Dan Martell - The controversial part of buying back your time. @seanTHiNKs

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00:00:00.000 what is the buyback principle? The buyback principle states this, and this is the controversial thing

00:00:04.140 is we don't hire people to grow our business. We hire people to buy back our time. One of my

00:00:07.840 friends in construction, he was overwhelmed. I identified that he spent two days a week running

00:00:12.400 around site to site. And I'm like, dude, that's called a runner. That's a person you can hire

00:00:16.380 part-time, a kid. And while they're doing that, you could be on calls with potential new customers,

00:00:21.840 hiring better team members, training your team. Sometimes we just get addicted to the

00:00:26.260 activity. It's like email. Is that really the best use of your time? No, but at least I know

00:00:30.680 that when I wake up, if I just like follow it, I'll feel productive, but it's a false

00:00:34.340 sense of productivity because it actually doesn't move your goals and dreams forward.

Dan Martell - May 03, 2023