The 21 Principles of the Top 0.01%
Episode Stats
Words per minute
215.4549
Harmful content
Misogyny
2
sentences flagged
Toxicity
5
sentences flagged
Hate speech
2
sentences flagged
Summary
The 21 Principles of Success are what make the top 0.01% of people successful. Some of these principles are what I've used to make my first million dollars at 27 years old, and others are from what I ve observed rubbing shoulders with some of the richest people you know. Now, I do attribute a lot of success in life to luck or grace of God and timing, but there are principles you can implement every day to fast track this luck and attract wealth into your life.
Transcript
00:00:00.000
I'm gonna share with you the 21 principles of success.
00:00:10.000
to make my first million dollars at 27 years old.
00:00:13.080
And others are from what I've observed rubbing shoulders
00:00:22.280
but there are principles you can implement every day
00:00:24.660
to fast track this luck and attract wealth into your life.
00:00:34.360
The other day I was talking to one of my clients
00:00:35.980
and he said, my wife doesn't support my growth.
00:00:39.680
And he got frustrated that every time he'd do something
00:00:49.220
The people closest to you are sometimes too close
00:00:53.280
And the reason why is because they know you the best
00:00:57.960
and say you're gonna do something and don't follow through.
00:01:04.680
and you're upset that they don't support your growth.
00:01:10.020
you have to go long periods of time being misunderstood.
00:01:12.960
And the reason why is because if you know something
00:01:16.600
and you're trying to demonstrate progress and success,
00:01:19.520
you'll go a long period of time not being successful,
00:01:25.680
what you see inside your mind is not gonna work.
00:01:37.560
but nobody else has to do anything for me to win.
00:01:42.480
That is my philosophy and my invitation to you.
00:01:46.400
And the other thing is like not being understood.
00:01:53.880
Because they're doing things that other people would never do.
00:01:57.640
They're the people that wear the same clothes every day.
00:02:02.120
They don't mind being clear about what they want.
00:02:16.980
And being extra will mean you're gonna be misunderstood.
00:02:24.520
The people you admire, what you love about them
00:02:30.500
And because they've allowed themselves to do that,
00:02:34.000
Why don't you take a cue from how they're living
00:02:53.240
They're like, well, they probably do this, this, and this.
00:02:55.460
My follow-up is, why haven't you made that decision yet?
00:02:58.720
See, most people know what they need to change,
00:03:05.880
So I just like using questions to give people the clarity
00:03:09.360
of where they should focus their time and attention.
00:03:23.500
I can use that framework to have anybody reporting to me
00:03:38.380
and he hired a VA in the Philippines for 1500 bucks a month
00:03:45.540
because this is a person that knows how to grow a business
00:03:49.460
I'm gonna go hire somebody in another part of the world
0.90
00:03:51.740
paying them very little and only 4% of the sales.
00:03:57.140
When it didn't work out and he asked me what was going on,
0.96
00:04:00.960
Go find somebody that actually knows how to sell.
0.99
00:04:06.320
I said, truthfully, what are you pretending not to know?
00:04:16.140
this is true, this is true, then I'll do the business.
00:04:19.720
every other time they've had success in their life,
00:04:55.680
I get to connect with you guys in the comments,
00:04:57.260
I get to meet people out that have seen my work,
00:05:16.420
and give us clarity of what we need to do next.
00:05:18.720
I love asking my team questions to help guide them
00:05:22.000
because telling them means I always got to tell them.
00:05:24.780
If I ask them a question that gives them clarity
00:05:31.960
A problem well-defined is a problem half solved.
00:05:41.120
but it takes a very creative mind to spot winning questions.
00:05:46.000
that our lives are dictated by the questions we continue to ask ourselves am i enough am i doing
00:05:51.600
the right thing am i successful enough literally the questions to find their life but they don't
00:05:55.600
actually go and research other questions that could help them come up with better answers and
00:06:01.120
that's why this is such a powerful principle which brings us to the third principle which is
00:06:05.200
to be resourceful in all my companies i have this thing called the 50 to fix it it's kind of cool
00:06:10.640
principle it's 50 to fix it if you're just a frontline worker 500 if you're a leader
00:06:15.360
$5,000 if you're a manager, and $50,000 if you're an executive. But essentially, I've given a
00:06:20.640
budget, I've empowered people to be resourceful to solve problems. Why would I be the only person
00:06:26.960
that can solve problems in an organization? That's really slow. I believe it's not the people that
00:06:31.640
have a title or have a lot of money that are successful. It's the people that are resourceful.
00:06:37.020
They find opportunities to do things. Even when everybody else doesn't believe that there's a
00:06:42.940
path forward they get resourceful think about elon musk okay he said my mission is to colonize mars
00:06:49.340
he believes being a multi-planetary species is a smart move now to actually go to mars it's going
00:06:55.580
to cost a bazillion dollars so where does he find the money starlink see most people don't realize
00:07:01.180
that the telecommunications space on planet earth that market is huge it might be a couple trillion
00:07:07.100
dollars so what does he do he comes up with some innovation to send satellites into space so that
00:07:11.740
he can connect the whole world and eventually skipping over all the telcos isn't that crazy
00:07:16.300
most people don't realize this he's funding his mission to mars through starlink he's essentially
00:07:21.740
going to colonize mars through the money he makes from starlink that is resourceful right when i was
00:07:26.700
building my company flowtown we had to pivot the whole product essentially we found out one day
00:07:32.300
our product only had two months to live because they were changing an api for the way it worked
00:07:35.980
and we were working with third-party data and it became an issue did we fail no i called up my
00:07:40.700
my co-founder, Ethan, I said, hey dude, let's go to the office. Let's try to figure it out.
