Dan Martell - These Books Will Make You Richer Than 97% of People

00:00:00.080 If you wanna make real money,

00:00:01.800 these are the four books you need to read.

00:00:03.800 I've read over 1,900 books about money, business, mindset,

00:00:07.960 and I'm also the author of a best-selling book,

00:00:10.120 but these four are by far the ones

00:00:12.080 that made me the most money.

00:00:13.480 Now, before we get into the first book,

00:00:15.080 we need a way to know whether a book is worth reading

00:00:17.200 or if it's just a waste of your time.

00:00:19.280 I call it just-in-time versus just-in-case reading.

00:00:22.120 I never read a book

00:00:23.880 unless I know it's a problem I'm having today.

00:00:26.400 You see, rich people read the book

00:00:28.640 It's gonna solve the problem

00:00:29.740 that's right in front of their face.

00:00:31.400 Do you think Elon Musk is sitting there

00:00:32.780 just reading books for fun?

00:00:34.140 No, he's like, I gotta make some new space material.

00:00:37.120 I gotta read all the books on just that topic.

00:00:39.640 Stop reading just in case to entertain yourself.

00:00:42.700 Start reading just in time to educate yourself.

00:00:45.760 I study books, I don't read them.

00:00:47.900 I study a book, I get an idea, I apply it in real time.

00:00:51.200 See, studying means learn, do, teach.

00:00:55.120 If you really wanna study a book, follow that process.

00:00:58.260 One thing that I learned and I apply

00:01:00.440 is worth 10 times more than 10 books

00:01:03.480 that I've read and finished and forget.

00:01:05.500 So now that we know how to identify a book

00:01:07.320 and even assess if it's worth reading,

00:01:09.120 let's get into book number one,

00:01:10.880 The Goal by Eliyahu Goldrath.

00:01:13.800 This is for the founder who has tried everything

00:01:16.980 in their business to grow

00:01:17.940 and still can't figure out

00:01:19.100 why their business won't move forward.

00:01:20.760 The theory of constraint is one of the most powerful

00:01:23.260 frameworks to understand where the bottleneck

00:01:25.540 is in the business.

00:01:26.840 If you think of any process from left to right,

00:01:29.680 you have things that are being done at each step.

00:01:32.440 And if for whatever reason within that process,

00:01:34.880 there's a bottleneck,

00:01:36.320 there's something that's compressing the throughput,

00:01:39.240 then the business can't grow to its potential.

00:01:41.560 Whenever I feel like the output,

00:01:43.860 sales, customers, products, whatever I'm building,

00:01:47.000 the output isn't coming out as fast as I need it to,

00:01:50.340 I always work my way up until I find waste.

00:01:53.520 Because waste means there's a lot of stuff happening

00:01:55.960 before the people at the next stage can use that

00:01:58.800 to actually move the throughput forward.

00:02:00.600 What I love about this book is it argues

00:02:02.840 that if you have a bottleneck to increase your throughput,

00:02:05.700 you have to take all your resources

00:02:07.500 and attack the bottleneck.

00:02:09.140 If I make cars and I have two chassis, 16 wheels,

00:02:13.420 and one engine being made every day,

00:02:15.500 what is my bottleneck?

00:02:16.800 The engine.

00:02:17.800 So if somebody comes to me and says,

00:02:19.020 hey, Dan, I have a way where we can double

00:02:20.920 the wheel production from 16 to 32,

00:02:23.400 I would go, thank you, not needed.

00:02:25.520 Let's make more engines.

00:02:27.080 Do you see how that works?

00:02:28.040 The argument is that in any business,

00:02:30.200 there is one problem, one bottleneck, one challenge

00:02:33.520 that if you solve,

00:02:34.840 it'll increase the throughput of your business.

00:02:37.160 And that's what you should be focusing on.

00:02:38.780 Focus stands for follow one course until successful.

00:02:42.500 What's the course?

00:02:43.500 Theory of constraints tells you how to find it.

00:02:45.720 If you haven't heard of the algorithm by Elon Musk,

00:02:48.700 he literally codified that into how he solves problems,

00:02:52.400 how he builds businesses.

