Dan Martell - What Richard Branson taught me about business

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00:00:00.000 The number one thing Richard Branson taught me about business, it's all about the brand.

00:00:04.380 The Trump logo, the companies that license his logo to put him on buildings, he doesn't own

00:00:09.100 those buildings. Branson's 400 companies, a lot of them are licensing deals because of the

00:00:13.420 brand value in Virgin. Your name is your brand. Your name out there, if you're producing content,

00:00:20.160 carries a certain understanding of credibility, of what you stand for and who you are. Have you

00:00:25.540 develop that brand and that's what makes nike logo valuable google's logo valuable apple logo is

00:00:31.400 valuable it's the intangible goodwill that a company's built up by just being deliberate about

00:00:36.780 their marketing their messaging their products decisions how they show up in the world and that's

00:00:41.040 the thing that richard branson taught me that was not obvious to me in business i thought it was about

00:00:45.280 the profit it's not about the profit it's about what you stand for

Dan Martell - June 05, 2023