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Dan Martell
- February 04, 2025
The 7 Wealth Killers That No One Talks About
Episode Stats
Length
12 minutes
Words per Minute
235.6787
Word Count
2,980
Sentence Count
177
Hate Speech Sentences
2
Summary
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Transcript
Transcript generated with
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Hate speech classifications generated with
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.
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I'm gonna share the seven wealth killers
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that no one is talking about.
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Most people think it's credit cards and caramel lattes.
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It's not, because the first wealth killer
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keeping you broke is saving money.
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Rich people have learned to let money flow through them.
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They don't hoard money, they don't collect money,
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they use it to reinvest in themselves, in their business.
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That is the big mistake that most people make.
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They don't wanna spend on the right things
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because they're so worried
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they're gonna make the wrong decision,
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so they make no decision.
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When I was 23 building my first company,
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I spent all my extra money paying for speed.
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I needed to move faster.
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It's why I hired my first coach, Bob.
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He was a certified e-myth coach
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and he taught me how to build the business.
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I could have learned it.
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It would have took me 10 years.
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Instead, he took 35 years of experience
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building and exiting his company
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and put it into a blueprint and gave it to me.
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I moved very fast.
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Broke people use money to impress.
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Rich people use money to invest.
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Invest in their skills to become more valuable,
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their business so they can get more customers,
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their team, so they can get more time back. When you invest, you show the universe that you're not
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here to hoard. A couple of years ago, I was talking to my assistant and I realized I had
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millions of loyalty points. And it occurred to me that I knew better. So I told her, I said,
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in the next 12 months, we're going to take those 30 million points across all the different
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programs I had and use them to bless people, to bless my team, to bless my family for my own
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travel if I need them, but to keep them to myself, because I was playing this weird game of collecting
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points was not going to serve or tell other people that I was participating in the economy.
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One of the easiest ways to invest in yourself for free are videos like this. So if you haven't yet,
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hit subscribe. But once you started investing in yourself, most people get lost on direction,
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which brings us to wealth killer number two, diversification. One time I was on a call with
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a client and they were having a hard time progressing in their business. And when I dug
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deep, I found out not only did they have one business, they actually had three businesses.
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The worst part is the one business was the rich uncle
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to the two others that were sucking all the profit
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from the first one and creating the most distraction.
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Most people think that wealth creation
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requires diversification.
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The problem is that it actually takes concentration.
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See, diversification is diversification.
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The mistake most people make that kills wealth
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is starting multiple businesses at the same time
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because they have a fear of failing in any one of them
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and they don't know which one
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is actually gonna be the winner.
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This morning, I was wrapping up a hike
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with a bunch of founders and as I was leaving,
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one of the entrepreneurs ran after me to ask me a question.
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And just by the way they were asking about,
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should I partner with this person?
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Should I do this?
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I was just like, what's your revenue at?
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Top line for the year total.
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And I thought he was gonna say like three or 4 million.
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He said 90,000.
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If you're at 90,000 and you're talking to me
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about multiple businesses, you don't even have a company.
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You probably barely make enough money to live.
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You're distracted by multiple businesses
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and you think you're an entrepreneur.
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You're not.
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You're using diversification, stop it.
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But being broke isn't always about your behavior,
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which brings us to the third wealth killer stagnant friends i grew up in a small town east coast of
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canada 100 000 people and at the time everybody was nice i really loved everybody around me i felt
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like they were friends and they were supportive the challenge was is that as i continued to want
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to be better and grow i noticed that they weren't on that same path what used to be them cheering me
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on because they wanted to see me try as soon as i actually started succeeding all of a sudden now
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what I was doing was too much. And what I discovered is you're not the average of the
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five people you spend the most time with. You're the average of the five people you allow to
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influence you. If your friends don't have what you want, don't do what they do. So what I suggest
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to people that want to create real wealth is to do a friendventory. At the beginning of the year,
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look at the list of your goals that you want to go achieve and ask yourself of your friends that
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you spend time with, or you allow to influence you who've achieved those goals. Are these people
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closest to you are closest to the goal. If you don't have anybody in your corner that's done
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the thing you want to do this year, you got to go find those people. My buddy Cole Da Silva had
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this great talk he gave at my King's Club program, and he shared with these kids a simple premise.
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He said, I'd rather have four quarters than 100 pennies. He was talking about people. He was
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talking about friends. He said, I could have 100 friends, but if they're worth one penny because
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they're not there to support me, they're not going to encourage me, they're not going to inspire me
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versus I could have four people of high integrity,
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high value, high support, I'm taking the four quarters.
