Dan Martell - September 26, 2016


The 7 Types of Content You Need To Be Creating For Your Customers


Episode Stats


Length

6 minutes

Words per minute

203.57458

Word count

1,382

Sentence count

73


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I talk about the best type of content that attracts customers and how to create content that does exactly that. In this video, I share with you how to build a blog or content strategy that attracts thousands of potential customers and not have you waste your time writing content.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.120 Talking about the content.
00:00:03.320 Boom, boom, content that attracts customers.
00:00:18.580 The best type of content that attracts customers.
00:00:21.760 In this video, I'm gonna share with you guys
00:00:22.960 how to create a blog or content
00:00:25.560 that attracts thousands of potential customers
00:00:28.440 and not have you waste,
00:00:29.940 because I know a lot of you guys are like,
00:00:31.040 well Dan, if I create all this content,
00:00:32.780 what if I don't have the time to continue doing it,
00:00:35.040 so I'm inconsistent?
00:00:36.220 Or what if I spend all this time writing content
00:00:38.920 that doesn't actually attract my ideal customer,
00:00:40.860 just is interesting and fun and entertaining and gets shared?
00:00:43.780 Or what if I can't find the time
00:00:45.760 to even write in the first place?
00:00:47.520 Well, what I want to share with you in this video
00:00:49.300 is what I've learned building blogs, content strategies.
00:00:53.160 You know, when I started my company Flowtown,
00:00:55.200 we went within the first six months
00:00:56.860 of starting this blog to attract marketing customers
00:00:59.420 from zero to 350,000 unique visitors a month.
00:01:03.240 Now I know, you're going, whoa, whoa, whoa.
00:01:06.440 I don't need that much traffic.
00:01:08.100 I would be happy with 100 people a week reading my blog.
00:01:11.980 And I get it, so what I wanna share with you guys
00:01:14.340 is the way I think about the types of content
00:01:17.080 that attracts ideal customers.
00:01:19.120 Because if you think of this, I'm gonna give you several.
00:01:21.960 This is the information that not only is interesting
00:01:25.680 and relevant, but it will actually get the customer
00:01:28.340 in the mindset of buying from you.
00:01:30.360 So the first type of content is challenges
00:01:32.520 they encounter in their day.
00:01:33.580 Think about it, your ideal customer goes through their day
00:01:35.960 and they're running through challenges
00:01:37.260 and many of them are very unique for their industry.
00:01:39.860 Your responsibility is to sit down and try to understand those
00:01:42.600 and write blog posts to help them overcome those challenges.
00:01:45.960 So that's numero uno.
00:01:47.840 Number two is how to achieve a result, right?
00:01:51.040 So it's not just a how-to article, but it's actually,
00:01:53.540 I need to get this result as a customer of yours,
00:01:56.980 and it might even be a service that you specifically offer,
00:01:59.540 but this is my challenge, this is the result I want.
00:02:02.180 Can you help them?
00:02:03.320 Can you craft it?
00:02:04.160 Can you do the research?
00:02:04.980 Can you write the article that helps them get that result?
00:02:08.120 Number three is biographies.
00:02:10.600 You know, there are other people in their industry,
00:02:12.820 especially if you focus on a very niche industry,
00:02:16.860 entrepreneurs, customers, companies that are interesting,
00:02:20.500 that you should be writing about so that you can inspire
00:02:23.200 your customer base or your potential customers
00:02:25.540 to be aware of your company and then go a little bit deeper
00:02:28.500 and try to ask like, well, I really like
00:02:30.040 what they wrote about here.
00:02:31.480 I wonder if they can help me achieve that kind of outcome.
00:02:33.580 So biographies is a great way to do it.
00:02:35.280 So that's number three.
00:02:36.120 Four is opinion pieces, right?
00:02:38.380 So maybe there's a specific process, lean startup
00:02:41.680 or Six Sigma or whatever, quality,
00:02:45.320 or there's just a strategy in your industry
00:02:47.400 that everybody's talking about.
00:02:48.320 You can actually dissect it and write an opinion piece
00:02:51.560 on that, maybe there's a trend in the industry.
00:02:53.800 Opinion pieces are great because they really show you
00:02:55.900 as the thought leader, so that's number four.
00:02:58.060 Five is product reviews.
00:02:59.700 So think about this, if there's tools in your industry
00:03:04.340 or maybe even books that you think are relevant
00:03:07.580 that your customers wanna know about,
00:03:08.940 you can do product reviews of those books,
00:03:11.040 those tools, those applications,
00:03:12.740 and then you become the person that goes,
00:03:14.420 man, this company, this individual knows
00:03:17.060 all the different tools, products, and books
00:03:18.920 that are relevant to my world.
00:03:20.380 maybe they can help me on another challenge that I'm having.
00:03:23.280 So product reviews.