00:02:53.900 Now it's one step within there,

00:02:55.920 but the whole philosophy is that we have to figure out

00:02:58.260 how to find where the limit is.

00:02:59.720 The way you do that is you increase the amount of volume

00:03:02.740 through the system to figure out where the bottleneck is.

00:03:05.040 And then it'll make it obvious.

00:03:06.840 Sometimes because the business is so small

00:03:08.760 and things move so slow,

00:03:10.180 it's hard to find out where the real bottleneck is.

00:03:12.480 You wanna find it, ask yourself this question.

00:03:14.740 If I tripled the amount of customers you have

00:03:17.240 this month to next month, what breaks?

00:03:19.760 Everybody that you know about in business uses this.

00:03:22.720 Jeff Bezos makes this book required reading

00:03:24.880 for all of his executives.

00:03:26.200 It's how they scaled Amazon Prime

00:03:27.980 so that they could ship all these products

00:03:30.000 for a subscription

00:03:30.760 without having their whole operations collapse.

00:03:33.540 With all that being said,

00:03:34.580 here's how you can find your bottleneck

00:03:36.340 by using the theory of constraints.

00:03:38.380 Number one, you gotta map the flow of money

00:03:40.660 in your business.

00:03:42.060 Left side ideas, right side cash in your bank account.

00:03:45.180 Think about that.

00:03:45.860 And that is everything from an idea,

00:03:47.920 to build a product, to market the product,

00:03:49.680 to talk to customers, to get them to give you money,

00:03:51.540 to onboard the customers to make sure they're happy,

00:03:53.540 make sure they buy more stuff.

00:03:54.940 And that means money in your bank account.

00:03:56.920 So map out all the steps.

00:03:58.600 Now I know most people watch this and say,

00:04:00.480 well, I have a marketing problem.

00:04:02.160 You may and you may not.

00:04:03.320 You think that's the bottleneck,

00:04:04.920 but you might have a bigger problem.

00:04:06.500 You might have an offer problem.

00:04:08.040 Then you'll never figure this out

00:04:09.340 if you don't follow that step.

00:04:10.960 Step two, find the steps where things are piling up.

00:04:14.000 Like I said, ideas are a place where things pile up.

00:04:17.760 If everybody on your team has all these awesome ideas,

00:04:20.900 but nothing's getting executed,

00:04:23.000 then that might be where the bottleneck sits.

00:04:25.480 Dive into each one of these steps

00:04:26.980 where you see things piling up and ask yourself,

00:04:29.380 do I have a people problem, a process problem,

00:04:31.280 or a profit problem?

00:04:32.560 And then the third, most important,

00:04:34.660 is you have to focus on this step until it's fixed.

00:04:37.240 Stay on the problem.

00:04:39.020 Don't move on the problem.

00:04:40.300 Stay on it.

00:04:41.260 I see people, they're like, I got a problem.

00:04:42.960 They muck around with it.

00:04:44.120 They think it's solved and they move on.

00:04:45.740 And guess what?

00:04:46.580 Game of whack-a-mole.

00:04:47.400 You're playing a game of whack-a-mole

00:04:48.640 in your business all the time.

00:04:49.820 bang, bang, bang, what's broken, can't fix it,

00:04:52.180 why does it fix it?

00:04:53.100 Stay on the problem, operationalize the problem,

00:04:55.660 document it, give it to somebody,

00:04:57.560 create a dashboard for the problem,

00:04:59.140 make sure it's always green, then you can move on from it.

00:05:01.900 And look, I get it.

00:05:03.040 You're already like, Dan, my to-do list is overflowing.

00:05:05.960 That's why you need to have some support in your life.

00:05:08.140 You need to get an executive assistant.

00:05:09.740 And most people just don't know what to give that person.

00:05:12.300 So if you want my internal playbook

00:05:14.180 on how I manage my executive assistant

00:05:16.000 and why I wrote my whole book, Buy Back Your Time,

00:05:18.280 Just find me on Instagram and DM me the word YouTube EA,

00:05:21.280 and I'll send it right over to you.

00:05:22.680 All right, so once you find your bottleneck, awesome,

00:05:25.600 you've got a target,

00:05:26.520 but most people start adding new things

00:05:28.200 to try to fix the next bottleneck

00:05:29.720 instead of removing the things,

00:05:31.240 which brings me to the second book,

00:05:33.320 The Effective Executive by Peter Drucker.

