Dan Martell - The 4 C's of Leverage

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00:00:00.000 When I moved to San Francisco in 2008, I didn't know a soul, and I meet this guy named Naval

00:00:05.180 Ravikant. And Naval taught me this concept called the four C's of leverage. First off, content. You

00:00:11.860 creating a video on YouTube that allows other people to learn from you, discover you, become a

00:00:16.820 customer of yours. Huge amount of leverage. That video can be seen by two people or two million

00:00:21.280 people, and it costs you no extra time. Second one is code. Today, it's not even software in your

00:00:27.680 world. It's AI. Third C was capital. Why do you think that these kids that are running these

00:00:33.760 companies raised 10, 25, 30, 50 million dollars? Huge amount of leverage using capital. The fourth

00:00:39.360 one is collaboration. This is where leadership comes into play. Here's what I've learned about

00:00:43.360 leadership. You can have a person that works incredible at a company. You take that same

00:00:47.080 person, you put them in a bad team. They cannot perform because the leader doesn't know how to

00:00:51.820 activate that talent. Content, code, capital, and collaboration. You master those four,

00:00:58.200 anything you want to create is possible.

Dan Martell - September 05, 2023