Dan Martell - November 24, 2023


Watch this to get 10 clients in 30 days (GUARANTEED)

Hosted by
Dan Martell
Mentioned
Jakari Jackson Jason
Why No One is Helping You What to Tell Kids with ADHD

Episode Stats


Length

6 minutes

Words per minute

213.22

Word count

1,302

Sentence count

85


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I talk about how to get 10 new clients by the end of the year, and how to do it without ads, funneling, or paying for leads. These are the 4 strategies that have helped me get thousands of new clients over the past year.

Transcript

Transcript generated with Whisper (turbo).
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 These are the four strategies to get you 10 new clients by the end of the year, guaranteed.
00:00:05.480 And it doesn't involve any ads, funnels, or paying for leads.
00:00:08.720 The first strategy is to use this exact script to slide into people's DMs.
00:00:12.880 I've used this thousands of times and it gets me replies almost every single time.
00:00:18.120 Some people think it takes a sales call to get a sale and I completely disagree.
00:00:23.560 I've sold millions of dollars over just having a conversation,
00:00:27.740 a chat with another person,
00:00:29.880 trying to identify their challenges,
00:00:31.700 seeing if I can be helpful
00:00:32.680 and presenting them a path forward
00:00:34.900 that required no scheduled call in my calendar.
00:00:38.160 Here's how it works.
00:00:38.960 The first step is to message all of your followers
00:00:41.440 on social media.
00:00:42.840 If you wanted to prioritize,
00:00:44.320 I would say start with Instagram first
00:00:46.100 because it has a better messaging platform
00:00:47.460 and then go to LinkedIn.
00:00:49.280 Start with the people that have followed you most recently
00:00:51.800 and send them this exact message.
00:00:54.420 So I call it the this or that framework.
00:00:56.740 essentially you want to send the message to say hey name hey bob thanks for the follow thanks for
00:01:01.460 the engagement thanks for the like thanks for the comment whatever they did that engaged with you
00:01:05.780 thanks for the connect thanks for the request if you're on linkedin are you here for content are
00:01:11.060 you here for my perspective are you here for the videos or are you looking to grow your business
00:01:16.660 or are you looking for help with your logo or are you looking for help with your financials whatever
00:01:21.860 value proposition you have, that's the other question. You always want to end on that. So
00:01:26.960 you ask them, are you just here for the content or are you looking for help and then offer whatever
00:01:31.760 value proposition you've got? If they say, I'm just here for the content, you say, awesome.
00:01:35.880 Thanks for being here. I appreciate you. But if they say both or help on growing my business,
00:01:40.120 or I need a new logo, say like, perfect. Let's dig in. Perfect. Let's chat. Perfect. Let's talk
00:01:46.180 more. Let me see if I can be helpful. But the key is, is to keep it on the chat. Do not move to a
00:01:51.560 phone call because that's where a lot of people are like, oh, let's have a conversation. And then
00:01:55.240 your calendar's full of a bunch of people that aren't qualified, that just want to pick your
00:01:59.040 brain, that are never going to buy. If you want to see it play out, just go find me on Instagram,
00:02:02.920 Dan Martell, 2Ls and Martell. Follow me and DM me script and I'll walk you through it myself.
00:02:08.660 The second strategy is the spear email. I learned this from one of the smartest marketing minds in
00:02:13.900 the world, a guy named Dean Jackson. If you search nine word email, he talks about it in depth. My
00:02:18.680 buddy Taki renamed it to Spear, and I like the way he framed it. It makes it easier to remember.
00:02:24.660 Spear stands for short, personal, and expects a reply. Spear. Here's how it works. So let's say,
00:02:31.760 for example, you wanted to fill up a workshop for marketing. Essentially, what you want to do is you
00:02:36.340 want to send this email to anybody on your list, and it's very specific and short. I literally use
00:02:42.740 it to fill up an event a couple weeks ago with this exact same email strategy. First off, the
00:02:48.240 subject line should say location forward slash event name. That way it's like very clear. You're