00:05:35.980 This book is one of my favorites.

00:05:37.680 Yes, for entrepreneurs, but honestly, all executives,

00:05:40.540 anybody that wants to be a high performer,

00:05:42.140 anybody who's just trying to be more in their life,

00:05:44.080 it is so good.

00:05:45.360 It helps people that are ambitious

00:05:47.300 deal with the world, the noise, the pressure, the distractions. As Drucker says often,

00:05:52.780 effectiveness isn't talent, it's a habit. His core habit that he argues about nonstop in this book

00:05:59.440 is you got to concentrate on a few things that produce outstanding results, also known as

00:06:04.160 leverage. And that means killing everything that doesn't support moving forward. And that's what

00:06:09.240 Drucker calls abandonment. So you can't add focus. You can't add more stuff. You will just get

00:06:14.520 overwhelmed you can only remove distractions it stops you from doing the thing that's going to

00:06:19.000 get your results the craziest example of this i thought i was reading a typo when i read it was

00:06:23.720 when elon decided to go all in on robotics and he calls up the team and says hey we're going to shut

00:06:28.740 down the model s and model x production line he stopped making a car to focus on what he knows is

00:06:35.440 going to be the big idea that's crazy and awesome so let's be inspired a little tiny bit by some of

00:06:42.320 those brave decisions. Every founder I coach, I give them the exact same process. Essentially make

00:06:48.340 a list of everything you remove this year. Not the things you add. Everybody's got that. It's

00:06:52.820 the business plan. They celebrate. The team knows about it. I'm curious. What did you stop doing?

00:06:57.900 What did you say no to? What did you cut? Because I'm never impressed with people that just keep

00:07:03.640 adding new ideas. I'm impressed with the person who says, hey, I think we should get rid of this

00:07:09.020 because these things are actually not doing anything.

00:07:11.640 The person who can remove waste,

00:07:13.600 subtract things from the business

00:07:15.260 and have the business continue to thrive,

00:07:17.460 if not actually be more profitable and grow faster,

00:07:20.400 that person in my life is highly rewarding.

00:07:22.980 So here's what Drucker teaches in the book.

00:07:25.240 Number one, we have to track our time.

00:07:27.340 We gotta figure out where are we spending our time.

00:07:29.360 Most people think, no, I worked on this all week,

00:07:31.180 I worked on this all week.

00:07:32.260 And then it's like, no,

00:07:33.460 if you actually had a timer go off every 15 minutes

00:07:36.660 and you wrote down what you did,

00:07:38.040 you would forget that you spent seven hours

00:07:40.540 mindlessly scrolling social media.

00:07:42.620 Just saying.

00:07:43.560 Once you know, you can't hide from the fact of

00:07:45.600 are you actually doing the work?

00:07:47.640 The second thing is you cut ruthlessly.

00:07:49.900 The 95-5 rule argues the same thing

00:07:51.860 that Drucker talks about,

00:07:52.680 which is that 5% of your activities

00:07:54.420 are driving 95% of your result,

00:07:56.620 which means let's find where are those 95% of the things

00:08:00.300 that we just gotta cut.

00:08:01.540 And this is tough because people are like,

00:08:03.220 what are you saying?

00:08:03.780 I gotta say no to this person.

00:08:05.220 I gotta say no to that opportunity.

00:08:06.520 I gotta say no to having a coffee meeting

00:08:08.640 or somebody picking my brain

00:08:09.760 or a random introduction to somebody that I don't know

00:08:12.500 that a friend that I hardly know made an intro to me

00:08:14.540 and I'm gonna give up an hour of my calendar.

00:08:16.900 Yes, you're gonna have to do that.

00:08:19.000 It's not what you say yes to,

00:08:20.860 it's what you say no to

00:08:22.020 that's gonna help you grow your life.

00:08:23.480 Number three is now we have the big rocks,

00:08:26.140 we have the big projects.

00:08:27.340 Those are in our calendar

00:08:28.680 and I always say we gotta honor that calendar.

00:08:31.000 If it's there, it's for a reason, do the work.

