Dan Martell - March 05, 2025


These 13 Books Made Me a Multi-Millionaire CEO


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Length

8 minutes

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213.7341

Word count

1,882

Sentence count

122

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4

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Summary

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13 books that helped me transform my life and build a $100M business empire and why you should read them and at what stage of life you should be implementing them. These books will make you money, these books will help you get s*** done, these will make me a better entrepreneur, and this one book will help me protect my wealth once I have it.

Transcript

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00:00:00.000 These books will make you money. 0.84
00:00:02.500 These books will help you get s*** done.
00:00:05.420 These will make you a better entrepreneur.
00:00:07.900 And this one book will help you protect your wealth once you have it.
00:00:11.400 These are the 13 books that helped me transform my life
00:00:14.560 and build a $100 million business empire.
00:00:16.740 And I'm going to share with you why you should read them
00:00:19.400 and at what stage of life you should be implementing them.
00:00:21.940 Starting with Think and Grow Rich by Napoleon Hill.
00:00:25.300 When should you read this?
00:00:26.700 ASAP.
00:00:27.180 Literally, I give away this book
00:00:29.120 to every teenager in my life.
00:00:31.220 Why?
00:00:31.660 It is so important.
00:00:32.940 It creates the foundation or how to think,
00:00:35.360 the blueprint for achieving anything,
00:00:37.000 starting with your desire, how to dream big,
00:00:39.460 believe you can do it and program your subconscious
00:00:42.180 or what he calls your auto suggestions
00:00:44.100 to be able to achieve anything you want.
00:00:46.240 The second book is The Psychology of Money by Morgan Housel.
00:00:50.360 This one, you gotta read pretty much between 20 and 25.
00:00:53.340 It helps you build the foundation for money.
00:00:55.880 Most of you have bad money scripts, money beliefs
00:00:58.520 that's gonna hold you back and sabotage your success.
00:01:01.100 So you build your self-awareness
00:01:02.460 in the financial decisions you make.
00:01:03.880 You build consistent smart choices over flashy risks.
00:01:06.860 And most importantly, you build your money philosophy.
00:01:09.460 Which brings us to the Secrets of the Millionaire Mind
00:01:11.760 by T. Harv Ecker.
00:01:13.140 You should read it between 20 and 25
00:01:14.740 because your parents have probably a broken rule
00:01:18.600 and philosophy around money that you'll have to reprogram.
00:01:21.220 In the book, you'll learn how to identify
00:01:23.020 your limiting beliefs around your money,
00:01:24.880 build new wealth, attracting habits,
00:01:27.120 and most importantly, rewrite your money stories.
00:01:29.820 What's crazy about that book
00:01:30.740 is that when I bought the first copy,
00:01:32.300 it came with two tickets to a wealth seminar,
00:01:34.960 a weekend seminar on money that me and my brother went to.
00:01:37.740 And not only did we go and learn and absorb,
00:01:40.000 we ended up joining his program.
00:01:41.860 And for the next three years,
00:01:43.260 reprogrammed our mind as two brother duos,
00:01:45.900 traveling the world,
00:01:46.820 learning all about business and mindset.
00:01:48.620 It was awesome.
00:01:49.740 Which brings us to Rich Dad, Poor Dad by Robert Kiyosaki.
00:01:52.760 Again, 20 to 25, you gotta read this.
00:01:55.440 It'll help you think like an owner,
00:01:57.220 not just an entrepreneur
00:01:58.020 and avoid dumb financial risks when you're young. 0.51
00:02:00.380 What I loved about this is it taught me 0.62
00:02:01.900 how to think about the difference
00:02:03.080 between an asset and a liability, massive,
00:02:05.880 build multiple types of income.
00:02:07.840 And the best part in the quadrant
00:02:09.540 is how to think like an investor rather than an employee.
00:02:12.520 If you don't learn to think like an investor,
00:02:14.540 then you'll always be just a high paid employee.
00:02:17.320 Understanding how to become a business owner
00:02:19.220 and more importantly, an investor
00:02:20.680 so that your money works for you.
00:02:22.120 that's how you become rich.
00:02:23.760 Those four books will change your money mindset,
00:02:26.140 but these next four books will make you insanely productive.
00:02:29.380 Which brings us to Atomic Habits by James Clear.
00:02:31.860 You wanna read this between 20 and 25 or later,
00:02:34.460 it'll help you build your habit foundation.