00:07:44.560
Let's be resourceful. I don't know the answer today. I don't know the path forward. I just
00:07:49.060
know a process for winning and that is deciding there is a path and eventually just execute a
00:07:54.960
plan of discovery and search for a solution till we find it. Once we got it, we go all in. So my
00:08:00.940
question to you is, is in what you're doing, is there any sawdust? Is there opportunity? It could
00:08:06.160
even be like the by-product of what you're doing where there might be some other opportunities
00:08:10.280
right there, some sawdust in your life that you could take advantage to actually move things
00:08:15.320
forward. Can you tap into it? Can you be resourceful? See, most people, unfortunately,
00:08:20.180
they pretend they don't have the resources. They sell themselves on this story of not enough. Like,
00:08:26.740
I would love to do that, but I'm not that person. I'd love to do this, but I don't have that kind
00:08:30.880
of money. Nobody said you needed the money. Have you even asked, is there another way? Have you
00:08:35.020
ever reached out to people and said, hey, I don't have the money today, but is there a different
00:08:39.480
way that i might be able to add value to i could be able to go on that thing or join that community
00:08:44.200
or drive that car you never know like i'm always fascinated by people that just decide hey i know
00:08:49.880
on the surface it doesn't look like this will work for me but i'm so determined to end up in this
00:08:55.480
outcome that i would do anything to make it happen and i just want to call and just find out what
00:08:59.880
would need to be true for me to make that happen that is resourcefulness i remember one guy wanted
00:09:04.280
to coach with me and he couldn't afford it couldn't afford my fees but he reached out and he looked at
00:09:08.200
at my YouTube videos. This was about seven, eight years ago. And he went through all my videos and
00:09:11.920
he sent me a Google doc with all of the tweaks to all the last dozen videos. When I got that Google
00:09:17.840
doc and the depth of attention and energy he put into it, I immediately reached back out, asked him
00:09:23.100
for a cell number, got on a phone with him and found a way to work with the guy. I mean, here's
00:09:28.000
somebody that demonstrated his value ahead of time, even though we didn't need it. And I was
00:09:32.440
just like, so grateful. I was just like, man, I will do that. That is resourceful. Most people
00:09:36.940
think, oh, don't have the money. Job's not there. Can't get it. No, no, no, no, no. Don't be that
00:09:42.200
person. Decide what needs to be true for me to get this opportunity, which brings us to number
00:09:46.100
four, which is give to get. When I was 17, I ended up in rehab. I was hanging around with the wrong
00:09:51.380
people doing stuff I shouldn't have been doing. And I ended up a drug addict. And I went through
00:09:55.500
this 11 month program, this place called Portage, and it literally saved my life. I was not going to
00:10:01.620
continue walking on this earth prior to going to this place. I just didn't have any self-worth and
00:10:05.960
it helped me really understand my value. And the best part is helped me rebuild the relationship
00:10:11.280
that I'd broken with my family. And one of the biggest ideas that I got from being in rehab
00:10:16.120
is this philosophy that if you want to keep your sobriety, you get to help other people stay sober.
