Dan Martell - These 6 SaaS Business Ideas Will Make You Rich (2026)

00:00:00.000 Here are six SaaS ideas that will absolutely change the game in 2023. These are my best ideas.

00:00:07.120 If I was starting a company today, here's what I would suggest you do. Recently, I was coaching

00:00:12.440 my Growth Accelerator clients, which is kind of like earlier stage software as a service founders.

00:00:17.960 And somebody asked me on a coaching call, if you were starting over today and you were building a

00:00:22.740 new company from scratch, what would you focus on? And I shared with them these six categories,

00:00:29.180 these six areas let's get into it number one is ai supported marketing tools here's the thing if

00:00:37.820 you have not seen the crazy amount of coverage around things like chat gpt and jasper and many

00:00:47.180 other ai marketing tools out there i don't know what rock you've been high enough or maybe you

00:00:52.460 you didn't even know that these things are happening but go google ai marketing tools

00:00:58.540 specifically chat GPT 3.5 came out for is rumored to come out soon. And it is an absolute game

00:01:05.860 changer. Why? Well, it does a lot. I can literally from a marketing point of view, say, Hey, outline

00:01:12.860 15 videos to help SAS companies grow their business. You can even ask it to say, put a

00:01:19.800 social media marketing brief together for a business that sells to B2B SAS founders,

00:01:26.140 and it will literally write the marketing brief for you.

00:01:30.900 Then you ask it, each part of that brief

00:01:33.320 from like, you should do this on video

00:01:34.920 and this on TikTok and this on wherever content blog posts.

00:01:38.420 You can say, okay, now write me the blog posts

00:01:40.440 and come up with title ideas

00:01:41.720 and it'll give you a bunch of them.

00:01:43.520 And then you say, write the blog posts.

00:01:44.940 It'll write the blog posts.

00:01:46.120 Then you say, write the email

00:01:47.400 that you're gonna send to the list

00:01:48.840 and it'll write the email.

00:01:49.980 Then you say, create the ad

00:01:52.200 or create the Facebook post for the video

00:01:54.460 that I shot with the title

00:01:55.820 and it'll create the posts in Facebook

00:01:58.480 and then you can say create an ad

00:01:59.900 and then it'll create an ad

00:02:00.780 and then you say create the description on TikTok

00:02:02.420 and then it'll do that.

00:02:04.320 All for you for free and that is just one tool.

00:02:07.620 Here's what I know is the future of AI supported marketing

00:02:11.500 is just gonna be part of our landscape

00:02:14.940 and every marketing team will be using a tool in this space.

00:02:20.560 It's a multi-billion dollar opportunity available.

00:02:23.660 you just need to pull on the string

00:02:26.480 and see what you can piece together.

00:02:28.960 Number two, cyber security.

00:02:31.700 As the internet continues to expand

00:02:34.560 and more parts of the world get added

00:02:37.840 through satellite internet

00:02:39.360 and literally the online population

00:02:42.420 of people that have internet access continues to expand,

00:02:46.360 it's just gonna be a bigger and bigger issue

00:02:49.300 to deal with cyber security.

00:02:51.680 it's everything from you know just weak passwords all the way to social engineering and attacks

00:02:58.640 specifically on companies so i share this because there's going to be opportunities

00:03:03.840 where you can build technology maybe browser plugins or hooks into a firewall or into the

00:03:10.640 vpns or whatever it is to monitor for the social engineering attacks right to make sure that you're

00:03:18.080 giving tools to your team members, maybe in a distributed fashion, because there's so many

00:03:22.580 remote workers now, where they're asking them to go through a checklist. I mean, this is crazy. I

00:03:28.300 go out in public and I see people with smartphones and they have no passphrase on there. It's

00:03:34.440 literally, it's not just face ID. It's like literally you can get on their phone, open it up.

00:03:39.640 And if you can get access to somebody's inbox, their email, you've got access to everything

00:03:44.140 because you can reset every one of their passwords.

00:03:46.740 So what people do is they get on your mobile device,

00:03:49.800 they'll reset your password for your email,

00:03:52.160 then you're locked out of your email,

00:03:53.600 and then they just start working

00:03:55.040 through all the different applications.

00:03:56.480 They just search your inbox

00:03:57.600 for all the different notifications.

00:03:59.460 They know which banking you do,

00:04:01.020 what telcos you use, et cetera,

00:04:02.360 and they just start working through

00:04:03.600 resetting all these online logins.

