Dan Martell - This is the Replacement Ladder (For Hiring)

00:00:00.000 This is the exact sequence of hires you need to build a business that doesn't need you.

00:00:04.680 I call it the replacement ladder. It starts at the first rung of the ladder. This is everything

00:00:09.040 that shows up in your email, processing responses and communication and scheduling. Having somebody

00:00:14.280 support you on the first rung will unlock everything for you. The second rung is delivery.

00:00:18.980 Anything involved in servicing the customer that bought your product or service. So everything from

00:00:24.080 support, scheduling, onboarding, retention. The third rung is marketing. You want somebody to

00:00:29.740 wake up every day, making sure that your website traffic, your social media posts, newsletter,

00:00:34.440 it's set up to build an ongoing marketing engine. The fourth rung is sales. If you can have somebody

00:00:40.380 else that deals with all the sales opportunities, all the conversations, all the follow-up while you

00:00:45.580 are sleeping or traveling, which is the entrepreneurial dream. The fifth rung is

00:00:49.740 leadership. And this might be where you start investing the most money in the right talent,

00:00:53.380 but they're really building out your business engine so that you can continue to scale.

Dan Martell - November 22, 2024