Dan Martell - The 4 C’s of leverage

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00:00:00.000 There's only four core areas to get leverage.

00:00:02.500 Alex Ramosi calls them the four Cs.

00:00:04.120 The first one is capital.

00:00:05.820 We buy an old house and then we fix it up

00:00:07.620 and then we sell it and make 10, 20, 30% of our money.

00:00:10.480 The other one is content.

00:00:12.020 Joe Rogan is content.

00:00:13.460 There's no increased cost of distribution or viewership.

00:00:16.460 The third C is code, software, automation.

00:00:19.820 AI is another form of code.

00:00:21.440 You can sit down and write a program

00:00:23.220 and that program could be run tens of millions of times

00:00:26.420 and it only took the initial input to write the code.

00:00:29.140 And then the fourth is collaboration.

00:00:31.080 You start off, you're working in the business

00:00:32.680 and you're wearing all the hats.

00:00:33.980 And over time, your job is to take off some of the hats

00:00:36.480 and give them to other people

00:00:37.460 based on the lowest cost to have somebody support you

00:00:40.160 for you to free up that time to go reinvest it

00:00:42.260 in higher value activities

00:00:43.980 that generate revenue in your business.

Dan Martell - September 05, 2023