Dan Martell - Subscriptions Are Profit

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00:00:00.000 My best friend has a sign company and he's like, man, your business is so cool.

00:00:02.840 You sell software and people pay you every month and you build the business and it keeps

00:00:06.060 stacking every month.

00:00:07.380 I got to sell more signs, sell more signs.

00:00:09.200 I said, okay, what could you sell to the people that they would want to pay you every month

00:00:14.800 for?

00:00:15.400 Do you sell a maintenance program?

00:00:17.440 No.

00:00:17.780 Why?

00:00:18.340 My brother's a home builder.

00:00:19.640 Same problem.

00:00:20.500 What do homeowners already pay for every year on subscription?

00:00:23.760 Guess what his answer was?

00:00:24.860 Snow removal, lawn care.

00:00:26.180 His snow removal and lawn care business is his most profitable business, most predictable business.

00:00:30.560 I want to teach you guys how to fish.

Dan Martell - September 06, 2025