00:02:36.540 The most important stuff I've learned from this
00:02:38.380 is the tiny habits that will lead to massive wins,
00:02:41.820 that 1% better everyday compounds.
00:02:44.420 You'll also learn how standards
00:02:46.120 can make your success inevitable.
00:02:48.340 That's why I created these five daily non-negotiables
00:02:50.440 in my coaching program,
00:02:51.360 because I want people to win by default, not by hard work.
00:02:54.880 You'll also learn how to make habits stick
00:02:57.060 by connecting them to other things.
00:02:58.880 The quote you hear all the time from James
00:03:00.780 is you don't rise to the level of your goals,
00:03:02.520 you fall to the level of your systems.
00:03:04.460 Get this book to level up.
00:03:05.660 Which brings us to Buy Back Your Time by you know who.
00:03:08.960 No, I'm joking.
00:03:09.540 This is a bonus one, but I wanted to throw it in
00:03:11.620 because these lessons changed my life.
00:03:14.080 It's everything.
00:03:14.740 I mean, the big idea is you don't hire people
00:03:16.880 to grow your business,
00:03:17.760 you hire people to buy back your time.
00:03:19.780 You do the first, you get a prison,
00:03:21.140 to do the second you get freedom.
00:03:22.740 You should read this between 20 and 30
00:03:24.440 or as soon as you have a growing business.
00:03:26.420 You'll learn the value of your time and how to measure it.
00:03:28.840 You'll master the art of delegation.
00:03:30.860 And most importantly, you'll build a business
00:03:32.540 you don't grow to hate.
00:03:33.960 Which brings us to Getting Things Done by David Allen.
00:03:37.220 GTD, baby.
00:03:38.140 See, your mind is for having ideas, not holding them.
00:03:40.940 You gotta read this between ages of 20 or 25
00:03:43.040 because this is my go-to recommendation
00:03:45.180 to help my teams not feel overwhelmed.
00:03:47.380 It's gonna clear the mental clutter.
00:03:49.060 You probably have too many things going on
00:03:50.660 and you don't know how to process them.
00:03:52.200 You don't know how to organize it.
00:03:53.540 You probably never had to deal with so much overload.
00:03:56.040 It'll help you understand that,
00:03:57.560 get it out of your brain, dump it, 0.88
00:03:59.140 then schedule your time to process.
00:04:01.120 This methodology has been used by all the top CEOs
00:04:03.720 in the world to be more productive.
00:04:05.420 Which brings us to The One Thing
00:04:06.740 by Gary Keller and Jay Papazon.
00:04:08.880 You wanna read this between 20 and 30
00:04:10.620 or when you have multiple opportunities
00:04:12.600 presenting themselves to you.
00:04:13.920 You wanna read this to really build the muscle
00:04:16.240 of focusing on one thing.
00:04:18.100 Focus stands for follow one course until successful.
00:04:20.660 most people can't do it.
00:04:22.160 It's why big businesses are literally just that person
00:04:24.960 deciding to prioritize ruthlessly,
00:04:27.180 start small to build that muscle and grow from there.
00:04:29.660 One of the big takeaways for me
00:04:31.000 was using the focusing question.
00:04:33.300 It states this, what's one thing I can do
00:04:35.960 such by doing it that everything else
00:04:38.060 becomes easier or unnecessary?
00:04:40.180 Understanding that question and using it quite a bit
00:04:42.420 will help you prioritize.
00:04:43.760 Simple scales, complex fails, you want to focus.
00:04:47.220 So these books will help you get done.
00:04:49.000 But the philosophies in these next four books
00:04:51.560 will put you in the top 1% of entrepreneurs.
00:04:54.140 Which brings us to the E-Myth Revisited by Michael Gerber.
00:04:57.020 This is the OG book teaching you how to work
00:04:59.600 on the business, not in the business.
00:05:01.440 You wanna read this between the ages of 25 to 30
00:05:03.880 or when you have a growing business.
00:05:05.540 It'll teach you how to build a business that works for you
00:05:08.060 that you don't work for.
00:05:09.500 It'll teach you the concept of a franchise prototype
00:05:11.920 so that you use documentation to build systems
00:05:14.480 so you can scale the business.
00:05:15.780 And most importantly, go from self-employed
00:05:18.060 to actually a business owner.
00:05:20.260 Which brings us to Zero to One by Peter Thiel.
00:05:22.960 This book is what I use
00:05:24.520 to build the foundation of Martell Ventures,
00:05:26.320 which is my AI first venture studio.
00:05:28.800 You need to read this between the ages of 30 to 35
00:05:31.380 when you wanna scale to a larger business.
00:05:33.760 If you're trying to build a massive empire,
00:05:35.700 that's the book.
00:05:36.380 It'll teach you how to create a new market,
