Dan Martell - Trick Your Brain to Learn Anything (Fast)

00:00:00.000 Hey there, Dan Martell here, serial entrepreneur,

00:00:01.840 investor, and creator of SaaS Academy.

00:00:03.560 In this episode, I'm going to teach you

00:00:05.600 how to learn anything using my momentum quadrant.

00:00:08.640 It is powerful, it is clear.

00:00:10.360 You've never seen anything like this before.

00:00:12.880 It's going to allow you to kind of look at the world

00:00:15.280 through a different lens.

00:00:16.680 It's how I learn anything in my life to build success,

00:00:19.960 to understand new business models,

00:00:21.440 to grow as fast as possible, and be sure to stay at the end.

00:00:24.440 Because you probably have questions around books

00:00:26.200 that I'm reading, the top books that I would recommend.

00:00:28.320 I've read over 1,000 business books.

00:00:29.800 I distilled it into my top books for entrepreneurial growth.

00:00:33.260 I'm going to tell you how to get access to that at the end.

00:00:35.400 It's 100% free.

00:00:36.520 Let's get into it.

00:00:50.180 So here's the deal.

00:00:51.700 I have the privilege of coaching some of the coolest

00:00:55.480 founders in the world from ClickFunnels

00:00:57.600 from zero to 100 million in five years

00:00:59.820 to the founders of Carrot.com and DealMachine.com

00:01:03.420 and Proposify.com and a bunch of software entrepreneurs

00:01:06.700 that are at 10 million and plus in annual reoccurring revenue.

00:01:10.740 And what's been fascinating for me

00:01:13.100 in trying to really challenge them, push them,

00:01:17.060 hold them accountable to level up their focus, strategies,

00:01:23.940 attention is trying to get them unblocked from previous patterns

00:01:29.620 that are holding them back, OK?

00:01:31.440 Everybody has this, including me.

00:01:33.840 And what I've had to do over the years

00:01:35.820 is truly understand that for a new area of my business,

00:01:39.500 how do I get to the next level?

00:01:40.840 How do I help somebody go from $10 to $20 to $50 million

00:01:44.460 in annual reoccurring revenue in the fastest way possible?

00:01:47.520 Because it's not the how-to.

00:01:49.680 That's what people think it's that.

00:01:50.820 It is not.

00:01:51.720 It's not the strategies.

00:01:53.620 It's not the market.

00:01:56.400 It's not all these other things.

00:01:58.180 It's understanding the outcome that you're looking to achieve

00:02:01.820 and the different lenses you need to use

00:02:05.940 to think about that outcome.

00:02:07.880 And that's why I call it the momentum quadrant

00:02:10.040 because if you do it right, you will build momentum, okay?

00:02:13.320 So these are the four areas of learning a new topic

00:02:17.520 that's gonna help you overcome any obstacle

00:02:20.200 to learn a new area that you've never done before

00:02:22.760 so that you can achieve success.

00:02:24.680 Number one, mindset.

00:02:26.460 So regardless of what you want to learn,

00:02:28.060 let's say, because I have a lot of clients that are like,

00:02:29.600 I need to hire a VP of sales. 0.79

00:02:30.760 I've never done this before.

00:02:31.800 You need to hire somebody to sell for you.

00:02:34.360 So what are the mindset beliefs that you might have?

00:02:37.260 Number one is, do you believe somebody else

00:02:39.520 can sell your product?

00:02:40.720 If you're doing founder-led sales

00:02:42.240 and you're trying to move to a sales team-led sales model,

00:02:45.880 do you believe other people can sell as good as you can?

00:02:48.880 Well, the truth is, is the answer is probably no and yes.

00:02:52.020 if they can sell at 80% what you can as a founder,

00:02:56.440 because you're obviously exuding passion

00:02:58.340 and excitement for your product,

00:02:59.820 then they should, they will work out.

00:03:02.140 And can they sell better?

00:03:03.480 Many professional salespeople are way more talented

00:03:06.220 than you are at selling.

