Dan Martell - The difference between owners and renters

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00:00:00.000 my business partner, Sam, six years ago, I meet him. He's 15. He was a high school student. He

00:00:03.960 was editing videos behind the scenes. And then about a year ago, I decided I'm building this

00:00:07.540 media company and I want to build it with Sam. And I said, I want you to be my partner. When

00:00:11.300 people show up as owners, not renters, think about it. You go into a neighborhood and you can tell

00:00:15.600 which house is occupied by a renter. They don't take care of it. They don't cut the grass. There's

00:00:20.540 garbage out front. An owner wouldn't do that because that's their pride. People will show up

00:00:25.060 completely different when they feel like they have a piece of this. This is the kicker. To be a

00:00:29.520 partner of mine, minimum, you got to be on my team for three years. Do not give equity to people

00:00:34.020 that does not drive forward in your absence because those people think, well, you should

00:00:39.320 get a piece of equity. You didn't earn it, dude.

Dan Martell - November 17, 2023