00:05:37.960 what's called a blue ocean,
00:05:39.060 instead of competing in one, a red ocean.
00:05:41.520 It'll help you find your competitive advantage
00:05:43.360 to create a moat around your business,
00:05:45.540 teach you how to focus on product, not sales,
00:05:48.340 because if your product requires advertising
00:05:49.980 or salespeople to sell it, guess what?
00:05:51.660 It's just not good enough.
00:05:53.160 This book is considered the Bible in Silicon Valley
00:05:55.600 and is the innovation book for you.
00:05:57.640 Which brings us to Traction by Geno Wickman.
00:06:00.580 Every business that's properly run
00:06:02.640 has executed the EOS system.
00:06:04.860 One of my favorite quotes in this book
00:06:06.280 is that people need to hear the vision seven times
00:06:09.080 before they really hear it for the first time.
00:06:11.340 You wanna read this between the ages of 30 and 35
00:06:13.660 or when you want to scale larger businesses.
00:06:16.160 The EOS system is the most approachable
00:06:18.600 business operating system ever created.
00:06:20.640 It's used by most big companies.
00:06:22.120 What it does is it helps you create a clear vision
00:06:24.360 that gets everybody pulling on the rope
00:06:26.540 in the same direction.
00:06:27.720 It'll teach you how to create a simple system
00:06:29.660 for accountability and honestly get all projects
00:06:32.320 in your business aligned with that priority
00:06:34.420 so that you can be successful.
00:06:35.740 The reason why that book works is that it's simple.
00:06:38.380 All the fat out of any other management system is cut away
00:06:41.960 And all you're left with is the few rhythms,
00:06:44.540 the meetings, the structure
00:06:45.680 that you need to actually scale a business.
00:06:47.780 This one will get you going
00:06:49.000 and not overcomplicate your life.
00:06:50.960 Which brings us to Good to Great by Jim Collins.
00:06:53.540 Good is the enemy of great.
00:06:55.480 You wanna read this between the ages of 30 and 35
00:06:57.540 or when you wanna scale a larger business.
00:07:00.100 There's a difference between bad leaders and great leaders.
00:07:03.260 Jim calls them level five leaders
00:07:04.760 and they have the determination and humility
00:07:07.300 to go after something massive
00:07:09.020 and know they probably don't know how to do it.
00:07:11.060 and the way they win great leaders
00:07:13.320 is they get the right people on the bus.
00:07:15.480 They become obsessed over culture
00:07:17.940 because culture is what people do when no one's watching,
00:07:20.780 not what you say it is.
00:07:22.000 Culture is not ping pong tables,
00:07:23.640 free dry cleaning, or snacks at the office.
00:07:25.700 It's what people do when nobody is watching.
00:07:28.240 That book will give you the framework
00:07:29.580 for building a world-class culture.
00:07:31.120 These books will help you become a top 1% entrepreneur,
00:07:33.900 but this book will help you protect your wealth
00:07:36.000 once you get it.
00:07:36.640 Which brings us to the final book,
00:07:38.240 Entrusted by Andrew Howell and David York. One thing you'll hear me say often is if you have
00:07:43.440 nice things and you don't share them with other people, what's the point? You're kind of a ding 0.96
00:07:46.900 dong. You want to read this between the ages of 35 to 40, or once you've amassed at least a net
00:07:51.620 worth over a million dollars. What I love about this book, it helps you understand how to deal
00:07:55.980 with new wealth. These folks have 10,000 hours helping wealthy families not lose it, protect it,
00:08:02.260 understand what it means to transfer it to your family, how to create a system for family legacy,
00:08:07.740 and most importantly, how to build wealth
00:08:09.500 for a greater purpose.
00:08:10.660 What I've learned is wealthy people wanna have impact
00:08:13.580 and it's gonna be through their team and through their family
00:08:16.240 and that book will help you make sure you don't lose it
00:08:19.020 and how to properly give it to other people to support you
00:08:22.420 and to create a legacy.
00:08:23.760 It's gonna last way past your time here on earth.
00:08:26.020 These books are all incredible reads.
00:08:28.320 They're entertaining.
00:08:29.300 They're full of incredible insights and information
00:08:31.600 but don't just read them.
00:08:33.380 Decide to study them.
00:08:35.120 Decide to take action.
00:08:36.520 default to doing something because information without implementation is just wasting your time
00:08:43.280 but if you want to learn the seven income skills of the top one percent click the video and I'll
00:08:47.560 see you on the other side