00:03:07.700 So think about the belief, the mindset aspect, okay?

00:03:10.900 There's four Ms. 1.00

00:03:11.700 I want you to write these down or put them in your phone.

00:03:13.900 The first M is mindset.

00:03:15.480 It's what beliefs are holding you back

00:03:18.280 from pulling the trigger.

00:03:19.560 Because some people are like,

00:03:20.360 well, I know I need to be doing Facebook ads,

00:03:22.660 but I don't know how.

00:03:23.860 And I'm like, it's not that you don't know how,

00:03:25.820 because you literally could go on Udemy.

00:03:27.720 You could go on Google.

00:03:28.680 You can go search how to do Facebook ads,

00:03:30.420 and people will tell you how to do it.

00:03:32.600 What's holding you back is the belief in the tactic.

00:03:37.100 It's that maybe you don't think Facebook ads will work

00:03:39.640 for your business.

00:03:40.140 I hear this all the time for B2B SaaS companies.

00:03:42.280 Oh, Facebook ads don't work for my industry.

00:03:44.700 Trust me, they do, because I can point to somebody

00:03:46.800 that's making it work.

00:03:48.600 Or it's just like the way you think about adapting

00:03:52.080 your time, the mindset around how you invest your time

00:03:55.060 and the return on that time around that specific outcome

00:03:57.840 that you want to achieve.

00:03:58.640 So number one is you have to get your mindset right

00:04:02.100 around the outcome and analyze, maybe write down

00:04:05.600 all these negative beliefs that might be holding you back

00:04:07.980 so that you can systematically write down the argument

00:04:10.860 to overcome the thing that you don't even

00:04:13.860 know is programmed into your mind that's

00:04:15.540 holding you back from achieving that outcome.

00:04:17.160 So number one is mindset.

00:04:18.220 Number two is the model.

00:04:20.080 And the way I look at the model, OK?

00:04:22.180 Think of a model as a business model, the structure, OK?

00:04:27.520 There's the current way you're doing it, OK?

00:04:29.580 So just take it as simple as I'm a solopreneur

00:04:32.160 with a bunch of people that I'm outsourcing to, OK?

00:04:36.100 So there's like the genius with a bunch of servants, right?

00:04:41.160 Like none of them really work on your team.

00:04:42.980 You haven't really built a team.

00:04:45.200 You just have a lot of people doing work for you.

00:04:47.320 So that's the current model.

00:04:49.000 The new model is, if you're building a software company,

00:04:52.300 because it's the area I know the most of,

00:04:53.820 is let's call it what I call the high-octane team technique,

00:04:56.620 which is at the center is you, and there's six core functions

00:04:59.680 in your SaaS company.

00:05:00.940 Essentially, six core areas of your business

00:05:02.880 that you need to develop.

00:05:04.300 And then you need to hire people to essentially take a hat.

00:05:08.480 You're wearing six hats right now.

00:05:10.340 You've got to take a hat off and give it to somebody else

00:05:12.100 and place them in that area of the business.

00:05:14.320 Those are the two models.

00:05:15.880 Most people that aren't building momentum

00:05:18.640 aren't able to get an outcome achievers

00:05:21.700 because they haven't seen the map of this

00:05:25.180 is the way it looks today and the model,

00:05:28.140 and here's the new model of how it's supposed

00:05:30.340 to look into the future.

00:05:31.720 And without seeing that, I'm a very visual guy.

00:05:33.760 If you've ever spent time with me when I coach my clients,

00:05:36.040 it's all written down, iPad drawing.

00:05:38.800 I can't really talk without moving my hands

00:05:40.980 and making circles, squares, triangles

00:05:42.900 to explain the concepts I'm talking about.

00:05:45.520 And to me, this is what's important

00:05:47.500 is to unlock the momentum, to unlock the clarity

00:05:51.820 of the outcome is we need to say, this

00:05:53.620 is the way it's being done today.

00:05:55.240 In the future, it'll look like this is the new model.