00:08:34.080 Don't get distracted.

00:08:35.100 it. Turn off your notifications. Don't let people walk by and do what I call gas meetings. Got a

00:08:40.640 second meeting. Stop it. That's why you have to batch your meetings of similar things or take

00:08:45.120 like small tasks and put them into a block and really just execute against them. And the last

00:08:50.080 one is asking yourself a powerful question. What's the one thing and only the one thing that you can

00:08:56.020 do today that actually matters? Now I know you're like, but I got 14. What's the one? But Dan, I

00:09:01.880 can't pick one. There's too many. I got three. I got four. This is really important. No,

00:09:06.080 there's one, one bottleneck, one thing. Do that first. That's the 5% that'll get you 95% of

00:09:13.460 results. So the effective executive will teach you how to remove things from your calendar.

00:09:17.880 That's awesome. Now you've got more time. The next book will tackle all the limiting beliefs

00:09:22.940 that's holding you back from starting the things you know you got to do. Book number three,

00:09:27.620 Feeling is the Secret by Neville Goddard.

00:09:30.760 Anybody in the mental mindset belief space

00:09:34.640 knows this is the Bible, at least Neville.

00:09:37.180 Neville's the OG.

00:09:38.360 He's written dozens of books.

00:09:39.920 I've read them all.

00:09:41.140 This for me is the one you gotta read.

00:09:43.160 His whole argument is that your income,

00:09:45.900 your bank account is a ceiling

00:09:47.440 and it's tied to your identity.

00:09:49.040 And if you wanna win, if you wanna live up,

00:09:51.100 you want your bank account to fill up,

00:09:52.940 then you have to live in the feeling

00:09:54.900 of what you want to show up in your life most people say all the things they don't want they

00:09:59.780 don't realize this they're like well i don't have any money and oh my gosh i can't pay for this and

00:10:03.460 this is costing too much and they don't even hear themselves if you can teach yourself how to rewire

00:10:08.260 your identity you will literally watch your whole life change around you it's wild to watch i've

00:10:13.460 helped so many people do this and it all comes from neville you have to act like the person you

00:10:19.060 want to be before you actually get any of it i always tell these kids i mentor you got mr grumpy

00:10:25.300 face and you got mr happy face who do you think the world wants to see win grumpy face happy face

00:10:31.060 happy face wins grumpy face is always wondering why happy face is doing better than him in the book

00:10:36.900 there's this great quote and it pretty much says the world is a mirror forever reflecting back to

00:10:41.780 you that which you are within goddard calls this framework living in the end for years i wrote down

00:10:49.060 I am an Ironman, I am an Ironman, I am an Ironman.

00:10:53.500 You gotta understand, when I was writing that 12 years ago,

00:10:56.540 I hadn't even ran a marathon.

00:10:58.220 I couldn't even swim.

00:10:59.420 I never even went on one of them dinky bikes

00:11:02.180 where you gotta wear a bunch of spandex.

00:11:03.720 But I just thought, what is the peak expression of health?

00:11:07.740 Ironman was that for me.

00:11:09.020 I was trying to be the best version of myself.

00:11:10.520 So I wrote down, I am an Ironman for years

00:11:13.480 before I ever even attempted anything

00:11:16.700 that looked like a triathlon.

00:11:17.880 But then one day, one conversation with my friend, Nick,

00:11:21.440 turned my whole life upside down.

00:11:23.420 And it started with a sprint triathlon

00:11:25.740 to then an Olympic distance sprint

00:11:28.020 to an Olympic distance triathlon.

00:11:29.860 And next thing you know, I'm doing a half Ironman

00:11:32.280 to a full Ironman, and now I've done seven Ironmans.

00:11:35.320 And it all started with the belief,

00:11:37.500 the identity that I am an Ironman.

00:11:40.500 Can you make a commitment to who you are

00:11:43.820 without any proof in the world that that is who you are?

00:11:47.520 Some people will not understand this.

00:11:49.020 People will argue with me.

00:11:49.900 Well, that makes no sense, Dan.

00:11:51.080 That's like, that's like you're lying to yourself.

00:11:54.780 People lie to themselves all day, all day.

00:11:58.080 Notice that I didn't say I will be an Ironman.

