Dan Martell - Steve Jobs' 10-80-10 Rule

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00:00:00.000 Steve Jobs had a way he saw technology and art.

00:00:04.300 So when I think of the 10-80-10 principle,

00:00:06.400 the 10% upfront is the ideation.

00:00:08.580 That's the 10% of the time he spent in the design lab

00:00:11.620 with Johnny I, talking about the material science

00:00:13.960 and the interaction design and how it worked.

00:00:16.160 But as soon as they ideated on the direction,

00:00:19.680 the iPhone, the iMacs, et cetera,

00:00:21.880 then Johnny would sit down with his team

00:00:23.720 and they would do the rest of the 80%.

00:00:25.900 The execution side, the last 10%

00:00:28.320 is where you get to put your fingerprint on it and for Steve that was at the events when he would

00:00:33.720 introduce it to the world and how he would position it and the visuals he would use and

00:00:37.200 the metaphors and the whole demos like that was his gift he didn't want to be sitting there in

00:00:41.120 front of a CNC router or some 3D printer trying to prototype stuff

Dan Martell - August 30, 2025