This is the Replacement Ladder (For Hiring)
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Summary
This is the exact sequence of hires you need to build a business that doesn't need you. I call it the " Replacement Ladder" and it starts at the first rung of the ladder. This is everything that shows up in your email, processing responses and communication and scheduling. Having somebody support you on the 1st rung will unlock everything for you.
Transcript
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This is the exact sequence of hires you need to build a business that doesn't need you.
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I call it the replacement ladder. It starts at the first rung of the ladder. This is everything
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that shows up in your email, processing responses and communication and scheduling. Having somebody
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support you on the first rung will unlock everything for you. The second rung is delivery.
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Anything involved in servicing the customer that bought your product or service. So everything from
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support, scheduling, onboarding, retention. The third rung is marketing. You want somebody to
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wake up every day, making sure that your website traffic, your social media posts, newsletter,
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it's set up to build an ongoing marketing engine. The fourth rung is sales. If you can have somebody
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else that deals with all the sales opportunities, all the conversations, all the follow-up while you
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are sleeping or traveling, which is the entrepreneurial dream. The fifth rung is
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leadership. And this might be where you start investing the most money in the right talent,
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but they're really building out your business engine so that you can continue to scale.