00:04:05.380 Somebody's gonna build a tool

00:04:07.140 that's gonna help these distributed teams

00:04:09.300 protect their team from themselves,

00:04:12.160 from phishing attempts and cybersecurity attacks.

00:04:15.480 I mean, it could be penetration testing software

00:04:17.960 or others for small businesses.

00:04:20.120 There is a huge market here.

00:04:22.440 If you have a security bent and you wanna get into SaaS,

00:04:26.160 try to find the opportunity in this space

00:04:28.500 because it is yours to have.

00:04:29.960 Number three is AI-supported customer support.

00:04:33.960 Now I know, is this whole thing gonna be about AI?

00:04:36.780 Yeah, I really think it's kind of like

00:04:38.560 you have a database for your software product, you use AI.

00:04:41.800 like it's just going to be part of what you do so all the new innovation is going to have artificial

00:04:47.000 intelligence built in the good news is there's a good chance you don't have to actually build the

00:04:51.160 core technology you just have to understand what's out there and available i mean there are libraries

00:04:57.880 available that you can plug in vast amount of data into these learning models these chat models so

00:05:04.280 that it can get smarter 100 specific to your use case so what do i mean by that is in the future

00:05:11.240 right now companies are getting emails from their customers about the software about features about

00:05:17.560 whatever and they've responded to those customers answering their questions and they have a feedback

00:05:23.640 loop knowing if the question was good by the customer rating it a good answer right like on

00:05:29.560 all the customer support software like the help desk or the help center online there's like you

00:05:34.920 search for your question you have an answer and then you hit the button that goes yeah that

00:05:39.880 answered my question so they have all this data that if you plugged in a chat software with all

00:05:45.880 this data and your software ingested it fed it to the ai and then you created a custom bot just for

00:05:53.160 that company that knew all the contacts and scraped all the internal emails and like inferred all the

00:06:01.320 answers based on the questions that are being asked of it it could probably do 95 of what customer

00:06:07.720 support teams are doing today that's the reality when you see how powerful it is right now just

00:06:13.560 training itself off of public data on the internet and you think okay well if it can do that and then

00:06:19.320 somebody came along and built a tool that ingested all of my internal communication with customers

00:06:25.400 and feedback from all these different tools on top of my support software it doesn't take a big

00:06:30.840 imaginational leap to see how that can now be automated through ai that i think is low-hanging

00:06:38.680 fruit and there's going to be different ways to attack that problem and you could build a beach

00:06:43.560 head and get a toehold and a wedge in the market and then eventually build the next generation of

00:06:48.920 customer support software using ai as the core foundation to differentiate yourself today in

00:06:56.520 the market number four connected sensors okay some people call it the iot plus sas you know

00:07:03.160 internet of things here's the reality the amount of hardware sensors being deployed in your home

00:07:10.840 in businesses across the world has gone like two three x every year it is on this exponential curve

00:07:18.760 because the chips keep getting cheaper to make and like we're talking like deep connectivity

00:07:24.200 deep sensors right like everything from like wi-fi to you know full-time always on i mean cars are

00:07:31.080 coming now with like software updates that are being done overnight so like all of these devices

00:07:36.840 are connected and there's going to be required a management layer of software to manage all of

00:07:44.520 these devices you know one of my favorite stories is one of my clients mark he has a software it's

00:07:49.800 like a hardware right it's a sensor that sits inside of an atm machine and essentially originally

00:07:55.480 started as a hardware tool to like protect the atm machine from theft right so like it was connected

00:08:01.240 through the telco companies so that they had gps location so if somebody stole the machine

00:08:06.280 the person wouldn't know that it had tracking and they would find the person they'd rest person get

00:08:10.200 the machine back now that same hardware is connected to the whole device and it does a

00:08:15.640 whole lot more than just a security protection thing it will tell you about cash flows it'll

00:08:20.840 tell you about cash in the machine it allows the customers that might own 150 of these atm machines

00:08:28.680 to like do automatic routing for the um the cash truck that's going around filling up these atm

00:08:36.280 machines it'll let them know if there's problems with the hardware if it's running slow if there's

00:08:41.160 customer service problems, literally it creates a whole level of insights on top of this sensor,

00:08:47.600 this hardware. And that concept is going to be applied to all of these IoT devices,

00:08:53.580 all of these hardware devices that are being put out there, all these sensors.