00:05:57.980 And this is how we're going to move forward.

00:05:59.900 I have a lot of friends in the coaching business, right?

00:06:01.940 Because I'm a coach.

00:06:02.440 So I have a lot of folks that are in my world

00:06:04.340 that lead some of their tribes and their members

00:06:07.520 to the higher level of themselves

00:06:08.840 and push them in business and personal and health, et cetera.

00:06:11.500 And I mean, I just think about one-on-one is a model.

00:06:13.760 One-on-one coaching is a model.

00:06:15.280 One-to-many is a different model.

00:06:17.160 Understanding those two will get you

00:06:19.340 clarity about trying to build if you're

00:06:21.020 trying to build a one-to-many coaching model.

00:06:23.220 So that's just a high level of the concept,

00:06:24.780 but you've got to draw out the models for you.

00:06:27.040 Number three, method.

00:06:29.280 So the method is simple.

00:06:31.020 If I were to try to do this thing, what are the steps?

00:06:34.160 Step one, two, three, four, five, six, seven.

00:06:36.140 And it's the how-to.

00:06:37.520 Even though I said earlier it's not about the how-to for mindset

00:06:40.580 because there's a belief system that's

00:06:42.320 holding you back from executing or implementing it,

00:06:44.900 You still, to move forward, to build momentum,

00:06:47.660 that's why it's a quadrant, right?

00:06:48.800 This is the third M, is you need to understand

00:06:51.580 the steps involved.

00:06:52.880 That's the method, OK?

00:06:54.660 And the cool part is you can buy it.

00:06:56.660 Just like for my coaching clients,

00:06:58.720 I've built the ACES Growth Engine,

00:07:00.500 attract, convert, expand, scale.

00:07:02.500 There's four core pillars of growing your business

00:07:05.640 around marketing, sales, product, and team

00:07:09.500 that I just give them the steps.

00:07:11.900 It doesn't matter if it's my talent pipeline framework

00:07:14.520 for hiring A-plus people on your team,

00:07:17.100 to the winning webinar method, for selling using webinars,

00:07:19.260 to the rocket demo builder, to you name it,

00:07:22.300 you can get people the steps.

00:07:23.840 That's the method.

00:07:24.760 So whatever you're trying to accomplish,

00:07:26.860 if you haven't done the research to find something that's

00:07:29.360 achieved the outcome that you want to achieve

00:07:31.300 and can give you those steps, then you don't have the method.

00:07:34.520 So even though you're trying to get a result,

00:07:36.800 if you don't have the outline for success,

00:07:40.280 it's always going to hold you back

00:07:41.700 from pushing forward to build momentum in your business.

00:07:44.800 Number four is the map, OK?

00:07:46.760 So there's four M's to the momentum quadrant, OK?

00:07:50.380 Mindset, model, method, and map.

00:07:53.160 The map is literally saying, I am here.

00:07:56.120 I want to be there.

00:07:57.840 There's a path and a journey that I must make.

00:08:01.080 And this is where a lot of people don't take the time

00:08:03.300 to just write it out, OK?

00:08:04.860 And it's kind of like, what does a good map look like?

00:08:08.080 It could be any data point that you're trying to improve.

00:08:10.200 It could be your health.

00:08:11.400 I'm at x amount of weight, and I want to be at this weight.

00:08:15.000 I'm at this percent body fat.

00:08:16.280 I want to be at this.

00:08:17.200 I'm at this level of monthly recurring revenue.

00:08:19.380 I want to be at this new level.

00:08:20.920 That's the map.

00:08:22.320 We need to map it out.

00:08:23.520 Where are you at now?

00:08:24.580 Where are you at?

00:08:25.580 Where do you want to go?

00:08:26.680 And in doing that, why it's so powerful

00:08:29.520 is that we can measure the map.

00:08:31.700 We can measure our progress in the journey.

00:08:34.220 Because here's what I've learned,

00:08:36.160 is that sometimes on that path, we have a stumbling block.

