Dan Martell - These 13 Books Made Me a Multi-Millionaire CEO

00:00:00.000 These books will make you money. 0.84

00:00:02.500 These books will help you get s*** done.

00:00:05.420 These will make you a better entrepreneur.

00:00:07.900 And this one book will help you protect your wealth once you have it.

00:00:11.400 These are the 13 books that helped me transform my life

00:00:14.560 and build a $100 million business empire.

00:00:16.740 And I'm going to share with you why you should read them

00:00:19.400 and at what stage of life you should be implementing them.

00:00:21.940 Starting with Think and Grow Rich by Napoleon Hill.

00:00:25.300 When should you read this?

00:00:26.700 ASAP.

00:00:27.180 Literally, I give away this book

00:00:29.120 to every teenager in my life.

00:00:31.220 Why?

00:00:31.660 It is so important.

00:00:32.940 It creates the foundation or how to think,

00:00:35.360 the blueprint for achieving anything,

00:00:37.000 starting with your desire, how to dream big,

00:00:39.460 believe you can do it and program your subconscious

00:00:42.180 or what he calls your auto suggestions

00:00:44.100 to be able to achieve anything you want.

00:00:46.240 The second book is The Psychology of Money by Morgan Housel.

00:00:50.360 This one, you gotta read pretty much between 20 and 25.

00:00:53.340 It helps you build the foundation for money.

00:00:55.880 Most of you have bad money scripts, money beliefs

00:00:58.520 that's gonna hold you back and sabotage your success.

00:01:01.100 So you build your self-awareness

00:01:02.460 in the financial decisions you make.

00:01:03.880 You build consistent smart choices over flashy risks.

00:01:06.860 And most importantly, you build your money philosophy.

00:01:09.460 Which brings us to the Secrets of the Millionaire Mind

00:01:11.760 by T. Harv Ecker.

00:01:13.140 You should read it between 20 and 25

00:01:14.740 because your parents have probably a broken rule

00:01:18.600 and philosophy around money that you'll have to reprogram.

00:01:21.220 In the book, you'll learn how to identify

00:01:23.020 your limiting beliefs around your money,

00:01:24.880 build new wealth, attracting habits,

00:01:27.120 and most importantly, rewrite your money stories.

00:01:29.820 What's crazy about that book

00:01:30.740 is that when I bought the first copy,

00:01:32.300 it came with two tickets to a wealth seminar,

00:01:34.960 a weekend seminar on money that me and my brother went to.

00:01:37.740 And not only did we go and learn and absorb,

00:01:40.000 we ended up joining his program.

00:01:41.860 And for the next three years,

00:01:43.260 reprogrammed our mind as two brother duos,

00:01:45.900 traveling the world,

00:01:46.820 learning all about business and mindset.

00:01:48.620 It was awesome.

00:01:49.740 Which brings us to Rich Dad, Poor Dad by Robert Kiyosaki.

00:01:52.760 Again, 20 to 25, you gotta read this.

00:01:55.440 It'll help you think like an owner,

00:01:57.220 not just an entrepreneur

00:01:58.020 and avoid dumb financial risks when you're young. 0.51

00:02:00.380 What I loved about this is it taught me 0.62

00:02:01.900 how to think about the difference

00:02:03.080 between an asset and a liability, massive,

00:02:05.880 build multiple types of income.

00:02:07.840 And the best part in the quadrant

00:02:09.540 is how to think like an investor rather than an employee.

00:02:12.520 If you don't learn to think like an investor,

00:02:14.540 then you'll always be just a high paid employee.

00:02:17.320 Understanding how to become a business owner

00:02:19.220 and more importantly, an investor

00:02:20.680 so that your money works for you.

00:02:22.120 that's how you become rich.

00:02:23.760 Those four books will change your money mindset,

00:02:26.140 but these next four books will make you insanely productive.

00:02:29.380 Which brings us to Atomic Habits by James Clear.

00:02:31.860 You wanna read this between 20 and 25 or later,

00:02:34.460 it'll help you build your habit foundation.

00:02:36.540 The most important stuff I've learned from this

00:02:38.380 is the tiny habits that will lead to massive wins,

00:02:41.820 that 1% better everyday compounds.

00:02:44.420 You'll also learn how standards

00:02:46.120 can make your success inevitable.

00:02:48.340 That's why I created these five daily non-negotiables

00:02:50.440 in my coaching program,

00:02:51.360 because I want people to win by default, not by hard work.

