Dan Martell - The Power of Video As An Entrepreneur

00:00:00.000 The power of video.

00:00:02.000 I gotta tell you guys, I started this journey

00:00:05.000 a few months ago and it was my buddy Alex

00:00:08.000 that, you know, he's huge on YouTube.

00:00:10.000 Actually, his wife Mimi, icon, if you wanna search,

00:00:13.000 their handle is Lexi Hair.

00:00:15.000 And Alex has built a multi-million dollar company

00:00:19.000 with YouTube videos.

00:00:21.000 And, you know, they're an amazing couple

00:00:23.000 and brand and obviously product.

00:00:25.000 But, you know, he was talking to me about

00:00:27.000 kind of, you know, my blogging and speaking

00:00:29.000 and he thought, you know, you should really be doing videos.

00:00:30.800 And at first I dismissed it.

00:00:31.880 I was like, you know, I don't have time for YouTube and videos.

00:00:35.700 But the more I thought about it, the more I realized that it was scary.

00:00:38.700 I was thinking, I was like, wow, I don't even know if I could do this.

00:00:41.960 Like, what am I going to do, sit there with my iPhone and talk to myself?

00:00:46.520 Like, how weird would that be?

00:00:48.320 I don't know if you've ever tried doing that,

00:00:49.740 just shooting a video by yourself in a room.

00:00:51.420 It's like, it's probably the most awkward thing you can do.

00:00:56.300 But he challenged me to do it.

00:00:57.700 He said, hey, why don't you do it for a few months,

00:00:59.440 do it once a week, and just see.

00:01:01.480 You know, maybe you'll like it, maybe you won't.

00:01:03.340 And obviously, we're here today, I think, you know,

00:01:06.480 a dozen plus videos since then.

00:01:08.520 And honestly, it's just been an amazing journey.

00:01:11.180 I've even had my buddy, Michael Gebs, or Gebs,

00:01:13.720 you can check him out, Gebs TV, I believe.

00:01:15.520 And I mean, this guy's a pro, where he has like a studio,

00:01:18.680 and he just gets in front, and he goes,

00:01:20.360 and he's just such a positive dude.

00:01:22.800 To now my friend, Blake, recently, he's like,

00:01:25.000 hey man, I like the YouTube videos, and they're good,

00:01:27.340 but why don't we challenge each other

00:01:29.540 and we'll do like a 30-day challenge

00:01:31.280 of just iPhone videos as we walk and talk down,

00:01:33.880 like live our lives.

00:01:35.380 So I was like, all right, here's another challenge,

00:01:36.980 I gotta say yes.

00:01:37.820 So that's kind of my thing.

00:01:38.660 If you challenge me, and it's not ridiculous,

00:01:40.720 now don't get some ideas and challenge me

00:01:41.960 in the comments below, but if it's a good idea,

00:01:45.300 especially when it comes to video, I'm gonna try it.

00:01:47.220 So I'm really excited to kick that one off.

00:01:48.460 That'll only be on my Facebook page,

00:01:49.860 so you can check that out there.

00:01:51.060 But to me, the interesting thing about video

00:01:54.360 is it challenges you in three ways, right?

00:01:57.100 The first is it challenges you to have a message,

00:02:00.120 to ask yourself, what do you wanna share?

00:02:02.160 What do you wanna teach?

00:02:03.580 Because I feel like that's a huge challenge, right?

00:02:07.780 Where you're like, well, I don't know if I,

00:02:09.220 what am I gonna talk about?

00:02:10.220 What do people wanna hear?

00:02:11.200 Because nobody wants to go on video

00:02:13.420 and have no interactions or nobody like it or view it.

00:02:16.600 So just trying to figure out what can I teach

00:02:19.880 or what can I say that'll create value for other people.

00:02:22.640 And that was like the first thing that really hit me

00:02:25.420 when I thought about doing this kind of on a schedule

00:02:27.760 was how am I gonna come up with things to say?

00:02:29.700 It turns out, for me anyways, trust,

00:02:31.920 I mean, it was like problem solved.

