00:07:40.640And sales. Awesome. Yes. Your name? Sal. COO. Mike. Mike says full-time assistant. I want to give you guys the keys to the kingdom. Do you guys want this? Yes or yes? All right. Let's do this. Awesome answers. Here's what I've learned. Most people hire in the wrong sequence and they spend too much money learning how to lead. Write that down.
00:08:06.320Most people hire in the wrong sequence and spend too much money learning how to
00:08:12.260lead. Some people hire COOs but don't have an executive assistant. Which one
00:08:19.960do you think is more expensive? Think about this. I'm gonna show you the
00:08:24.540pattern. This is Richard Branson's house. About five years ago I had the
00:08:30.600privilege of spending a week with him in Switzerland. Trust me, I grew up in East
00:08:35.780Coast, Canada. Went to prison twice. I thought it was an April Fool's joke. You
00:08:42.620want to talk about imposter syndrome? I show up at his house, which is
00:08:46.700essentially the 20-bedroom frickin' lodge in the mountains of Verbier,
00:08:50.600Switzerland, and other people that are there, Tim Ferriss, co-founder of Square,
00:08:57.440the payments company, Brian Johnson, who just sold Braintree, you guys all know
00:09:01.580maybe on the internet as the biohacking guy, you know that guy that spends
00:09:04.940millions of dollars, try to look younger. He was there. Dude, I was like, I just got to not say
00:09:10.020anything stupid. Like I can only mess it up. Somehow somebody thought what I was doing with
00:09:16.720my company at the time was interesting and invited me. And all I wanted to learn is how does the
00:09:21.880billionaire, who is the billionaire that other billionaires want to be like, how does he manage
00:09:26.720his life? That's it. That's all I wanted to know. I watched. I sat back and I saw a guy operate
00:09:33.720completely different than the way I was, and honestly different than the way I
00:09:38.400thought, different than the way my mentors did. He figured it out. I want to
00:09:43.920show you guys exactly how it works. It's called a replacement ladder. Draw this
00:09:47.640grid out, take notes. This is where it's at, okay? Number one is admin. Who said
00:09:53.640admin in your head? Hands up. If you said admin in your head, you got it right. Why?
00:09:57.820Least amount of cost, highest opportunity to buy back time. You can't dispute that.
00:10:03.180this is called a first principle this is math you can't hire anybody for cheaper
00:10:09.000to do meaningful work to buy time out of your calendar other than administrative
00:10:12.960assistant the key is is you got to focus on the outcomes so if you're feeling
00:10:15.960stuck we want to go level one the two primary outcomes inbox and calendar the
00:10:22.020inbox isn't having somebody you CC on emails to do work for you it's somebody
00:10:27.480you give complete access to the inbox they do first filter why your inbox is
00:10:32.760nothing more than a public to-do list of strangers on the internet. Your inbox is
00:10:39.120nothing more than a public to-do list on your time from people you don't even
00:10:45.120know asking you to do stuff. If you had an office on Main Street USA, would you
00:10:50.680allow people to walk off the street into your office and bug you every 15 minutes?
00:10:55.140But you do it in your inbox. Richard doesn't do email. He has Helen and what
00:11:02.520What Helen does is every morning they sit down for breakfast and she only brings things
00:11:07.440to his attention that she doesn't know how to deal with.