00:10:21.600
It's such a simple idea. The more you help other people achieve something, the more you'll have it
00:10:26.300
for yourself. And it's one of kind of the 12 steps, the whole idea of being a mentor to somebody else,
00:10:34.920
when I look at all the most successful people in my life,
00:10:40.120
these are people that have a desire to help other people
00:11:00.500
why don't people love me more i'm actually going to tell you go give more love if you're like hey
00:11:05.220
why don't i have more opportunity how much opportunity have you given somebody else lately
00:11:09.780
when's the last time you took a shot on a random person you understand that it's the law of
00:11:13.540
reciprocity in many ways because you don't have this approach that's more giving you're hoarding
00:11:20.180
back opportunity on yourself that bad behavior that bad belief that friction you're creating
00:11:26.500
for other people. It's coming back to you. You don't even see it. See, the law of reciprocity,
00:11:31.580
it allows us to receive in proportion to what we give or do for others. Think about that. If we
00:11:37.280
want more, we have to give more, which makes it really hard for people to understand that don't
00:11:42.240
have a lot because they're like, I have no money. How do I give money to get money? It's not about
00:11:46.220
the money. The scripture makes it clear. We receive the same thing we give, such as mercy,
00:11:50.920
tithing, 10% of our money. I would actually go further. It's not 10% of our money. It's also
00:11:56.080
time, right? It can be money or time. See, I think there's a big opportunity that if you want to show
00:12:01.140
abundance, show up with your time, help other people that are in need. If you want to get in
00:12:05.440
the best shape of your life, why don't you go help two or three other people, your friends, get in
00:12:08.960
the best shape of your life, go to the gym, be kind to other people. Guess what's going to come
00:12:12.500
back? Kindness. It is this beautiful concept. Now you should never do it to get because then it's
00:12:18.800
very transactional. But I think it's just this belief, this principle that if you can get behind,
00:12:23.560
It'll serve you in the biggest ways, which brings us to number five, which is to have extreme
00:12:28.360
ownership. During COVID, I was training for an Ironman. And because of all the things that went
00:12:33.820
on in the world, which makes total sense, our race got canceled. And in that moment, after training
00:12:39.000
a year and a half, I had to make a decision. Do I accept that the race got canceled and I just put
00:12:44.280
off maybe a year or two years? Or do I focus on what I can control, what I call controlling the
00:12:50.100
controllables and really focus on how I responded to that situation. And after reviewing our options
00:12:55.840
and consideration, we decided to race and we kept training. And six months later, we ran our own
00:13:02.080
unofficial Ironman. We called it Corona Man. And that race became the cornerstone of my Ironman
00:13:08.180
career. For the next few years, not only did I do a half, I ended up doing a full. Then I did
00:13:12.700
another couple of halves and I ended up doing an official half and an official full at Mont
00:13:17.500
Tremblant, Ironman. And I look back at this moment where I could have decided to not continue
00:13:23.160
training, not race our own race. And in that moment, I wouldn't have taken extreme ownership
00:13:28.840
for that situation. And what I share with people is that it's not about what happens to you. It's
00:13:34.740
how you respond. See, it sounds crazy, but even if you're walking down the street and a car just
00:13:40.180
happened to jump over the curve and hit you and then run off, obviously let's assume everybody's
00:13:45.980
healthy and safe and all that stuff. What I would ask myself is how did I contribute to this
00:13:51.180
situation? I know this is so hard for people. Some of you guys want to blame everybody else
00:13:56.560
in the world for how your life looks. And I'm telling you, you can do that or you can be 100%
00:14:02.200
accountable for your situation. For example, why was I walking on that sidewalk in that moment?
00:14:06.520
Why didn't I stay home? Why didn't I take a car? Why didn't I take a different path? Like even
00:14:11.320
though i have no control over somebody else hitting me i do have control over how i respond even if
00:14:17.080
it's in a breakup in that moment you can blame them they did this this happened it's not my fault
00:14:22.360
i can't believe they did this to me or you could say how did i contribute to this situation you
00:14:26.920
pick them you might have accepted some red flags you might have allowed them to say or do things
00:14:32.680
that in hindsight you probably should have put your foot down but you didn't and i think what's
00:14:37.160
powerful about that is that you then take control back to the situation you bring power back to you
00:14:43.640
you control the controllables then you hold the power see i don't want anybody else to control
00:14:49.640
my situation i don't want the government to control it i don't want another person to control
00:14:53.160
it i don't want the bank to control it i want to say hey i'm accountable 110 percent for my
00:14:58.600
situation i'm in today one of my biggest philosophies in life is that the world will
00:15:03.400
show me where i'm not free anytime i feel something and i go against that or i get upset you know i
00:15:09.720
just don't feel like that's right or somebody did something wrong i always ask myself like well how
00:15:14.200
did i create that situation i know it's a big one but extreme ownership is probably one of the most
00:15:19.960
powerful ways for you to take control of your life and not give the power to somebody else
00:15:24.040
which brings us to number six which is learn do teach see i have this overarching philosophy
00:15:29.480
in my life which is i believe everyone is here to become the person god made you in his image
00:15:35.480
you know if you have a higher power higher faith you have a future you let's call it the 10.0
00:15:40.680
version of you that you have the potential to become you know who that person is because it's
00:15:44.760
like take all the best moments you've ever shown up in a day most courageous empathetic direct
00:15:50.520
driven and you put them all together what if you could live like that all the time that's part one
00:15:55.080
of this second part of this is that share that process with the world share what's worked with
00:16:00.360
you with the world that's where learn do teach comes from see i think that if you learn something
00:16:05.880
that makes your life better that helps you overcome something in the past then it's your
00:16:10.120
responsibility to share it with other people my philosophy is that if you've made it to the top
00:16:15.080
it's your responsibility to send the elevator back down if you don't share what's worked for you i
00:16:20.600
consider that incredibly selfish think about this if you want more abundance in your life then you
00:16:25.240
should have an abundance mindset don't have an abundance blocker if something's worked for you
00:16:30.040
don't gatekeepers like well what if i share my secret plan your plan ain't that secret you
00:16:35.240
learned it there's probably a hundred thousand other people that know it and if you think that's
00:16:38.920
the thing that's going to stop you from winning because somebody else won that is a scarcity
00:16:43.320
mindset you know but what if i share it and people don't like it you know they say i'm scared of what
00:16:47.960
other people think this is way bigger than you this is an opportunity for you to shine your light
00:16:53.560
to not only help the people that you were once like but even more importantly to have the people
00:16:57.960
that are looking for you to find you so i think a lot of people are being quiet because they don't
00:17:02.280
want the responsibility of shepherding helping coaching guiding somebody else but the truth is
00:17:07.880
is i don't want you to let your insecurities rob you of helping the world a lot of people their
00:17:12.600
world is their kids their community their crossfit gym maybe their city and they're like that's about
00:17:17.640
as far as i'm going i don't want to share with the world you know i was saying this to alan my
00:17:21.640
my coach the other day i was in his gym and i was like hey man why aren't you posting more why aren't
00:17:25.800
you sharing more the guy has the body of a superhero he's 250 pounds lean and he looks the
00:17:31.480
part and i was like you're not even sharing on facebook on instagram you're not sharing anything
00:17:35.400
and he's like ah it's just not my thing and i looked around the gym and there was pictures of
00:17:39.640
all the greats on his wall like literally their physiques their poses on all the walls and i said
00:17:46.520
what if all these people had that same mentality are these people that inspired you yeah they
00:17:51.560
inspire me arnold etc yeah these people inspired me to become who i am what if they never allowed
00:17:56.680
another person to take a picture of them where would you be i could tell in that moment he got
00:18:00.920
it this isn't about him it's his opportunity to help the people that are in his position where
00:18:06.040
he was when he first discovered their physique isn't that cool that we live in a world and that's
00:18:10.200
kind of our purpose all of us i can tell you from personal experience your life will feel full of
00:18:16.520
of fulfillment when you start shifting to learn,
00:18:26.480
called High Performance Habits by Brendan Burchard.