00:08:57.560 So if you want to build something that's incredibly sticky, incredibly valuable that

00:09:03.280 customers don't mind paying for is build the tooling, the insights, the data, the tracking,

00:09:08.500 the management system for these hardware devices,

00:09:12.860 these sensors that are being installed all over the place,

00:09:15.620 or you might have to come up with your own sensor,

00:09:17.420 but then build a subscription software component

00:09:20.020 so you have that reoccurring revenue.

00:09:22.400 That is a huge trend that I think that

00:09:25.160 if you just went to some of these events

00:09:27.060 with the IoT sensors to figure out

00:09:28.660 what they're actually measuring,

00:09:30.080 you would quickly see

00:09:31.640 where there's software management platforms

00:09:33.660 that could be built to manage these

00:09:35.620 and follow their growth trend

00:09:37.540 by building your platform on top of it.

00:09:40.200 And like they say, high ties, rise all boats.

00:09:43.900 Number five is SaaS for digital twins.

00:09:47.080 Here's what a digital twin is.

00:09:48.500 A long time ago, I was asking one of my mentors,

00:09:50.880 a long time as in like three or four years ago.

00:09:52.820 I was like, Ken, what's the trend line for technology?

00:09:56.440 Where do you think we're at today?

00:09:58.060 And what do you think the future,

00:10:00.060 like what's not too early,

00:10:02.260 but absolutely going to be the future?

00:10:04.380 And he just replied, digital twinning.

00:10:06.260 And I was like, okay, at the time I'd never heard this term.

00:10:09.580 So I go online, search and learn all about digital twin.

00:10:13.720 Essentially, it's taking anything

00:10:16.380 that would be a physical hardware,

00:10:18.700 some kind of physical device in the world

00:10:20.440 and have a digital representation of it.

00:10:23.620 Why would you do this?

00:10:24.640 Well, a bunch of reasons.

00:10:26.500 For example, if I'm designing a new tractor

00:10:29.820 and I wanted to release it in the market or an airplane

00:10:32.860 or any kind of like heavy equipment,

00:10:34.940 there's a whole training and certification component

00:10:37.760 that comes along with that equipment.

00:10:41.180 Now, if I got to wait until the equipment's available

00:10:43.100 in the customer's hand to then train them, that takes time.

00:10:46.360 Whereas what they do now is they'll take that hardware,

00:10:50.140 right, that they've designed, the CAD files,

00:10:52.360 they'll digital twin it into a physics-compliant

00:10:56.380 virtual world device,

00:10:59.060 and then they will use that virtual game,

00:11:02.240 that simulator to retrain all the people

00:11:05.920 that are using a previous generation of that technology

00:11:09.980 so that you can train people at the exact same time

00:11:14.000 that you're building and you're rolling out the hardware.

00:11:16.960 So you can have an assembly line of tractors,

00:11:19.560 of heavy equipment coming out, being built,

00:11:22.120 being shipped to customers,

00:11:23.040 and by the time it shows up, boom, the person is trained.

00:11:26.560 The other aspect of digital twinning

00:11:28.300 is you can actually use sensors or like laser scanners

00:11:33.260 to digitally twin a physical building, a space.

00:11:37.380 You know, I invested in a drone technology

00:11:39.300 that literally has these drones 0.85

00:11:41.400 that automatically go into plants and scan

00:11:44.740 because a lot of these plants that were built

00:11:46.300 30, 40, 50 years ago,

00:11:47.640 they don't even know how accurate any of the piping is

00:11:51.220 or the schematics because there's been upgrades

00:11:54.040 over the years and things to improve stuff.

00:11:56.160 So literally this drone company built the software that scans in and it knows how to navigate the real world, goes into the plant, scans all the pipes, and then takes that 3D drawing and builds a digital twin of that building so that, you know, the maintenance team can look at it through a completely different lens and try to assess like, okay, what are we dealing with here, right?

00:12:19.660 way faster than doing it manual

00:12:21.760 and having to have somebody like redesign

00:12:24.620 these buildings in a CAD file.

00:12:27.040 That's just the beginning.

00:12:28.600 So building software as a service

00:12:30.880 to provide infrastructure, workflow,

00:12:35.000 analysis of the digital twins,

00:12:37.600 the management of it,

00:12:38.860 and just getting into that space.

00:12:40.920 Like you're literally at the beginning

00:12:43.460 of a completely new segment of technology

00:12:47.900 that is growing that you just,

00:12:50.720 if you're in it, you will be successful.

00:12:52.760 So be sure to check out some of the printers,

00:12:55.180 the 3D and 4D printers,

00:12:56.960 and just the technology available in this space.

00:12:59.820 The best way to do that is just go to the conference.

