Dan Martell - February 04, 2025


The 7 Wealth Killers That No One Talks About


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Length

12 minutes

Words per minute

235.6787

Word count

2,980

Sentence count

177

Harmful content

Toxicity

5

sentences flagged

Hate speech

2

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Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Most people think it s credit cards and caramel lattes that keep you broke, but it s not. The first wealth killer keeping you broke is saving money. Rich people have learned to let money flow through them. They don t hoard money, they use it to reinvest in themselves, in their business. That is the big mistake that most people make.

Transcript

Transcript generated with Whisper (turbo).
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 I'm gonna share the seven wealth killers
00:00:01.640 that no one is talking about.
00:00:03.120 Most people think it's credit cards and caramel lattes.
00:00:05.900 It's not, because the first wealth killer
00:00:07.920 keeping you broke is saving money.
00:00:09.960 Rich people have learned to let money flow through them.
00:00:12.760 They don't hoard money, they don't collect money,
00:00:15.200 they use it to reinvest in themselves, in their business.
00:00:18.480 That is the big mistake that most people make.
00:00:20.820 They don't wanna spend on the right things
00:00:22.240 because they're so worried
00:00:23.120 they're gonna make the wrong decision,
00:00:24.240 so they make no decision.
00:00:25.620 When I was 23 building my first company,
00:00:27.520 I spent all my extra money paying for speed.
00:00:30.580 I needed to move faster.
00:00:31.720 It's why I hired my first coach, Bob.
00:00:33.340 He was a certified e-myth coach
00:00:35.120 and he taught me how to build the business.
00:00:37.440 I could have learned it.
00:00:38.240 It would have took me 10 years.
00:00:39.460 Instead, he took 35 years of experience
00:00:41.940 building and exiting his company
00:00:43.600 and put it into a blueprint and gave it to me.
00:00:46.080 I moved very fast.
00:00:47.520 Broke people use money to impress. 1.00
00:00:49.540 Rich people use money to invest.
00:00:51.600 Invest in their skills to become more valuable,
00:00:53.940 their business so they can get more customers,
00:00:55.680 their team, so they can get more time back. When you invest, you show the universe that you're not
00:01:00.600 here to hoard. A couple of years ago, I was talking to my assistant and I realized I had
00:01:04.480 millions of loyalty points. And it occurred to me that I knew better. So I told her, I said,
00:01:08.740 in the next 12 months, we're going to take those 30 million points across all the different
00:01:12.420 programs I had and use them to bless people, to bless my team, to bless my family for my own
00:01:17.140 travel if I need them, but to keep them to myself, because I was playing this weird game of collecting
00:01:21.440 points was not going to serve or tell other people that I was participating in the economy.
00:01:26.780 One of the easiest ways to invest in yourself for free are videos like this. So if you haven't yet,
00:01:32.020 hit subscribe. But once you started investing in yourself, most people get lost on direction,
00:01:36.960 which brings us to wealth killer number two, diversification. One time I was on a call with
00:01:41.400 a client and they were having a hard time progressing in their business. And when I dug
00:01:45.060 deep, I found out not only did they have one business, they actually had three businesses.
00:01:48.980 The worst part is the one business was the rich uncle
00:01:51.540 to the two others that were sucking all the profit
00:01:53.920 from the first one and creating the most distraction.
00:01:56.440 Most people think that wealth creation
00:01:58.500 requires diversification.
00:02:00.380 The problem is that it actually takes concentration.
00:02:03.100 See, diversification is diversification.
00:02:05.580 The mistake most people make that kills wealth
00:02:07.760 is starting multiple businesses at the same time
00:02:10.040 because they have a fear of failing in any one of them
00:02:12.440 and they don't know which one
00:02:13.420 is actually gonna be the winner.
00:02:14.660 This morning, I was wrapping up a hike
00:02:16.100 with a bunch of founders and as I was leaving,
00:02:17.900 one of the entrepreneurs ran after me to ask me a question.
00:02:20.240 And just by the way they were asking about,
00:02:21.920 should I partner with this person?
00:02:23.080 Should I do this?
00:02:23.660 I was just like, what's your revenue at?
00:02:25.160 Top line for the year total.
00:02:26.680 And I thought he was gonna say like three or 4 million.
00:02:28.840 He said 90,000.
00:02:30.160 If you're at 90,000 and you're talking to me
00:02:32.220 about multiple businesses, you don't even have a company.
00:02:35.420 You probably barely make enough money to live.
00:02:37.660 You're distracted by multiple businesses
