Dan Martell - September 25, 2023


this is why you’re not successful…

Hosted by
Dan Martell
Mentioned
Matt
80% done by somebody else is 100% f＊cking awesome How I use N.E.T. Time to be productive

Episode Stats


Length

9 minutes

Words per minute

174.93

Word count

1,733

Sentence count

34


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I sit down with Dan Martell to talk about how he went from a 9-5 job to a full-time entrepreneur in less than a decade. We talk about his journey, how he got to where he is today, and how he's going to continue to do it for the rest of his life.

Transcript

Transcript generated with Whisper (turbo).
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.640 Every time I do these coaching sessions, people come in with what they got, and I ask them what they want, and oftentimes what they got is not what they want.
00:00:12.760 It's just you don't want to make the mistake of being successful in something else.
00:00:19.480 If I could do just one thing, I would perform for the rest of my life.
00:00:24.720 Then that's the question, is why aren't you just doing that?
00:00:30.000 what is up my elite founders i've got something special that i want to do just for you here's
00:00:42.000 what i'm doing testimonial contests this is how it works i need you to shoot a video and i want
00:00:47.760 you to share three core things if you win wait till you hear what i'm going to do one i want you
00:00:52.800 to share your biggest financial impact financial impact brother that is easy 25 000 in 11 days
00:01:02.480 almost a million dollars of increased revenue we've done 1.6 million i've been selling like
00:01:08.160 crazy that would not be the case if it wasn't for dan martell and his program second thing would be
00:01:14.400 how did you feel before starting to work with me as your coach i was stressed out to the max honestly
00:01:20.400 we were broken i was struggling stalled out second not feeling capable we were gonna be losing one
00:01:24.880 of our largest clients flailing away no real true systems and processes before working with dan i
00:01:30.880 wasn't clear on the 10x vision of me that wasn't like believing it 100 of the time third part is
00:01:37.280 now what does your life look like i know i'm on the right path my confidence is at an all-time
00:01:42.480 high what dan really did for me is that he gave me the permission to dream bigger i am making
00:01:48.720 rocket pace towards my vision i'm more creative i'm more happy the winner is going to get all
00:01:54.960 expense paid flight do a half day vip with me half day vip is thirty thousand dollars we're
00:02:00.240 gonna have a blast driving to the airport we've got two guys coming in town marlu and stefan
00:02:07.120 stefan dyer costa rican living in toronto former banker turned comedian and entrepreneur so they
00:02:12.800 won the contest and the winner gets a full day with me behind the scenes follow me around we do
00:02:18.240 some coaching i got a few surprises for them i'm going to be picking them up at the airport
00:02:22.480 and two i'm going to be bringing wake surfing in the morning so we got a whole day
00:02:26.800 What's up boys?
00:02:33.800 I feel like I should have had a sign, now I feel horrible, so good to see you man.
00:02:38.100 Welcome to Kelowna.
00:02:53.100 Have you ever heard of the 100 no concept?
00:02:56.100 no the hundred no's man oh dude this will change your life well the idea is if you're in sales or
00:03:03.160 anything really your job every day is to get to a hundred no's and you don't stop until you get
00:03:08.020 a hundred no's see what do most people do they try to wake up to get yeses right so they set a goal
00:03:13.480 of three yeses if you do a hundred no's statistically you'll hit your goals how can i
00:03:18.520 scale this business more yeah so you only got two options right you either figure out where the value
00:03:24.080 chain exists regardless of how the market moves or you just really refine everything so that when
00:03:29.600 the market comes back you can own it because like at the end of the day there's like different value
00:03:34.140 streams in every business model wholesale is a good one but it's on the bottom it's a great
00:03:39.140 entry it's like agency it's like consulting freelance a great place to start but you know
00:03:43.240 eventually you got to figure out productized services you got to scale you might decide to
00:03:46.640 do a physical product or digital product you know what i mean you're going to move up the value
00:03:49.980 stack. The key is, is always measure revenue. Cause like oftentimes people have setbacks and
00:03:55.160 then they'll give themselves an out for not producing, but it's not about not producing.
00:03:58.480 It's about identifying the slowdown, being creative, figure out what the next move is,
00:04:02.960 and then going for it. Here's the big difference about the way I recruit than I think most people
00:04:08.320 do is I look for the default behaviors that show me that they're already the person I want them to
00:04:13.560 be. When I'm recruiting, my first reply to them was what book did you read in the last 90 days
00:04:18.180 to help your life and a lot of them are like well i've been busy blah blah blah summertime hey cool
00:04:23.060 have a great day like i'm good if you're not even reading books right now we're not vibing at the
00:04:27.740 same level right physical energy physical presence show me that your energy is important to you
