Dan Martell - This is the biggest cheat code in business

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00:00:00.000 The cheat code to business is not using other people's money,

00:00:02.760 but using the customer's money.

00:00:04.160 I call it customer financing.

00:00:05.560 When I just started off, Procter & Gamble

00:00:07.420 wanted to buy some software, but I didn't have it.

00:00:09.660 So I had to convince them to do customization

00:00:11.440 so that they would pay me money ahead of time

00:00:13.780 so that I could use that money

00:00:15.000 to then build the actual software.

00:00:16.620 And then I negotiated an IP ownership agreement

00:00:19.060 where I had the ability to resell that same software

00:00:21.960 to other people, which made me a lot of money.

00:00:23.940 And I still use pre-selling to this day.

Dan Martell - April 05, 2025