Dan Martell - The 3 Levels of AI

00:00:00.000 There's three levels of AI.

00:00:01.700 Most people are still playing at the kiddie school level.

00:00:04.200 Level one, chat, then there's automation,

00:00:06.680 and then there's agent.

00:00:07.900 It's kind of like going from point A to point B.

00:00:09.820 You could get there on a skateboard

00:00:11.400 under your own power, that's your chat.

00:00:12.940 You could use an electric scooter.

00:00:14.480 That's now automation where you got some mechanical stuff.

00:00:16.780 But the high level is to have a driver drive you in a car.

00:00:20.080 That is agent.

00:00:21.320 Chat, you have to come up with the idea,

00:00:22.880 you gotta figure out how to solve it.

00:00:23.880 You take everything out of the chat

00:00:25.260 and you go do something with it.

00:00:26.280 Automation says, whatever I just did there,

00:00:28.400 I want that to happen every time.

00:00:29.820 let me set it up on a schedule.

00:00:31.540 Think customer support, sales, marketing.

00:00:34.140 The highest level is agent.

00:00:36.060 These are tools like Manus AI, Claude Cowork,

00:00:38.820 Google Antigravity,

00:00:40.040 where your goal is to tell the AI what to do.

00:00:44.440 It builds a plan on how to get it done

00:00:47.020 and goes and does the whole thing.

00:00:48.720 If you don't level up,

00:00:50.000 it's like the person that discovered the car

00:00:51.840 with the driver

00:00:52.540 and you're trying to compete against them on a skateboard.

00:00:55.020 Most people are still working way too hard

00:00:56.980 when it comes to AI.

Dan Martell - January 27, 2026