Dan Martell - July 11, 2023


What Growth Hacks are all about


Episode Stats


Length

54 seconds

Words per minute

240.31007

Word count

217

Sentence count

15


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Growth Hack is by finding some unique angle of distribution that other people have not seen yet. That's why it's a growth hack and if everybody knew what it was, it wouldn't work anymore because everybody would be doing it.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 All these growth hackers are nothing more than just marketers that think they know how to growth
00:00:03.780 hack. Growth hack is by finding some unique angle approach of distribution that other people have
00:00:08.460 not seen, hence why it's a growth hack. And if everybody knew what it was, it wouldn't work
00:00:12.880 anymore because everybody would be doing it. Ask the question, who got my list? Who sells to these
00:00:17.020 people? So one time I was talking to my friend, a wealth manager, and I told him this, you got to
00:00:21.640 get the list. He's like, how do I find the list? And I was like, well, what's true about your best
00:00:25.660 customers. He lived in a big city and he said, well, my best customers have jets. Well, duh,
00:00:30.780 that makes sense. They're wealthy. They have private planes. How do you get the list of all
00:00:34.860 the private planes? I don't know. Did you hit the Googs yet? Hits Mr. Goo. And it turns out there's
00:00:39.660 a service that you can pay for to buy the list of all the private aviations that come in out of an
00:00:45.180 airport. And then you can reverse engineer the tail number to the owner of the company to eventually
00:00:50.980 the person owns a company. That was his growth hack.