Dan Martell - September 26, 2016


The 7 Types of Content You Need To Be Creating For Your Customers

Hosted by
Dan Martell
How To Scale Your Team In 5 Steps Why You Should Tell Everyone About Your Startup Idea

Episode Stats


Length

6 minutes

Words per minute

203.57

Word count

1,382

Sentence count

73


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I talk about the best type of content that attracts customers and how to create content that does exactly that. In this video, I share with you how to build a blog or content strategy that attracts thousands of potential customers and not have you waste your time writing content.

Transcript

Transcript generated with Whisper (turbo).
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.120 Talking about the content.
00:00:03.320 Boom, boom, content that attracts customers.
00:00:18.580 The best type of content that attracts customers.
00:00:21.760 In this video, I'm gonna share with you guys
00:00:22.960 how to create a blog or content
00:00:25.560 that attracts thousands of potential customers
00:00:28.440 and not have you waste,
00:00:29.940 because I know a lot of you guys are like,
00:00:31.040 well Dan, if I create all this content,
00:00:32.780 what if I don't have the time to continue doing it,
00:00:35.040 so I'm inconsistent?
00:00:36.220 Or what if I spend all this time writing content
00:00:38.920 that doesn't actually attract my ideal customer,
00:00:40.860 just is interesting and fun and entertaining and gets shared?
00:00:43.780 Or what if I can't find the time
00:00:45.760 to even write in the first place?
00:00:47.520 Well, what I want to share with you in this video
00:00:49.300 is what I've learned building blogs, content strategies.
00:00:53.160 You know, when I started my company Flowtown,
00:00:55.200 we went within the first six months
00:00:56.860 of starting this blog to attract marketing customers
00:00:59.420 from zero to 350,000 unique visitors a month.
00:01:03.240 Now I know, you're going, whoa, whoa, whoa.
00:01:06.440 I don't need that much traffic.
00:01:08.100 I would be happy with 100 people a week reading my blog.
00:01:11.980 And I get it, so what I wanna share with you guys
00:01:14.340 is the way I think about the types of content
00:01:17.080 that attracts ideal customers.
00:01:19.120 Because if you think of this, I'm gonna give you several.
00:01:21.960 This is the information that not only is interesting
00:01:25.680 and relevant, but it will actually get the customer
00:01:28.340 in the mindset of buying from you.
00:01:30.360 So the first type of content is challenges
00:01:32.520 they encounter in their day.
00:01:33.580 Think about it, your ideal customer goes through their day
00:01:35.960 and they're running through challenges
00:01:37.260 and many of them are very unique for their industry.
00:01:39.860 Your responsibility is to sit down and try to understand those
00:01:42.600 and write blog posts to help them overcome those challenges.
00:01:45.960 So that's numero uno.
00:01:47.840 Number two is how to achieve a result, right?
00:01:51.040 So it's not just a how-to article, but it's actually,
00:01:53.540 I need to get this result as a customer of yours,
00:01:56.980 and it might even be a service that you specifically offer,
00:01:59.540 but this is my challenge, this is the result I want.
00:02:02.180 Can you help them?
00:02:03.320 Can you craft it?
00:02:04.160 Can you do the research?
00:02:04.980 Can you write the article that helps them get that result?
00:02:08.120 Number three is biographies.
00:02:10.600 You know, there are other people in their industry,
00:02:12.820 especially if you focus on a very niche industry,
00:02:16.860 entrepreneurs, customers, companies that are interesting,
00:02:20.500 that you should be writing about so that you can inspire
00:02:23.200 your customer base or your potential customers
00:02:25.540 to be aware of your company and then go a little bit deeper
00:02:28.500 and try to ask like, well, I really like
00:02:30.040 what they wrote about here.
00:02:31.480 I wonder if they can help me achieve that kind of outcome.
00:02:33.580 So biographies is a great way to do it.
00:02:35.280 So that's number three.
00:02:36.120 Four is opinion pieces, right?
00:02:38.380 So maybe there's a specific process, lean startup
00:02:41.680 or Six Sigma or whatever, quality,
00:02:45.320 or there's just a strategy in your industry
00:02:47.400 that everybody's talking about.
00:02:48.320 You can actually dissect it and write an opinion piece
00:02:51.560 on that, maybe there's a trend in the industry.
00:02:53.800 Opinion pieces are great because they really show you
00:02:55.900 as the thought leader, so that's number four.
00:02:58.060 Five is product reviews.
00:02:59.700 So think about this, if there's tools in your industry
00:03:04.340 or maybe even books that you think are relevant
00:03:07.580 that your customers wanna know about,
00:03:08.940 you can do product reviews of those books,
00:03:11.040 those tools, those applications,
00:03:12.740 and then you become the person that goes,
00:03:14.420 man, this company, this individual knows
00:03:17.060 all the different tools, products, and books
00:03:18.920 that are relevant to my world.