00:12:01.000 I wrote down, I am an Ironman.

00:12:03.280 That I am statement is a powerful freaking tool.

00:12:06.680 Cause I know this, what you tell yourself in your mind,

00:12:10.220 not out loud, will be what you live out in the real world.

00:12:14.400 If you think you're valuable, valuable things come to you.

00:12:17.260 If you think you're resourceful, you will be resourceful.

00:12:19.780 If you think you deserve it, you will ask for it.

00:12:22.360 Most people have no idea that the world isn't as it is,

00:12:25.020 the world is as you are.

00:12:26.460 In his book, Goddard calls this living in the end

00:12:28.960 and there's six parts to it.

00:12:30.460 Number one, we have to assume the feeling first.

00:12:33.900 Everything is a byproduct of how we feel.

00:12:35.980 If I told you there's $10 million in your bank account,

00:12:37.860 how are you gonna feel?

00:12:39.380 Whoa, Dan just wired $10 million in my bank account,

00:12:42.100 that feels great.

00:12:43.260 That feeling, act like that today.

00:12:45.180 The feeling comes first, the results come second.

00:12:48.120 Second part, sleep is your most powerful tool.

00:12:50.780 Now don't get me wrong, you lazy people out there,

00:12:53.200 don't go bed and be like, they told me to go to sleep,

00:12:55.420 I'm not gonna wake up.

00:12:56.580 No, when you are about to fall asleep,

00:12:59.560 your mind goes into this kind of like dream state

00:13:02.180 and I want you to plant in your subconscious

00:13:04.500 before you pass out what you want.

00:13:07.020 Fall asleep every night, feeling as if it's already done.

00:13:10.720 Be in the energy.

00:13:12.480 I visualize it, I know what I wanna create in my life,

00:13:14.780 I've been there.

00:13:15.880 By the time that future and my reality comes together,

00:13:19.220 it will feel so familiar

00:13:20.620 because I've been there a thousand times.

00:13:22.520 Number three is you gotta speak from the identity,

00:13:25.160 not towards it.

00:13:26.260 Drop the I want and I'm trying

00:13:28.640 and start using language that says I am.

00:13:31.360 We are, not we will, it'd be nice.

00:13:34.420 No, this is what I'm doing.

00:13:36.060 Subtle, but it's a game changer.

00:13:37.840 Not I want to be rich, not I'm trying to be rich,

00:13:40.360 is I am rich.

00:13:41.780 I am rich.

00:13:42.720 You can decide to be rich right now.

00:13:44.080 but I don't have any money in my bank account.

00:13:45.660 That's okay.

00:13:46.700 Rich is a feeling first.

00:13:48.200 See how that works?

00:13:49.140 Number four, your self-concept is the real lever.

00:13:52.660 The outside world that you think is so important

00:13:55.540 in other people's opinion of you

00:13:56.900 and how you're living your life,

00:13:58.180 those things are just a reflection

00:14:00.320 of what you believe inside.

00:14:02.420 So if you wanna have the most power,

00:14:04.080 the highest form of leverage,

00:14:06.060 change that inner image first

00:14:07.740 and the outside world will follow.

00:14:09.680 Number five, the gap between assuming the identity

00:14:13.920 and seeing the results is where most people quit.

00:14:16.800 Most people try and try and try,

00:14:19.520 and after three weeks, they give up.

00:14:21.420 And then there's the people

00:14:22.760 that just seem to magically make things happen

00:14:25.060 and people go, oh my God, they're so lucky.

00:14:27.180 No, they won in the quiet battles.

00:14:30.720 When nobody else was around,

00:14:32.260 they won those battles, those days.

00:14:34.580 Think of it this way.

00:14:35.860 Winners failed more than losers,

00:14:38.200 they just tried one more time.

00:14:39.880 You just have to persist without evidence.

00:14:41.960 And the last one, number six,

00:14:43.200 is live in the wish fulfilled.

00:14:45.200 Don't imagine getting there, imagine being there

00:14:48.640 and how would you live in that energy?

00:14:50.560 If you actually believe you have a million dollars

00:14:52.320 in bank account, I guarantee you're gonna walk down the street

00:14:54.580 with a little pep to your step.

