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Dan Martell
- January 30, 2023
What Is SaaS? (Explained in 5 Minutes)
Episode Stats
Length
7 minutes
Words per Minute
176.11787
Word Count
1,263
Sentence Count
42
Summary
Summaries generated with
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Transcript
Transcript generated with
Whisper
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).
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What is SaaS? Software as a service. I'm going to take five minutes to break it down,
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make it super simple for you so that you can finally understand all these people talking
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about SaaS, SaaS, SaaS. Why is it so much fun and why does it matter for you? I've been actually
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building software companies for 25 years. I started off writing code way before we called
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it SaaS. It was called essentially the internet and we were building applications on top of the
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internet. And since then, I've personally built five companies. I've exited three. Two of them
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were venture backed out of Silicon Valley. I've invested in 50 plus and I've helped literally
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thousands of software CEOs start, grow and exit their software company. But I want to teach it
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for you so that you understand when other people are like, yeah, I think we should work on this
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idea. You can understand what it is and what it's not and help you explain it to other people.
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so let's get into it. Number one is its subscription base. It means that you pay
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every month to get access to the technology. Think about all the tools. Maybe you pay for
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iTunes or Spotify or Netflix. These are consumer versions of subscriptions, but in the business
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world, B2B, these are the tools that all the businesses use to run their company. It's the
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accounting software. It's the merchant account. It's the project management software, the
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spreadsheet software, the workflow tools, the email marketing tools. All of these are things
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that people, businesses pay for these applications every month on a subscription basis. Number two
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is that it's hosted remotely. Now I know for some of you guys, you're like, what do you mean it's
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hosted remotely? Where else would it be hosted? When I first started writing software back in the
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day back in my day I used to spend a lot of time in server rooms because the way software was
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deployed was literally on CDs and you would take those CDs and you'd go into the server room and
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you'd freeze your bum off because the computers run better and it's more efficient and you would
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just like load all the software onto these computers and then people would usually access
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the software through other terminal clients or other software on their computer through
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the network. It wasn't hosted remotely up in the cloud, right? Which is what a lot of people do
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today is that it is not installed on your servers. It's installed in the company servers. And it's
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usually right now installed on Amazon. And that way it doesn't require a major investment in
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hardware for you to buy software, to deploy it, to use it. Number three is that it's accessible
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through the internet. Now I know some of you guys are like, well, how else would you access it?
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Truth was, is back in the day,
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you would access the software through the local network.
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It was abnormal for a business to host their information
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on somebody else's servers.
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It wasn't until this cool company called Salesforce
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that came along and with their marketing
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and tens of millions of dollars of spend,
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convinced the business community that it is safe
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and okay for you to upload
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your sensitive customer information
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to their system and allow your team to access it
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through the internet, through a traditional login,
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a username and password.
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Prior to that, there was VPNs required
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and deep security and all these other things.
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And it was just a no-go for businesses
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to trust their proprietary customer data
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on somebody else's system.
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And now this is how we do it.
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Pretty much every one of the SaaS tools out there,
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You just log in using a username and password
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and you're good to go.
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Number four is it's scalable.
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Here's why I love this one.
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Scalable means that it doesn't matter
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if you start off with one account and it's just you
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and you're using this software as a service
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or you have 10,000 team members that decide,
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you know what, we're gonna move everything
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from email over to Slack, right?
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Or whatever it is.
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You're gonna move all your project management
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from one software to this other software and you can literally just invite everybody through a link
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and they all register and they start using this new product all sas companies have an auto scalable
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feature that it doesn't matter if you're one or ten thousand it will spin up the servers it will
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spin up the databases it will spin up the back end infrastructure so that it can keep up to the
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demand and that makes it powerful because prior to sas you'd have to go and buy a physical server
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go install the software add it to the network and try to configure it for it to be load balanced now
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you think of none of that you just send invites to your team to use the product and you don't
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even think twice that it's going to be available or fast once they sign up number five is regular
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updates this is probably the coolest part that a lot of people take for granted sas is neat because
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the code is managed on somebody else's server and when there's updates to the code you don't have to
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do anything it literally new versions just happen to get released or you log in and there's a little
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notification window that says like alert new software update and it tells you about the two
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or three new features and you're like very cool take a tour or accept the changes or whatever
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and then the software just gets better prior to it being hosted and being software as a service
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you used to have to get the update on cd and then literally spend more time freezing your bum off
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in a server room and updating the code and then letting everybody know how all those changes were
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going to affect their workflow so that they didn't get lost in their ability to keep doing their work
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at their computer and it was just this big process of change management with sas the software just
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gets updated it gets better it's clearly communicated you don't have to worry about cds
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and updates and all this stuff the companies take care of it so that like as the years progress you
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keep paying the same amount of money every month yet the developers keep making the code better
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so that it's actually an incredible deal because you get new innovation and new updates and new
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capabilities that you didn't have to pay for and it's just part of the subscription
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so there you go a five minute breakdown of what is software as a service sas it makes it easy for
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businesses to pay monthly hosted in the cloud get updates without having to deal with anything
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themselves it's scalable that's what it's about and it's a powerful way for you not only to build
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software but also consume it so that you don't have to spend a ton of money up front and get
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very powerful tools and workflows to help you in your life.
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If you like this video,
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be sure to check out other videos I've done on SaaS,
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on writing code, on building companies, et cetera.
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They're all available for you.
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I hope this finds you awesome and I'll see you next week.
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