What it’s Like to Live Like a $100M CEO (Day in the life of Dan Martell)
Episode Stats
Words per minute
194.20476
Harmful content
Misogyny
2
sentences flagged
Toxicity
6
sentences flagged
Summary
On this episode of the podcast, I sit down with Dan Martell, CEO of Martell Ventures, a group of companies that does over $100 million in revenue. We talk about how he gets more done in a day on the road than most do in a month.
Transcript
00:00:00.000
I'm Dan Martell, CEO of Martell Ventures, a group of companies that does over $100 million
00:00:04.760
in revenue. I'm going to take you behind the scenes for 24 hours and show you how I get more
00:00:10.540
done in a day on the road than most get done in a month. Where are we going? We're on the highway
00:00:21.120
in Austin, Texas, man. The freaking construction zone that is the highway system here. I'm always
0.92
00:00:26.600
trying to make sure i don't bottom out uh what do we got get up at four got some work done always
00:00:33.560
quick workout boom in the car batman style to the plane heading to san diego land podcast then ai
00:00:41.000
meetup another podcast then my keynote five o'clock grab some food jump on the plane back home put the
00:00:46.280
kids in bed tonight boom that's what i'm doing today you want entertainment let's go so what do
00:00:54.520
oh honey, I have the energy, people at the end of the day?
00:01:02.180
At any moment, you can decide to have more energy.
00:01:05.660
When you're doing something you absolutely love,
00:01:10.000
you know, your next meal, you're like in the moment.
00:01:45.840
could you imagine that this is what we'd be doing?
00:01:56.500
if you could go back and tell your 16-year-old self any advice,
00:02:03.320
If people understood that they're one creative project away
00:02:09.680
One song, one video, one blog post, one message,
00:02:18.340
because they make up these rules about what needs to be true for it to happen.
00:02:21.940
And if you think that it has to happen in that order,
00:02:24.320
of course it'll never happen, and it'll be hard.
00:03:18.000
And then I think there's a large portion of people
00:03:22.340
because it's funner to live in make-believe land of
00:03:43.220
by the way your guy aaron we just brought him on like a month ago we're in a tedx our mastermind
00:03:48.340
brought him on and it's been a freaking game changer most business problems are people
00:03:52.500
problems yes you get the right person right yes so excited for it oh you guys got a big day so
00:03:57.300
i want to jump in next let's do it let's do it i got my man dan martell dan welcome back to the
00:04:01.780
show rich it's an honor man i'm pumped round two and uh we're gonna bring the heat today i think
00:04:07.540
this is probably the number one question that i get what should one focus on to get rich in 2025
00:04:14.180
i have nothing to sell but i'm just gonna keep saying it's ai ai ai if you don't realize there's
00:04:20.500
this whole wave of transformation i'm talking like multiple levels just ai adoption small business
00:04:27.060
like people like everybody must be using ai nobody's using it bro even my own team i walk
00:04:31.700
around i said show me your chat gpt or cloud or whatever you're using show me the history you can't
00:04:36.020
be productive member of a team if you don't use it every day half a dozen times a day period you're
0.99
00:04:41.300
not that smart don't be so freaking dumb like you it has to be used so getting into that to surf
0.98
00:04:48.340
that wave right now in 2025 right now everybody i don't care what industry you're in is a winning
1.00
00:05:04.060
I have an interview. I do all final interviews with everybody in all my companies and
00:05:08.440
hiring a new person to replace one of my top guys. And it's speed. I don't delay. Right,
00:05:16.280
Ed? Literally between two talks. We're doing it right now. Jared, what's up, dude?
00:05:21.520
wanted to squeeze you in man i'm all about speed i wasn't gonna delay so here's the deal my job
00:05:27.100
today is to convince you not to take the job all right and uh on the back side of that i'm gonna
00:05:32.280
ask you a few questions then i'm gonna switch roles and you can ask me whatever you got by the
00:05:36.200
time i get on final conversations with people skills knowledge expertise culture fit all that
00:05:42.580
fun stuff's there i just want to make sure that you know what you're getting into and all that
00:05:46.160
fun stuff some people look at my schedule today and they go like how are you not tired i'm like
00:05:49.480
how are you so lazy because i would i want them to come along for the adventure
00:05:55.760
what's the dog's name faith faith the prayer puppy hello hey joy i'm in san diego how you
00:06:03.220
doing good how are you doing incredible name tag welcome thanks to me what's your name my name is
00:06:08.820
robin i work with brian that's my cof let's do it mike yes dan your team you guys have a super
00:06:15.800
busy schedule, so I appreciate you giving some of your time. Without further ado, let's have a warm
00:06:19.960
welcome for Mr. Dan Martel. Keep it going for Ryan, everybody. Give him some love. A lot of people read
00:06:27.880
my book because they want time freedom. I actually want to encourage you to go further than that and
00:06:32.140
go for mind freedom. Rich to me is relationships, it's family, and yes, it's wealth. Now, there's
00:06:37.680
two parts of my life. There's the media side and there's the venture side. What I realized a long
00:06:43.580
time ago is that if you have a vision for your life that you want to create something magical
00:06:49.140
something big you have to have a vision the easiest way to make anything come true 10 times
00:06:54.780
100 times easier is to have two things reach people know who you are and reputation they have
00:07:01.280
a positive understanding of who you are once you understand that everything in your life that you
00:07:06.820
want to achieve is on the backside of reach and reputation, that equals distribution. Once you
00:07:14.620
have distribution, you have audience, how easy it is to win. The other part is ventures. The
00:07:20.160
ventures for me is really about AI in my world. When I looked at the opportunity for ventures for
00:07:25.600
me was, okay, how do I take this new world, artificial intelligence, pair it with media,
00:07:31.800
and do something that leverages, and this is the other part, which is talent.