00:08:40.200 OK?

00:08:40.800 Sometimes we make really good progress at first

00:08:43.620 because it's easy, and then all of a sudden we go sideways

00:08:46.260 or we have a deficit for two or three weeks.

00:08:48.300 Here's what's important, and this is why the map matters,

00:08:51.780 is you need to stop.

00:08:53.400 Look back.

00:08:54.260 It's like I'm climbing a mountain, OK?

00:08:55.860 You're hiking a mountain.

00:08:56.820 You know the top because you've set the path.

00:08:59.340 And it gets hard.

00:09:01.620 And you've forgotten to do this one critical step

00:09:04.080 is stop on the edge of that mountain, turn around, look down,

00:09:09.400 and realize how far you came.

00:09:11.920 That is one of the most powerful things

00:09:14.160 that I do for my coaching clients

00:09:15.520 is nobody wants to stop and celebrate.

00:09:18.240 Nobody wants to stop and just honor the journey and say,

00:09:21.140 look, don't be upset because you're not at the top yet.

00:09:24.400 Be grateful for the amount of gains

00:09:26.640 that you've made getting to this point, the amount of progress

00:09:29.320 you've made, the results you've achieved.

00:09:32.040 And in that gratitude, some cool things

00:09:35.200 will happen in your life.

00:09:37.120 It'll bring resources into your awareness

00:09:40.220 that you'll be able to execute or leverage to get that result.

00:09:43.420 And that, to me, is why the map is so important,

00:09:45.800 is we want to know where we're at and where we want to go

00:09:48.160 so that we can celebrate that journey,

00:09:49.880 we can understand at what stage we are on that path,

00:09:53.660 and make sure that we can keep everything in context

00:09:55.900 so we don't get upset if we take a bit of a stumbling block.

00:09:58.660 So four areas you want to look at when you're learning

00:10:01.720 a new area of business, hiring a salesperson, marketing person,

00:10:05.140 Entering a New Market is the momentum quadrant.

00:10:07.560 The first M is mindset.

00:10:09.120 The second is model.

00:10:10.700 Third is method.

00:10:12.080 And fourth is map.

00:10:14.780 So as I mentioned at the beginning of this episode,

00:10:16.920 I want to share with you my top business books

00:10:19.160 for entrepreneurial growth.

00:10:21.760 I've read a ton of books.

00:10:23.040 Every day I read 10 pages minimum.

00:10:25.240 I've usually got two or three books on the go.

00:10:27.180 And I want to share with you, so you can click the link below

00:10:30.340 to download your copy, my favorite books

00:10:33.500 for different areas of business,

00:10:35.080 from marketing to growth to personal development

00:10:37.880 to operations in your business and systematization.

00:10:41.960 You've probably never heard of the book

00:10:43.680 Work the System by Sam Carpenter, Love is a Killer App.

00:10:47.680 I mean, there's just so many underground books.

00:10:50.000 Extreme Revenue Growth by Victor Chang.

00:10:52.440 I read so much that I like to give you,

00:10:54.300 not the ones that you'll hear everybody talk about,

00:10:56.680 but the ones that nobody talks about

00:10:58.220 that I think are just incredible.

00:11:00.240 They just maybe have not gotten so much public exposure.

00:11:03.480 So you can click the link to download your free copy

00:11:05.640 of my top entrepreneurial books for your entrepreneurial success.

00:11:09.480 And as per usual, if you like this video,

00:11:10.820 be sure to subscribe to my channel.

00:11:12.680 Many of you guys are not subscribed.

00:11:13.860 Click the notification bell, ding,

00:11:16.200 so that it goes off when a new video gets published.

00:11:18.520 And as per usual, I want to challenge you to live a bigger life

00:11:20.900 and a bigger business, and I'll see you next Monday.

00:11:23.360 If you want to do like a quadrant and just go,

00:11:25.840 boo, boo, boo, boo. 1.00

Dan Martell - February 17, 2020

Trick Your Brain to Learn Anything (Fast)

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