00:02:39.580 and you think you're an entrepreneur.
00:02:41.360 You're not.
00:02:42.320 You're using diversification, stop it.
00:02:44.920 But being broke isn't always about your behavior,
00:02:47.180 which brings us to the third wealth killer stagnant friends i grew up in a small town east coast of
00:02:53.060 canada 100 000 people and at the time everybody was nice i really loved everybody around me i felt
00:02:59.000 like they were friends and they were supportive the challenge was is that as i continued to want
00:03:03.400 to be better and grow i noticed that they weren't on that same path what used to be them cheering me
00:03:09.320 on because they wanted to see me try as soon as i actually started succeeding all of a sudden now
00:03:14.520 what I was doing was too much. And what I discovered is you're not the average of the
00:03:19.180 five people you spend the most time with. You're the average of the five people you allow to
00:03:22.760 influence you. If your friends don't have what you want, don't do what they do. So what I suggest
00:03:27.440 to people that want to create real wealth is to do a friendventory. At the beginning of the year,
00:03:31.900 look at the list of your goals that you want to go achieve and ask yourself of your friends that
00:03:36.140 you spend time with, or you allow to influence you who've achieved those goals. Are these people
00:03:40.460 closest to you are closest to the goal. If you don't have anybody in your corner that's done
00:03:45.520 the thing you want to do this year, you got to go find those people. My buddy Cole Da Silva had
00:03:49.520 this great talk he gave at my King's Club program, and he shared with these kids a simple premise.
00:03:54.200 He said, I'd rather have four quarters than 100 pennies. He was talking about people. He was
00:03:59.620 talking about friends. He said, I could have 100 friends, but if they're worth one penny because
00:04:03.440 they're not there to support me, they're not going to encourage me, they're not going to inspire me
00:04:06.840 versus I could have four people of high integrity,
00:04:09.520 high value, high support, I'm taking the four quarters.
00:04:12.200 That idea encapsulates the whole concept
00:04:14.820 that stagnant friends is a huge wealth killer.
00:04:17.560 But it's not just about being around the right people,
00:04:20.380 which brings us to wealth killer number four,
00:04:22.640 doing everything yourself.
00:04:24.060 I'm like 29 and I have a business partner, Ethan,
00:04:26.400 and we have a major issue at work.
00:04:28.300 And we had to go in and start working
00:04:29.660 on the strategy to resolve it.
00:04:30.920 And it's a Saturday and I call him up and I was like,
00:04:32.860 hey, let's meet at the office.
00:04:33.800 And he says, I'll be there
00:04:34.840 after I'm done doing my laundry.
00:04:36.040 This is a CEO of a venture-backed company
00:04:38.520 that tells me he can't meet with me
00:04:40.240 because he has to do laundry.
00:04:41.700 Ethan, you walk by three or four wash and folds 1.00
00:04:44.460 on your way to the office.
00:04:46.320 Can you please pay somebody $12
00:04:48.020 so that we can get to work on this?
00:04:49.740 Most people spend time to save money.
00:04:51.820 You have to spend money to save time.
00:04:54.020 You can always make more money.
00:04:55.700 You can't make more time.
00:04:57.100 Growing up, I watched my dad.
00:04:58.260 He had a couple of rental properties
00:04:59.560 and every Sunday he would mow the lawn.
00:05:01.260 And I remember asking him, why do you mow the lawn?
00:05:03.020 You can pay somebody else to do this.
00:05:04.200 Most people do.
00:05:04.840 He's like, I enjoy doing it.
00:05:06.180 Problem was, is he didn't realize that instead of paying somebody to get that time back to
00:05:09.400 look at more real estate deals, he was occupied by doing something that was low value.
00:05:13.880 He didn't understand the value of his time.
00:05:16.240 In many ways, that inspired me to write the book, Buy Back Your Time, because I wanted
00:05:19.620 to inspire entrepreneurs to understand how to get leverage in their work.
00:05:23.600 It's why I teach this concept called the buyback loop, which is auditing your time for energy
00:05:27.980 and what makes you money, transferring the things that takes your energy and doesn't
00:05:31.540 making money to somebody else and then filling it up with activities, skills, investing in yourself
00:05:35.860 that makes you more valuable. And you can start as simple as looking in your home, having somebody
00:05:39.740 clean a couple times a week or do meal prep for you or hire somebody to run errands. The key idea
00:05:45.060 is learn how to delegate and have somebody else support you so that you can become more valuable
00:05:49.760 to your business. Wealth follows those that invest in themselves. When you start off, you might spend
00:05:54.600 dollars to make $10 and then you spend thousand to make a hundred thousand. Eventually you're