00:07:41.420
How do I create awareness, consideration, and purchase?
00:07:46.420
I'll actually draw it so you guys get the visual.
00:07:51.240
Once I go awareness, consideration, hire, literally on the drive up here,
00:07:55.260
I was doing a final interview with a very senior person in one of my companies.
00:08:01.260
I got to develop them and then I've got to retain them. Most people don't realize if they don't
00:08:06.480
build a machine for talent, they'll always be at the mercy of the whole machine feeling heart.
00:08:12.540
If you think of the goal of CEOing a business, it's making this machine work perfectly. Because
00:08:18.740
when those things are in sync, when you can do some level of prediction and understand when the
00:08:23.120
customers are going to show up, then you figure out what's our lead time on hiring different
00:08:26.400
levels of talent and getting those people to show up and be productive, that's where
00:08:36.360
Dude, most people are overwhelmed because they have no clarity.
00:08:42.160
If I brought you in a room and I say, guess who's the engineers?
00:08:51.600
I'm in San Diego and love San Diego because of Travis.
00:09:00.940
Because my YouTube channel, first video, this guy.
00:09:11.520
And the first thing I did, I bought a Sony camera.
00:09:20.020
i still had those never made youtube but travis kept being like hey man keep doing it keep trying
00:09:25.060
it and to see that to today because of this guy literally i wouldn't be doing youtube wasn't travis
00:09:36.340
you know what sam told me this morning i said what are we doing what's the goal he goes have fun
00:09:40.820
guess what i just did had fun i love people i would literally grab all of them put them in this
00:09:45.620
Uber or this car and Rita would be like, what? We're not doing that. Get him out.
1.00
00:09:49.660
This is Ann. Hi, Ann. You're texting. Nice to meet you. Hey, man. I'm Dan. What's your name?
00:09:54.200
Kane. Hey, nice to meet you. Nice to meet you, brother.
00:09:58.960
All right, all right, all right. Dan, you came all the way from Austin. Are you from Austin?
00:10:04.120
I'm not from Austin. I'm Canadian. I'm just in Austin right now with the family. So
00:10:07.660
okay. Okay. Day trip to San Diego. Hop on the jet, cruise through. I saw your schedule. It
00:10:12.640
actually inspired me i always feel like you know i'm doing a lot but i look up to you what did you
00:10:17.440
like i'm curious some people are like oh my god give me anxiety what part did you like oh no i'm
00:10:22.480
inspired i'm like he has his system so down he knows exactly what he's doing and he's going to
00:10:27.340
accomplish all of this and fly back home and just feel like kids yeah be with your kids it's really
00:10:32.260
cool what's the difference between millionaires and billionaires what's the difference i mean
00:10:37.220
You know what's interesting is I think choosing who we get advice from is probably one of the
00:10:42.900
most decisions you're going to make in your life. Most people, if they're lucky, they have a mentor,
00:10:47.520
a millionaire mentor. The challenge is that if you aspire to actually build a really massive life,
00:10:53.640
the worst thing you could do is get advice from a millionaire. So I think millionaires can use
00:10:59.840
systems to get rich. But if you want to create wealth, billionaires build brands. And it's
00:11:05.880
always been that way yeah think about like the billionaires you know you could also tell me the
00:11:10.080
brands they've built systems will help you become a millionaire but brand will help you become a
00:11:14.920
billionaire so if you have aspirations to create massive wealth i've been building companies for
00:11:18.620
28 years knowing that day one would have changed my whole life how was it what are you gonna ask
00:11:24.020
either ask how did you like that or where are we going like a dad doing a home video
00:11:28.900
hey kids kids tell me tell me about your day tell me what you did we already know this one
00:11:34.980
Because we had a whole chat about it this morning.
00:11:48.600
Why do you think the message still resonates with people two years after you dropped the
00:11:52.720
You know, I will tell you what I think it is because I keep seeing it every day.
00:11:56.120
The title of the book is the thing people want to do.
