When I look at the unicorn billion dollar outcomes that I ve had, there s no pattern that I can actually look at at the beginning, other than the person. I did two deals last week and it s 100%. I ve distilled it into one simple thing, people. If I read through a text message like, "Hey man, I m starting a new company with my previous co-founder, Bl blah, blah, bl blah blah, we re doing a small friends and family startup. I m in. We re capping in at $25k. How much do you want?"