00:05:59.100 to have to invest a hundred thousand to make a million. It's always been that way. And it's
00:06:03.420 always going to be that way. And if you understand how wealth is made, there always has to be an
00:06:07.260 investment to get a return, but you might ruin your chances of success. If you don't watch out
00:06:11.200 for this, which brings us to wealth killer. Number five, being humble as a Canadian, I can tell you
00:06:16.520 I was humble to a fault. I was so humble. I didn't tell anybody about anything I was up to.
00:06:21.620 I was scared to come off as braggadocious and I kept all my goals to myself. How is somebody else
00:06:26.800 in my life, next to me on a plane, in a meeting,
00:06:29.580 at a conference, supposed to maybe help me
00:06:31.760 for me to potentially get them as a customer.
00:06:33.620 If I don't tell them what I've done that I'm proud of,
00:06:35.980 if I'm hiring a real estate agent
00:06:37.120 and they didn't do anything impressive out of 100,
00:06:39.960 who am I gonna pick?
00:06:40.840 The one that I feel is the most talented.
00:06:43.380 Keeping your dreams, your goals,
00:06:44.800 your accomplishments to yourself doesn't impress anybody
00:06:47.440 and will hurt your ability to create wealth.
00:06:49.500 I believe everyone is one conversation away
00:06:51.820 from achieving their dreams.
00:06:53.080 Most people have vague goals in their head.
00:06:55.180 That's why they don't express what they are.
00:06:57.240 I want to invite you to consider to be very specific
00:06:59.780 around what you want to accomplish and write them down.
00:07:02.380 Once you've got them written down, you have to tell people.
00:07:05.040 Tell people that'll support you.
00:07:06.800 Successful people talk about their goals.
00:07:08.980 It's how it's always been.
00:07:09.880 When you actually sit down at a dinner with multi-millionaires,
00:07:12.620 they're not talking crap about other people.
00:07:14.520 They're not talking about the news. 0.96
00:07:15.880 They're not talking about other things in politics.
00:07:18.000 They're literally sitting down saying,
00:07:19.540 here's what I'm up to.
00:07:20.500 What are you up to?
00:07:21.280 How can you support me?
00:07:22.280 I want to support you.
00:07:23.220 It sounds so crazy, but the more specific and big your dreams and goals are, the more you'll notice
00:07:28.100 other people will want to help you. My favorite thing to do is once I know what my goal is,
00:07:33.060 give it a mantra. So for example, last year when I wanted to get abs, I called it Project Visible
00:07:39.020 Abs. I went from 16, 17% body fat down to four or 5% absolutely shredded, gave it a mantra,
00:07:46.500 repeated it, told everybody about it, documented it, and I achieved my goal. 90 days. Am I surprised?
00:07:51.940 no. When you talk to successful people, being humble is actually a massive wealth killer.
00:07:56.880 And there's a difference between coming out of the gate in a new relationship with a person you've
00:08:01.160 never met before and telling them all the things you've done. Be curious first. Ask more questions
00:08:05.940 about the other person. Through that, they'll ask you what you do. In that moment, tell them. Be
00:08:11.120 proud of yourself. They asked. They gave you the floor. Share your achievements. Holding back is
00:08:16.420 holding you back from achieving wealth. But talking about your goals won't be enough if your beliefs
00:08:21.380 get in the way. Which brings us to wealth killer number six, low self-worth. I have a friend that
00:08:27.380 is so talented. Every time he interacts with friends of mine or even myself, he creates so
00:08:32.580 much value. He's one of the smartest guys we all know, yet I've watched him year over year over
00:08:37.700 year. Never ask for a piece of the action. Never insert himself into the project. Why do you think
00:08:43.840 that is? It's because he doesn't feel worthy of it. He doesn't believe he deserves it. And that's
00:08:48.300 what I believe holds most people back from being wealthy. Unworthiness fuels self-sabotage. If you
00:08:53.640 took everything you know, everything and knowledge that is you, and you put it into a pile that's
00:08:58.580 outside of yourself, all the relationships, all the knowledge, what would you pay for that? Is it
00:09:02.500 a hundred thousand? Is it 500,000? Is it a million dollars? For me, it would be a crazy number. That
00:09:07.580 number is your value. And I bet it's way more than what you've been asking for. And it's way more than
00:09:12.100 you think you deserve. And you should ask for it. There's this one strategy I teach my clients when
00:09:16.220 coach them to create an achievement list the reason why is i want them to have a place that
00:09:20.460 they can reflect on all the incredible accomplishments that they've done that they're
00:09:24.460 proud of and they could be small it could be the first time they landed a kickflip like one for me
00:09:28.940 or the time they graduated from university or maybe the first sale they ever got in their