00:18:28.800
It's the book I recommend to my high performers.
00:18:38.860
in developing the skills, acquiring the resources,
00:18:45.320
See, a long time ago, I learned if I wanna achieve anything,
00:18:49.620
Where in my calendar is there time dedicated to that goal?
00:19:01.040
So if you say my family and my health is important,
00:19:05.060
and in your calendar where you've invested in it.
00:19:14.540
of what's important to you because what you invest in grows.
00:19:32.160
If we want a bigger life, we have to have bigger problems.
00:19:35.940
One time Oprah was getting sued for a billion dollars.
00:19:40.700
she said about the meat quality or something like that.
00:19:42.820
And somebody asked her like, oh my gosh, Oprah,
00:19:44.540
aren't you upset that you're getting sued for a billion dollars? And her response was actually,
00:19:50.080
I'm grateful to be sued for a billion dollars because it means I'm the kind of person that has
00:19:54.600
a billion dollars. So my question to you is, are you grateful for your problems? Because the bigger
00:20:00.120
the problem, the bigger the life. You don't have $10 million problems in your life if you're still
00:20:05.840
trying to make your first hundred grand. Would you rather be a gardener in a war or a warrior
00:20:10.600
in a garden, right? Would you want to become the person who can deal with bigger issues or always
00:20:16.240
play a small life? The easy path today makes for the hard path tomorrow. See, most people are always
00:20:22.020
looking for easy. They're like, if I had the money, if I won the lottery, I would just go on vacation
00:20:26.540
and I would live on a beach and I'd call it a day. It's actually because of that, that those things
00:20:31.000
will never come to you because you're not preparing to receive. You're saying, I don't want challenges.
00:20:36.100
I don't want hardship. I want things to be easy. The challenge is that anything you want in life,
00:20:40.940
it will challenge you because in the challenges where you develop and grow, it's kind of crazy,
00:20:47.180
but understand this. The reason it's a challenge for you and not for somebody else is because the
00:20:52.880
other person has grown past it. See, some of you guys can't even manage $100,000. I'll tell you,
00:20:58.400
because you can't do that, you ain't going to be given a million. A long time ago, Jim Rohn said,
00:21:01.960
you better hope nobody gives you a million dollars until you become a millionaire because getting a
00:21:05.740
million dollars is not the same as becoming a millionaire. A millionaire knows how to create
00:21:09.920
a million dollars. He also said something I loved. He says, don't wish life was easier. Wish you were
00:21:15.320
better. Don't wish for easy opportunities. Wish for the skill to overcome any opportunity. You
00:21:21.560
should be grateful for bigger problems. You should seek bigger problems because bigger problems
00:21:25.340
equals bigger life. Which brings us to number nine, which is everything is a blessing or a
00:21:30.140
lesson. When I was 18, I started my first company. I worked my butt off. I went all in. I worked
00:21:35.460
hard and even after all of that effort a year and a half of focus and energy and trying to build this
00:21:41.500
and figuring it all out I got my butt kicked somebody else competed against me and took all
00:21:46.960
of my customers why because they decided to build a product for a bigger market and I was trying to
00:21:53.360
build a product for a small market and in that moment I realized that I was playing way too small
00:21:59.300
that was the lesson and now at the time it sucked because I worked my butt off to try to get all
00:22:03.800
these customers and they all went to this bigger company. But I use that for the rest of my life
00:22:08.820
to always play bigger. Why was I only focusing on Canada as a country? Why wouldn't I focus on
00:22:14.260
the US or even better, which is today global? Why should you ever say, well, I can only sell
00:22:19.440
these small group of customers? No, no, no. Think massive. You know, John Maxwell has this incredible
00:22:25.020
book called sometimes you win and sometimes you learn. It's the same concept. Everything you do
00:22:29.960
in life is going to bring you closer to your goals. You'll either win and make some leaps
00:22:35.280
forward or you won't and you'll learn and you'll make some leap forward. Those challenges or
00:22:40.260
setbacks, they're there to guide you to your higher self if you learn. Otherwise, you'll
00:22:46.040
repeat yourself. I have a friend, he's almost 50 years old. His whole life, he's been dealing with
00:22:51.040
the same problems over and over. Every business, 15 businesses now, up and down, up and down,
00:22:55.760
up and down. Why? Because he does not see the lesson in the challenges. And because of that,
00:23:01.860
he'll never find the blessing. So you have to make sure you learn from your mistakes. Do not
00:23:06.500
move on from it until you find that seed of opportunity, as Napoleon Hill said, to then
00:23:11.500
reinvest it and plant it in something that could be even bigger than the thing you just failed at.
