00:10:55.940And then the team members job is to get it done.
00:10:59.960Right. Which sounds weird because all the people that start things are willing to do the work, which I don't disagree.
00:11:05.940The problem is, is that I don't know about you, but I don't have unlimited hours in my week.
00:11:11.260Yeah, perfect. I will tell you the highest leverage thing you could possibly do with your time is get clear on what that 10 year and three year vision looks like and learn how to tell that story and tell it so often that anybody that interacts with you or your organization,
00:11:29.000including contractors, including the bank, including employees, including volunteers
00:11:33.140can communicate it to their spouse, their partner in life. Ideally at the same level
00:11:39.000of definition that you've given it to them, which means you got to be really simple, but
00:11:44.240big vision. Okay. What a lot of my clients do is they'll take that and they'll put it into a
00:11:49.460document called the vivid vision, which is a book by Cameron Harrell. Okay. And he talks about the
00:11:54.480vivid vision because it's kind of like building a house if I tell you I wanted to have a fireplace
00:12:00.440okay it's perfect perfect analogy because you you build houses okay so I tell you I wanted a fireplace
00:12:06.520in the house living room so what do you want you to live I want a fireplace so that's one version
00:12:10.280which is what we do all day right I want to build more buildings versus I give you a blueprint of
00:12:17.540the design of the fireplace so that's good but even better than that is here's a picture from
00:12:23.500house right the house website with all the pictures here's this see that fireplace i want
00:12:29.180that exact fireplace with the wood thing and the thing here and all the bricks and the way they did
00:12:34.700that i want that so what's the probability those three different ways of communicating what i want
00:12:40.220that i'm going to get exactly what i want at the end of the day right i give somebody a photo
00:12:47.580unless they're not incompetent they should be able to produce what i showed them
00:12:50.780What's happening is you don't have the photo, right?
00:13:34.960Do you see how you get more time back because you don't have to fix mistakes people made because they didn't understand the bigger picture?
00:13:41.860You can't get people collaborating on your behalf if they don't know what they're collaborating towards.
00:13:48.040so even your your donors if they don't know what you've got a vision to create they don't even know
00:13:53.000how to help you right right they may not even know that you're thinking about multi-family
00:13:58.520right but if you showed me a picture and it showed a map and it had your logo your company
00:14:05.720you know in in these four cities and a pictures of the building the exact buildings you're going
00:14:11.160to build and there's a number next to each one of them showing that there's four of these buildings
00:14:15.880and two of these buildings and a picture of a bunch of people that live in those buildings
00:14:19.960and like the the donors that you want the dream donors like these are the people in our society
00:14:24.600that we know that we want involved in this project and here's all the builders and the national
00:14:28.600builders and the the suppliers that are getting involved and you put that into a visual that is
00:14:33.400clear as day exactly what you want and you wake up every day and you put that in people's face and
00:14:51.180It's like when you do this, if you do it really well,
00:14:54.100you know, the rest of the stuff will take care of itself.
00:14:55.840But if we don't know what direction we're going,
00:14:57.820the way I think about it, I explain this often,
00:14:59.660is the difference between management and leadership.
00:15:03.380If I was in a jungle, and I got this from Stephen Covey
00:15:06.120in Seven Habits of Highly Effective People.
00:15:08.000I'm in a jungle, and I've got a bunch of people
00:15:10.240essentially bushwhacking they get the big machetes and they're clearing path okay the manager is
00:15:16.000ensuring that those people are being effective right they're properly trained their saws are
00:15:20.780are sharpened their their their blades are sharpened they're efficient they're they're
00:15:24.640kind of taking turns etc that's management the leader is the person that goes and climbs the
00:15:30.340tree to get above the canopy of the jungle to look out to ensure that they're going in the
00:15:35.460direction they want to and not off of a cliff does that make sense yeah totally yeah those are
00:15:40.640two completely different things so one of the responsibilities of the leader is to communicate
00:15:47.160and get clear about the vision and it's scary because the suit because you call your shot a lot
00:15:53.060of people listening to this they don't want to call their shot shot they i like this idea and
00:15:58.220then they don't do it and i know why they don't do it because in doing it i'm asking you to call
00:16:02.860your shot right right three points and if you don't get it everybody knows you didn't do it
00:16:11.100right but you can decide to be somebody that is willing to maybe not get 100 of what you're after
00:16:18.780but 80 but do it with half the effort or don't do it and know that it's going to be incredibly
00:16:25.860hard and the probability is 20 percent right see the difference so it's better to just call the
00:16:33.280shot get crystal clear of what you want to create make sure that everybody in your organization
00:16:37.900inside outside understand what it looks like can recite it to their partner in their life
00:16:43.220to the same depth of specificity so that it's just clear as day that's the mountain we're taking
00:16:49.760this is the journey i'm on you signed up since you're here in this room and every decision should
00:16:56.760be aligned with getting that mountaintop and if it's not it might be considered waste right
00:17:02.420that's how you build incredibly efficient teams and i'll tell you you want to raise money
00:17:11.640you'd be the one of the few people that would show up with that level of visibility into what
00:17:17.640we're building most non-profits do not have that defined they might have a mission statement
00:17:25.400yeah some values right they don't got a picture when i started the home building company with my
00:17:33.800brother pierre i still have the picture there was a map there were logos on it there was numbers
00:17:41.260there was him on the cover of home builders magazine there was it was clear as day this is
