Dan Martell - What Growth Hacks are all about

00:00:00.000 All these growth hackers are nothing more than just marketers that think they know how to growth

00:00:03.780 hack. Growth hack is by finding some unique angle approach of distribution that other people have

00:00:08.460 not seen, hence why it's a growth hack. And if everybody knew what it was, it wouldn't work

00:00:12.880 anymore because everybody would be doing it. Ask the question, who got my list? Who sells to these

00:00:17.020 people? So one time I was talking to my friend, a wealth manager, and I told him this, you got to

00:00:21.640 get the list. He's like, how do I find the list? And I was like, well, what's true about your best

00:00:25.660 customers. He lived in a big city and he said, well, my best customers have jets. Well, duh,

00:00:30.780 that makes sense. They're wealthy. They have private planes. How do you get the list of all

00:00:34.860 the private planes? I don't know. Did you hit the Googs yet? Hits Mr. Goo. And it turns out there's

00:00:39.660 a service that you can pay for to buy the list of all the private aviations that come in out of an

00:00:45.180 airport. And then you can reverse engineer the tail number to the owner of the company to eventually

00:00:50.980 the person owns a company. That was his growth hack.

Dan Martell - July 11, 2023