Dan Martell - April 05, 2025


This is the biggest cheat code in business


Episode Stats


Length

25 seconds

Words per minute

250.3864

Word count

108

Sentence count

6


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

The cheat code to business is not using other people's money, but using the customer's money. I call it customer financing. When I just started off, Procter & Gamble wanted to buy some software, but I didn t have it. So I had to convince them to do customization so that they would pay me money ahead of time so that I could use that money to then build the actual software. And then I negotiated an IP ownership agreement where I had the ability to resell that same software to other people which made me a lot of money. And I still use pre-selling to

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 The cheat code to business is not using other people's money,
00:00:02.760 but using the customer's money.
00:00:04.160 I call it customer financing.
00:00:05.560 When I just started off, Procter & Gamble
00:00:07.420 wanted to buy some software, but I didn't have it.
00:00:09.660 So I had to convince them to do customization
00:00:11.440 so that they would pay me money ahead of time
00:00:13.780 so that I could use that money
00:00:15.000 to then build the actual software.
00:00:16.620 And then I negotiated an IP ownership agreement
00:00:19.060 where I had the ability to resell that same software
00:00:21.960 to other people, which made me a lot of money.
00:00:23.940 And I still use pre-selling to this day.