Dan Martell - September 25, 2023


this is why you’re not successful…


Episode Stats

Length

9 minutes

Words per Minute

174.92682

Word Count

1,733

Sentence Count

34


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.640 Every time I do these coaching sessions, people come in with what they got, and I ask them what they want, and oftentimes what they got is not what they want.
00:00:12.760 It's just you don't want to make the mistake of being successful in something else.
00:00:19.480 If I could do just one thing, I would perform for the rest of my life.
00:00:24.720 Then that's the question, is why aren't you just doing that?
00:00:30.000 what is up my elite founders i've got something special that i want to do just for you here's
00:00:42.000 what i'm doing testimonial contests this is how it works i need you to shoot a video and i want
00:00:47.760 you to share three core things if you win wait till you hear what i'm going to do one i want you
00:00:52.800 to share your biggest financial impact financial impact brother that is easy 25 000 in 11 days
00:01:02.480 almost a million dollars of increased revenue we've done 1.6 million i've been selling like
00:01:08.160 crazy that would not be the case if it wasn't for dan martell and his program second thing would be
00:01:14.400 how did you feel before starting to work with me as your coach i was stressed out to the max honestly
00:01:20.400 we were broken i was struggling stalled out second not feeling capable we were gonna be losing one
00:01:24.880 of our largest clients flailing away no real true systems and processes before working with dan i
00:01:30.880 wasn't clear on the 10x vision of me that wasn't like believing it 100 of the time third part is
00:01:37.280 now what does your life look like i know i'm on the right path my confidence is at an all-time
00:01:42.480 high what dan really did for me is that he gave me the permission to dream bigger i am making
00:01:48.720 rocket pace towards my vision i'm more creative i'm more happy the winner is going to get all
00:01:54.960 expense paid flight do a half day vip with me half day vip is thirty thousand dollars we're
00:02:00.240 gonna have a blast driving to the airport we've got two guys coming in town marlu and stefan
00:02:07.120 stefan dyer costa rican living in toronto former banker turned comedian and entrepreneur so they
00:02:12.800 won the contest and the winner gets a full day with me behind the scenes follow me around we do
00:02:18.240 some coaching i got a few surprises for them i'm going to be picking them up at the airport
00:02:22.480 and two i'm going to be bringing wake surfing in the morning so we got a whole day
00:02:26.800 What's up boys?
00:02:33.800 I feel like I should have had a sign, now I feel horrible, so good to see you man.
00:02:38.100 Welcome to Kelowna.
00:02:53.100 Have you ever heard of the 100 no concept?
00:02:56.100 no the hundred no's man oh dude this will change your life well the idea is if you're in sales or
00:03:03.160 anything really your job every day is to get to a hundred no's and you don't stop until you get
00:03:08.020 a hundred no's see what do most people do they try to wake up to get yeses right so they set a goal
00:03:13.480 of three yeses if you do a hundred no's statistically you'll hit your goals how can i
00:03:18.520 scale this business more yeah so you only got two options right you either figure out where the value
00:03:24.080 chain exists regardless of how the market moves or you just really refine everything so that when
00:03:29.600 the market comes back you can own it because like at the end of the day there's like different value
00:03:34.140 streams in every business model wholesale is a good one but it's on the bottom it's a great
00:03:39.140 entry it's like agency it's like consulting freelance a great place to start but you know
00:03:43.240 eventually you got to figure out productized services you got to scale you might decide to
00:03:46.640 do a physical product or digital product you know what i mean you're going to move up the value
00:03:49.980 stack. The key is, is always measure revenue. Cause like oftentimes people have setbacks and
00:03:55.160 then they'll give themselves an out for not producing, but it's not about not producing.
00:03:58.480 It's about identifying the slowdown, being creative, figure out what the next move is,
00:04:02.960 and then going for it. Here's the big difference about the way I recruit than I think most people
00:04:08.320 do is I look for the default behaviors that show me that they're already the person I want them to
00:04:13.560 be. When I'm recruiting, my first reply to them was what book did you read in the last 90 days
00:04:18.180 to help your life and a lot of them are like well i've been busy blah blah blah summertime hey cool
00:04:23.060 have a great day like i'm good if you're not even reading books right now we're not vibing at the
00:04:27.740 same level right physical energy physical presence show me that your energy is important to you
00:04:32.720 because if we're running i can't have you slow down don't make me walk they gotta want it man
00:04:37.260 they gotta want to fight to me reading every day it's almost like a necessity reading for me