00:02:54.880 You'll also learn how to make habits stick

00:02:57.060 by connecting them to other things.

00:02:58.880 The quote you hear all the time from James

00:03:00.780 is you don't rise to the level of your goals,

00:03:02.520 you fall to the level of your systems.

00:03:04.460 Get this book to level up.

00:03:05.660 Which brings us to Buy Back Your Time by you know who.

00:03:08.960 No, I'm joking.

00:03:09.540 This is a bonus one, but I wanted to throw it in

00:03:11.620 because these lessons changed my life.

00:03:14.080 It's everything.

00:03:14.740 I mean, the big idea is you don't hire people

00:03:16.880 to grow your business,

00:03:17.760 you hire people to buy back your time.

00:03:19.780 You do the first, you get a prison,

00:03:21.140 to do the second you get freedom.

00:03:22.740 You should read this between 20 and 30

00:03:24.440 or as soon as you have a growing business.

00:03:26.420 You'll learn the value of your time and how to measure it.

00:03:28.840 You'll master the art of delegation.

00:03:30.860 And most importantly, you'll build a business

00:03:32.540 you don't grow to hate.

00:03:33.960 Which brings us to Getting Things Done by David Allen.

00:03:37.220 GTD, baby.

00:03:38.140 See, your mind is for having ideas, not holding them.

00:03:40.940 You gotta read this between ages of 20 or 25

00:03:43.040 because this is my go-to recommendation

00:03:45.180 to help my teams not feel overwhelmed.

00:03:47.380 It's gonna clear the mental clutter.

00:03:49.060 You probably have too many things going on

00:03:50.660 and you don't know how to process them.

00:03:52.200 You don't know how to organize it.

00:03:53.540 You probably never had to deal with so much overload.

00:03:56.040 It'll help you understand that,

00:03:57.560 get it out of your brain, dump it, 0.88

00:03:59.140 then schedule your time to process.

00:04:01.120 This methodology has been used by all the top CEOs

00:04:03.720 in the world to be more productive.

00:04:05.420 Which brings us to The One Thing

00:04:06.740 by Gary Keller and Jay Papazon.

00:04:08.880 You wanna read this between 20 and 30

00:04:10.620 or when you have multiple opportunities

00:04:12.600 presenting themselves to you.

00:04:13.920 You wanna read this to really build the muscle

00:04:16.240 of focusing on one thing.

00:04:18.100 Focus stands for follow one course until successful.

00:04:20.660 most people can't do it.

00:04:22.160 It's why big businesses are literally just that person

00:04:24.960 deciding to prioritize ruthlessly,

00:04:27.180 start small to build that muscle and grow from there.

00:04:29.660 One of the big takeaways for me

00:04:31.000 was using the focusing question.

00:04:33.300 It states this, what's one thing I can do

00:04:35.960 such by doing it that everything else

00:04:38.060 becomes easier or unnecessary?

00:04:40.180 Understanding that question and using it quite a bit

00:04:42.420 will help you prioritize.

00:04:43.760 Simple scales, complex fails, you want to focus.

00:04:47.220 So these books will help you get done.

00:04:49.000 But the philosophies in these next four books

00:04:51.560 will put you in the top 1% of entrepreneurs.

00:04:54.140 Which brings us to the E-Myth Revisited by Michael Gerber.

00:04:57.020 This is the OG book teaching you how to work

00:04:59.600 on the business, not in the business.

00:05:01.440 You wanna read this between the ages of 25 to 30

00:05:03.880 or when you have a growing business.

00:05:05.540 It'll teach you how to build a business that works for you

00:05:08.060 that you don't work for.

00:05:09.500 It'll teach you the concept of a franchise prototype

00:05:11.920 so that you use documentation to build systems

00:05:14.480 so you can scale the business.

00:05:15.780 And most importantly, go from self-employed

00:05:18.060 to actually a business owner.

00:05:20.260 Which brings us to Zero to One by Peter Thiel.

00:05:22.960 This book is what I use

00:05:24.520 to build the foundation of Martell Ventures,

00:05:26.320 which is my AI first venture studio.

00:05:28.800 You need to read this between the ages of 30 to 35

00:05:31.380 when you wanna scale to a larger business.

00:05:33.760 If you're trying to build a massive empire,

00:05:35.700 that's the book.

00:05:36.380 It'll teach you how to create a new market,

00:05:37.960 what's called a blue ocean,

00:05:39.060 instead of competing in one, a red ocean.

