Dan Martell - The Best Tool to Have in Business is a Personal Brand

00:00:00.000 Your personal brand will be the thing you take with you forever.

00:00:02.880 So I have a client the other day.

00:00:03.960 She's like, hey, should I start a podcast?

00:00:05.400 Yes, start the podcast under your name and it's sponsored by your software.

00:00:09.180 Because you'll be able to take your podcast with you to the next business, the next idea.

00:00:12.900 But you can point that traffic, that attention.

00:00:16.200 Wherever you want.

00:00:16.660 Exactly.

00:00:17.300 So like Dan Martel has always been Dan Martel.

00:00:19.400 I'm that on Instagram, all my YouTube, etc.

00:00:21.480 I've had three software companies that I've exited.

00:00:24.140 I've got SaaS Academy.

00:00:25.460 I now have Big Band Software, my holding co.

00:00:27.460 And I might have 15 other projects.

00:00:29.520 And the more I invest in the media side of my life, the more I have the ability to expand my

00:00:35.140 reach. Back in the day, there was people that controlled the distribution. You needed a TV.

00:00:40.240 Now it's the streamers, YouTube and TikTok. I mean, even like writing a book. Back in the day,

00:00:44.880 you used to have to like sign a deal with a publisher and the publisher took the majority

00:00:48.480 of the royalties. But now people are self-publishing because there's these hybrid deals where you can

00:00:53.200 own the digital rights, especially with digital downloads. I mean, with a Kindle sale and an

00:00:57.220 audiobook, it's all merging.

Dan Martell - February 27, 2024