00:14:55.720 You're gonna be shaking people's hand

00:14:57.280 with a little bit more confidence.

00:14:58.460 You're gonna be in meetings.

00:14:59.680 I got an idea.

00:15:00.780 Why all of a sudden you feel so confident about your idea?

00:15:03.240 I got $10 million in my bank account,

00:15:04.600 so I don't need you to care about my idea.

00:15:06.760 See how you will have this quiet confidence

00:15:09.560 when you start acting from that place.

00:15:11.520 If you do those, it'll change everything external,

00:15:14.680 but it starts internal.

00:15:16.260 Now, these three books, they're great.

00:15:18.600 This will get you going.

00:15:19.880 They'll help you find the bottlenecks.

00:15:21.460 They'll get rid of the distractions.

00:15:23.400 And now you start living from this like elevated identity.

00:15:26.340 But I genuinely believe this next book

00:15:28.340 might be the most important of them all.

00:15:30.540 Number four, Inner Excellence by Jim Murphy.

00:15:34.180 This is not just for business owners.

00:15:36.200 This is for everyone who is wondering

00:15:38.440 why things aren't going their way.

00:15:40.340 Murphy's a cool dude.

00:15:41.480 He reminds me of myself where he like did the business stuff,

00:15:44.100 but then studied the elite performers

00:15:45.980 and started to find the patterns.

00:15:48.000 When he studied 20 years of the top performers

00:15:51.140 and he realized there's some people

00:15:52.420 that had all the skills, high achievers and didn't win.

00:15:55.560 And then there's a people that had that

00:15:57.000 and actually won at the highest levels.

00:15:58.720 The people that failed, they gripped too hard on their life.

00:16:01.820 The ones that won realize it wasn't about that.

00:16:04.680 It was about letting go.

00:16:06.080 What Jim realized is that the harder you chase the outcome,

00:16:09.160 the worse you perform,

00:16:10.720 the more pressure you put on,

00:16:12.420 you've probably experienced this, right?

00:16:13.920 You like know you gotta give a talk

00:16:15.680 and you're like in your head about this talk 0.99

00:16:17.420 and you're like, oh my God, if I suck, 0.99

00:16:19.120 everybody's gonna know. 0.99

00:16:20.160 And then you like start stumbling across your words

00:16:22.700 and you're in your head and then you can't figure it out.

00:16:25.100 And then all of a sudden,

00:16:26.140 whatever you were worried about came true.

00:16:28.760 It's kind of crazy.

00:16:29.840 Versus when you sit down and have a coffee with a friend,

00:16:32.800 do you stress out?

00:16:34.300 What's the difference?

00:16:35.380 I'm pretty sure you don't put a lot of pressure

00:16:37.260 on having a conversation with a friend.

00:16:38.920 What happens is you gotta focus on your inputs,

00:16:41.680 what you put in, the intention, the prep,

00:16:43.900 the doing the practice, the outcomes, the results,

00:16:46.680 those are the byproduct of the inputs.

00:16:49.160 The private victories are what's celebrated in public,

00:16:52.500 but nobody sees the private victories,

00:16:54.080 that's what you can control.

00:16:55.580 The fix isn't trying harder and holding on

00:16:58.500 and trying to control,

00:16:59.340 it's actually letting go of what you can't control.

00:17:01.660 When I think of that book,

00:17:02.760 these are the three biggest lessons that I took away

00:17:05.280 that's allowed me to find another gear.

00:17:07.160 Number one is know your ideal performance state, your IPS.

00:17:11.080 This is knowing when you performed great, what was true.

00:17:15.220 What state did you get in?

00:17:16.840 You gotta get clear on exactly how you wanna feel

00:17:19.580 when you perform and how you do it.

00:17:22.380 Before I come in and I shoot,

00:17:23.940 the team and I have a checklist.

00:17:25.460 You think I just like come in here

00:17:26.660 and stand in front of a camera and blah, blah, blah, blah,

00:17:28.660 and I just mouth off?

00:17:29.900 No, there's a process.

00:17:31.720 Turn our phones off.

00:17:32.940 We talk about what I'm gonna talk about.

00:17:34.720 We get a pump in.