00:11:58.780
So if anything, I got to remember next time I write a book to give it a title of a thing
00:12:04.980
i'm on i was like when am i on stage he's like um yeah 18 minutes i'm like you you're gonna
00:12:16.580
stress the organizers out like if i had an event and i had a speaker going on to be like is that
00:12:37.540
The coolest thing about being an entrepreneur is the fact that every day we actually get to go to
00:12:42.220
work, working on ourselves. I hope you don't miss that because there's a lot of people that work at
00:12:47.740
companies and they're not lucky enough to be on a team where the leader understands this,
00:12:50.700
put themselves in a situation where when they go to work, they develop and grow. Today, as Alec
00:12:55.600
mentioned, I have the privilege of flying into the world, speaking on stage like this. I literally
00:12:59.620
woke up this morning with my family in Austin, flew here, did two podcasts, another keynote.
00:13:04.760
After I'm done this, we're going to hang out for a bit, sign books. I'm going to jump on my plane,
00:13:08.380
fly back to Austin to put my kids in bed. So if you want to buy back your time, get a jet.
00:13:13.160
It is quite cool, but I'm telling you, there's a completely different level of operating that I
00:13:18.160
would invite you guys to consider. You guys want to learn how to do that? Say yes. Perfect. Listen
00:13:22.500
to this. It's a calendar over capacity problem. Some of you guys keep hiring people to do work,
00:13:28.700
but your life gets harder and harder because you keep hiring people to do stuff you should be doing
00:13:33.740
and you keep doing the stuff you feel guilty asking somebody else to do. If you're going to
00:13:37.840
put some money to labor, always hire first to buy back time out of your calendar. Here's how we do
00:13:44.100
it. The first thing is we audit. We look at our calendar. Most people do this wrong because they
00:13:49.500
hire people to do the thing that they actually love to do. If you're starting off and you like
00:13:54.080
really love doing deals, don't hire somebody to do the deals for you. You do the deals.
00:13:57.960
I always look at my calendar and I sort it through two week audit. I do a time and energy audit for
00:14:02.360
the past two weeks and I go, what is there that is sucking my energy? Okay. Green gives me energy,
00:14:08.880
red sucks my energy. The yellow stuff is where you got to be worried. And as you grow in business,
00:14:13.220
the stuff that's read feels really, really important.
00:14:19.560
So I look at everything in my calendar that is low,
00:14:23.240
and that would cost very little to pay somebody else to do.
00:14:27.780
That becomes a bucket that is sucking my energy,
00:14:32.560
that I then go to the second step was this transfer.
00:14:45.960
The last step is still, and this is the big one.
00:14:49.920
and then go hang out on a beach, that doesn't work.
00:14:52.480
Because the whole point of buying back your time
00:14:53.920
is to reinvest it in things that make you more money,
00:15:12.260
what's the habit now check this out success is a process of subtraction not addition you think you
00:15:19.740
got to add something to your life i'm going to tell you got to take something out of your life
00:15:23.100
the vices the bad habits you know it's the thing you wake up the next morning going i really should
00:15:28.260
stop that and the third part are the beliefs you got to fill your mind with a new set of beliefs
00:15:32.780
that talks about what the world can do see some of you your next level is believing that you can
00:15:38.580
go to a next level. Fulfillment is on the byproduct of this. Waking up every day doing two
00:15:44.180
things. One, becoming the best version of yourself. What I call the 10.0 version of yourself. Step two
00:15:49.140
is share yourself with the world. A lot of you guys know you'll be creating more content. That's
00:15:52.920
the future. Personal brands, trust, speed. It's not who you know, it's who knows you. That's the
00:15:57.760
future. And you want fulfillment. I'm telling you where it exists. It exists on the backside of
00:16:01.900
waking up every day to strive to become the 10.0 version of yourself and share that person with
00:16:06.740
the world thanks for having me am i exhausted no why would i be you know why people get exhausted
00:16:22.340
because they get in their head about what they're saying and then it becomes hard my philosophy is
00:16:28.360
this i'm really good at being me how about we all agree being me is okay and then i can be me for
00:16:34.960
whole day when i hang out with my friends and we have coffee and we play i don't it's not hard
00:16:38.640
it's true when you hang out with your friends is that hard no why because you are who you are
00:16:43.200
when you try to act like somebody else because you're like oh i'm in a professional setting
00:16:46.480
you know you have to be all polished i don't want to be that i am who i am
00:16:56.880
you didn't do the face do it ready three two one
00:17:00.080
that's how she answers the phone every time i call you're so pretty you can see that
1.00
00:17:08.080
uh you know nothing that not really that busy or anything i love to call we've done worse anyways
00:17:15.440
i just want to call because we're five minutes away from jumping on the plane and heading back to you
00:17:30.080
Big fan of today. It's days like today that every other day I'm like oh I could
00:17:36.520
do more. Today shows capacity. I love days where flows, the people, the
00:17:41.540
conversations. I feel like I'm doing exactly what I'm supposed to be doing my
00:17:45.240
time. That's it. What do you want to say to the person watching the end of this
00:17:50.040
vlog? They made it all the way to the end. There's more. I hope you watch this and
00:17:54.620
go I'm not thinking about my time operating this way like there's more
00:17:58.100
like push push always another level just don't be scared of it don't be scared of it if they're
00:18:04.900
watching it's because they meant to watch they needed to see that they needed to see this
00:18:08.300
so i'll do it i'll show up every day now be inspired to do something with that