Dan Martell - The 4 CEO Skills to Make $10M a Year

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00:00:00.000 These are the four CEO skills

00:00:02.040 that you need to get to 10 million a year.

00:00:04.140 Number one is value.

00:00:05.720 Zero to 300K is about finding a huge pain in the market

00:00:09.420 and collecting resources to solve it.

00:00:11.660 I first learned this strategy reading the book,

00:00:14.060 The Four Steps to the Epiphany

00:00:15.440 by an incredible entrepreneur named Steve Blank.

00:00:17.560 In that book, he goes over the four steps

00:00:20.240 that you use to pre-sell your product

00:00:22.780 before you even build it.

00:00:24.300 I actually used these four steps recently

00:00:26.240 in launching my new AI product

00:00:27.940 before we even went to market.

00:00:29.420 Whether it's a consulting company, a service company,

00:00:31.980 honestly, a coaching company, whatever it is, make an offer.

00:00:34.980 Most people mess it up

00:00:35.820 because they're just trying to do a sale.

00:00:37.420 What they don't get is how to validate their idea

00:00:39.780 with the market.

00:00:40.680 So here's how we do it right.

Dan Martell - December 20, 2023