00:13:02.460 Go to the number one conference

00:13:03.600 where digital twinning is the topic du jour.

00:13:06.540 Go there, talk to the vendors,

00:13:08.340 and figure out where's the hook,

00:13:09.740 where's the opportunity to enter the market.

00:13:11.520 Number six is no-code platforms.

00:13:14.560 Now, here's the crazy part.

00:13:15.660 If you've never heard of Bubble

00:13:18.400 or many of these other no-code platforms,

00:13:20.800 let me just tell you,

00:13:21.940 there is software and companies being built

00:13:24.760 that have been configured on top of these no-code platforms

00:13:29.720 that are making millions of dollars per month.

00:13:33.040 You do not need to know how to write code anymore.

00:13:35.620 You need to have insight into the customer's problem

00:13:39.340 and then awareness of what the tool can do

00:13:42.560 and what APIs are available

00:13:44.660 or integrations or templates

00:13:46.280 so that you can configure all this incredibly easy

00:13:49.620 and build and deploy your software ASAP.

00:13:53.000 Like literally you can go from idea

00:13:54.900 to working software in the customer's hands within weeks.

00:13:59.040 You know, I actually have a friend Chance,

00:14:00.940 he's built a whole business

00:14:03.340 serving small business, lead generation,

00:14:05.760 workflow, CRM, automation,

00:14:07.920 all on top of another platform, okay,

00:14:10.740 that he didn't build that is a no-code platform

00:14:14.020 and people pay him hundreds of dollars per month

00:14:17.480 to use this platform

00:14:19.160 to manage their marketing and automation,

00:14:21.500 but he didn't write the code.

00:14:23.520 He doesn't maintain the code base.

00:14:25.760 The customers that are using it don't even know.

00:14:28.080 They think it's his software

00:14:29.320 and it was all built on top of no code.

00:14:32.040 So this is kind of like a weird gray zone

00:14:34.600 because some of you guys are like,

00:14:35.680 well, do I build a no code platform?

00:14:38.860 Look, if that's the way you wanna do it,

00:14:40.720 like my buddy Sean at GoHighLevel,

00:14:42.300 he's built an incredible business that on the surface people think is a crm software but

00:14:47.560 the way he built his api and the way he created his templating features i mean literally there

00:14:52.960 are thousands and thousands of people that use his platform for their customers and nobody knows

00:14:58.300 about go high level like it is their own platform there's clients inside of sasca i mean they've

00:15:03.320 built incredibly successful businesses using no code platforms on top of sean's technology to

00:15:10.580 just solve customers problems, right? Like at the end of the day, customers like I have a problem,

00:15:14.540 I need a solution. I don't like to me, I don't care how it was built. I don't like it doesn't

00:15:18.920 matter to me. So you can actually either use an existing one if not like double click, there's

00:15:24.680 literally 14 plus different vendors that can do to have their pros and cons. And if you feel

00:15:30.300 ambitious, then maybe build your own, but it is definitely the future. I mean, even things like

00:15:36.280 air table if you haven't checked out air table we use it i mean it is a no code platform for

00:15:41.720 business tooling that allows you to build full-on applications in the web without knowing how to

00:15:47.400 write any code whatsoever that is a huge trend in sas i want to share these six core areas for you

00:15:55.720 to get creative in your mind and look at it and say okay well i think cyber security is interesting

00:16:00.040 or marketing is interesting or customer support or digital twinning whatever it is for you pick

00:16:04.520 the one that resonates with your soul your heart that you're like man i could spend the next five

00:16:09.080 years seven years ten years dedicated to this and go all in become obsessed allow yourself to just

00:16:17.880 learn everything you possibly can build the network build the relationships go to the events

00:16:23.400 read the blog post subscribe to the top podcast just bathe in the knowledge of that industry in

00:16:29.960 in that sector and look for the opportunities to build your breakout SaaS in 2023. That is my hope.

00:16:36.560 That is my desire. And that's why I shared all those different options. Those are the areas that

00:16:40.660 I'm investing in. And hopefully I see your idea out there in the wild and the opportunity to

00:16:46.360 partner with you. That would be incredible. If you're interested in that, leave a comment below.

00:16:50.880 Let me know that you're doing something in this space. I'll make sure my team sees that.

00:16:54.820 Just want to thank you guys for watching and I'll see you next week.

00:16:59.960 Thank you.

Dan Martell - January 09, 2023

These 6 SaaS Business Ideas Will Make You Rich (2026)

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