Dan Martell - There's only 4 ways to get leverage in your business

00:00:00.000 Business is nothing but leverage.

00:00:01.380 I just call them the four C's of leverage.

00:00:02.780 The first one is content,

00:00:04.680 which is standard operating procedures.

00:00:06.680 And I would say videos.

00:00:07.880 Think about the fact that if you sit down

00:00:09.380 and write a checklist for how to create the perfect cookie,

00:00:11.980 10 million people could make that cookie

00:00:13.980 and it won't take you any extra effort

00:00:15.980 other than the effort it went into creating the recipe.

00:00:18.740 The second one is capital.

00:00:20.360 I don't believe it takes money to make money.

00:00:21.940 It takes resourcefulness to make money,

00:00:23.580 but there's certain things that if you have capital,

00:00:25.740 you can invest to grow more.

00:00:27.280 Third is code.

00:00:28.040 so code is yes software automation but also like today ai if your team's not using ai it's impossible

00:00:34.520 for them to be as efficient as they could be the fourth one was collaboration which is people

00:00:38.200 most people that are trying to be successful they'll build the sops in the systems and i

00:00:42.440 get that part but wealthy people build people around them millionaires build systems billionaires

00:00:48.760 build people.

Dan Martell - December 15, 2024