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That idea encapsulates the whole concept
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that stagnant friends is a huge wealth killer.
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But it's not just about being around the right people,
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which brings us to wealth killer number four,
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doing everything yourself.
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I'm like 29 and I have a business partner, Ethan,
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and we have a major issue at work.
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And we had to go in and start working
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on the strategy to resolve it.
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And it's a Saturday and I call him up and I was like,
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hey, let's meet at the office.
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And he says, I'll be there
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after I'm done doing my laundry.
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This is a CEO of a venture-backed company
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that tells me he can't meet with me
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because he has to do laundry.
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Ethan, you walk by three or four wash and folds
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on your way to the office.
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Can you please pay somebody $12
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so that we can get to work on this?
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Most people spend time to save money.
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You have to spend money to save time.
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You can always make more money.
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You can't make more time.
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Growing up, I watched my dad.
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He had a couple of rental properties
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and every Sunday he would mow the lawn.
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And I remember asking him, why do you mow the lawn?
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You can pay somebody else to do this.
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Most people do.
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He's like, I enjoy doing it.
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Problem was, is he didn't realize that instead of paying somebody to get that time back to
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look at more real estate deals, he was occupied by doing something that was low value.
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He didn't understand the value of his time.
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In many ways, that inspired me to write the book, Buy Back Your Time, because I wanted
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to inspire entrepreneurs to understand how to get leverage in their work.
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It's why I teach this concept called the buyback loop, which is auditing your time for energy
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and what makes you money, transferring the things that takes your energy and doesn't
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making money to somebody else and then filling it up with activities, skills, investing in yourself
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that makes you more valuable. And you can start as simple as looking in your home, having somebody
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clean a couple times a week or do meal prep for you or hire somebody to run errands. The key idea
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is learn how to delegate and have somebody else support you so that you can become more valuable
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to your business. Wealth follows those that invest in themselves. When you start off, you might spend
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dollars to make $10 and then you spend thousand to make a hundred thousand. Eventually you're
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to have to invest a hundred thousand to make a million. It's always been that way. And it's
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always going to be that way. And if you understand how wealth is made, there always has to be an
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investment to get a return, but you might ruin your chances of success. If you don't watch out
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for this, which brings us to wealth killer. Number five, being humble as a Canadian, I can tell you
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I was humble to a fault. I was so humble. I didn't tell anybody about anything I was up to.
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I was scared to come off as braggadocious and I kept all my goals to myself. How is somebody else
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in my life, next to me on a plane, in a meeting,
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at a conference, supposed to maybe help me
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for me to potentially get them as a customer.
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If I don't tell them what I've done that I'm proud of,
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if I'm hiring a real estate agent
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and they didn't do anything impressive out of 100,
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who am I gonna pick?
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The one that I feel is the most talented.
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Keeping your dreams, your goals,
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your accomplishments to yourself doesn't impress anybody
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and will hurt your ability to create wealth.
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I believe everyone is one conversation away
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from achieving their dreams.
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Most people have vague goals in their head.
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That's why they don't express what they are.
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I want to invite you to consider to be very specific
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around what you want to accomplish and write them down.
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Once you've got them written down, you have to tell people.
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Tell people that'll support you.
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Successful people talk about their goals.
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It's how it's always been.
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When you actually sit down at a dinner with multi-millionaires,
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they're not talking crap about other people.
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They're not talking about the news.
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They're not talking about other things in politics.
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They're literally sitting down saying,
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here's what I'm up to.
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What are you up to?
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How can you support me?
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I want to support you.
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It sounds so crazy, but the more specific and big your dreams and goals are, the more you'll notice
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other people will want to help you. My favorite thing to do is once I know what my goal is,
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give it a mantra. So for example, last year when I wanted to get abs, I called it Project Visible
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Abs. I went from 16, 17% body fat down to four or 5% absolutely shredded, gave it a mantra,
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repeated it, told everybody about it, documented it, and I achieved my goal. 90 days. Am I surprised?
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no. When you talk to successful people, being humble is actually a massive wealth killer.