00:02:33.600 All I did, crazy idea, I asked my email list.

00:02:37.040 I asked you guys.

00:02:38.240 I said, what do you want to hear from me?

00:02:39.860 What questions do you have from me?

00:02:41.660 And I now have, I think, like 175 different types

00:02:44.380 of unique questions that I can answer.

00:02:46.500 And I think most of us, if you have a business,

00:02:48.480 you can ask your customers,

00:02:49.440 what are the questions your customers ask you?

00:02:51.180 What questions would you wish your customer would ask you?

00:02:53.680 Then you shoot these videos.

00:02:54.720 So, I don't know, I just thought

00:02:56.680 that was one of the neatest things

00:02:57.940 is just challenge yourself to figure out what's your message.

00:03:00.780 You know, the other one is to learn to tell stories.

00:03:02.940 You know, as I started off this video

00:03:04.140 telling you that story about Alex and how he challenged me,

00:03:06.820 you know, when you're in front of a video,

00:03:07.940 you can't just be all like,

00:03:09.020 oh, you gotta do X, Y, and Z, and then this thing happens,

00:03:12.460 and that's not what people wanna hear, right?

00:03:14.280 They want content, they want to learn, they want education,

00:03:16.900 but they want it wrapped in story

00:03:18.740 because that's just how our brains are wired.

00:03:20.520 It's why we spend money to go to movies.

00:03:22.420 And so, you know, video is just a really great way

00:03:25.720 for me to try to understand what is story made up of.

00:03:29.720 You know, and I actually went as far as talking

00:03:31.820 to authors of published novels,

00:03:34.020 to my buddies that create movies,

00:03:36.520 understand structures of movies and the different things.

00:03:38.820 And it was just a fascinating journey so far.

00:03:41.120 But just understanding how to tell more compelling stories

00:03:44.120 to really ensure that the content sticks

00:03:45.820 and that it gets out to people.

00:03:47.520 The other thing that I feel is just super fascinating

00:03:50.320 is just how do you be present in front of a camera?

00:03:54.000 I mean, truthfully, I'm here with my buddy Jarrett,

00:03:55.920 and we're shooting this, and it's kind of weird

00:03:57.980 because I'm talking to a camera.

00:03:59.220 I know you're watching this.

00:04:00.280 That person, you, you're sitting there at your desk,

00:04:02.400 and you're like, me? Yes, you.

00:04:04.560 It's so weird to just talk to you,

00:04:06.900 even though there's lights and there's a camera

00:04:08.760 and there's my buddy Jarrett,

00:04:10.160 but I know that the more I can be present,

00:04:12.980 the more I can be genuine

00:04:15.280 and kind of have a conversation with you,

00:04:18.080 that challenge of trying to get better at that,

00:04:21.800 that's what's going to make these videos better.

00:04:24.120 I mean, go look at my history

00:04:25.440 and sort by oldest to newest 0.69

00:04:27.180 and you can see how ridiculous I was in the beginning

00:04:30.040 because I didn't understand how it worked.

00:04:32.620 So, I mean, those are the three big things.

00:04:34.720 If you think about it,

00:04:35.440 it's really the challenge to share your message,

00:04:37.380 learn how to tell stories,

00:04:38.940 and then how do you feel comfortable in front of a camera?

00:04:41.160 If you learn those things,

00:04:42.620 I can't tell you how valuable and transferable those are

00:04:46.200 to business, to presenting, to just being present with your kids, to having conversations with

00:04:52.240 loved ones. It's really interesting how this journey around shooting videos has really just

00:04:57.560 made me a better, I think, person, where I'm just more thoughtful and aware of things going on

00:05:02.700 around me. I'd love for you to like this video so that it gets more people to see it. Leave me a

00:05:08.400 comment below. If you've been shooting videos or if you're hesitating to shoot videos, ask me some

00:05:13.020 questions or let me know what you did to overcome that fear.

00:05:17.020 I want to challenge you guys all to live a bigger life and a

00:05:19.820 bigger business and I'll see you next Monday.

Dan Martell - September 08, 2015

The Power of Video As An Entrepreneur

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