00:03:24.960 The other one is just list and references.
00:03:27.860 So this is a no-brainer.
00:03:29.260 My brother's a home builder and he's like,
00:03:31.320 what do I write on my blog?
00:03:32.300 And I was like, you could, I mean, this is a fun one.
00:03:34.560 Think about this.
00:03:35.400 I said, you could write a blog post of the best wings
00:03:37.300 in the city.
00:03:38.400 So A, you get to go to all the different wing nights
00:03:42.560 and taste the wings and sample them
00:03:44.140 and it's all a business write-off.
00:03:45.700 And then you get to write about it.
00:03:47.140 How great would that be?
00:03:47.980 Then I was like, you could do sushi.
00:03:49.680 you could do Indian, you could just do restaurants,
00:03:53.180 have a blast, eat out every night,
00:03:55.120 probably put on a few pounds,
00:03:56.520 but you would be the blog for the city
00:03:58.860 where people would go there because, you know what,
00:04:00.460 you're gonna make your list,
00:04:01.300 you're gonna make your recommendations,
00:04:02.400 but then people are gonna leave comments and say,
00:04:03.900 hmm, I don't think so, they're smarty pants,
00:04:06.440 and you get the opportunity to create engagement
00:04:09.340 within a community, so that's really good for local,
00:04:11.460 but you can do this for tools, you can do it for books.
00:04:14.080 I really like lists and references.
00:04:16.540 Here are the top 25 tools, et cetera.
00:04:18.940 And then finally, number seven is case studies.
00:04:21.500 Your case studies.
00:04:23.060 Hopefully, you have results you've achieved
00:04:25.320 for your customers.
00:04:26.380 Write about it.
00:04:27.300 Because you know what's cool?
00:04:28.540 Is if you do that, then other customers
00:04:30.460 are gonna be like, I wanna be written about someday
00:04:32.580 on their blog, I wanna be featured.
00:04:34.220 And here's the fun part, is that motivates them
00:04:36.940 to actually get the result that you offer in your company
00:04:39.620 so that you might, so they might be eligible
00:04:42.160 for being written about on the blog.
00:04:43.540 Does that make sense?
00:04:44.380 Because like, it's a subtlety, but super powerful.
00:04:46.520 If you start featuring customers,
00:04:48.380 Your other customers are going to go,
00:04:50.040 I want to be a success case study.
00:04:52.580 I want to be written about on the blog.
00:04:54.360 So they start using your product.
00:04:55.920 They start telling their whole team.
00:04:57.780 They start telling you about all the wins
00:05:00.800 they've gotten with your service or your product.
00:05:03.400 And then that just makes it super fun for your community,
00:05:06.700 for your customers, and for your team to learn about those,
00:05:09.340 and you can write about them on your blog.
00:05:10.640 So real quick, there's seven, seven, okay?
00:05:13.900 One is challenge that they have in their day.
00:05:16.700 Two is how to achieve a result.
00:05:19.500 Three is biographies, because that really inspires them.
00:05:23.340 Four is opinion pieces.
00:05:25.480 Five is product reviews.
00:05:26.940 Six is lists and references.
00:05:29.180 And then seven is case studies.
00:05:31.240 Those are for you.
00:05:32.180 That is what I want you to start thinking about on your blog
00:05:35.620 as you put out content on Facebook and Instagram and Twitter
00:05:38.060 and all these different social platforms.
00:05:39.900 Be strategic.
00:05:41.100 Put a link for them to find out more information
00:05:43.160 about your company and you will get more customers.
00:05:45.760 So I want to ask you to leave a comment below.
00:05:47.960 Tell me a story or some of your top content
00:05:50.960 you've ever put out there.
00:05:51.900 I want to hear from you, because to me,
00:05:54.340 what I've learned is sometimes it's the stuff
00:05:56.700 that you've put together that you didn't think
00:05:58.540 would be that interesting that actually got a lot of traffic.
00:06:00.680 So I'm asking you, I'm giving you permission,
00:06:02.540 even though YouTube will probably say like,
00:06:04.280 oh, this is a spam comment.
00:06:05.680 Leave a comment below with a link to your website,
00:06:09.020 article, blog post, Facebook, whatever it is.
00:06:12.180 I'll approve it, because again,
00:06:13.680 YouTube will probably think it's spam,
00:06:15.320 and that way we can all be inspired
00:06:17.320 and we can all see which one of these categories
00:06:19.260 that content might have fit into.
00:06:21.200 As usual, I wanna challenge you to live a bigger life
00:06:23.400 and a bigger business and I'll see you next Monday.
00:06:25.660 If you like this video, be sure to subscribe to my channels
00:06:28.060 for other tips on how to start and grow your business
00:06:29.960 and I'd also encourage you to join my newsletter
00:06:32.600 where I share free invites to events,
00:06:35.400 other training videos and community contests
00:06:38.280 and if you're ready to get going,
00:06:39.420 you want some more information,
00:06:40.580 click those other videos to check them out.
00:06:43.580 I will see you next week.
00:06:45.320 You