00:23:16.100
Brings us to number 10, which is to scare yourself every day. If you follow my stuff for a while,
00:23:41.620
follow me around to put out stuff to help other people.
00:23:45.960
that at the time I made these decisions scared me.
00:23:51.900
See, I believe you should set goals to grow you.
00:23:54.380
People go, how do you just choose what business to do next?
00:24:00.720
One of the big lessons when I did the 12 hour walk
00:24:12.380
So I kept asking myself, what is the cave I fear to enter?
00:24:16.320
You know, and having been doing personal development
00:24:18.220
now for 27 years. I feel like I've worked on a lot of stuff, but as I kept asking myself this
00:24:23.400
question, there were conversations with certain people I hadn't had that I knew I had to have,
00:24:28.360
and I wrote their names down. And it's just, it could be as subtle as that conversation. It could
00:24:32.640
be as important as deciding where you're going to live. It could be even more important as deciding
00:24:37.380
to change your career and go start a business. I don't know what it is for you, but there's
00:24:42.340
something that you haven't made a decision around that is scaring you. That is your comfort zone.
00:24:47.980
staying where you're at even if it's not positive the devil you know is a lot less scarier than the
00:24:53.180
devil you don't know so some people just stay in the same place even though it's not positive
00:24:57.500
because they're scared sometimes people don't make decisions because they're worried to have
00:25:00.860
imposter syndrome i actually think it's a good thing if i have imposter syndrome around what
00:25:04.700
i'm about to do it tells them i'm on the right path you know another philosophy is exposure
00:25:09.420
therapy a lot of phobias out there one of the easiest ways to help people get over that is to
00:25:13.980
literally get them in that environment where they just got to allow their central nervous system to
00:25:18.780
regulate and eventually they will get over that phobia another one of my favorite frameworks is
00:25:23.460
the rule of a thousand or the expert frame by my buddy alex hermosi his philosophy is this is that
00:25:28.840
if you're scared to make a decision pretend you've made this decision a thousand times what if you
00:25:33.700
just did this thing a thousand times firing somebody dating somebody raising capital from
00:25:38.880
somebody, how would you feel the thousands and one time? It would feel pretty normal. And that's
00:25:44.220
kind of the whole idea is sometimes you have to do things over and over again until it just becomes
00:25:48.660
the norm so that you can expand your exposure. You can expand what scares you so you can kind
00:25:54.660
of keep pushing at the edges. Because once a mind is expanded, it cannot contract so that you keep
00:26:00.080
growing and pushing yourself outside your comfort zone. Which brings us to number 11, which is to be
00:26:05.160
a river, not a reservoir. See, when I started my last company, SaaS Academy, which is today has
00:26:11.020
become the number one coaching organization for software CEOs. I created this flywheel concept,
00:26:17.200
and I got this from Amazon and the book, Good to Great, which is how do we create value in the
00:26:22.540
market? What are the key movements we want to perfect? And one of them was to give away 100%
00:26:27.780
of everything we knew how to do. No gatekeeping, for free, public, not hidden behind a paywall.
00:26:34.280
we wanted to demonstrate that we knew how to do stuff
00:26:44.780
The whole philosophy is if we give our best stuff away,
00:27:00.340
So my whole philosophy is give away your best stuff.
00:27:06.860
He says, information is free, implementation is paid.
00:27:16.480
If you do it right, your marketing will help more people
00:27:22.780
Give it all away for free, help people, and trust me,
00:27:25.880
it'll come back 10 times in opportunities for your business.