00:17:46.260we're gonna do i'm not surprised that he's done what he's done because we called the shot 10 years
00:17:54.260ago right any questions for me on that now my brain is just going now i gotta climb the tree
00:18:09.380look out there just just know that you have to be able to describe it to the same way you would
00:18:15.700about your current business yeah which a lot of people don't want to do that because it's too
00:18:21.700specific and it's not as fun it's kind of fun to just talk about generalities but it's it's way
00:18:26.660more powerful to say we will have a team of 37 people we will do x amount of revenue we will
00:18:32.580be in x amount of like not not 10 but like seven or nine people why is it nine it's like because
00:18:38.340when i looked at it and i thought about it we did this in this amount of time and this and this and
00:18:42.340amount of people we can do we can manage nine in this period so it's not like people confuse a
00:18:47.700vivid vision with a b hag a big hairy audacious goal okay big hairy audacious goals are almost
00:18:54.340designed to never be accomplished when elon musk says we will colonize mars
00:19:01.140like it's not like a 10-year plan it's that would be cool but that's what we're gonna do
00:19:08.100and if i hopefully i'm alive while it happens but if it's not it's still the mission
00:19:12.900right that's a big hairy audacious goal okay people confuse that with a 10-year vision or
00:19:20.020three-year vision right and and to me there's the difference so you can have this great vision of
00:19:25.620trying to change the way philanthropy happens or change the way the world works but there's
00:19:31.140also like concrete like this is the path of us getting on that journey i never thought about it
00:19:37.460that way for vhag but that makes a lot of sense to me um and i really like would you do would you do
00:19:46.420like i guess i do have a question you say three in ten years so would you have two different visions
00:19:51.220for where it would be in three and then where it would be in ten i do vivid vision visuals
00:19:58.420specificity high def for three years and then i do uh kind of a 10-year target vision seven to
00:20:08.980eight things that are true right and then every three years i reset so in three years i'll reset
00:20:15.540my vivid vision i'll reset the 10 10 year target and then what would be like the main components
00:20:21.300that you would focus on to have it that would be components of the vision like it's all the
00:20:26.500components of the business model okay right so my vivid visions for my companies there's a paragraph
00:20:33.860and visuals around customer success uh marketing sales um product like what is it what are we
00:20:42.180creating and i in my world i get my leaders to create that so they define the vivid vision for
00:20:47.940their own departments that's aligned with my bigger vivid vision for where i want to go
00:20:53.380So like I said, I know where we're going. They need to figure out how to get there. They take my vision, break it down into things they need to create to align with that. We put it all in one document, visualize it. And then that's what we share with partners, with our team members, new hires. Every time somebody applies for a job, go read this. If you're not aligned with creating this, feel free to hit the cancel meeting button.
00:21:19.980right right that makes sense yeah that being part of the yeah being part of like oh it's powerful
00:21:28.140you want to raise money you want to get partners donating product for free i mean like i'm telling
00:21:33.340you nobody like most businesses don't do this nonprofits definitely don't have this if you
00:21:38.220if you come out of the gate with that level of vision people will back it because it screams
00:21:42.860certainty and that's one of the things that people want more than anything so when you and it's okay
00:21:48.540so i have another question i'm a visual person so when somebody puts you know a visual in front
00:21:53.100of me versus words like obviously it speaks more to me so would you have both versions would you
00:21:58.380have the written the written is for the specificity but you still create a vision of it okay yeah i
00:22:05.980have clients that'll take their visual vivid vision and turn it into a mural that's in the back
00:22:11.980of when you walk into their office it's on the wall yeah yeah and they'll just paint over it
00:22:18.060every three years right they'll just hire a graffiti artist say here's the document go make
00:22:25.180that a visual mural on the back of the entrance of the desk so that way every person that comes
00:22:29.980into the place sees it on the wall and it says vivid you know 2023 vivid vision and like oh i
00:22:36.220didn't know you wanted to open up a location in ferrickton it's like yeah it's like my cousin
00:22:40.060actually was thinking of doing something with this maybe i should make an introduction see how that
00:22:45.740works that's really yeah that's a really good idea actually yeah and then the rest of the stuff for
00:22:51.500how to do it without burning yourself out real quick just it's all about delegating outcomes
00:23:00.140not delegating tasks so most people did you just have an aha moment right there yeah yeah yeah i'm
00:23:08.940gonna write that down because oh yeah yeah okay yes yeah so most people make the mistake i call it
00:23:16.020the the golden goose or the goose that lays the golden eggs versus the golden eggs okay if i
00:23:22.440delegate a task and i follow up on it i may get the golden egg but if i delegate an outcome and
00:23:29.940i hold somebody accountable to the outcome i'm building a goose that lays golden eggs
00:23:34.720gotcha and what i've discovered is humans are incredibly talented if we get out of their own
00:23:42.000way right so if i if you worked with me and i was the vivid vision was a project i would describe
00:23:49.740this document looks like x there's a book written called y there's a youtube video you should go
00:23:55.500watch and the outcome is that every person in the organization team members new hires and
00:24:01.940contractors are aware of it outcome i'm not going to tell you how to do it i'm going to tell you
00:24:09.060in the next two months when you're finished this project this is what it looks like success
00:24:13.460criterias i'm going to the end i'm communicating the vivid the outcome of that task and then i'm
00:24:19.700holding you accountable to that outcome and i never tell you how to do it and i trust that
00:24:28.260that Chantal is capable of doing the research,
00:24:31.000coming up with the strategy, et cetera.
00:24:32.220Cause if I tell you what to do and it doesn't work,