00:09:32.940 business doesn't matter what it is if you felt proud of it you write it down and then what you
00:09:37.100 do is when you're about to go into an important meeting when you're about to have a really
00:09:40.220 important conversation when you feel a little beaten up and your self-worth is really not there
00:09:44.460 just open up that achievement list
00:09:46.240 and just review all the incredible things that you've done.
00:09:48.760 It doesn't matter if you're in your early 20s,
00:09:50.620 you're in your 60s.
00:09:51.640 You've probably done some things that to other people,
00:09:53.900 if you reminded yourself, would be so impressive.
00:09:56.380 Read that list and get energized by it.
00:09:58.620 Now, this is what my friends should be doing to participate.
00:10:01.500 And it'll change everything for you if you start doing it.
00:10:03.420 It's called just freaking ask.
00:10:05.260 If you're in a deal or you have a potential customer,
00:10:07.820 just ask them, would it be unreasonable
00:10:09.900 to get a piece of the deal?
00:10:11.720 Would it be unreasonable for me to ask
00:10:13.460 to get some equity in that?
00:10:14.500 Would it be unreasonable for us to work together?
00:10:16.600 Would it be unreasonable to get paid for that work?
00:10:18.780 Or another one of my favorite questions
00:10:20.100 is what would need to be true?
00:10:21.780 What would need to be true to get paid for that work?
00:10:23.540 What would need to be true to get equity in that deal?
00:10:25.420 What would need to be true to be partners with you?
00:10:27.660 Asking the question, even if they say no,
00:10:30.160 at least puts you in a position to participate.
00:10:32.420 Your self-worth comes down to your internal belief
00:10:35.980 of you doing the work.
00:10:37.620 Consistency to the commitments you make in private
00:10:40.260 builds your self-confidence.
00:10:41.840 And I learned that the more you work,
00:10:43.460 the more it instills the worth.
00:10:45.160 So if you wanna become more worthy and have self-worth,
00:10:47.560 you gotta do the work on a daily basis,
00:10:49.900 even if you don't want to,
00:10:51.060 because that's gonna build that self-worth.
00:10:53.120 But the hardest part is actually
00:10:54.660 when you have a little bit of success.
00:10:56.340 Which brings us to wealth killer number seven,
00:10:58.420 fear of loss.
00:10:59.780 I lost 3 million in my first couple of years
00:11:02.020 as an angel investor.
00:11:03.300 What I learned is that losing was part of the game.
00:11:05.400 Was I proud of that?
00:11:06.220 No.
00:11:06.640 Did I have shame?
00:11:07.320 For sure. 0.99
00:11:08.020 I thought I sucked. 0.90
00:11:08.760 But it turned out that investing in losing 0.94
00:11:11.320 was how you got the spins on the wheel
00:11:14.000 to figure out what worked.
00:11:15.520 See, most people that have had success,
00:11:17.760 they go from playing to win to playing not to lose
00:11:20.580 because now they have something to lose.
00:11:22.180 I know I have a lot of friends
00:11:23.340 that are the big dogs in their communities
00:11:24.740 where they have the house and the toys
00:11:26.360 and all the accolades from their friends
00:11:28.040 and they're the person that hosts the barbecue
00:11:29.620 and they always have the people over
00:11:31.100 because they get the nice place.
00:11:32.220 The problem is they wake up every day
00:11:33.720 wondering what could be.
00:11:35.260 See, to make 100K when you started off,
00:11:37.340 you needed to risk like $10,000.
00:11:39.300 If you wanna make 100 million,
00:11:40.600 you need to learn to risk 5 to 10 million. There's a ratio for investment, not an absolute dollar
00:11:46.420 amount. The more you want to go create, the more wealth you want to create, the more you're going
00:11:50.260 to be willing to take risks. It's never been any other way and it's never going to change,
00:11:54.140 except most people change why they're playing the game. Most successful people have been broke
00:11:58.720 multiple times. Eventually they learn how to win and the ones that really create wealth learn how
00:12:03.820 to reinvest and take risks and they never stop. You got to get to a place where you're willing
00:12:08.100 to take more risk. The world rewards those who make courageous decisions. I have so many examples
00:12:13.500 throughout my career where most people said, I'm dumb. Why would you do that? And I had it in my 0.97
00:12:18.380 heart. I made one of those decisions today. I literally passed on an opportunity that didn't
00:12:23.120 feel aligned. It made me feel sick in my stomach doing it. But when I asked my heart, what do I
00:12:28.120 really want? I knew it was the right decision. On the back end of that, like every other time I felt
00:12:32.700 this way, that's where the reward comes from. If you want to learn the seven high income skills of
00:12:36.380 the top 1% click here and I'll see you on the other side.