Dan Martell - November 24, 2023


Watch this to get 10 clients in 30 days (GUARANTEED)


Episode Stats

Length

6 minutes

Words per Minute

213.22125

Word Count

1,302

Sentence Count

81


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 These are the four strategies to get you 10 new clients by the end of the year, guaranteed.
00:00:05.480 And it doesn't involve any ads, funnels, or paying for leads.
00:00:08.720 The first strategy is to use this exact script to slide into people's DMs.
00:00:12.880 I've used this thousands of times and it gets me replies almost every single time.
00:00:18.120 Some people think it takes a sales call to get a sale and I completely disagree.
00:00:23.560 I've sold millions of dollars over just having a conversation,
00:00:27.740 a chat with another person,
00:00:29.880 trying to identify their challenges,
00:00:31.700 seeing if I can be helpful
00:00:32.680 and presenting them a path forward
00:00:34.900 that required no scheduled call in my calendar.
00:00:38.160 Here's how it works.
00:00:38.960 The first step is to message all of your followers
00:00:41.440 on social media.
00:00:42.840 If you wanted to prioritize,
00:00:44.320 I would say start with Instagram first
00:00:46.100 because it has a better messaging platform
00:00:47.460 and then go to LinkedIn.
00:00:49.280 Start with the people that have followed you most recently
00:00:51.800 and send them this exact message.
00:00:54.420 So I call it the this or that framework.
00:00:56.740 essentially you want to send the message to say hey name hey bob thanks for the follow thanks for
00:01:01.460 the engagement thanks for the like thanks for the comment whatever they did that engaged with you
00:01:05.780 thanks for the connect thanks for the request if you're on linkedin are you here for content are
00:01:11.060 you here for my perspective are you here for the videos or are you looking to grow your business
00:01:16.660 or are you looking for help with your logo or are you looking for help with your financials whatever
00:01:21.860 value proposition you have, that's the other question. You always want to end on that. So
00:01:26.960 you ask them, are you just here for the content or are you looking for help and then offer whatever
00:01:31.760 value proposition you've got? If they say, I'm just here for the content, you say, awesome.
00:01:35.880 Thanks for being here. I appreciate you. But if they say both or help on growing my business,
00:01:40.120 or I need a new logo, say like, perfect. Let's dig in. Perfect. Let's chat. Perfect. Let's talk
00:01:46.180 more. Let me see if I can be helpful. But the key is, is to keep it on the chat. Do not move to a
00:01:51.560 phone call because that's where a lot of people are like, oh, let's have a conversation. And then
00:01:55.240 your calendar's full of a bunch of people that aren't qualified, that just want to pick your
00:01:59.040 brain, that are never going to buy. If you want to see it play out, just go find me on Instagram,
00:02:02.920 Dan Martell, 2Ls and Martell. Follow me and DM me script and I'll walk you through it myself.
00:02:08.660 The second strategy is the spear email. I learned this from one of the smartest marketing minds in
00:02:13.900 the world, a guy named Dean Jackson. If you search nine word email, he talks about it in depth. My
00:02:18.680 buddy Taki renamed it to Spear, and I like the way he framed it. It makes it easier to remember.
00:02:24.660 Spear stands for short, personal, and expects a reply. Spear. Here's how it works. So let's say,
00:02:31.760 for example, you wanted to fill up a workshop for marketing. Essentially, what you want to do is you
00:02:36.340 want to send this email to anybody on your list, and it's very specific and short. I literally use
00:02:42.740 it to fill up an event a couple weeks ago with this exact same email strategy. First off, the
00:02:48.240 subject line should say location forward slash event name. That way it's like very clear. You're
00:02:53.440 a friend sending another friend. Here's what I got going on. Here's the location. Then you say,
00:02:57.380 hey, first name or hey, Jason. I'm running a small startup marketing workshop in San Francisco at the
00:03:03.220 end of July. Would you like to join me? Question mark. First name. It's short, specific, and expects
00:03:10.020 a reply. It doesn't have all the details, but the person reads that and goes, oh, I would like to go
00:03:14.800 to a startup workshop, San Francisco, got it. What are all the details? That's what happens is
00:03:19.860 everybody will reply. And that gives you the chance to provide the quick facts, the details
00:03:24.300 to get them involved. And that's where you would disclose the price. Simple email strategy gets
00:03:29.120 people to lean in for you to fill up your workshops. You can use this exact same strategy
00:03:33.760 for webinars, for strategy sessions, literally anything that you might have where you can help
00:03:39.020 somebody. It sounds so simple. Most people won't do it, but I'm telling you, you'll absolutely
00:03:42.940 crush for you. The third strategy, and it might be the easiest one, is to design a special offer
00:03:47.460 for the holidays. So global sales rise 10% in December, and this is your chance to take
00:03:52.960 advantage of that consumer behavior. There's three types of offers, a limited time offer,
00:03:57.440 a discount offer, and a freebie offer. You can leverage one, two, or even all three to capitalize
00:04:02.820 on this buying window. The limited time offer is an offer that expires after a certain period of
00:04:07.500 time. The discount offer is providing a reduction on price. The freebie offer is like getting a
00:04:12.240 free gift or getting an additional product for free when you purchase something else. Here's an
00:04:17.460 example of using all three at once. Check out this email. So it starts, hey name, I'm putting a very
00:04:22.840 special offer together. From now until the end of the year, I'm offering a and then insert your
00:04:27.840 discount on your service or product. Plus if you buy within the next 48 hours, I'll throw in a
00:04:33.880 and this is where you put your freebie or your bonus as a free gift. Dan. So this is a heads up
00:04:38.980 email that you can get people to make a decision to buy more product or services as per to your
00:04:44.500 offer. The fourth strategy is to turn existing clients into new clients. For every customer
00:04:49.360 that gets value from your product or service, you should be able to get at least one or two
00:04:54.100 other new clients. But here's the problem. Most businesses don't even ask, which is crazy because
00:04:58.960 referrals are the easiest leads to convert since the person comes in with some warm introduction,
00:05:04.440 which means they already know, like, and trust you.
00:05:07.220 So here's how you do it.
00:05:08.260 Once a customer gets value from your product or service,
00:05:11.580 whether at the initial transaction
00:05:13.040 or afterwards, once they get results,
00:05:14.880 send them this exact message.
00:05:16.800 Hey name, one of the ways we're able
00:05:18.360 to offer best product or service
00:05:19.860 is by staying busy working with clients
00:05:21.760 and not getting distracted
00:05:23.100 running elaborate marketing programs.
00:05:25.120 On that, is there anyone you care about
00:05:27.160 that you think we could help with our product or service?
00:05:29.900 If so, I'd love their names, contact,
00:05:32.240 and permission to reach out mentioning your name.
00:05:34.280 would that be okay who comes to mind why this message works so well is a few things one you say
00:05:38.920 hey i want your help so i don't get distracted doing a bunch of marketing two you say who do
00:05:43.320 you know that you care about that'll filter everybody's thoughts and people's and names
00:05:47.560 into a handful of people and then third you end on the question and you make it easy for them
00:05:53.320 because you're not saying make the introduction saying give me some names i'll reach out to them
00:05:57.000 but can i use your name which makes it a no-brainer for somebody to recommend if you want to learn how
00:06:01.880 how I built a million dollar company in 60 days.
00:06:04.180 Click the video and I'll see you on the other side.