00:27:30.520
which is to praise in public and criticize in private trust me this one was the hardest for
00:27:35.560
me to adopt because i'm the kind of person that loves feedback i love people being direct with me
00:27:40.680
no holds bar you can't hurt my feelings just tell me the challenge with that is that other people
00:27:45.560
turns out they don't like that especially in a in a group setting so i was always going around
00:27:50.600
giving public feedback to people giving them cues and opportunities to improve it but in my one-on-ones
00:27:55.800
or other people's one-on-ones i get the feedback that i was hurting people's feelings or i was
00:27:59.640
embarrassing them in big meetings so here's what i tweaked i eventually created this list called
00:28:04.680
ad agenda it's all my direct reports and anytime i saw anything that wasn't being done right i would
00:28:09.320
just write it on the list i did it today with my assistant she actually said at the end of the
00:28:13.080
meeting she goes thank you for not texting me on the weekend 14 things that were broken instead
00:28:17.160
using the agenda list structure and i said no 100 i used to believe that doing that was slow
00:28:22.760
now i've learned is actually faster and it feels way better for somebody so a few things that i
00:28:28.360
believe first off is catch people doing good it's like i was watching my son play soccer this weekend
00:28:33.480
a lot of the people the other parents were screaming at their kid when they weren't doing
00:28:37.800
the right thing pick it up the line why are you throwing it that way i'm just like okay you go
00:28:42.760
play the game and let me criticize and scream at you from the sidelines so what i do instead is
00:28:47.080
when i saw my son do something great i would then tell him nice kick way to run up the field why
00:29:04.360
so you don't undermine your team in front of their peers.
00:29:07.360
So if you gotta give them feedback, do it in a one-on-one.
00:29:10.060
If you wanna give them a praise, do it in the group setting.
00:29:20.860
some billionaires and really successful entrepreneurs
00:29:23.540
and investors. But one of the people that really stands out is this guy named Naval Ravikant.
00:29:27.960
A lot of you guys have seen his stuff online. He was on Joe Rogan. He's arguably one of the
00:29:32.260
best angel investors to ever come out of Silicon Valley. He invested in Uber and many other
00:29:36.000
companies. One of the things that I learned from him was this concept of leverage and the 4Cs
00:29:41.520
specifically, because his philosophy is that if you can master these skills, then you can accomplish
00:29:46.920
anything. So I consider these the four master skills of doing more. Because a lot of people
00:29:51.480
say, I would do more if I had more resources. No, you could do more if you understood these
00:29:56.160
four master skills. The first one is content, but content is two parts. Content for me is
00:30:00.980
internal systems and playbooks. Like how do I document the way we do things? And the other one
00:30:07.160
is media. If you have leverage of pieces of content you put out into the world, you can go
00:30:11.540
viral and get hundreds of millions of views on your stuff. So what's cool about content is if I
00:30:16.120
build a playbook, then I can take something that works for one person and replicate it a million
00:30:20.380
times. And if I create a piece of content like a podcast with this video, it could be seen by
00:30:24.500
100 million people and there's no extra cost to the organization. Huge leverage. The second one
00:30:29.520
is capital. It takes money to expand quickly. But if I take a dollar and I can turn it into 10
00:30:34.920
within 30 days, how much money do I have access to in the world? Unlimited. See, most people don't
00:30:39.880
look at their business through that lens. So they're always thinking, well, I need money to
00:30:43.880
make money. No, you need an engine that can produce capital to borrow capital to repay it
00:30:56.140
This is learning how to code at 17, literally saved my life.
00:30:59.680
It became my new addiction coming out of rehab.
00:31:04.740
and will always do that thing through automation, through AI.
00:31:09.800
And it will allow you to give massive amounts of leverage, right?
00:31:12.460
Just information systems that are written through software
00:31:28.380
But if you wanna go far and build something massive
00:31:31.220
and have leverage, you need to invest in labor dollars
00:31:36.840
Those four Cs, content, capital, code, and collaboration.
00:32:09.440
What most people do is they spend time to save money,
00:32:12.580
but what rich people do is they spend money to save time.
00:32:15.980
If we've got more time back to then reinvest it
00:32:19.140
in our skills to become more valuable to the market,
00:32:30.000
your laundry person, your grocery delivery person.
00:32:35.920
Why don't you have somebody else clean your house,
00:33:02.800
and then delegate everything else to other people
00:33:08.040
that makes you the most money that you actually enjoy.
00:33:10.760
Which brings us to 15, which is the 108010 rule.
00:33:14.040
This is for people that have creative positions and they're like,
00:33:19.400
It requires a very unique mind and I am a artist or a creative and it's hard to get other people to help me.
00:33:25.940
If you didn't know this, all the top, top creative people that you know about have done this at scale.
00:33:32.060
People like Steve Jobs, you know, when he would go into the design studio,
00:33:35.520
he would sit down with Johnny Ives and they would collaborate on that first 10% of a new product idea.
00:33:41.200
and then johnny and his team would go out and spend 80 trying to prototype stuff and then steve
00:33:46.080
would come back a couple weeks later and they'd spend the next 10 of that project's life trying
00:33:50.400
to figure out how to integrate and perfect it and really make it work gary vaynerchuk that's how he
00:33:54.960
does team gary he's got a bunch of people that he collaborates with that then take those ideation
00:34:00.240
phases and creates different ideas and content and then sends it back to him so that he can
00:34:04.400
publish it on all his different social media so i've broken this down into those three parts the
00:34:08.800
The first phase is ideation, the 10% where you sit down
00:34:11.820
and you collaborate on what does this look like
00:34:14.080
when it's done, and here's the different resources
00:34:33.800
Take the final product and give feedback to tweak it
00:34:43.320
It is way easier to be an editor than an author,
00:34:46.960
and it gives you scale, especially in creative projects.