00:04:32.720 because if we're running i can't have you slow down don't make me walk they gotta want it man
00:04:37.260 they gotta want to fight to me reading every day it's almost like a necessity reading for me
00:04:42.620 is the starter in a car every morning i gotta read like 10 pages but oftentimes i go longer
00:04:49.160 of information that gets my mind expanding
00:04:52.740 the difference between self-employed a freelancer versus an owner is the owner thinks through the
00:05:07.280 lens of how do I build the machine yeah see what I'm saying so like if I owned your business I would
00:05:14.140 go okay who's the customer what's the model where's my bottle next theory of constraints
00:05:19.160 like sales so automate like create a process for training like I could do that that's not the hard
00:05:24.740 part the hard part is going to get deals right so then I ask myself well who sells to that customer
00:05:30.320 already so who sells a non-competing solution already to that customer and I say this is who I
00:05:35.800 we do this thing these are the results we get for people and I'm looking for
00:05:40.400 strategic partners that are open to adding it to their book of products you
00:05:46.600 want to have it so that other people are out there selling for you and all they
00:05:50.860 do is they have a link and they send people to it or they add it to them and
00:05:53.540 then you they pay you 3,500 you deliver then you build the machine so that's
00:05:59.540 what we got to figure out today
00:06:05.800 every time i do these coaching sessions people come in with what they got and i ask them what
00:06:22.120 they want and oftentimes what they got is not what they want it's just you don't want to make
00:06:28.360 the mistake of being successful in something else? If I could do just one thing, I would perform for
00:06:37.320 the rest of my life. Then that's the question, is why aren't you just doing that? What we need to
00:06:44.220 figure out is how do we get you to do that all the time and monetize the sawdust around that,
00:06:51.700 but not make the mistake of making the other stuff the sawdust the business. That's the mission.
00:06:58.360 I've got this ladder I'm building to get to that point.
00:07:02.120 That's the bucket of success I'm going to pick off
00:07:04.160 off the top shelf, but I can't reach it.
00:07:05.660 I got to build this 10-foot ladder.
00:07:07.200 You build the ladder and you're on the way up.
00:07:09.480 You're having success.
00:07:10.340 You have opportunities and you're building the ladder.
00:07:12.140 You're building the ladder.
00:07:13.400 Imagine you get to the top of that ladder
00:07:15.420 and realize, and you're successful,
00:07:20.360 that the thing that you were going to get out of that bucket
00:07:23.040 is actually not that bucket.
00:07:25.020 It's on the other wall.
00:07:28.360 This is what happens every day to people
00:07:30.420 is that they don't give themselves permission
00:07:33.880 to do the thing that they would do
00:07:36.300 if nothing else was needed.
00:07:38.360 And I don't want to help you drive to an outcome
00:07:44.980 that isn't what you want
00:07:49.100 because that's my biggest fear in life
00:07:52.120 is helping people rush towards an outcome
00:07:55.320 that if they actually fast forwarded and went there,
00:07:58.160 they would step back and go like,
00:07:59.880 actually, that's not what it is.
00:08:01.820 I thought I had to get there by going this way.
00:08:04.560 People say to me, I really wanna do this thing,
00:08:07.280 which is Z, but I feel like I gotta go A, B, C, D, E, F, G
00:08:11.820 to get to Z.
00:08:13.160 And I go, or you start with Z,
00:08:17.240 and then you figure out what needs to be true
00:08:18.680 to make Z the thing.
00:08:20.240 That's the problem we should solve.
00:08:21.920 this is like amazing to have the clarity and when you have that level of clarity
00:08:29.560 you can say no so much quicker and say yes so much quicker and then you can tell people what
00:08:36.140 you want absolutely right you got to tell the world what you want i want you to ask yourself
00:08:42.620 this question scan the last two weeks of your life how many times have you told somebody else
00:08:48.300 this is what I want to create. Do you know anybody? So here's what I want to encourage
00:08:53.400 you to consider. On a daily basis, you should tell five people what you're trying to do in the
00:08:59.000 world and ask them, do you know anybody? Some of us, we think it and we visualize it and we're
00:09:05.800 trying to make this thing happen, but we never actually say out loud the guy, Matt, who just
00:09:11.080 came here, hey, Matt, I'm trying to do this. Do you know anybody? And him go, oh yeah, my buddy,
00:09:17.060 mark you mind making an intro to mark cool just most people don't ask or you dismiss it you think
00:09:21.840 well this guy wouldn't know that person it's almost like the difference between sitting back
00:09:25.700 and like waiting for the world to happen to you versus like engaging with it think about this
00:09:30.980 so joseph campbell has this quote and it is awesome the cave you fear to enter most holds
00:09:36.780 the treasure that you seek what cave do you fear to enter most sometimes we don't know but the
00:09:46.600 answer to that question is your biggest unlock. What am I scared of? That's where the treasure
00:09:52.520 that I seek lies.