00:05:41.520 It'll help you find your competitive advantage

00:05:43.360 to create a moat around your business,

00:05:45.540 teach you how to focus on product, not sales,

00:05:48.340 because if your product requires advertising

00:05:49.980 or salespeople to sell it, guess what?

00:05:51.660 It's just not good enough.

00:05:53.160 This book is considered the Bible in Silicon Valley

00:05:55.600 and is the innovation book for you.

00:05:57.640 Which brings us to Traction by Geno Wickman.

00:06:00.580 Every business that's properly run

00:06:02.640 has executed the EOS system.

00:06:04.860 One of my favorite quotes in this book

00:06:06.280 is that people need to hear the vision seven times

00:06:09.080 before they really hear it for the first time.

00:06:11.340 You wanna read this between the ages of 30 and 35

00:06:13.660 or when you want to scale larger businesses.

00:06:16.160 The EOS system is the most approachable

00:06:18.600 business operating system ever created.

00:06:20.640 It's used by most big companies.

00:06:22.120 What it does is it helps you create a clear vision

00:06:24.360 that gets everybody pulling on the rope

00:06:26.540 in the same direction.

00:06:27.720 It'll teach you how to create a simple system

00:06:29.660 for accountability and honestly get all projects

00:06:32.320 in your business aligned with that priority

00:06:34.420 so that you can be successful.

00:06:35.740 The reason why that book works is that it's simple.

00:06:38.380 All the fat out of any other management system is cut away

00:06:41.960 And all you're left with is the few rhythms,

00:06:44.540 the meetings, the structure

00:06:45.680 that you need to actually scale a business.

00:06:47.780 This one will get you going

00:06:49.000 and not overcomplicate your life.

00:06:50.960 Which brings us to Good to Great by Jim Collins.

00:06:53.540 Good is the enemy of great.

00:06:55.480 You wanna read this between the ages of 30 and 35

00:06:57.540 or when you wanna scale a larger business.

00:07:00.100 There's a difference between bad leaders and great leaders.

00:07:03.260 Jim calls them level five leaders

00:07:04.760 and they have the determination and humility

00:07:07.300 to go after something massive

00:07:09.020 and know they probably don't know how to do it.

00:07:11.060 and the way they win great leaders

00:07:13.320 is they get the right people on the bus.

00:07:15.480 They become obsessed over culture

00:07:17.940 because culture is what people do when no one's watching,

00:07:20.780 not what you say it is.

00:07:22.000 Culture is not ping pong tables,

00:07:23.640 free dry cleaning, or snacks at the office.

00:07:25.700 It's what people do when nobody is watching.

00:07:28.240 That book will give you the framework

00:07:29.580 for building a world-class culture.

00:07:31.120 These books will help you become a top 1% entrepreneur,

00:07:33.900 but this book will help you protect your wealth

00:07:36.000 once you get it.

00:07:36.640 Which brings us to the final book,

00:07:38.240 Entrusted by Andrew Howell and David York. One thing you'll hear me say often is if you have

00:07:43.440 nice things and you don't share them with other people, what's the point? You're kind of a ding 0.96

00:07:46.900 dong. You want to read this between the ages of 35 to 40, or once you've amassed at least a net

00:07:51.620 worth over a million dollars. What I love about this book, it helps you understand how to deal

00:07:55.980 with new wealth. These folks have 10,000 hours helping wealthy families not lose it, protect it,

00:08:02.260 understand what it means to transfer it to your family, how to create a system for family legacy,

00:08:07.740 and most importantly, how to build wealth

00:08:09.500 for a greater purpose.

00:08:10.660 What I've learned is wealthy people wanna have impact

00:08:13.580 and it's gonna be through their team and through their family

00:08:16.240 and that book will help you make sure you don't lose it

00:08:19.020 and how to properly give it to other people to support you

00:08:22.420 and to create a legacy.

00:08:23.760 It's gonna last way past your time here on earth.

00:08:26.020 These books are all incredible reads.

00:08:28.320 They're entertaining.

00:08:29.300 They're full of incredible insights and information

00:08:31.600 but don't just read them.

00:08:33.380 Decide to study them.

00:08:35.120 Decide to take action.

00:08:36.520 default to doing something because information without implementation is just wasting your time

00:08:43.280 but if you want to learn the seven income skills of the top one percent click the video and I'll

00:08:47.560 see you on the other side

Dan Martell - March 05, 2025

These 13 Books Made Me a Multi-Millionaire CEO

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