Dan Martell - The Buy Back Principle

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00:00:00.000 Take me through the buyback principle, how this works for someone that's never been introduced to it.

00:00:04.540 The buyback principle states you don't hire people to grow your business.

00:00:07.520 You grow your business by buying back your time.

00:00:09.500 Calendar over capacity.

00:00:10.580 And it sounds so subtle, but the mistake to make is to add people to your life that can do what you already do.

00:00:17.140 Because then it costs money and you didn't actually get an ROI.

00:00:20.340 If I was a logo designer and I was overwhelmed, most of them would go hire another logo designer.

00:00:24.020 But what you should do is figure out the other stuff that isn't logo designing.

00:00:27.220 have somebody take that off your plate so that you could do logo design because that's what you

00:00:31.140 get paid the most money if i buy back my time then i can go do the thing that is the bottleneck

00:00:35.680 of why i'm not growing

Dan Martell - August 29, 2024