00:03:20.380 maybe they can help me on another challenge that I'm having.
00:03:23.280 So product reviews.
00:03:24.960 The other one is just list and references.
00:03:27.860 So this is a no-brainer.
00:03:29.260 My brother's a home builder and he's like,
00:03:31.320 what do I write on my blog?
00:03:32.300 And I was like, you could, I mean, this is a fun one.
00:03:34.560 Think about this.
00:03:35.400 I said, you could write a blog post of the best wings
00:03:37.300 in the city.
00:03:38.400 So A, you get to go to all the different wing nights
00:03:42.560 and taste the wings and sample them
00:03:44.140 and it's all a business write-off.
00:03:45.700 And then you get to write about it.
00:03:47.140 How great would that be?
00:03:47.980 Then I was like, you could do sushi.
00:03:49.680 you could do Indian, you could just do restaurants,
00:03:53.180 have a blast, eat out every night,
00:03:55.120 probably put on a few pounds,
00:03:56.520 but you would be the blog for the city
00:03:58.860 where people would go there because, you know what,
00:04:00.460 you're gonna make your list,
00:04:01.300 you're gonna make your recommendations,
00:04:02.400 but then people are gonna leave comments and say,
00:04:03.900 hmm, I don't think so, they're smarty pants,
00:04:06.440 and you get the opportunity to create engagement
00:04:09.340 within a community, so that's really good for local,
00:04:11.460 but you can do this for tools, you can do it for books.
00:04:14.080 I really like lists and references.
00:04:16.540 Here are the top 25 tools, et cetera.
00:04:18.940 And then finally, number seven is case studies.
00:04:21.500 Your case studies.
00:04:23.060 Hopefully, you have results you've achieved
00:04:25.320 for your customers.
00:04:26.380 Write about it.
00:04:27.300 Because you know what's cool?
00:04:28.540 Is if you do that, then other customers
00:04:30.460 are gonna be like, I wanna be written about someday
00:04:32.580 on their blog, I wanna be featured.
00:04:34.220 And here's the fun part, is that motivates them
00:04:36.940 to actually get the result that you offer in your company
00:04:39.620 so that you might, so they might be eligible
00:04:42.160 for being written about on the blog.
00:04:43.540 Does that make sense?
00:04:44.380 Because like, it's a subtlety, but super powerful.
00:04:46.520 If you start featuring customers,
00:04:48.380 Your other customers are going to go,
00:04:50.040 I want to be a success case study.
00:04:52.580 I want to be written about on the blog.
00:04:54.360 So they start using your product.
00:04:55.920 They start telling their whole team.
00:04:57.780 They start telling you about all the wins
00:05:00.800 they've gotten with your service or your product.
00:05:03.400 And then that just makes it super fun for your community,
00:05:06.700 for your customers, and for your team to learn about those,
00:05:09.340 and you can write about them on your blog.
00:05:10.640 So real quick, there's seven, seven, okay?
00:05:13.900 One is challenge that they have in their day.
00:05:16.700 Two is how to achieve a result.
00:05:19.500 Three is biographies, because that really inspires them.
00:05:23.340 Four is opinion pieces.
00:05:25.480 Five is product reviews.
00:05:26.940 Six is lists and references.
00:05:29.180 And then seven is case studies.
00:05:31.240 Those are for you.
00:05:32.180 That is what I want you to start thinking about on your blog
00:05:35.620 as you put out content on Facebook and Instagram and Twitter
00:05:38.060 and all these different social platforms.
00:05:39.900 Be strategic.
00:05:41.100 Put a link for them to find out more information
00:05:43.160 about your company and you will get more customers.
00:05:45.760 So I want to ask you to leave a comment below.
00:05:47.960 Tell me a story or some of your top content
00:05:50.960 you've ever put out there.
00:05:51.900 I want to hear from you, because to me,
00:05:54.340 what I've learned is sometimes it's the stuff
00:05:56.700 that you've put together that you didn't think
00:05:58.540 would be that interesting that actually got a lot of traffic.
00:06:00.680 So I'm asking you, I'm giving you permission,
00:06:02.540 even though YouTube will probably say like,
00:06:04.280 oh, this is a spam comment.
00:06:05.680 Leave a comment below with a link to your website,
00:06:09.020 article, blog post, Facebook, whatever it is.
00:06:12.180 I'll approve it, because again,
00:06:13.680 YouTube will probably think it's spam,
00:06:15.320 and that way we can all be inspired
00:06:17.320 and we can all see which one of these categories
00:06:19.260 that content might have fit into.
00:06:21.200 As usual, I wanna challenge you to live a bigger life
00:06:23.400 and a bigger business and I'll see you next Monday.
00:06:25.660 If you like this video, be sure to subscribe to my channels
00:06:28.060 for other tips on how to start and grow your business
00:06:29.960 and I'd also encourage you to join my newsletter
00:06:32.600 where I share free invites to events,
00:06:35.400 other training videos and community contests
00:06:38.280 and if you're ready to get going,
00:06:39.420 you want some more information,
00:06:40.580 click those other videos to check them out.
00:06:43.580 I will see you next week.
00:06:45.320 You