00:08:51.380 to encourage you to consider that your intentions are your confidence your intentions is your

00:08:59.620 courage your intention is where your bravery comes from if you wake up every day make it about other

00:09:04.500 people and your intention is to help people and your intention to put yourself in places that

00:09:07.620 scare you but you decide to do that anyway and you go for it that's how you win so here's the thing

00:09:15.780 i want you to choose some area of your life it could be like in loving relationships if you're

00:09:20.820 single it could be financial if you're scared of rejection it could be something but i want you to

00:09:27.700 add a habit because i'm more interested in the habits not the hacks a lot of people ask me

00:09:31.780 what's hacked in to get to a million in my first year as a young person no no let's talk about

00:09:35.700 your habits so here's the habit to build courage whatever that area of your life is that you want

00:09:43.140 to amplify or grow i want you to make a commitment daily to putting yourself out there so for example

00:09:49.860 yesterday i was doing a car meetup with a bunch of kids and this kid came out to me as a marketing

00:09:54.740 agency and he's super nervous and he says i have a hard time talking to people i get super in my

00:09:58.500 head etc i said well you just gotta get more reps you gotta get exposure therapy the way you do that

00:10:04.580 is for him as he goes out and about in society he's gonna ask for a discount when he goes to buy

00:10:09.620 a coffee at starbucks and say do you guys do um do you guys do canadian discounts you do new do

00:10:14.660 you do nice guy discount i don't care what you say i want you to ask for a discount he's like really

00:10:18.100 i said yes you got to get reps if you're single this is my homework for you you have to approach

00:10:26.500 people and ask hey are you single hey do you come here often you need to talk to people it was super

00:10:32.900 awkward yesterday i was on my road bike and i stopped to get some starbucks and this woman

00:10:37.140 talked to me as i was waiting she asked about my clip-in pedals and we had small talk and i went

00:10:41.780 sat down to pull up my phone to get some work done before i jumped back on my bike and she came over 1.00

00:10:45.540 and she said hey excuse me you know i'm not sure is that a wedding ring are you married and i said

00:10:49.860 i'm very married very married um and i said thank you because obviously she was interested and she

00:10:56.340 was a very attractive athletic person and she goes you know it's really hard to meet other people

00:11:00.260 similar age that are into because i was wearing my my road biking gear they were athletic and i said

00:11:05.700 no i totally understand and i said to her and honestly kudos for asking because honestly most

00:11:12.820 women don't approach men most men definitely i mean most men are usually the ones that approach

00:11:17.380 women but i'm just saying in general if you want to change something in your life you have to ask

00:11:22.740 yourself what's the habit if i did every day would make it unreasonable for me not to achieve that

00:11:26.900 result where in my life do i have to add a habit to be more courageous that is your homework and

00:11:32.900 i want you to leave a comment below and let me know what it is where are you going to decide

00:11:38.420 enough's enough that the risk ratio needs an investment that the moment right now is meant to

00:11:48.100 be met and that your intention to win is all you need to be worthy of it tell me what habit you're

00:11:57.060 going to change. If you do that, it will change your life.

Dan Martell - July 04, 2025

Spare me 12mins and I’ll Make You INSANELY Courageous

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