00:17:35.880 We hydrate, we make sure that the energy is set

00:17:38.920 way before I start talking.

00:17:40.640 If you feel good, you will play good.

00:17:42.720 Second is you gotta train the heart, not just the mind.

00:17:45.540 I learned a long time ago that your subconscious,

00:17:47.980 things you're not even aware of, it runs your performance.

00:17:50.440 Like did you ask your heart to beat right now

00:17:52.040 or did it just magically beat?

00:17:53.700 You can have that same effect on your life.

00:17:56.080 It's not logic or willpower, it's literally your heart.

00:17:59.680 You can train it to be fully engaged in the process

00:18:02.720 and at the same time be completely unattached

00:18:05.480 to the outcome.

00:18:06.340 As Ram Dass wrote about often,

00:18:08.240 it's being involved and unattached.

00:18:10.620 The third is you gotta redefine success.

00:18:12.380 Your only goal should just be about giving your best,

00:18:15.460 being present and being grateful,

00:18:17.680 and control what you can control,

00:18:19.520 and everything else, let it be.

00:18:21.680 If the weather changes, it is what it is.

00:18:23.780 If people don't show up the way you want them to,

00:18:26.220 it is what it is.

00:18:27.060 I can't control how other people are.

00:18:28.840 I just go, did I show up?

00:18:30.320 Did I do the work?

00:18:31.220 And then the scoreboard's gonna be what it's gonna be.

00:18:33.360 Most people define their success and their worth

00:18:36.080 on the outcomes that they create.

00:18:38.100 What they should be looking at is the inputs

00:18:40.120 that created those outcomes and celebrate those.

00:18:43.180 Whether the outcomes come or not, you can't control that.

00:18:45.960 You can only control those inputs

00:18:47.500 and that puts you in control.

00:18:49.360 This is a total game changer, not just for business owners,

00:18:52.240 but anybody that wants to be an even higher achiever.

00:18:54.920 So here's the deal, I gave you four incredible books

00:18:57.920 that impacted my life in a deep and powerful way.

00:19:00.420 And all I need from you is one thing.

00:19:03.160 I need you to make a commitment.

00:19:04.560 I need to know out of the four,

00:19:06.140 which one are you most likely to read?

00:19:07.920 I'm not even saying to buy it.

00:19:09.480 I'm just saying which one speaks your heart the most

00:19:11.660 and leave a comment below.

00:19:13.080 Now, if you wanna take it to another level,

00:19:14.660 you buy the book, you start reading it.

00:19:16.300 But again, just in time versus just in case,

00:19:18.500 if it's not the one you should be reading right now,

00:19:20.640 stay with what you got.

00:19:21.900 I care more that that is what you're doing,

00:19:23.780 that you just buy these books and collect them in some pile

00:19:26.100 that you might be already doing.

00:19:27.340 The winners aren't the ones that finished the book.

00:19:29.700 They're the ones who apply what they read.

00:19:31.980 they study the book, they execute against the book.

00:19:35.220 I have a sign above my door, it says default to action.

00:19:39.260 I don't care that people just consume knowledge,

00:19:41.660 I care that they take action.

00:19:43.280 And if you made it this far, I've got a secret for you.

00:19:45.680 And it's something I haven't shared with anybody.

00:19:47.760 I'm in the process of writing a leadership book

00:19:50.060 and it is gonna be a banger.

00:19:51.880 Two and a half years of writing, editing,

00:19:54.080 researching, interviewing, it is gonna be my best work.

00:19:57.260 It comes out early next year

00:19:58.860 and I just wanted to let you know

00:20:00.160 because I want you to stay tuned for it.

00:20:01.780 If you thought buyback your time was great,

00:20:03.900 this one is another level.

00:20:05.380 And remember, if you want my full EA playbook,

00:20:07.700 just find me on Instagram and DM me the word YouTube EA

00:20:10.400 and I'll send it right over.

00:20:11.620 Next up, if you're still thinking you don't have enough time

00:20:14.080 to read all these books, watch this video right here

00:20:16.460 and I'll teach you how to manage your time

00:20:18.240 to do the things you want.

Dan Martell - June 01, 2026

These Books Will Make You Richer Than 97% of People

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