Dan Martell - The 5-10 Principles To Creating High Converting SaaS Lead Magnets

00:00:00.200 He better be hiring his first outsourced team in 26.

00:00:04.540 If not, then he's not watching my videos, clearly.

00:00:14.140 The 510 principle to creating high converting lead magnets.

00:00:18.520 So if you have visitors that come to your website

00:00:20.420 and you haven't figured out how to provide content

00:00:23.120 that's gonna encourage them to give you their email address,

00:00:26.900 to download that information, then this video is for you.

00:00:29.500 I want to share with you guys the principle that's

00:00:31.600 going to allow you to do this, the easiest, the fastest,

00:00:34.240 the most attractive way to your visitors and there's some

00:00:38.300 really simple principles.

00:00:39.500 Now I've built several companies and created hundreds of lead

00:00:43.220 magnets for those companies and the key is to focus on a

00:00:46.220 primary pain.

00:00:47.420 I usually always ask companies what are the five key pain

00:00:50.780 points that somebody's going to have or experience is then

00:00:53.160 going to be potentially searching for a solution or

00:00:55.560 introduced to your world.

00:00:56.760 That's where I would start with the topic but even more

00:00:59.100 important than that, I want to talk about

00:01:00.760 what makes a great lead magnet.

00:01:03.440 So the first thing is SAGE, and I got this

00:01:05.900 from my buddy Taki Moore, SAGE Lead Magnets.

00:01:09.280 It's an acronym, S-A-G-E.

00:01:11.440 You guys ready for this?

00:01:12.440 Number one is short, right?

00:01:14.180 The argument that a video to download to get videos

00:01:16.920 or some 75-page ebook, et cetera,

00:01:21.720 that that's gonna create a lot of value.

00:01:23.160 It's like, if these people don't even know who you are

00:01:25.260 and they're coming to your website and you're saying,

00:01:26.860 hey, download this friggin' book for free,

00:01:29.000 Even though you have a high perceived value,

00:01:30.900 it's probably too big.

00:01:32.240 A 35 minute video is too much.

00:01:34.780 They want something short and focused and easy to consume.

00:01:38.240 So that's the S, is short.

00:01:40.080 Second is A, which is actionable, okay?

00:01:42.680 So when I read this, when I consume this information,

00:01:45.380 it needs to be actionable so that I get a result.

00:01:48.120 If you can make that promise in the headline,

00:01:50.460 then you've got my attention.

00:01:51.880 Third is the G, which is goal oriented.

00:01:54.520 Meaning that it's actionable, focus on some kind of outcome

00:01:58.600 that I have a desire to achieve.

00:02:01.000 And then E is easy, okay?

00:02:03.540 Easy for me to implement and get the result.

00:02:05.640 If you can help a person identify a pain,

00:02:08.840 get them to exchange their contact information

00:02:11.780 for your document, and then at the end of it,

00:02:14.280 get them a result, you are the winner.

00:02:17.480 They will subscribe to you, they will stay on your list,

00:02:19.820 they will be open to other opportunities that you have

00:02:22.260 to engage with them, to introduce you their product,

00:02:24.860 or you introduce your product to them.

00:02:27.120 That's how you create raving fans.

00:02:28.680 Now, I want to share with you guys the three different type

00:02:30.960 of documents that I feel map to this pattern.

00:02:34.120 At the end, I'm going to share with you guys the 510 principle.

00:02:36.360 So the first one is a checklist.

00:02:37.960 Just think about all the different things that your

00:02:40.240 customers ask you about and just say,

00:02:42.200 what are the checklists that I could create for this?

00:02:45.100 So if that's like the best way to do a YouTube video,

00:02:48.280 it could be the checklist.

00:02:49.200 If it's the best way to hire somebody,

00:02:50.980 it could be a checklist.

00:02:51.780 If it's the best way to collaborate with your team,

00:02:53.920 it's a checklist.

00:02:54.920 I have one on five growth strategies.

00:02:57.520 It's a checklist of the tools that I use for them to move

00:03:01.420 forward, so number one is a checklist.

00:03:03.260 Number two is a tip sheet, right?

00:03:05.400 If I was to travel the world, what are some kind of several

00:03:08.440 tips that you need to understand for traveling the world with

00:03:10.460 your kids?

00:03:11.500 See, primary pain, solution, easy, goal-oriented,

00:03:15.500 actionable, short, you want to be able to deliver that to your

00:03:19.480 customers, so checklists work incredibly great at a lead

00:03:24.320 And then the third is a resource.

00:03:26.020 What are the different resources that I would use?

00:03:27.760 So this could be like the seven tools that I use to manage my

00:03:30.420 distributed team.

00:03:31.620 This could be, for me, I've even provided people with

00:03:34.900 spreadsheets on how to create a business playbook or what some

00:03:38.100 people call an SOP or a business manual.

00:03:40.360 But giving them the resource to actually get the results so that

00:03:43.980 they think of you next time they have a problem in that general

00:03:47.320 area of frustration.

00:03:48.880 So that's why there's five pain points and you want to use this

00:03:50.880 process, the SAGE process, to create a lead magnet that

00:03:53.880 converts, now the 5-10 principle, here's the rule,

00:03:57.280 is you want to create something that doesn't take more than

00:04:00.880 five hours to create and take 10 minutes to consume.

00:04:05.560 So that even goes deeper on the filter for what Sage is really

00:04:09.320 giving you that rule, it's like it shouldn't take you more

00:04:11.860 than five hours to create and 10 minutes for them to consume

00:04:14.800 and implement.

00:04:15.640 If you can follow that principle, you'll create high converting

00:04:18.740 lead magnets for your SaaS product to get more customers

00:04:21.940 into your funnel, nurture them,

00:04:23.340 and eventually have them sign up as paying customers.

00:04:26.080 As per usual, I wanna challenge you to live a bigger life

00:04:28.940 and a bigger business.

00:04:30.040 I'll see you next Monday.

00:04:31.680 If you like this video, be sure to subscribe to my channels

00:04:33.620 for other tips and strategies on how to start

00:04:35.120 and grow your business.

00:04:36.160 I'd also invite you to join my newsletter

00:04:38.020 where I share exclusive invites,

00:04:40.020 free entrepreneurial training, and other community contests.

00:04:42.660 And if you're ready to get going,

00:04:43.700 I've got two more videos queued up,

00:04:45.160 ready for you to go right now.

00:04:46.460 I'll see you next week.

Dan Martell - August 14, 2017

The 5-10 Principles To Creating High Converting SaaS Lead Magnets

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