00:04:42.620 is the starter in a car every morning i gotta read like 10 pages but oftentimes i go longer
00:04:49.160 of information that gets my mind expanding
00:04:52.740 the difference between self-employed a freelancer versus an owner is the owner thinks through the
00:05:07.280 lens of how do I build the machine yeah see what I'm saying so like if I owned your business I would
00:05:14.140 go okay who's the customer what's the model where's my bottle next theory of constraints
00:05:19.160 like sales so automate like create a process for training like I could do that that's not the hard
00:05:24.740 part the hard part is going to get deals right so then I ask myself well who sells to that customer
00:05:30.320 already so who sells a non-competing solution already to that customer and I say this is who I
00:05:35.800 we do this thing these are the results we get for people and I'm looking for
00:05:40.400 strategic partners that are open to adding it to their book of products you
00:05:46.600 want to have it so that other people are out there selling for you and all they
00:05:50.860 do is they have a link and they send people to it or they add it to them and
00:05:53.540 then you they pay you 3,500 you deliver then you build the machine so that's
00:05:59.540 what we got to figure out today
00:06:05.800 every time i do these coaching sessions people come in with what they got and i ask them what
00:06:22.120 they want and oftentimes what they got is not what they want it's just you don't want to make
00:06:28.360 the mistake of being successful in something else? If I could do just one thing, I would perform for
00:06:37.320 the rest of my life. Then that's the question, is why aren't you just doing that? What we need to
00:06:44.220 figure out is how do we get you to do that all the time and monetize the sawdust around that,
00:06:51.700 but not make the mistake of making the other stuff the sawdust the business. That's the mission.
00:06:58.360 I've got this ladder I'm building to get to that point.
00:07:02.120 That's the bucket of success I'm going to pick off
00:07:04.160 off the top shelf, but I can't reach it.
00:07:05.660 I got to build this 10-foot ladder.
00:07:07.200 You build the ladder and you're on the way up.
00:07:09.480 You're having success.
00:07:10.340 You have opportunities and you're building the ladder.
00:07:12.140 You're building the ladder.
00:07:13.400 Imagine you get to the top of that ladder
00:07:15.420 and realize, and you're successful,
00:07:20.360 that the thing that you were going to get out of that bucket
00:07:23.040 is actually not that bucket.
00:07:25.020 It's on the other wall.
00:07:28.360 This is what happens every day to people
00:07:30.420 is that they don't give themselves permission
00:07:33.880 to do the thing that they would do
00:07:36.300 if nothing else was needed.
00:07:38.360 And I don't want to help you drive to an outcome
00:07:44.980 that isn't what you want
00:07:49.100 because that's my biggest fear in life
00:07:52.120 is helping people rush towards an outcome
00:07:55.320 that if they actually fast forwarded and went there,
00:07:58.160 they would step back and go like,
00:07:59.880 actually, that's not what it is.
00:08:01.820 I thought I had to get there by going this way.
00:08:04.560 People say to me, I really wanna do this thing,
00:08:07.280 which is Z, but I feel like I gotta go A, B, C, D, E, F, G
00:08:11.820 to get to Z.
00:08:13.160 And I go, or you start with Z,
00:08:17.240 and then you figure out what needs to be true
00:08:18.680 to make Z the thing.
00:08:20.240 That's the problem we should solve.
00:08:21.920 this is like amazing to have the clarity and when you have that level of clarity
00:08:29.560 you can say no so much quicker and say yes so much quicker and then you can tell people what
00:08:36.140 you want absolutely right you got to tell the world what you want i want you to ask yourself
00:08:42.620 this question scan the last two weeks of your life how many times have you told somebody else
00:08:48.300 this is what I want to create. Do you know anybody? So here's what I want to encourage
00:08:53.400 you to consider. On a daily basis, you should tell five people what you're trying to do in the
00:08:59.000 world and ask them, do you know anybody? Some of us, we think it and we visualize it and we're
00:09:05.800 trying to make this thing happen, but we never actually say out loud the guy, Matt, who just
00:09:11.080 came here, hey, Matt, I'm trying to do this. Do you know anybody? And him go, oh yeah, my buddy,
00:09:17.060 mark you mind making an intro to mark cool just most people don't ask or you dismiss it you think
00:09:21.840 well this guy wouldn't know that person it's almost like the difference between sitting back
00:09:25.700 and like waiting for the world to happen to you versus like engaging with it think about this
00:09:30.980 so joseph campbell has this quote and it is awesome the cave you fear to enter most holds
00:09:36.780 the treasure that you seek what cave do you fear to enter most sometimes we don't know but the
00:09:46.600 answer to that question is your biggest unlock. What am I scared of? That's where the treasure
00:09:52.520 that I seek lies.