Dan Martell - August 14, 2017


The 5-10 Principles To Creating High Converting SaaS Lead Magnets

Hosted by
Dan Martell
Mentioned
Taki Moore
The 3 Phases of SaaS Sales Software Project Management： How To Manage a Software Development Project

Episode Stats


Length

4 minutes

Words per minute

200.94

Word count

964

Sentence count

44

Harmful content

Toxicity

1

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I talk about how to create a high converting lead magnet and why you should be using the SAGE principle to get your customers to sign up for your product or service. The SAGE Principle is an acronym that stands for S-A-G-E, which is short, short, actionable, and easy for me to implement and get the result.

Transcript

Transcript generated with Whisper (turbo).
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.200 He better be hiring his first outsourced team in 26.
00:00:04.540 If not, then he's not watching my videos, clearly.
00:00:14.140 The 510 principle to creating high converting lead magnets.
00:00:18.520 So if you have visitors that come to your website
00:00:20.420 and you haven't figured out how to provide content
00:00:23.120 that's gonna encourage them to give you their email address,
00:00:26.900 to download that information, then this video is for you.
00:00:29.500 I want to share with you guys the principle that's
00:00:31.600 going to allow you to do this, the easiest, the fastest,
00:00:34.240 the most attractive way to your visitors and there's some
00:00:38.300 really simple principles.
00:00:39.500 Now I've built several companies and created hundreds of lead
00:00:43.220 magnets for those companies and the key is to focus on a
00:00:46.220 primary pain.
00:00:47.420 I usually always ask companies what are the five key pain
00:00:50.780 points that somebody's going to have or experience is then
00:00:53.160 going to be potentially searching for a solution or
00:00:55.560 introduced to your world.
00:00:56.760 That's where I would start with the topic but even more
00:00:59.100 important than that, I want to talk about
00:01:00.760 what makes a great lead magnet.
00:01:03.440 So the first thing is SAGE, and I got this
00:01:05.900 from my buddy Taki Moore, SAGE Lead Magnets.
00:01:09.280 It's an acronym, S-A-G-E.
00:01:11.440 You guys ready for this?
00:01:12.440 Number one is short, right?
00:01:14.180 The argument that a video to download to get videos
00:01:16.920 or some 75-page ebook, et cetera,
00:01:21.720 that that's gonna create a lot of value.
00:01:23.160 It's like, if these people don't even know who you are
00:01:25.260 and they're coming to your website and you're saying,
00:01:26.860 hey, download this friggin' book for free,
00:01:29.000 Even though you have a high perceived value, 0.95
00:01:30.900 it's probably too big.
00:01:32.240 A 35 minute video is too much.
00:01:34.780 They want something short and focused and easy to consume.
00:01:38.240 So that's the S, is short.
00:01:40.080 Second is A, which is actionable, okay?
00:01:42.680 So when I read this, when I consume this information,
00:01:45.380 it needs to be actionable so that I get a result.
00:01:48.120 If you can make that promise in the headline,
00:01:50.460 then you've got my attention.
00:01:51.880 Third is the G, which is goal oriented.
00:01:54.520 Meaning that it's actionable, focus on some kind of outcome
00:01:58.600 that I have a desire to achieve.
00:02:01.000 And then E is easy, okay?
00:02:03.540 Easy for me to implement and get the result.
00:02:05.640 If you can help a person identify a pain,
00:02:08.840 get them to exchange their contact information
00:02:11.780 for your document, and then at the end of it,
00:02:14.280 get them a result, you are the winner.
00:02:17.480 They will subscribe to you, they will stay on your list,
00:02:19.820 they will be open to other opportunities that you have
00:02:22.260 to engage with them, to introduce you their product,
00:02:24.860 or you introduce your product to them.
00:02:27.120 That's how you create raving fans.
00:02:28.680 Now, I want to share with you guys the three different type
00:02:30.960 of documents that I feel map to this pattern.
00:02:34.120 At the end, I'm going to share with you guys the 510 principle.
00:02:36.360 So the first one is a checklist.
00:02:37.960 Just think about all the different things that your
00:02:40.240 customers ask you about and just say,
00:02:42.200 what are the checklists that I could create for this?
00:02:45.100 So if that's like the best way to do a YouTube video,
00:02:48.280 it could be the checklist.
00:02:49.200 If it's the best way to hire somebody,
00:02:50.980 it could be a checklist.
00:02:51.780 If it's the best way to collaborate with your team,
00:02:53.920 it's a checklist.
00:02:54.920 I have one on five growth strategies.
00:02:57.520 It's a checklist of the tools that I use for them to move
00:03:01.420 forward, so number one is a checklist.
00:03:03.260 Number two is a tip sheet, right?
00:03:05.400 If I was to travel the world, what are some kind of several
00:03:08.440 tips that you need to understand for traveling the world with
00:03:10.460 your kids?
00:03:11.500 See, primary pain, solution, easy, goal-oriented,
00:03:15.500 actionable, short, you want to be able to deliver that to your
00:03:19.480 customers, so checklists work incredibly great at a lead
00:03:24.320 And then the third is a resource.
00:03:26.020 What are the different resources that I would use?
00:03:27.760 So this could be like the seven tools that I use to manage my
00:03:30.420 distributed team.
00:03:31.620 This could be, for me, I've even provided people with
00:03:34.900 spreadsheets on how to create a business playbook or what some
00:03:38.100 people call an SOP or a business manual.
00:03:40.360 But giving them the resource to actually get the results so that
00:03:43.980 they think of you next time they have a problem in that general
00:03:47.320 area of frustration.
00:03:48.880 So that's why there's five pain points and you want to use this
00:03:50.880 process, the SAGE process, to create a lead magnet that
00:03:53.880 converts, now the 5-10 principle, here's the rule,
00:03:57.280 is you want to create something that doesn't take more than
00:04:00.880 five hours to create and take 10 minutes to consume.
00:04:05.560 So that even goes deeper on the filter for what Sage is really
00:04:09.320 giving you that rule, it's like it shouldn't take you more
00:04:11.860 than five hours to create and 10 minutes for them to consume
00:04:14.800 and implement.
00:04:15.640 If you can follow that principle, you'll create high converting
00:04:18.740 lead magnets for your SaaS product to get more customers
00:04:21.940 into your funnel, nurture them,
00:04:23.340 and eventually have them sign up as paying customers.
00:04:26.080 As per usual, I wanna challenge you to live a bigger life
00:04:28.940 and a bigger business.
00:04:30.040 I'll see you next Monday.
00:04:31.680 If you like this video, be sure to subscribe to my channels
00:04:33.620 for other tips and strategies on how to start
00:04:35.120 and grow your business.
00:04:36.160 I'd also invite you to join my newsletter
00:04:38.020 where I share exclusive invites,
00:04:40.020 free entrepreneurial training, and other community contests.
00:04:42.660 And if you're ready to get going,
00:04:43.700 I've got two more videos queued up,
00:04:45.160 ready for you to go right now.
00:04:46.460 I'll see you next week.