00:34:50.260
Which brings us to number 16, which is the 10X mindset.
0.99
00:34:57.100
Anything in your business that you're working on,
00:34:59.220
maybe it's lead generation, sales, onboarding customers,
00:35:05.220
to the number of things going on in that department.
00:35:11.400
he argues is actually easier for you to build a 10X vision
00:35:17.900
A 10X vision requires you to fundamentally shift
00:35:20.660
the way you've been thinking about solving the problem.
00:35:24.600
that wants to work on big, meaningful problems,
00:35:27.500
and those people are usually a lot more fun to work with.
00:35:30.540
And the whole philosophy of just adding a zero to stuff,
00:35:45.500
And if you do, then the team can grow within it.
00:35:50.220
is that it requires you to change your calendar every year.
00:36:06.760
give people swaths of work that was taking up his time
00:36:09.640
so that he could just focus on the most important
00:36:12.980
See, most people just aim for a little bit more.
00:36:28.940
and it focuses on quantity of scale, not quality.
00:36:34.660
which is essentially a closet procrastinator, okay?
00:36:37.640
What are the main things you need to be doing right now
00:36:44.860
to innovate and expand way outside your comfort zone
00:36:52.400
I first read about this on Naval's blog back in the day,
00:36:59.980
You have pure luck, which is people that buy lottery tickets.
00:37:05.040
You might win a bunch of money, but there's no skill.
00:37:20.040
The third level of luck that's better luck is skilled luck,
00:37:26.560
want to partner with you because you are the tip of the spear at what you do. The highest level of
00:37:31.660
luck is prepared luck. This is where preparation, skill level, being in the market and just deciding
00:37:38.380
to be at the top of the game brings you prepared luck. That's Warren Buffett type luck. What does
00:37:43.700
that mean? It means all of a sudden now other people's luck, people that have grit, luck,
00:37:48.020
and skilled luck bring you their luck, their opportunities to you because you're the best
00:37:52.420
at what you do. So Warren Buffett luckily gets access to deals that are never on market. He has
00:37:58.600
people that want to sell to him and only him because he's been doing this forever. He's
00:38:04.040
demonstrated his character. He's got the skills and people want to work with him. So he's getting
00:38:09.680
advantage of their luck in their situation. Just like me, I get access to buy software companies
00:38:14.100
that nobody else will ever see because I've been doing this for almost 30 years. And people want
00:38:18.640
to sell me their company because I have a track record for what I do with those companies, which
00:38:22.320
brings us to number 18, which is to be blissfully dissatisfied. I first heard this from one of my
00:38:27.920
coaches, this guy named Ed Milet. He's one of the most successful people I've ever met. I've spent
00:38:33.220
time with him at his home. I've interviewed him for my YouTube channel. And he's somebody that I
00:38:37.540
speak to regularly about strategy in life. And his philosophy is that just because you want more,
00:38:43.820
it doesn't mean you don't appreciate what you have. A lot of people can't allow themselves
00:38:47.880
the permission to desire anything more in their life because they tell themselves a story that
00:38:53.080
if I want more, that means I don't appreciate or I'm not grateful for what I have. And his whole
00:38:57.140
philosophy is like, no, you have to be blissfully dissatisfied. You have to acknowledge that what
00:39:02.700
you have is absolutely incredible and beautiful and have gratitude for it. And in the same breath,
00:39:08.460
acknowledge that there is more that you can become because that's the truth. God won't give
00:39:13.720
you more if you can't handle what you got. See, God created you as a creator. He wants you to
00:39:18.520
create. You have to have desire because it's required to have a vision on what's possible.
00:39:23.820
Imagine, and I truly believe whatever you desire in life, whatever you want, whatever car you want,
00:39:28.640
house you want, relationship you want, anything, if it's on your heart, it's because he thinks you
00:39:33.540
can have it. The key is to prepare to receive. If you were finding out that in eight, seven months,
00:39:39.080
you were going to have a baby, wouldn't you get ready? Wouldn't you maybe talk to other people
00:39:43.680
that have babies or get the room ready or read a book or buy some clothes. You will get ready to
00:39:48.920
receive. Most people have goals they want to achieve and they don't get ready. They don't
00:39:52.940
prepare because they don't even allow themselves to desire more. You can be both. Both can be true.
00:39:59.400
You can have absolute bliss for everything you have and be dissatisfied for where you're at in
00:40:04.080
life because you know there's more for you to become. Which brings us to number 19, which is
00:40:08.460
to make it about other people. One of my favorite stories to share is the one around Oliver Anthony.
00:40:13.680
maybe you've heard his song before richmond north of richmond it became a number one top billboard
00:40:19.760
charting song came out of nowhere people thought he was an industry plant he was on joe rogan and
00:40:25.600
here's what he said that i absolutely loved on this topic he said the day i gave my life to god
00:40:31.040
and stop making about himself and start making about other people my life changed here's what
00:40:36.400
i believe the moment you dedicate yourself to being successful not for you but to help other
00:40:42.400
people, that's the moment when everything gets activated. It requires energy of doing it for
00:40:48.880
others. The energy of doing it for others is what's going to activate all your dreams.