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And there's a difference between coming out of the gate in a new relationship with a person you've
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never met before and telling them all the things you've done. Be curious first. Ask more questions
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about the other person. Through that, they'll ask you what you do. In that moment, tell them. Be
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proud of yourself. They asked. They gave you the floor. Share your achievements. Holding back is
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holding you back from achieving wealth. But talking about your goals won't be enough if your beliefs
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get in the way. Which brings us to wealth killer number six, low self-worth. I have a friend that
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is so talented. Every time he interacts with friends of mine or even myself, he creates so
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much value. He's one of the smartest guys we all know, yet I've watched him year over year over
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year. Never ask for a piece of the action. Never insert himself into the project. Why do you think
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that is? It's because he doesn't feel worthy of it. He doesn't believe he deserves it. And that's
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what I believe holds most people back from being wealthy. Unworthiness fuels self-sabotage. If you
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took everything you know, everything and knowledge that is you, and you put it into a pile that's
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outside of yourself, all the relationships, all the knowledge, what would you pay for that? Is it
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a hundred thousand? Is it 500,000? Is it a million dollars? For me, it would be a crazy number. That
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number is your value. And I bet it's way more than what you've been asking for. And it's way more than
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you think you deserve. And you should ask for it. There's this one strategy I teach my clients when
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coach them to create an achievement list the reason why is i want them to have a place that
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they can reflect on all the incredible accomplishments that they've done that they're
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proud of and they could be small it could be the first time they landed a kickflip like one for me
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or the time they graduated from university or maybe the first sale they ever got in their
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business doesn't matter what it is if you felt proud of it you write it down and then what you
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do is when you're about to go into an important meeting when you're about to have a really
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important conversation when you feel a little beaten up and your self-worth is really not there
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just open up that achievement list
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and just review all the incredible things that you've done.
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It doesn't matter if you're in your early 20s,
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you're in your 60s.
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You've probably done some things that to other people,
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if you reminded yourself, would be so impressive.
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Read that list and get energized by it.
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Now, this is what my friends should be doing to participate.
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And it'll change everything for you if you start doing it.
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It's called just freaking ask.
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If you're in a deal or you have a potential customer,
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just ask them, would it be unreasonable
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to get a piece of the deal?
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Would it be unreasonable for me to ask
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to get some equity in that?
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Would it be unreasonable for us to work together?
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Would it be unreasonable to get paid for that work?
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Or another one of my favorite questions
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is what would need to be true?
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What would need to be true to get paid for that work?
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What would need to be true to get equity in that deal?
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What would need to be true to be partners with you?
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Asking the question, even if they say no,
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at least puts you in a position to participate.
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Your self-worth comes down to your internal belief
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of you doing the work.
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Consistency to the commitments you make in private
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builds your self-confidence.
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And I learned that the more you work,
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the more it instills the worth.
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So if you wanna become more worthy and have self-worth,
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you gotta do the work on a daily basis,
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even if you don't want to,
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because that's gonna build that self-worth.
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But the hardest part is actually
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when you have a little bit of success.
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Which brings us to wealth killer number seven,
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fear of loss.
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I lost 3 million in my first couple of years
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as an angel investor.
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What I learned is that losing was part of the game.
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Was I proud of that?
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No.
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Did I have shame?
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For sure.
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I thought I sucked.
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But it turned out that investing in losing
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was how you got the spins on the wheel
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to figure out what worked.
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See, most people that have had success,
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they go from playing to win to playing not to lose
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because now they have something to lose.
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I know I have a lot of friends
00:11:23.340
that are the big dogs in their communities
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where they have the house and the toys
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and all the accolades from their friends
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and they're the person that hosts the barbecue
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and they always have the people over
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because they get the nice place.
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The problem is they wake up every day
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wondering what could be.
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See, to make 100K when you started off,
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you needed to risk like $10,000.
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If you wanna make 100 million,
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you need to learn to risk 5 to 10 million. There's a ratio for investment, not an absolute dollar
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amount. The more you want to go create, the more wealth you want to create, the more you're going
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to be willing to take risks. It's never been any other way and it's never going to change,
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except most people change why they're playing the game. Most successful people have been broke
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multiple times. Eventually they learn how to win and the ones that really create wealth learn how
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to reinvest and take risks and they never stop. You got to get to a place where you're willing
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to take more risk. The world rewards those who make courageous decisions. I have so many examples
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throughout my career where most people said, I'm dumb. Why would you do that? And I had it in my
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heart. I made one of those decisions today. I literally passed on an opportunity that didn't
00:12:23.120
feel aligned. It made me feel sick in my stomach doing it. But when I asked my heart, what do I
00:12:28.120
really want? I knew it was the right decision. On the back end of that, like every other time I felt
00:12:32.700
this way, that's where the reward comes from. If you want to learn the seven high income skills of
00:12:36.380
the top 1% click here and I'll see you on the other side.
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