Dan Martell - July 11, 2023


What Growth Hacks are all about

Hosted by
Dan Martell
Don't give up, you're closer than you think. Be Grateful, But Work Hard

Episode Stats


Length

54 seconds

Words per minute

240.31

Word count

217

Sentence count

15


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Growth Hack is by finding some unique angle of distribution that other people have not seen yet. That's why it's a growth hack and if everybody knew what it was, it wouldn't work anymore because everybody would be doing it.

Transcript

Transcript generated with Whisper (turbo).
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 All these growth hackers are nothing more than just marketers that think they know how to growth
00:00:03.780 hack. Growth hack is by finding some unique angle approach of distribution that other people have
00:00:08.460 not seen, hence why it's a growth hack. And if everybody knew what it was, it wouldn't work
00:00:12.880 anymore because everybody would be doing it. Ask the question, who got my list? Who sells to these
00:00:17.020 people? So one time I was talking to my friend, a wealth manager, and I told him this, you got to
00:00:21.640 get the list. He's like, how do I find the list? And I was like, well, what's true about your best
00:00:25.660 customers. He lived in a big city and he said, well, my best customers have jets. Well, duh,
00:00:30.780 that makes sense. They're wealthy. They have private planes. How do you get the list of all
00:00:34.860 the private planes? I don't know. Did you hit the Googs yet? Hits Mr. Goo. And it turns out there's
00:00:39.660 a service that you can pay for to buy the list of all the private aviations that come in out of an
00:00:45.180 airport. And then you can reverse engineer the tail number to the owner of the company to eventually
00:00:50.980 the person owns a company. That was his growth hack.