00:40:53.620
So stop thinking about you. Stop thinking about making yourself rich. Start asking yourself,
00:40:58.120
how can I help other people get rich? Because it's not about you. Think about your customers.
00:41:02.220
Do you read books for your customers? Or do you just read books for yourself? Do you listen to
00:41:06.840
your audience if you're creating content? Or do you just pretend like they're not there and just
00:41:10.420
keep creating for yourself? Do you create from a place of service or do you create from a place of
00:41:15.420
what will I get? See, a lot of you guys are so focused on achievement, you forget that it's
00:41:21.200
about contribution. Nobody's ever became broke by helping other people. Nobody's ever been sad when
00:41:27.460
they're in a position to serve. Yet most people never learn this lesson. They make it about the
00:41:32.740
I, the me, what will I get out of this? I'm always asking myself, how do I create more value for
00:41:37.800
anybody else in the world than anybody else in their world? That's the question. That keeps me
00:41:42.800
focused. That makes it about all of you. That's how you win. You could be one creative project
00:41:48.860
away from absolutely changing your life, your whole life, one, but it's going to have to come
00:41:53.620
from a place of serving other people, which brings us to number 20, which is to think in decades,
00:41:58.020
not days. See, the other day I was on the phone with John Maxwell. He's the GOAT, the greatest
00:42:02.440
of all time when it comes to leadership. I couldn't even believe I was on this phone call
00:42:05.520
And I thought it was going to be a quick call. It turned out to be 45 minutes the whole time.
00:42:09.840
I'm just asking him questions. Like, why do you want to talk to me? And you know, oh my gosh,
00:42:14.500
you've done all these things in your life. I was just crazy impressed. And he says to me,
00:42:18.580
Dan, don't be that impressed. I've been doing this for 53 years. I've been doing one thing
00:42:23.440
for 53 years. I said, well, the 21 irrefutable laws of leadership, what book number was that?
00:42:29.620
because that was number 13. I was like, what? I literally right there, I have his platinum edition
00:42:36.600
signed by John Maxwell himself, collection of books. He gave me this as a gift. Crazy.
00:42:42.280
Many people are impressed with others who've had crazy amounts of success, but what they don't see
00:42:47.120
is all the years of trying, all the years of failure, all the times they got pushed down and
00:42:51.760
got back up. I've been doing what I've been doing for 27 years, real meaningful entrepreneurship.
00:42:58.160
And anybody that's going to compare their chapter three to my chapter 27 is silly.
00:43:03.880
Just like trying to compare your first book to John Maxwell's 13th book.
00:43:08.400
What I would encourage you to consider is what could you do for a decade instead of
00:43:13.180
beating yourself up after six months of trying, three years of trying, five years of trying,
00:43:17.560
actually start at the beginning and say, I'm going to do this for a decade.
00:43:21.300
I'm going to commit to this for the next 10 years.
00:43:25.780
I said I will publish every week for the rest of my life
00:43:45.020
that is, I don't know how I'm gonna achieve it,
00:43:46.980
but I know if I showed up every day for a decade
00:43:51.480
I would encourage people to give themselves a life sentence
00:43:53.460
because then it's a way of being and who they are,
00:44:04.200
or you just decide you're somebody that lifts weights
00:44:10.320
you have to have a negotiation with yourself
0.99
00:44:13.340
because it's not something that's easy to you
0.99
00:44:22.100
I wanna be in a great shape, I wanna have energy,
00:44:29.400
So here's the standard, the routine, the habits,
00:44:33.340
And because of that, you will live the rest of your life
00:44:36.540
But not if you do these short six month sprints,
00:44:56.580
And she said, 100 million exit within the next three years.
00:45:00.920
I'm just curious why, why that number, why that timeline?
00:45:15.400
women-led businesses founded by women actually
0.62
00:45:21.360
especially in the last, she did it in five years.
00:45:33.740
that unless it's a hundred million dollar exits
00:45:38.160
that you're not allowed to feel good about yourself,
00:45:47.760
And you told me we made a list of those things.
00:45:49.740
essentially what most people do is that list are the rules that need to be met for you to feel
00:45:57.480
happy, for you to feel enough, for you to feel successful. It's actually a trap. It's the biggest
00:46:03.360
trap of success. It's why most people that get to the mountaintop immediately look to the next
00:46:07.880
mountain to climb. And I'm no different. The difference is I've learned a long time ago that
00:46:12.000
my self-worth is not tied to external success. My self-worth is not tied to possessions,
00:46:27.680
And when I shared that with her, she broke down.
00:46:33.820
See, I want you to design a life that you want to live,
00:46:37.400
not this future place that someday maybe you get to
00:46:41.180
and in that moment, you'll feel successful enough
00:46:43.800
to vacation, to tell people how much you appreciate them.
00:46:50.020
from these 21 principles, it would be this one.
00:46:59.660
to be excited that you get to do what you get to do every day.
00:47:06.480
And the more you realize that you already are enough,
00:47:09.380
you get to attract more of that into your life.
00:47:13.200
If you want to learn my 15 laws of success, click the link and I'll see you on the other side.