00:02:53.440 a friend sending another friend. Here's what I got going on. Here's the location. Then you say,
00:02:57.380 hey, first name or hey, Jason. I'm running a small startup marketing workshop in San Francisco at the
00:03:03.220 end of July. Would you like to join me? Question mark. First name. It's short, specific, and expects
00:03:10.020 a reply. It doesn't have all the details, but the person reads that and goes, oh, I would like to go
00:03:14.800 to a startup workshop, San Francisco, got it. What are all the details? That's what happens is
00:03:19.860 everybody will reply. And that gives you the chance to provide the quick facts, the details
00:03:24.300 to get them involved. And that's where you would disclose the price. Simple email strategy gets
00:03:29.120 people to lean in for you to fill up your workshops. You can use this exact same strategy
00:03:33.760 for webinars, for strategy sessions, literally anything that you might have where you can help
00:03:39.020 somebody. It sounds so simple. Most people won't do it, but I'm telling you, you'll absolutely
00:03:42.940 crush for you. The third strategy, and it might be the easiest one, is to design a special offer
00:03:47.460 for the holidays. So global sales rise 10% in December, and this is your chance to take
00:03:52.960 advantage of that consumer behavior. There's three types of offers, a limited time offer,
00:03:57.440 a discount offer, and a freebie offer. You can leverage one, two, or even all three to capitalize
00:04:02.820 on this buying window. The limited time offer is an offer that expires after a certain period of
00:04:07.500 time. The discount offer is providing a reduction on price. The freebie offer is like getting a
00:04:12.240 free gift or getting an additional product for free when you purchase something else. Here's an
00:04:17.460 example of using all three at once. Check out this email. So it starts, hey name, I'm putting a very
00:04:22.840 special offer together. From now until the end of the year, I'm offering a and then insert your
00:04:27.840 discount on your service or product. Plus if you buy within the next 48 hours, I'll throw in a
00:04:33.880 and this is where you put your freebie or your bonus as a free gift. Dan. So this is a heads up
00:04:38.980 email that you can get people to make a decision to buy more product or services as per to your
00:04:44.500 offer. The fourth strategy is to turn existing clients into new clients. For every customer
00:04:49.360 that gets value from your product or service, you should be able to get at least one or two
00:04:54.100 other new clients. But here's the problem. Most businesses don't even ask, which is crazy because
00:04:58.960 referrals are the easiest leads to convert since the person comes in with some warm introduction,
00:05:04.440 which means they already know, like, and trust you.
00:05:07.220 So here's how you do it.
00:05:08.260 Once a customer gets value from your product or service,
00:05:11.580 whether at the initial transaction
00:05:13.040 or afterwards, once they get results,
00:05:14.880 send them this exact message.
00:05:16.800 Hey name, one of the ways we're able
00:05:18.360 to offer best product or service
00:05:19.860 is by staying busy working with clients
00:05:21.760 and not getting distracted
00:05:23.100 running elaborate marketing programs.
00:05:25.120 On that, is there anyone you care about
00:05:27.160 that you think we could help with our product or service?
00:05:29.900 If so, I'd love their names, contact,
00:05:32.240 and permission to reach out mentioning your name.
00:05:34.280 would that be okay who comes to mind why this message works so well is a few things one you say
00:05:38.920 hey i want your help so i don't get distracted doing a bunch of marketing two you say who do
00:05:43.320 you know that you care about that'll filter everybody's thoughts and people's and names
00:05:47.560 into a handful of people and then third you end on the question and you make it easy for them
00:05:53.320 because you're not saying make the introduction saying give me some names i'll reach out to them
00:05:57.000 but can i use your name which makes it a no-brainer for somebody to recommend if you want to learn how
00:06:01.880 how I built a million dollar company in 60 days.
00:06:04.180 Click the video and I'll see you on the other side.